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Awe Therapy

July 27, 2012 by Andrea Bennett

A new study suggests that having regular awesome experiences may not only improve

peoples mental health, but also make them nicer people. And according to a story in UKs

The Independent, the findings are raising the prospect that awe therapy may be a tool to

help people overcome daily stress.

In the study from Stanford University, researchers conducted multiple experiments to see if

there was a correlation between awe and happiness. The awe video showed people vast,

mentally overwhelming, and seemingly realistic images like waterfalls, whales and

astronauts in outer space. Examples of awesome experiences might include experiencing a

breathtaking view of the Grand Canyon, the beauty of the Northern Lights, or a sky full of

stars on a clear night. The happiness video showed things like confetti falling from the air

and parades of happy people. The experiments also had participants write on the topics ofawe or happiness.

The study showed that experiencing awe made people feel that they had more time to spare,

which in turn led them to feel more patient, less materialistic and more willing to give up

time to help others.

In an upcoming article published in Psychological Science, researcher Melanie Rudd writes

that people increasingly report feeling time-starved, which exacts a toll on health and well-

being. By altering time perception, Rudd writes, feeling awe led participants to more

strongly desire to spend time helping others and partake in experiential goods over material

ones.

A Stanford Graduate School of Business item on the study noted that participants asked to

write about awe were more likely to write essays about nature, art or music or the

accomplishments of others, while those who wrote about happiness were more likely to write

about social interactions or personal accomplishments. Regardless of the essay topic, those in

the awe group reported significantly less impatience than those in the happiness group and

were also more willing to volunteer their time than the happiness essay writers. That

supports the argument that awe makes people feel richer in hours, it said, since participants

were willing to be generous only with their time, not with their pocketbooks.

Previous studies, the Independent story noted, have linked lack of time feelings with an

increased risk of high blood pressure, headaches, lack of sleep, unhealthy eating and

depression.

Rather than encourage the idea that people must take a drastic measure (like get to the Grand

Canyon, say) to experience awe, the study is careful to point out, in fact, the results

underscore the importance of cultivating awe in small ways. Our studies, Rudd writes,

demonstrated that awe can be elicited by a walk down memory lane, a brief story, or even a

60-second commercial.

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