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© 2010 Awareness CONFIDENTIAL
Photo Credit: Gangway Advertising and www.gangwayadvertising.com. Licensed under a creative commons share-alike. http://www.flickr.com/photos/gangwayadvertising/4993433559/
Presented by: Sco? Stra?en @UnMarke)ng
Welcome to today’s #AwarenessInc Webinar!
© 2010 Awareness CONFIDENTIAL
social marketing software
Your Presenters
Your Presenter: Sco> Stra>en Author of UnMarke)ng unmarke)ng.com | @unmarke)ng
Your Host: Mike Lewis, Awareness [email protected] @bostonmike | @awarenessinc
© 2010 Awareness CONFIDENTIAL
social marketing software
Got QuesDons?
Use the hashtag: #awarenessinc On Twi?er
Technical Issues? Contact Webex customer support
© 2010 Awareness CONFIDENTIAL
social marketing software
Start Engaging!
• Purchase the book on Amazon.com
• We will be giving 5 books away today for the Top 5 quesDons we received through Twi?er.
• To win a book, simply Tweet a quesDon to Sco? using the hashtag #awarenessinc
• Sco? will select the winner following today's session
© 2010 Awareness CONFIDENTIAL
social marketing software
Who is Awareness ?
• Laser focused on the needs of marketers
• The pioneer and leader in social media management soZware
• SoZware is powering the social media strategy of small-‐to-‐large sized organizaDons
• Partnered with leading digital and interacDve agencies CUSTOMERS PARTNERS
social marketing software
Social MarkeDng Maturity
© 2010 Awareness CONFIDENTIAL
Social Media Engagement
# of Active Channels
Altimeter “Engagement db” July 2009
Selectives Mavens
Wallflowers Butterflies
10% 6%
18% 5%
social marketing software
Social MarkeDng without the Hub
Product Marketing Manager
Product Marketing Manager
Corporate Marketing ? ?
Consumer Communities
? ?
Corporate Owned Communities Individuals
© 2010 Awareness CONFIDENTIAL
social marketing software
Awareness Social MarkeDng Hub
© 2010 Awareness CONFIDENTIAL
Publish : Content-‐centric, mulD-‐channel
Manage : Enterprise grade access controls, permissioning, and control
Measure : Meaningful reports and markeDng-‐focused Social Monitoring
Engage : Interact with individuals who are passionate about your content
Gain Control of your Social Media Programs
Centralize your programs
Evolve from tac)cal programs to strategic social media
Measure Success for mulDple channels and assets
social marketing software
The Next Step
© 2010 Awareness CONFIDENTIAL
Contact me for a demo: [email protected]
@bostonmike
social marketing software
See the Hub in acDon!
Social MarkeIng Hub Demo
w/ Will Eisner, Director of Product MarkeDng
Nov 18th – 4PM ET
http://tinyurl.com/hubdemo
Sign Up Now!!© 2010 Awareness CONFIDENTIAL
social marketing software
Enjoy today's Session?
• Fan us on Facebook at #Awarenessinc Webinars
• Follow us on Twi?er @awarenessinc
• Visit our blogs at awarenessnetworks.com
• Join our fan page Social Media MarkeDng Best PracDces
© 2009 Awareness CONFIDENTIAL
social marketing software
See the Hub in acDon!
Career Path of the Corporate Social Strategist
w/ Jeremiah Owyang, Industry Analyst, AlDmeter Group
Nov 18th – 2PM ET
http://tinyurl.com/jowyang
Sign Up Now!!© 2010 Awareness CONFIDENTIAL
social marketing software
© 2010 Awareness CONFIDENTIAL
Use the hashtag: #awarenessinc On Twi?er
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