Awareness to Convert Consumers Towards Green (Eco-friendly) Products With Reference to Lg Electronics

7/30/2019 Awareness to Convert Consumers Towards Green (Eco-friendly) Products With Reference to Lg Electronics

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A Project report on

A STUDY ON CREATE AWARENESS TO CONVERT

CONSUMERS TOWARDS GREEN (ECO-FRIENDLY)

PRODUCTS WITH REFERENCE TO LG ELECTRONICS AT

WARANGAL

Submitted to partial fulfillment for the award of degree

MASTER OF BUSINESS ADMINISTRATION

Submitted By

PUSALA NAVEENKUMAR

(HT No.101R1E0031)

Under the Guidance of

Mr. THOTA VIJAYAKUMAR

Assistant Professor

Department of Business Management,

SREE CHAITANYA INSTITUTE OF MANAGEMENT AND COMPUTER

SCIENCES

LMD Colony, Thimmapur, Karimnagar - 505 527

(2010-2012)


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CERTIFICATE

This is to certify that the project report titled A STUDY ON CREATE

AWARENES TO CONVERT CONSUMERS TOWARDS GREEN(ECO-

FRIENDLY) PRODUCTS WITH REFERENCE TO LG ELECTRONICS AT

WARANGAL, is being submitted by Mr. PUSALA NAVEENKUMAR,bearing

H.T.No:101R1E0031, in MBA department is a record bonafide work carried out

by student. The results embodied this report have not been submitted to any other

university for the award of any degree.

INTERNAL GUIDE EXTERNAL

HOD


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ACKNOWLEDGEMENT

The report is embodiment of the efforts of several people to whom, I would like to

express my gratitude to all the people who offered their insight and how to make this

project work.

I express my sincere gratitude to learned and respected, Dr. D.VENKAT

RAO, Principal, MR.VIJENDER REDDY RAGIDI, Hod- Master of Business

Administration.

I am also thankful to Mr. THOTA VIJAYAKUMAR Project Supervisor,

Sree Chaitanya Institute of Management & ComputerSciences, for providing me

this of having practical exposure.

I express my profound gratitude to Mr. S.SRINIVASAN, Marketing

Manager, LGELECTRONICS AT WARANGAL, who has taken utmost interest

on guiding for preparing me this project report.

I am obliged to express my solicit acknowledgements to Mrs.G.RENUKA,

HR department for having the opportunities to take up my project work in their

esteemed organization.

Last but not least, I am grateful to my PARENTS and my FRIENDS for

their whole hearted support and suggestions, which helped me in the completion of

my project. I am equally grateful to the LIBRARIAN persons indirectly helped me to

complete this project.

(PUSALA

NAVEENKUMAR)


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H.T.NO: 101R1E0031

CONTENTS

CHAPTERS CHAPTER TITLE PAGE NO.

CHAPTERI

1.1 Introduction of the topic 1-13

1.2 Need and important of the study 5

1.3 Literature Review of the study 6-7

1.4 Objectives of the study 8

1.5 Scope of the study 9

1.6 Research methodology 10-12

1.7 Limitations of the study 13

1.8 Chapterisation 14

CHAPTER-II

2.1 Industry profile 15-18

2.2 Company profile 19-26

CHAPTER-III

Conceptual frame work 27-39


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CHAPTER-IV

Data analysis and Interpretation 40-83

CHAPTER-V

Findings, Suggestion and Conclusions 84-86

ANNEXURE

Questionnaire 87-90

BIBILOGRAPH 91

LIST OF FIGURES AND TABLES


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FIGURE OR TABLE PAGE

NO.

Fig 1.1 Holistic Marketing Dimensions 3

Fig 2.2 LG Eco phone 21

Fig 2.3 LG Eco Washing machine 22

Fig 2.4 Ecology Plasma 24

Fig 3.1 Environmental labeling systems information 35-

36

Fig 3.2 Energy Star label 37

Fig 3.3 Bureau of energy efficiency (BEE) 37

Fig 3.4 Energy Rating label 38

Fig 3.4 Eco-Mark logo 39

Table 4.1 Analysis on awareness of Eco-friendly products 40

Table 4.2 Analysis on naming of Eco friendly products 42

Table 4.3Analysis on sources of information about eco-friendly product 44

Table 4.4Analysis on considering of buying eco-friendly products 46

Table 4.5 Analysis on reasons for not buying of eco-friendly products 48

Table 4.6 Perceptions on green products are really ecological need 50

Table 4.7 Analysis on for low demand of the green product 52

Table 4.8Analysis on green products are always over price 54

Table 4.9 Analyses on switching behavior when green products are

launched at same price 56

Table 4.10Analysis on if income is more will be buy more eco products 58

Table 4.11Analysis on attractive credit schemes will promote eco-products 60


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Table 4.12 Analysis on factors influencing the customers to

purchase eco-products 62

Table 4.13Analysis on majorly following green manufactured company 64

Table 4.14 Analysis on believing level of LG products are eco products 66

Table 4.15 Analysis on believing level of LG Eco friendly products 68

Table 4.16 Factors comes in mind when thinking of a green products 70

Table 4.17 Analysis on eco label benefits will changes buying perception 72

Table 4.18 Analysis of quality & trust level of LG eco-friendly products 74

Table 4.19 Analysis on awareness of BEEs Certification 76

Table 4.20 Analysis on awareness of Star-rated Energy Efficiency 78

Table 4.21 Analysis on importance of Environmental education 80

Table 4.22Analysis of respondents suggest to purchase of green products 82


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SYMBOLS AND ABBREVIATION

SYMBOLS ABBREVIATION

E.g. : Example

i.e. : That is

@ : At the rate of

$ : Dollar

% : Percentage

& : And

AMA : American Marketing Association

BEE : Bureau of Energy Efficiency

CAGAR : Compound Annual Growth Rate

CEO : Chief Executive Officer

CO. : Company

DD : Direct Drive

DVD : Digital Versatile Disc

ECO : Ecological

GSM : Global System for mobile


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ISO : International Organization for Standardization

IT : Information Technology

LCA : Life Cycle Assessment

LCD : Liquid Crystal Display

LG : Lucky & GoldStar

NO. : Number

PC : Personal Computer

PCBs : Polychlorinated Biphenyls

Pvt.Ltd : Private Company Limited

SEZ : Special Economical Zone

WHO : World Health Organization


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CHAPTER I

INTRODUCTION


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CHAPTER II

INDUSTRY PROFILE AND COMPANY PROFILE


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CHAPTER III

CONCEPTUAL FRAME WORK


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CHAPTER IVDATA ANALYSIS AND INTERPRETATION


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CHAPTER V

FINDINGS, CONCLUSION AND SUGGESTIONS


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ANNEXURE


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INTRODUCTION

Worldwide evidence indicates People are concerned about the Environment and are

changing their behavior accordingly. As a result there is growing market forsustainable and socially responsible products and services. The types of business that

exist, the producer they produce and their approach to marketing are changing.

The World Health Organization (WHO) estimates that by turn of the

century, 24% of the expenditure in Asia's newly industrialized countries will go

towards environmental related expenses. The rapid growth of industrial/commercial

activities remaining the root of pollution in these countries.

Though the green trend is more discernible in the developed countries. It has slowly

started gaining ground in the developing countries as well. In India too, concerned for

the environmental has considered heightened in recent years and this is evident from

the increasing enactment of environmental legislation and judicial activism. Business

firms have also started turning green and embracing green marketing practices to

conform to green pressure and environment legislation

A study of National Geographic (May 2010) ranked Indians at the bottom of

the list of 14 nationalities in environmental awareness. Indians lack awareness about

the eco-friendly products. A new sense of urgency about Indian environment

degradation has compelled a number of ordinary individuals to make eco-conscious

life style changes.

The purpose of the present study is to understand the awareness level and

create awareness to the customers in karimnagar towards the green or eco-friendly

products.


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Market

A public place where buyers and sellers make transactions, directly or via

intermediaries.

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion

and distribution of ideas, goods and services to create exchanges that will satisfy

individual and organizational objectives.

Marketing is about knows the market, creating the right product, creating

desire for that product and letting the right people

Green Marketing

The term green marketing came into prominence in the late 1980s and early

1990s.The green marketing is essentially a way to brand marketing message in order

to capture more of the market by appealing to peoples desire to choose product and

services that are better for the environment.

Green or Environmental Marketing consists of all activities designed to

generate and facilitate any exchanges intended to satisfy human needs, such that

satisfaction of these needs and wants occur, with minimal detrimental impact on the

natural environment

----American marketing association (AMA)
http://www.investorwords.com/10746/public_placing.htmlhttp://www.investorwords.com/12803/buyer.htmlhttp://www.investorwords.com/13835/seller.htmlhttp://www.investorwords.com/5046/transaction.htmlhttp://www.investorwords.com/9454/directly.htmlhttp://www.investorwords.com/2556/intermediary.htmlhttp://www.investorwords.com/2556/intermediary.htmlhttp://www.investorwords.com/2556/intermediary.htmlhttp://www.investorwords.com/9454/directly.htmlhttp://www.investorwords.com/5046/transaction.htmlhttp://www.investorwords.com/13835/seller.htmlhttp://www.investorwords.com/12803/buyer.htmlhttp://www.investorwords.com/10746/public_placing.html


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Evolution of Green Marketing

The green marketing has evolved over a period of time. According to Peattie (2001),

the evolution of green marketing has three phases

First phase was termed as "Ecological" green marketing, and during this

period all marketing activities were concerned to help environment problems

and provide remedies for environmental problems.

Second phase was "Environmental" green marketing and the focus shifted on

clean technology that involved designing of innovative new products, which

take care of pollution and waste issues.

Third phase was "Sustainable" green marketing.

The Holistic Marketing Concept

Holistic marketing is the developed, design, and implementation of marketing

programs, processes, and activities that recognize the breadth and interdependencies

of todays marketing environment

HolisticMarketing Dimensions:

The Holistic marketing Concept is based on the development, design, and

implementation of Marketing programs, processes, and activities that recognizes that

everything matters in marketing.

Holistic marketing is thus an approach that attempts to recognize and reconcile

the scope and complexities of marketing activities. It provides a Schematic overview


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of four broad components characterizing of holistic marketing: relationship marketing

integrated marketing, internal marketing and performance marketing.

(Fig 1.1)

Relationship MarketingDeveloping Marketing Networks Using CRM is the overall

process of building & maintaining profitable customer relationships by delivering

superior customer value and satisfaction.1 Using information to create marketing

strategies that develop and sustain desirable customer relationships establishing long-

term, mutually satisfying buyer-seller relationships allowing for mutual dependency.

Integrated Marketing It is a comprehensive plan that communicates and delivers the

intended value to chosen customers A set of coordinated cross functional activities (a

unity of purpose) Traditional approach- McCarthy 4Ps Robert Lauterborn- 4Cs.

Internal Marketing Consistent of the marketing department senior management

other department.

Performance Marketing Act socially responsibly; consider the ethical consequences

of ones actions; Focus on satisfying customer needs and wants while enhancing

individual and societal well-being.

1Philip Kotler, Kevin Lane and Keller, Marketing Management 13

thedition,2009, p.22


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NEED AND IMPORTANTS OF THE STUDY

Now a days Conventional and Toxicant product are harm to the human life as well as

environment also that leads to the Global Warming.

In order to stop (or) reducing the global warming we have to choose the

Natural and Organic products like ecological products. These products are friendly

with Environment and safe to the human being as well as wild life.

This study is to know the customer awareness level on eco friendly products,

Eco label information and practices in green manufacturing and provide relevant

information to the production manager as well as interested people for those who

want to know the environmental impacts.


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LITERATURE REVIEW OF THE STUDY

Though the green trend is more discernible in the developed countries. It has slowly

started gaining ground in the developing countries as well. In India too, concerned for

the environmental has considered heightened in recent years and this is evident from

the increasing enactment of environmental legislation and judicial activism. Business

firms have also started turning green and embracing green marketing practices to

conform to green pressure and environment legislation2.

Green marketing refers to promotion or advertising of products with

environment a attributes. Consumers who are concerned about their environment,

which produces no pollution and prevent the destruction of its consideration of

issues of this type of marketing. Companies are seeking short-term results and maybe

less committed to the fundamental changes necessary in order to have organizational

processes3.

The green environment consist of all activities designed to generate and

facilitate any exchange intended to satisfy human needs and wants occurs, with

minimal detrimental impact on the natural environment4

2Dr. M.Banumathi (2010) Eco-products awareness level at Coimbatore Journal of marketing

3Kotler Philip and Armstrong Gary. (1999), principles of marketing Prentice-Hall International

Inc, pp 361-364.

4According to Stanton and futrell, (1987) Green Marketing Management Marketing


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The evolution of green marketing has three phases. First phase was termed as

"Ecological" green marketing, and during this period all marketing activities were

concerned to help environment problems and provide remedies for environmental

problems. Second phase was "Environmental" green marketing and the focus shifted

on clean technology that involved designing of innovative new products, which take

care of pollution and waste issues. Third phase was "Sustainable" green marketing5

Green marketing involves focusing on promoting the consumption of green

product. Therefore, it becomes the responsibility of the companies to adopt creativity

and insight and be committed to the development of environment friendly products

this will help the society in the long run. Companies which embark on green

marketing should adopt the following principles in towards greenness6

5Mr. Peattie (2001) socialist and speaker at United States of America

6According to Chopra, S. Lakshmi(April 2007), Turning over a new leaf, Indian management


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OBJECTIVE OF THE STUDY

1. To know the factors influencing customer to purchase green products;

2. To study the customer awareness about the Eco-friendly products;

3. To know the benefits and problems of green marketing;

4. To analyze the customer buying preference of their consumed products;

5. To make various suggestion on the improvements of holistic marketing by

using green products.


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SCOPE OF THE STUDY

The scope of the study is broadly concentrated on Green marketing and practices

following in green manufacturing and maintaining of Eco labeling on product

packaging system as well as to study customer awareness level on Eco label and green

product

This is done by the posing questionnaire and conducting survey on customers

in the boundaries of the Karimnagar District.


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RESEARCH METHODOLGY

Meaning Research:

Research in common parlance refers to a search for knowledge once also can defined

research as a scientific and systematic search for pertinent information on a specific

topic infact Research is an art scientific investigation.

Redman and Mory defined Systematized effort to gain new knowledge7

Research methodology:

Research methodology is a way to systematically solve the research problem. It may

be understood as a science of studying how research is done systematically.

In this study of research methodology consist of primary data and secondary data.

Primary Data: Primary data are those which are collected afresh and for the first

time, and thus happen to be original in character.

Researcher collects the primary data himself using methods such as

interviews, questionnaire and surveys. The key point here is that the data is collected

unique to us and this research is published no one else as access to it.

In these research methods of primary data:

By observation

Focus group interviews

Through questionnaires

7L.V. Redman and A.V.H. Mory, The Romance of Research, 1923, p.10.


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In this primary data, collection of information is obtained from original sources at

first had by research. This method one can get original data specifically on project on

hand.

Secondary data: The secondary data sources provide the information, that may

not be obtain by the external agencies, the secondary for its reliability and accuracy.

The researcher should also check whether the available data will fulfill the

requirement. The secondary data is collected from as followed below,

Text books

Marketing Journals

Magazines

News papers

Internet etc.

Research plan:

Type of the study: To completing my study have gone for sample study because

looking at the size of population in the time imitation it was not convince for me to

cover entire population hence, I have gone for sample study.

Sample plan: A sample plan is a definite plan for obtaining a sample from a given

populating its refers to the techniques or procedures that research would adopting

selecting items be include of in the sample plan is a determined before data are

collected.


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Sample technique: Simple random technique.

Tabulation: When a mass of data is assembled, it becomes necessary for the

researcher to arrange the same kind of concise and logical order. This procedure

referred to as tabulation. In a broader sense, tabulation is an orderly arrangement of

data in columns and rows. Quantitative analysis of the social economic situations are

usually more convincing than the quantitative approach and capable of comparison

with findings of other studies.

Sample size: Total sample size is 100


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LIMITATIONS FOR THE STUDY

1. The study measurement of the customer awareness on green/eco-friendly

products.

2. I have chosen customers who have purchased green products and non purchaser

of green products.

3. The research study carried out based on the opinions of the customer awareness

on green products at the place of karimnagar only.

4. The sample size for the research study is 100 why because according to my

convenient and it is also enough for the study.

5. The study of this survey duration is 45 days due to the time and cost budgets

since most studies are done under these two constraints.


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CHAPTERIZATION

CHAPTER-1:

It deals with the introduction, Consist of the need, Literature review, Objective,

Scope, Research methodology, Limitation of the study and Chapterisation.

CHAPTER-2:

It deals with the INDUSTRY PROFILE and COMPANY PROFILE.

CHAPTER-3:

It deals with the Conceptual Framework, Consist of the Green marketing and its

benefits & problems, Green product characteristics, Advantages and Disadvantages,

Green product Mix.

CHAPTER-4:

It deals with the analysis of data and interpretation.

CHAPTER-5:

It deals with the findings, Suggestion and conclusion.


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HISTORY

Indian Electronics industry dates back to the early 1960's. Electronics was one

industry initially restricted to the development and maintenance of fundamental

communication systems including radio-broadcasting, telephonic and telegraphic

communication, and augmentation of defense capabilities. Until 1984, the electronics

Industry was primarily government owned and then in 1980s witnessed a rapid

growth of the electronics industry due to sweeping economic changes, resulting in the

liberalization and globalization of the economy.

Size of the Industry Indian electronics industry today stands atUS $ 25 billion

Geographical distribution All the major Metropolitans cities in theIndia

Output per annum It is growing at over 25% CAGR and is

expected to be worth US $ 158 billion by2010

The economic transformation all over the world was motivated by two

compelling factors - the determination to boost economic growth, and to accelerate

the development of export-oriented industries, like the electronics industry. By 1991

in the country private investments - both foreign and domestic were encouraged. The

easing of foreign investment norms, allowance of 100% foreign equity, reduction in

custom tariffs, and relicensing of several consumer electronic products had attracted

remarkable amount of foreign collaboration and investment.

26t

Ranking India in the world in terms sales

29t

Ranking Indiain the world in terms production


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The domestic Electronic industry also responded favorably to the policies of

the government. The initiatives of the electronics field to private sector enabled

entrepreneurs to establish the industries to meet demand in the market. Improvements

in the Indian Electronics industry have not been limited to a particular segment, but

encompass all its sectors. This pace made in the areas of commercial software,

telecommunications, electronics, instrumentation, positioning and networking

systems, and defense. The result therefore has been a significant trade growth that

began in the late 1990's. The Indian Electronics Industry is a text for investors who

consider India as a potential investment opportunity.

Market capitalization

The Indian electronics market was at US$11.5 billion in 2004, and then the

market grew worldwide over the next several years. Indian Electronics Industry is

expected to grow at a Compound Annual Growth Rate (CAGR) of 23% by 2010 to

reach US$40 billion. Though its total output will be far behind China electronics

market, worth US$271.97 billion in 2004, India promises a better market with the

bears watching. Low manufacturing costs in skilled labor and raw materials,

availability of engineering skills, and opportunity to meet demand in the populous

Indian market, are driving its electronics market

Size of the industry

In the year 2005 Indias electronic consumption was around 1.8 %. It is likely to

touch 5.5 % in 2010. According to a study conducted by ISA and Frost Sullivan,

Indias semi-conductor market would grow by 2.5 times. The end-user products of

semi-conductor would include mobile handsets, desktop and notebooks, PCs, etc.


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Total contribution to the economy/sales

Indian electronics industry today stands at US $ 25 billion and is ranked 26th in the

world in terms of sales and 29th in the world in terms of production. It is growing at

over 25% CAGR and is expected to be worth US $ 158 billion by 2015. Electronic

industry is one of the fastest growing industries in the country and is driven by growth

in key sectors such as IT, Consumer Electronics and Telecom.

The demand for electronics is expected to be fuelled by the growth of

Telecommunications (250 million subscribers by the next few years)

PCs and Notebooks (5 million every year)

Broad-Band connectivity reaching rural areas

Top leading Companies

Video Projectors: Phil Systems, Keltron Projectors, Birla 3M, Sam rat Video Vision

Consumer Electronics: LG Electronics, Philips, Sony; Sansui, Samsung, BPL,

Videocon, Onida, Aiwa, Akai, Thompson, Panasonic.

Cameras/Camcorders: Sony, Canon, Olympus, Fuji film, Nikon

Employment opportunities

According to a recent report presented by Ernst & Young, the Indian domestic

demand for electronics products is expected to reach $125 billion by 2014 from the

current level of $45 billion annually.


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Latest developments

The Indian Electronic industry constitutes less than 1% of the global market.

However, demands for these products are growing rapidly and investments are

flowing in to augment manufacturing capacity.

Today India remains a major importer of electronic materials, components and

finished equipment amounting worth of $20 billion (Rs84, 000 cores) in 2007.

The country imports electronic goods mainly from China

In past four years, production of computers has grown at a compounded annual

growth rate (CAGR) of 31%, which is highest among the various electronic

products in India. And then the production is followed by communication and

broadcast equipment (25%), strategic electronics (20%) and industrial electronics

(17%).

The consumer electronics segment has grown at a CAGR of 10% in the last five

years includes a wide range of products such as DVD, VCD/MP3 players,

television sets and microwave ovens.

The growth in demand for telecom products has been high, with India adding two

million mobile phone users every month, which serves as one of the main reasons

for the growth in production of electronic goods. This growth is expected to

continue over the next decade, too.

To attract foreign investment the government has adopted Chinese style Special

Economic Zones with the aim to provide islands of excellence where the

infrastructure is world standard. Fifteen-year tax breaks given to foreign investors


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and SEZs are treated as foreign territories for the purpose of trade operations,

duties and tariffs.

HISTORY OF LUCKY AND GOLDSTAR (LG) COMPANY

The LG Group is South Korea's third largest conglomerate, or chaebol, producing a

range of products in three specific industries, spanning professional and consumer

electronics to industrial and household chemicals, with one hundred and forty-nine

subsidiaries operating in over eighty countries. The group is engaged in chemicals,

electronics, and telecommunications and services.

Its original name was The Lucky GoldStar Chemical Industrial Corporation,

and was the first Korean company to enter the plastics industry in 1952. While

expanding its plastics business, the company moved into electronics with a new brand

name in 1958. While chemicals, especially household items like toothpaste and

detergent, continued to be marketed under the brand. In 1959, the company produced

South Korea's first radio. For some time, electronics were produced under the label, in

1995, however, its electronics arm was renamed something completely different in

order to better compete in Western markets. Recently, the company has associated its

marketing slogan which has become well known. In January 2009 they became one of

only a handful of companies to own a two-lettered domain name on the internet.

Many companies simply can't use a two letter domain name because their company

name isn't as easy to abbreviate as others.

Company name with logo:

Lifes Good


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LG Electronics India

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,

South Korea was established in January 1997 in India. It is one of the most formidable

brands in consumer electronics, home appliances, IT hardware and mobile

communications space. In India for a decade, LG has earned a premium brand

positioning and is the acknowledged trend setter for the industry.

LG has a Manufacturing unit at Greater Noida is one of the most eco friendly units

among all LG manufacturing plants in the world. The second Greenfield facility islocated at Ranjangaon, Pune has the capacity to manufacture GSM phones, LCD TV,

Washing Machines, Refrigerators and Optical disk drives. This is Indias first mobile

phone manufacturing unit and also Asias largest optical disc drive manufacturing

plant

Company Profile:

Established in the year Year 1958Founded as GoldStar

Headquarters Seoul, South Korea

Area served Worldwide

Key people (CEO) Bon-joon-koo

Revenue US $46.82 billion (20011)

Net income US $367.3 million (2011)

Employees 91,045 (2011)

(Top level management employees)


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GREEN MANUFACTURING PRODUCTS OF LG

Mobile Phone (Fig. 2.1)

Electronics has adopted the Life Cycle Assessment [LCA] system for its product

development and carries out the development of its eco-products in stages.

LG has made mobile phones environmentally friendly by replacing harmful

materials with healthy substitutes, at the same time increasing energy efficiency and

recyclability:

At present, no lead, cadmium, or other EU RoHS materials are used in the

production of LG mobile phones. The use of nickel is also banned due to the

risk of skin irritation.

Halogen substances have been removed from all parts used in the housing,

packaging, and main PCB.

On-going research is exploring ways to make the PVC used in phone cables

more eco-friendly.

Standby power has been reduced in all phone chargers*with current

chargers offering a reminder feature to notifies the user when the handset is

fully charged.

EMI-shielding cans are used to improve recyclability and reduce the discharge

of hazardous materials, such as VOC.


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Model No: LG CU 720 shine (white)

Washing Machines (Fig. 2.2)

LG Electronics has adopted the Life Cycle Assessment [LCA] system for its product


MODEL NO: LG WM2688HWMA

Steaming Washing Machines

The Steam Washing Machine by LG Electronics is an eco-product designed to make

efficient use of resources and reduce energy consumption. The use of hazardous,

heavy metals has been avoided in the production of this product, and the noise level,


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size, and weight have also been greatly reduced. In short: customers can truly delight

in using this product.

Thanks to its Direct Drive (DD) motor, the Steam Washing Machine reduces

electricity consumption by 16%, and noise level by 10 dB. As for its steam function,

the STEAM machine boasts a 51% reduction in electricity consumption, and a 44%

reduction in water consumption-all while increasing its washing capacity by 21%,

further maximizing energy efficiency.

In addition, in order to comply with the RoHS regulations of the EU

directives, the STEAM washer has been produced without hazardous heavy metals

that were formerly used in the PCBs (Polychlorinated biphenyls), screws, cabinet

case, and power cables. The machine's cabinet has also been reduced in both size and

weight-again, minimizing its consumption of resources. And its designed to be easily

recycled.

In recognition of these efforts, all Steam Washing Machine models received

the highly valued RoHS stamp of approval from TV, a European certification

organization.


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LG Electronics has adopted the Life Cycle Assessment [LCA] system for its product


Ecology Plasma TV (Fig. 2.3)

Model No: LG 50PJ350

LG Electronics' Plasma TV is an environmentally friendly TV that has greatly

reduced its part-count by adopting a single-scan method during production.

Right from the outset, back in the planning and development stage, this

innovative television was designed to reduce resource consumption. And many of its

components were designed to be recyclable.

Coated in non-flammable materials to prevent the leakage of hazardous gases (as in

case of fire), this product is also designed to be easy to disassemble-a trait partly

intended to facilitate the recycling process.

The company has also improved the TV's light efficiency while enhancing the

circuit components and designs, and reducing energy consumption. In addition, the

company has improved the TV's safety by eliminating the use of hazardous substances

such as lead, mercury, cadmium, PBB and PBDE, and the additive DecaBDE.


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Ecology Plasma TV (Fig. 2.3)

Model No: LG 50PJ350

Eco-Design

Eco-design refers to the reduction of environmental impacts during the course of

design, development, production, and distribution of a product.

Eco-Design Overview

Eco-design refers to the integration of environmental concerns into product design,

with the aim of reducing the environmental impact of a product from start to finish.

This includes rigorous assessment at every stage of development, including its use

and disposal, price, quality, and raw materials. Further, a Life Cycle Assessment

[LCA] is performed at the end of each stage, to evaluate the product's environmental

impact. Always conducted by an outside expert in the pertinent field, LCAs secure

each product's environmental suitability and foster designs that further enhance its

quality and functionality.


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Eco-Design Strategy

LG Electronics practices four key eco-design strategies:

1. Improving efficiency when using resources

LG not only reduces the weight and volume of its products, but also makes more

efficient Use of resources by using natural and recyclable material.

2. Reducing the uses of hazardous material

LG bans any use of the six hazardous substances (lead, mercury, cadmium,

hexavalent, chromium, and PBB/PBDE), employs halogen-free flame retardants, and

refrains from using any other substances that could cause harm to the human body.

3. Improving energy efficiency

LG Electronics complies with international efforts to reduce greenhouse gas

emissions by reducing power consumption and the use of standby electricity.

4. Improving recyclability

LG Electronics chooses materials that can be easily recycled. During the production

and planning stages, we focus on making sure that a given product can be easily

broken down. Later, overall recyclability is further improved by reducing its number

of individual parts.


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GREEN MARKETING

"Green Marketing" refers to Holistic marketing concept wherein the production,

marketing consumption an disposal of products and services happen in a manner that

is less detrimental to the environment with growing awareness about the implications

of global warming, non-biodegradable solid waste, harmful impact of pollutants etc.,

both marketers and consumers are becoming increasingly sensitive to the need for

switch in to green products and services. While the shift to "green" may appear to be

expensive in the

Short term, it will definitely prove to be indispensable and advantageous, cost-

wise too, in the long run Green marketing was given prominence in the late 1980s and

1990s after the proceedings of the first workshop on Ecological marketing held in

Austin, Texas (US), in 1975. Many organizations want to turn green, as an increasing

number of consumers' ant to associate themselves with environmental-friendly

products.

It is really scary to read these pieces of information as reported in the Times

recently: "Air pollution damage to people, crops and wildlife in the US totals tens of

billions of dollars each year". "More than 12 other studies in the US, Brazil Europe ,

Mexico , South Korea and Taiwan have established links between air pollutants and

low birth weight premature birth still birth and infant death".

As resources are limited and human wants are unlimited, it is important for the

marketers to utilize the resources efficiently without waste as well as to achieve the

organization's objective. So green marketing is inevitable.


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There is growing interest among the consumers all over the world regarding

protection of environment. Worldwide evidence indicates people are concerned about

the environment and are changing their behavior. As a result of this, green marketing

has emerged which speaks for growing market for sustainable and socially

responsible products and services.

Thus the growing awareness among the consumers all over the world

regarding protection of the environment in which they live, People do want to

bequeath a clean earth to their offspring. Various studies by environmentalists

indicate that people are concerned about the environment and are changing their

behavior pattern so as to be less hostile towards it. Now we see that most of the

consumers, both individual and industrial, are becoming more concerned about

environment-friendly products. Most of them feel that environment-friendly products

are safe to use. As a result, green marketing has emerged, which aims at marketing

sustainable and socially-responsible products and services. Now is the era of

recyclable, non-toxic and environment-friendly goods. This has become the new

mantra for marketers to satisfy the needs of consumers and earn better profits.

Green marketing is the process of developing products and services and

promoting them to satisfy the customers who prefer products of good quality,

performance and convenience at affordable cost, which at the same time do not have a

detrimental impact on the environment. It includes a broad range of activities like

product modification, changing the production process, modified advertising, change

in packaging, etc., aimed at reducing the detrimental impact of products and their

consumption and disposal on the environment. Companies all over the world are


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striving to reduce the impact of products and services on the climate and other

environmental parameters. Marketers are taking the cue and are going green.

Green marketing was given prominence in the late 1980s and 1990s after the

proceedings of the first workshop on Ecological marketing held in Austin, Texas

(US), in 1975. Several books on green marketing began to be published thereafter.

According to the Joel makeover (a writer, speaker and strategist on clean technology

and green marketing), green marketing faces a lot of challenges because of lack of

standards and public consensus to what constitutes "Green". The green marketing has

evolved over a period of time. According to Peattie (2001), the evolution of green

marketing has three phases. First phase was termed as "Ecological" green marketing,

and during this period all marketing activities were concerned to help environment

problems and provide remedies for environmental problems. Second phase was

"Environmental" green marketing and the focus shifted on clean technology that

involved designing of innovative new products, which take care of pollution and

waste issues. Third phase was "Sustainable" green marketing. It came into

prominence in the late 1990s and early 2000.

Green marketing is a vital constituent of the holistic marketing concept. It is

particularly applicable to businesses that are directly dependent on the physical

environment; for example, industries like fishing, processed foods, and tourism and

adventure sports. Changes in the physical environment may pose a threat to such

industries. Many global players in diverse businesses are now successfully

implementing green marketing practices.


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Definition of Green Marketing

Green or Environmental Marketing consists of all activities designed to generate and

facilitate any exchanges intended to satisfy human needs, such that satisfaction of

these needs and wants occur, with minimal detrimental impact on the natural

environment

-----American marketing association (AMA)

Benefits Green marketing

Todays consumers are becoming more and more conscious about the environment

and assure also becoming socially responsible. Therefore, more companies are

responsible to consumers aspirations for environmentally less damaging or neutral

products. Many companies want to have an early- mover advantage as they have to

eventually move towards becoming green.

Some of the advantages of green marketing are,

o It ensures sustained long-term growth along with profitabilityo It saves money in a long run, thought initially the cost is more.o It helps companies market their products and services keeping the

environment accept in mind. It helps in accessing the new markets and

enjoying competitive advantage.

o Most of the employs also feel proud and responsible to the working for anenvironmentally responsible company.


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Problems of green marketing

Many organizations want to turn green, as an increasing number of consumers and to

associate themselves with environmentally-friendly products. Alongside, one also

weaknesses confusion among the consumers regarding the products. In particular,

often finds distrust regarding the credibility of green products. Therefore, to ensure

consumer confidence, marketers of green products need to be much transparent, and

refrain from breaching any law or standards relating to products or businesses

practices

Product:

A product is anything that can be offered to a maker for attention, acquisition,

use or something that can satisfy needs or wants.

Eco-friendly product:

Eco-friendly products are products that do not harm the environment, whether in their

production, use or disposal.

Some of these going green products when in use help conserve energy

minimize carbon footprint or the emission of green housegases and does not lead to

substantial toxicity or pollution to the environmental.

Other green products are biodegradable, recyclable or compostable. Hence, they do

not harm the environment or upset the ecological balance when they are disposed of.

There is also eco-friendly products are made out of recycled materials. These recycle

products help reduce the need for new raw materials and amount of waste sent to

landfills and incinerators (because waste can be diverted to making recycled

products).


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Why use them

The use of eco-friendly or going green products is an important step in protecting the

environment.

Characteristics of eco-friendly products

Water efficient.

Organic locally grown.

Fair trade Energy efficient.

Biodegradable.

Non-toxicant and low volatile organic compounds.

Recyclable material and content.

Advantage of Eco-friendly products:

Money will be saving.

Benefits for Human and wild life and environment.

Energy and water will be saving.

Green products offer multiple benefits, including protecting the planet and

atmosphere.

Disadvantage of Eco-friendly products:

The customer might not know which labels are more credible than others.

Expensive than conventional products.

Most people are not aware about green products.

Witness confusion among the consumers regarding the green products.


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Green marketing mix

When companies come up with new innovations like eco friendly products, they can

access new markets, enhance their market shares, and increase profits. Just as we have

4Ps product prices, place and promotion in marketing, we have 4ps in green

marketing too, but they are a bit different. They are buttressed by three additional Ps,

namely people, planet and profits.

Greenproduct:

The products have to be developed depending on the needs of the customers who

prefer environment friendly products. Products can be made from recycled materials

or from used goods. Efficient products not only save water, energy and money, but

also reduce harmful effects on the environment. Green chemistry forms the growing

focus of product development. The marketer's role in product management includes

providing product designers with market-driven trends and customer requests for

green product attributes such as energy saving, organic, green chemicals, local

sourcing, etc.,

Green price:

Green pricing takes into consideration the people, planet and profit in a way that takes

care of the health of employees and communities and ensures efficient productivity.

Value can be added to it by changing its appearance, functionality and through

customization.


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Green place:

Green place is about managing logistics to cut down on transportation emissions,

thereby in effect aiming at reducing the carbon footprint. For example, instead of

marketing an imported mango juice in India it can be licensed for local production.

This avoids shipping of the product from far away, thus reducing shipping cost and

more importantly, the consequent carbon emission by the ships and other modes of

transport.

Green promotion

A communication with the market should put stress on environmental aspects, for

example that the company possesses a CP certificate or is ISO 14000 certified. This

may be publicized to improve a firms image. Furthermore, the fact that a company

spends expenditures on environmental protection should be advertised. Third,

sponsoring the natural environment is also very important. And last but not least,

ecological products will probably require special sales promotions.

Additional Social Marketing "P's" that are used in this process are

as followed

Publics-- Effective Social Marketing knows its audience, and can appeal to

multiple groups of people. "Public" is the external and internal groups

involved in the program. External publics include the target audience,

secondary audiences, policymakers, and gatekeepers, while the internal

publics are those who are involved in some way with either approval or

implementation of the program.


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Partnership-- Most social change issues, including "green" initiatives, are too

complex for one person or group to handle. Associating with other groups and

initiatives to team up strengthens the chance of efficacy.

Policy--Social marketing programs can do well in motivating individual

behavior change, but that is difficult to sustain unless the environment they're

in supports that change for the long run. Often, policy change is needed, and

media advocacy programs can be an effective complement to a social

marketing programe.

Eco Labels

An individual's belief that an environmental claim lacks honesty can have a negative

effect on attitude toward a brand. If, on the other side, the consumer grants credibility

to the claim, the individual will behave more respectfully toward the environment.

The problem in extending that credibility to a brand is that consumers interested in

ecological products generally are skeptical of commercial advertisements. This

skepticism is due to various factors such as lack of language, the absence of scientific

knowledge necessary to interpret advertising meaning, and, in particular, the

falsehoods and exaggeration of some advertising techniques. To resolve this problem,

independent organizations may choose to guarantee messages on the environmental

benefits of brands with environmental labeling systems sponsored by independent

organizations. This practice tries to diminish perceived biases in environmental

information by promoting standardization of the information with the aim of


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improving confidence in the evaluation of environmental benefits of productsall of

which should positively affect the purchase intention8.

Overview of the different types of eco-labels used to indicate credibility to consumer9

(Fig. 3.1)

8Montoro-Rios, F.J., Luque-Martinez, T. and Rodriguez-Molina, M.-A. (2008): How Green Should You Be: Can

Environmental Associations Enhance Brand Performance?. Journal of advertising research, December 2008, 547-

563.

9Horne, R.E. (2009): Limits to labels: The role of eco-labels in the assessment of product sustainability and routes

to sustainable consumption. International Journal of Consumer Studies, 33, 175182
http://en.wikipedia.org/wiki/File:Classification_of_eco_label


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Energy star:

Energy star is an international standard for energy efficient consumer products

originated in the USA .it was created in 1992 by the Environmental protection

Agency and Department of energy

Fig. 3.2

Energy service mark, such as computer products and peripherals, kitchen appliances,

building and other products, generally use 20% -30% less energy than required by

federal standard.

Bureau of energy efficiency (BEE):

Bureau of energy efficiency is an agency of government of India under the ministry

power created in March 2002 under the provision of the nations 2001 energy

conservation Act

Fig. 3.3


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This agency function is to develop program which will increase the conservation and

efficient use of energy in India

The government proposed to make it mandatory for all appliances in indie to have

rating by the BEE

Energy Rating Label:

Energy Rating Label is the Energy rating label a government seal of approval...

Fig. 3.4

The energy rating label is a source of consumer information about the Energy

Consumption of major electrical household appliances-all of the specified appliances

type must carry a label. Although the scheme is operated by government and

appliances must meet the certain minimum performances standards, the scheme does

not provide any guarantee of appliance Quality or durability.


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Eco-Mark

Eco-Mark is an eco-labeling scheme which was constituted by the Government of

India in 1991 for easy identification of environment-friendly products.

Objectives of the Scheme:

To assist consumers to become environmentally responsible in their daily lives

by providing information to take account of environmental factors in their

purchase decisions.

To encourage citizens to purchase products which have less harmful

environmental impacts

Ultimately to improve the quality of the environment and to encourage the

sustainable management of resources.

Eco-Mark Logo:

The Eco-Mark logo is that of an earthen pot as indicated in the figure below.

Fig. 3.5

Note: Unfortunately this scheme failed due to lack of producers cooperation and

customer awareness.


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1. Do you aware of Eco-friendly products?

a) Yes b) No

Table 4.1: Analysis on awareness of Eco-friendly products

Inference

The above table interprets that:

The awareness levels on green products in karimnagar the 52% of the

respondents are not aware of eco-friendly products due to lack of knowledge,

and the 48% of the respondents are aware of eco-friendly products by

through family and education background.

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

No 52 52%

Yes 48 48%

TOTAL 100 100%


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Graph 4.1: Analysis on awareness of Eco-friendly products


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2.

If yes, how many eco-products you can name?

a) 0 b) 1 c) 2 d) 3 e) above 3

Table 4.2: Analysis on naming of Eco friendly products

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)Zero 48 48%One 14 14%Two 8 8%

Three 20 20%Above three 10 10%

TOTAL 100 100%

Inference

Theabove table interprets that:

Around 48% of the respondents said that they couldnt name even a single name of

green product, 20% of the respondents said that three names of green products

names,14% of the respondents said only one name of green products and 10% of the

respondents said that they could names above three names of green product and at

finally 8% of the respondents could names only two names of green products.


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Graph 4.2: Analysis on naming of Eco friendly products


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3. What was the source of information made you to aware of Eco-products?

a) Family b) friends

c) Sales person d) advertising e) Education

Table 4.3: Analysis on sources of information about eco-friendly product

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Family 5 5%

friends 18 18%

sales person 9 9%

advertising 46 46%

Education 22 22%

TOTAL 100 100%

Inference

Theabove table interprets that:

46% of the respondents are said that the green products are come to know from the

advertising, 22% of the respondents are said that the green products are come to

know through Education,18% of the respondents are come to know eco-friendly

products by friends, and the 9% of the respondents are come to known about the

eco-friendly products by the sales person,finally the 5% of the respondents are

come to know about green products through family.


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4. Have you ever brought or considered buying products which are related with

environmental issues in mind?

a) Yes b) No

Table 4.4: Analysis on considering of buying eco-friendly products

PARAMETER NO.OF RESPONDENTS PERCENTAGE (%)

Yes 67 67%

No 33 33%

TOTAL 100 100%

Inference


The 67% of the respondents are considered of buying eco-friendly products and

remaining 33% of the respondents are not considered about to buying eco-friendly

products.


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Graph4.4: Analysis on considering of buying eco-friendly products


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5. What is the reason for not buying the eco-friendly products?

a) Label confusion b) too expensive

c) Stores are not accessible d) not interested

Table 4.5: Analysis on reasons for not buying of eco-friendly products

PARAMETER NO.OF RESPONDENTS

PERCENTAGE

(%)

Confusion on labeling 22 22%

too expensive 43 43%stores are not accessible 31 31%

not interested 4 4%

TOTAL 100 100%

Inference


The 43% of the respondents felt the products are too expensive, 31% of the

respondents are not buying the green products because store are not accessible for

purchase and 22% of the respondents are not purchased because its confusion

facing on which one is correct labeling for green product, lastly 4% of the

respondents are said that not interested to purchase of green products.


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Graph4.5: Analysis on reasons for not buying of eco-friendly products


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6. Do you agree with the following statement?

Green productsare real ecological need and not just another marketing strategy

a)Strongly agree b) agree

b) Dis agree d) cant say

Tables 4.6: Perceptions on green products are really ecological need

Inference

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Strongly agree 68 68%agree 26 26%

disagree 0 0%cant say 6 6%TOTAL 100 100%


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The 68% of the respondents are strongly agree that green products are real ecological

need, 26% of the respondents are agree the green products are real ecological need

6% of the respondents cant say option.

Graph4.6:

Perceptions on green products are really ecological need


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7. Have you ever feel the Lack of availability is the major reason about low publicity

and demand of green products?

a) Strongly agree b) agree c) disagree d) cant say

Table 4.7: Lack of availability is the major reason for low demand of the green

product

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Strongly agree 57 57%agree 22 22%

disagree 3 3%cant say 18 18%

TOTAL 100 100%


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Inference


The 57 % of the respondents strongly agreed that lack of availability is the major

reason for low demand of the green product, 22% of respondents agreed that lack

of availability is the major reason for low demand of the green product, and 18% of

respondents are cant say , remaining 3% of respondents disagreed that lack of

availability is the major reason for low demand of the green product.

Graph 4.7: Lack of availability is the major reason for low demand of the green

product


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8. Green products are always overpriced.

a) Agree b) Disagree

Table 4.8: Analyses on green products are always over price

PARAMETER NO.OF PERCENTAGE


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RESPONDENTS (%)

Agree 98 98%

disagree 2 2%

TOTAL 100 100%

Inference


The 98% of the respondents are agree that green products are always over priced

and the remaining 2% of the respondents are disagree that the eco-friendlyproducts are always over price

Graph 4.8: Analyses on green products are always over price


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9. If newly launched green products are available at the same price is on a well known

existing non-green products are you willing to switch towards green products?

a) Yes b) No

Table 4.9: Analyses on switching behavior when green products are launched at same

price

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Yes 91 91%No 9 9%

TOTAL 100 100%

Inference


91% of the respondents ready to switch towards the green products if price will

same as non green products and 9% of the respondents not ready to switch towards

the green products even price will same as non green products,


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Graph 4.9: Analyses on switching behavior when green products are launched at

same price


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10. If you are income is more would you prefer to buy more of green products?

a) Yes b) No

Table 4.1 Analyses on if income is more will be buy more green products


Yes 96 96%

No 4 4%

TOTAL 100 100%

Inference


The 96% of the respondents are ready to purchase green products if they income

will more and 4% of the respondents are do not ready to purchase green products

even income will more.


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Graph 4.10: Analyses on if income is more will be buy more green products


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11. Do you think giving attractive credit scheme/tax rebate on green products would

help to promoting them?

a) Yes b) No

Table 4.11: Analysis an attractive credit schemes will promote the eco-friendly

products

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Yes 98 98%

No 2 2%

TOTAL 100 100%

Inference


The 98% of the respondents said that if giving an attractive credit schemes on green

products would compulsory helped to promote the green products and 2% of

respondents are said that giving an attractive credit schemes could not helped to

promote the green products.


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Graph 4.11: Analysis an attractive credit schemes will promote the eco-friendly

products


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12. What are the major factors influence to purchase eco-friendly products?

a) Advertisement b) through Education

c) Labeling and Quality certification d) Government support

Table 4.12: Factors influencing the customers to purchase eco friendly products


Advertisement 37 37%

through Education 41 41%Labeling and Quality

certification 13 13%

Government support 9 9%

TOTAL 100 100%

Inference


The 41% of the respondents are said that majorly influenced to purchased eco-

friendly products though education, 37% of the respondents are influenced their

purchase a from advertising, and 13% the respondents are influenced their purchase

with proper labeling and quality remaining 9% of the respondents are influenced

purchase on eco-products through the government support.


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Part II

13. In the below which company is following or going green manufacturing?

a) Panasonic b) LG c) Samsung d) Sony

Table 4.13: Analysis on majorly following green manufactured company

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Panasonic 33 33%LG 42 42%

Samsung 15 15%Sony 10 10%

TOTAL 100 100%

Inference



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The 42% of the respondents are said that they are feel the LG company is following

green manufacturing, 33% of the respondents are said that Panasonic company is

following green manufacturing and 15% of the respondents are said that Samsung

company is following green manufacturing,10% of the respondents are feel that

Sony company is following green manufacturing.

Graph 4.13: Analysis on majorly following green manufactured company


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The 68% of the respondents are believed that the LG products are really eco-friendly

products and 7% of the respondents are not believed that the LG products are

really eco-friendly products lastly, 27% of the respondents are cant say.

Graph 4.14: Analysis on believing level of LG products are eco products


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Graph 4.15: Analyses on believing level of LG products are friendly to the

Environment


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16.What is the first thing thats comes to your mind when you think of eco friendly

products

a) Energy efficiency b) natural ingredients

c) Recyclable d) water efficiency

Table 4.16: Factors comes in mind when thinking of a green products

Inference


The 37% of the respondents are said that the Recyclable come in mind when they

thinking of a green products,25% of the respondents are said that the natural

ingredients comes in mind when they thinking of a green products and 21% of the

respondents are said that the Energy efficiency comes in mind when they thinking of

a green products lastly , 17% of the respondents are said that the water efficiency

comes in mind when they thinking of a green products.


PERCENTAGE

(%)

Energy efficiency 21 21%

natural ingredients 25 25%recyclable 37 37%

water efficiency 17 17%

TOTAL 100 100%


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Graph 4.16: Factors comes in mind when thinking of a green products


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17. If product is eco-label, would this information change your choice of purchase?

a) Yes b) No

Table 4.17: Analysis on eco label benefits changes the customers perception towards

eco products

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Yes 98 98%No 2 2%

TOTAL 100 100%

Inference


The 98% of the respondents are said that if the product is eco-label certification it

may change their purchase perception towards green products and 2% of the

respondents are said that the eco-label certification doesnt changes their purchase

perception towards green product.


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Graph 4.17:Analysis on eco label benefits changes the customers perception

towards eco products


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18.Do you trust the quality of LG eco-friendly products?

a) Definitely yes b) average

c) Definitely no d) Not sure

Table 4.18: Analysisof quality & trust level of LG eco-friendly products

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

Definitely yes 63 63%

average 9 9%definitely No 7 7%

not sure 21 21%TOTAL 100 100%

Inference



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The 63% of the respondents are said that they strongly trust the quality of eco-friendly

products, 21% of the respondents are said that they are not sure the trust & quality of

green products and 9% of the respondents are said that they trust the quality of eco-

friendly products at lastly, 7% of the respondents are said that they are not trusting

and quality of eco-friendly products.

Graph 4.18: Analysis of quality & trust level of LG eco-friendly products


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19. Do you know about BEE (Bureau of energy efficient) certifications?

a) Yes b) No

If yes, how did you know ?

( ) label on the product

( ) advertising

( ) by sales person

( ) through education/friends



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Table 4.19: Analysis on awareness ofBEEs Certification

Inference


The 53% of the respondents are not aware of BEEs Certifications,21% of the

respondents are known about BEEs Certifications by advertising , 12% of the

respondents know about BEEs Certifications by label on the product and 11% of

the respondents known about BEEs Certifications through education and at friends

remaining 3% of the respondents are come to know about BEEs Certifications by

sales person.

Graph 4.19: Analysis on awareness of BEEs Certification

No 53 53%

label on the product 11 11%

advertising 21 21%

by sales person 3 3%

through education/friends 12 12%

TOTAL 100 100%


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20. Have you ever noticed BEEs Star-rated Energy Efficiency label on the

products?


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a) Yes b) No

If yes, an energy efficient electronic product how many stars should filled?

( ) one star ( ) two stars

( ) three stars ( ) four stars

( ) five stars

Table 4.20: Analysis on awareness ofBEEs Star-rated Energy Efficiency label onthe product

PARAMETER

NO.OF

RESPONDENTS

PERCENTAGE

(%)

No 62 62%One star 0 0%

Two stars 0 0%Three stars 0 0%Four stars 0 0%Five stars 38 38%TOTAL 100 100%

Inference


The 62% of the respondents are didnt noticed BEEs Star-rated Energy Efficiency

label on the product and 38% of the respondents are said that the energy efficient

electronic product should cover the 5 stars that s product called as energy efficient

product, if below the 5stars the product may not much energy efficient product.


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Graph 4.20: Analysis on awareness of BEEs Star-rated Energy Efficiency

label on the product


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21. Do you educate members of your family or friends for before purchase of any

electronic product they must to see BEEsStar-rated Energy Efficiency label?

a) Definitely Yes b) No

Table 4.21: Analysis opinions on importance of Environmental and green product

education

Inference


The 97% of the respondents are said that they definitely educate the family members

and friends to before purchasing of any electronics they must to notice the BEEs

Certifications on the product and 3% of the respondents are said that they dont want

say any one.


PERCENTAGE

(%)

Definitely Yes 97 97%

No 3 3%

TOTAL 100 100%


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Graph 4.21: Analysis opinions on importance of Environmental and green product

education


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22. Could you suggest well-wishers to purchase the Eco-friendly products?

a) Yes b) No c) when a get a chance

Table 4.22: Analysis of respondents suggest well-wishers to purchase of green products

Inference


97% of the respondents are they definitely suggest well-wishers to purchase

of green products but 3% of the respondents are suggest but when they get a chance

they could suggest well-wishers to purchase of green products.


Yes 97 97%No 0 0%

when a get a chance 3 3%TOTAL 100 100%


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Graph 4.22: Analysis of respondents suggest well-wishers to purchase of green

products


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FINDINGS

Most of the respondents have not aware of eco-friendly products.

Moderate of the respondents are consider to buy the green.

Majority of the respondents are felt that the eco-friendly are always over price.


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Lack of availability of the green product at retail stores this major dis advantage for

the demand of the product.

Some others view that provide the credit schemes like a tax rebate on eco-friendly

product.

Most of the respondents were felt, if green products prices are at same price of non

green products they will compulsory convert toward green products.

Some of the respondents are cleared that LG company is going green manufacturing

and followed company is Panasonic.

Moderate of the respondents have not aware about the Bureau of energy efficient

certification.

97% of the respondents ready to educate well wishers about star rated energy efficient

label and should notice energy efficient label on the product before purchase of

electronic and consumer durable goods.

SUGGESTIONS

On the basis of findings of the study, some suggestions are offered improve the

customer awareness as well as green manufacture duties.


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The most of the customers are not able to purchase of eco-friendly products because

of its over price. So that if the government providing subsidies and support to the

producers. The green products will at available prices to purchasers.

Lacks of availability are the major reason for not purchasing of green products. So it

is suggest the retail outlets to increase the display of the green products. It will also

help to increase the impulse purchase.

The customers even dont know what an Eco-friendly and Toxicant product is. So

that the sales persons, educators, responsible people are to aware the customers or

well wishers to explained on the merits and demerits of between these products.

The appropriate labeling of eco-friendly should be followed to purchase the customer

of educated and general public.

Panasonic is the close competitor for LG in the list going green manufacturing

companies among the list of four leading companies in the world. So it is suggest

organization to increase the Quality and durability then it can survive In the

competition.

The green product manufacture companies should create new need for green products

among consumer group. It will create curiosity to purchase green products.


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CONCLUSION

Prevention is better than cure. Or else, the effects of global warming will eventually

leads to a catastrophe. The green marketing in its infancy stage now time to follow

green manufacturing why because the most of people are today concerned about

environmental issues.

And the customers want to convert towards eco-friendly products. But,

unfortunately green manufacturing/marketing is still in its infancy and lot of research

is to be done on green marketing.

First of all the customers should improve the knowledge and awareness

level on green products and to know the facts that really what impact on

Documents

Awareness to Convert Consumers Towards Green (Eco-friendly) Products With Reference to Lg Electronics