Awareness Survey on Design

－International Version－（ Implemented in February 2020 ）

Survey SummaryCountries and regions surveyed : Korea, Taiwan, Hong Kong, China (Shanghai, Beijing, Shenzhen), ThailandPeriod of the survey : February 2020Number of survey samples : Korea, Taiwan, Hong Kong, Shanghai, Beijing, Shenzhen, Thailand －300 each

Gender-Age ratio : Gender ratio －1:1 ; 20's, 30's, 40's and upSurvey method: Internet survey

Subject of comparisonCountries surveyed : JapanPeriod of the survey : February 2020

Subject of a survey : Men and women aged 15 and over nationwide. （ Stratified extraction based on the composition of the population by age and gender in the census ）Number of valid responses : 2,100

Survey method: Internet survey

For inquiries regarding this surveyGood Design Award office, Japan Institute of Design Promotion

Midtown Tower 5F, Akasaka 9-7-1, Minato-ku, Tokyo 107-6205 JAPAN

Phone. +81 (0)3-6743-3777

Q. How much interest do you have in design? [N=Japan : 2,100 / Overseas Countries/Regions 300 each ]

[By Gender]

3

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[By Age]

24.0%

30.0%

24.0%

30.0%

36.0%

34.0%

24.0%

40.0%

26.0%

18.0%

20.0%

16.0%

30.0%

24.0%

20.0%

18.0%

20.0%

26.0%

56.0%

47.3%

46.0%

50.0%

56.7%

34.7%

32.0%

38.0%

30.0%

42.0%

46.0%

42.0%

62.0%

50.0%

60.0%

48.0%

48.0%

54.0%

66.0%

48.0%

56.0%

60.0%

64.0%

60.0%

56.0%

62.0%

66.0%

72.0%

66.0%

50.0%

38.0%

46.0%

40.7%

42.0%

36.7%

46.0%

56.0%

52.0%

48.0%

48.0%

42.0%

42.0%

10.0%

18.0%

12.0%

18.0%

8.0%

12.0%

6.0%

8.0%

18.0%

22.0%

14.0%

20.0%

10.0%

12.0%

14.0%

10.0%

14.0%

22.0%

6.0%

5.3%

8.0%

6.7%

4.7%

16.7%

12.0%

10.0%

20.0%

10.0%

10.0%

14.0%

4.0%

2.0%

4.0%

4.0%

8.0%

0.0%

4.0%

4.0%

0.0%

0.0%

2.0%

4.0%

4.0%

2.0%

0.0%

0.0%

0.0%

2.0%

0.0%

1.3%

5.3%

1.3%

2.0%

2.7%

0.0%

0.0%

2.0%

0.0%

2.0%

2.0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Korea - Male - 20's

Korea - Male - 30's

Korea - Male - 40's above

Korea - Female - 20's

Korea - Female - 30's

Korea - Female - 40's above

Taiwan - Male - 20's

Taiwan - Male - 30's

Taiwan - Male - 40's aove

Taiwan - Female - 20's

Taiwan - Female - 30's

Taiwan - Female - 40's above

Hong Kong - Male - 20's

Hong Kong - Male - 30's

Hong Kong - Male - 40's above

Hong Kong - Female - 20's

Hong Kong - Female - 30's

Hong Kong - Female - 40's above

China - Male - 20's

China - Male - 30's

China - Male - 40's above

China - Female - 20's

China - Female - 30's

China - Female - 40's above

Thailand - Male - 20's

Thailand - Male - 30's

Thailand - Male - 40's above

Thailand - Female - 20's

Thailand - Female - 30's

Thailand - Female - 40's above 4

Q. What product areas do you buy with a particular emphasis on design? (up to 3)? [N=Japan : 2,100 / Foreign Countries/Regions : 300 each]

42.5%

38.6%

36.5%

22.4%

18.3%

17.4%

16.0%

13.0%

12.9%

5.4%

5.4%

5.1%

4.6%

4.2%

4.0%

3.9%

1.9%

1.4%

1.4%

65.0%

10.0%

35.7%

20.0%

16.0%

11.7%

23.7%

8.7%

8.0%

12.0%

25.0%

2.0%

7.7%

3.0%

5.0%

1.3%

2.7%

1.7%

2.3%

47.0%

31.7%

30.0%

14.7%

18.0%

14.7%

8.0%

5.7%

9.3%

8.3%

25.0%

9.0%

18.7%

3.7%

8.0%

2.3%

2.7%

2.0%

1.7%

55.7%

21.3%

31.0%

13.0%

22.3%

16.7%

6.0%

11.7%

16.7%

7.7%

18.7%

2.0%

14.0%

3.7%

5.7%

4.7%

5.0%

4.3%

0.7%

57.8%

18.7%

38.4%

26.7%

8.3%

5.9%

17.1%

15.1%

7.1%

4.4%

27.6%

1.6%

13.2%

5.7%

7.7%

4.1%

2.7%

1.4%

1.1%

50.7%

28.0%

29.3%

13.0%

28.0%

5.3%

4.3%

7.0%

9.3%

29.0%

34.7%

4.0%

8.7%

3.7%

8.3%

3.0%

3.0%

1.3%

1.0%

Clothing

Daily Necessit ies and Sundries

Furnitures and Interior

Home Appliances

Watch

Stationery

Car

Kitchenware

Optical Glasses

Other Fashion Items

Mobilephones

Motorcycles / Bicycles

Housing

Child

PC-related Equipments

Audio-Visual Equipments

Camera

Pet-Care

Others

0% 10% 20% 30% 40% 50% 60% 70%

Japan

Korea

Taiwan

Hong Konr

China

Thailand

5

[By Gender]

32.6%

31.8%

29.1%

25.5%

22.1%

17.2%

23.5%

7.1%

14.2%

3.0%

6.9%

7.8%

4.6%

2.5%

6.8%

6.3%

3.1%

1.0%

1.8%

52.3%

45.5%

43.9%

19.3%

14.5%

17.5%

8.4%

19.0%

11.5%

7.7%

3.8%

2.5%

4.7%

6.0%

1.3%

1.4%

0.6%

1.9%

1.0%

53.3%

8.0%

25.3%

22.7%

15.3%

8.7%

38.0%

4.0%

8.0%

7.3%

32.0%

4.0%

9.3%

2.7%

8.7%

2.7%

4.0%

2.0%

2.7%

12.0%

46.0%

17.3%

16.7%

14.7%

9.3%

13.3%

8.0%

16.7%

18.0%

0.0%

6.0%

3.3%

1.3%

0.0%

1.3%

1.3%

2.0%

38.0%

28.0%

19.3%

18.0%

20.7%

10.7%

12.0%

3.3%

12.7%

4.0%

32.0%

14.0%

16.0%

2.7%

14.7%

3.3%

4.0%

1.3%

1.3%

56.0%

35.3%

40.7%

11.3%

15.3%

18.7%

4.0%

8.0%

6.0%

12.7%

18.0%

4.0%

21.3%

4.7%

1.3%

1.3%

1.3%

2.7%

2.0%

44.7%

18.0%

26.7%

13.3%

28.7%

18.0%

9.3%

6.0%

19.3%

4.7%

20.0%

3.3%

13.3%

2.0%

8.7%

8.7%

8.0%

4.7%

1.3%

66.7%

24.7%

35.3%

12.7%

16.0%

15.3%

2.7%

17.3%

14.0%

10.7%

17.3%

0.7%

14.7%

5.3%

2.7%

0.7%

2.0%

4.0%

0.0%

47.6%

16.4%

32.2%

30.2%

10.2%

5.3%

22.9%

15.1%

7.1%

4.0%

32.4%

1.8%

11.1%

2.9%

11.1%

6.2%

3.8%

1.8%

1.3%

68.0%

20.9%

44.7%

23.1%

6.4%

6.4%

11.3%

15.1%

7.1%

4.9%

22.7%

1.3%

15.3%

8.4%

4.2%

2.0%

1.6%

1.1%

0.9%

42.7%

22.7%

26.0%

16.0%

32.0%

4.0%

6.0%

7.3%

10.7%

21.3%

41.3%

6.0%

8.7%

2.7%

9.3%

5.3%

3.3%

2.0%

0.7%

58.7%

33.3%

32.7%

10.0%

24.0%

6.7%

2.7%

6.7%

8.0%

36.7%

28.0%

2.0%

8.7%

4.7%

7.3%

0.7%

2.7%

0.7%

1.3%

Clothing

Daily Necessit ies and Sundries

Furnitures and Interior

Home Appliances

Watch

Stationery

Car

Kitchenware

Optical Glasses

Other Fashion Items

Mobilephones

Motorcycles / Bicycles

Housing

Child

PC-related Equipments

Audio-Visual Equipments

Camera

Pet-Care

Others

0% 10% 20% 30% 40% 50% 60% 70%

Japan - Male

Japan - Female

Korea - Male

Korea - Female

Taiwan - Male

Taiwan - Female

Hong Kong - Male

Hong Kong - Female

China - Male

China - Female

Thailand - Male

Thailand - Female

6

Q. What are the points that you care about when you buy a product? (Multiple answers) 。[N=Japan : 2,100 / Overseas Countries/Regions : 300 each]

70.0%

65.4%

57.9%

54.9%

48.3%

47.7%

43.6%

43.0%

22.2%

21.3%

13.7%

13.4%

12.4%

10.7%

3.5%

2.9%

0.3%

0.0%

0.0%

0.0%

52.0%

32.7%

44.0%

49.0%

36.0%

51.0%

48.0%

47.3%

18.7%

29.0%

15.0%

21.3%

15.0%

15.3%

6.0%

6.3%

1.3%

12.3%

5.0%

6.3%

51.0%

51.3%

58.7%

50.0%

61.0%

51.7%

64.7%

54.0%

23.0%

32.3%

20.3%

19.7%

21.3%

24.7%

4.7%

6.3%

1.7%

29.3%

10.7%

6.7%

59.7%

37.0%

50.3%

44.3%

52.3%

55.7%

54.3%

51.7%

14.0%

30.0%

13.3%

18.7%

15.7%

24.3%

5.0%

8.3%

0.0%

27.3%

9.7%

3.3%

62.1%

40.0%

49.7%

37.2%

55.8%

30.7%

45.6%

59.0%

11.4%

36.2%

13.0%

22.8%

16.0%

38.7%

9.3%

7.3%

0.7%

10.0%

16.9%

8.9%

62.0%

43.3%

50.0%

48.3%

50.0%

56.3%

60.0%

54.7%

23.0%

34.7%

12.0%

25.0%

12.3%

30.3%

9.7%

12.0%

1.3%

13.3%

22.0%

5.0%

Function

Ease of Sse

Visual Impressions

Color/Pattern

Material

Price

Durability

Safeness

Manufacturer

Brand

Evaluat ion and reputation on TV, magazines, and the

Internet

Originality

Ratings and reputations of people around you

Considerat ion for the environment

Marked to indicate the results of third-party evaluat ion,

such as awards

Considerat ion for social issues

Others

Country of Origin

Availability

Rarity

0% 10% 20% 30% 40% 50% 60% 70%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

7

Q. What are the points that you care about when you buy a product? (Multiple answers) 。[N=Japan : 2,100 / Overseas Countries/Regions : 300 each][By Gender]

67.8%

56.7%

52.7%

46.4%

37.5%

45.9%

45.7%

38.2%

23.7%

22.5%

13.8%

13.7%

11.9%

8.8%

4.1%

3.3%

0.5%

0.0%

0.0%

0.0%

72.1%

74.2%

63.1%

63.4%

59.2%

49.6%

41.5%

47.7%

20.7%

20.0%

13.5%

13.2%

13.0%

12.6%

2.9%

2.5%

0.2%

0.0%

0.0%

0.0%

50.0%

26.7%

43.3%

40.0%

28.0%

47.3%

47.3%

44.0%

19.3%

26.7%

15.3%

22.0%

13.3%

12.0%

6.7%

6.7%

1.3%

11.3%

5.3%

6.0%

54.0%

38.7%

44.7%

58.0%

44.0%

54.7%

48.7%

50.7%

18.0%

31.3%

14.7%

20.7%

16.7%

18.7%

5.3%

6.0%

1.3%

13.3%

4.7%

6.7%

52.0%

52.7%

52.7%

40.0%

52.7%

46.0%

69.3%

50.0%

23.3%

31.3%

16.0%

21.3%

16.0%

22.7%

6.7%

6.0%

1.3%

24.0%

10.7%

8.7%

50.0%

50.0%

64.7%

60.0%

69.3%

57.3%

60.0%

58.0%

22.7%

33.3%

24.7%

18.0%

26.7%

26.7%

2.7%

6.7%

2.0%

34.7%

10.7%

4.7%

62.7%

32.0%

48.7%

35.3%

50.0%

54.0%

52.7%

50.7%

13.3%

30.7%

12.7%

18.0%

18.0%

22.7%

5.3%

9.3%

0.0%

24.7%

3.3%

2.7%

56.7%

42.0%

52.0%

53.3%

54.7%

57.3%

56.0%

52.7%

14.7%

29.3%

14.0%

19.3%

13.3%

26.0%

4.7%

7.3%

0.0%

30.0%

16.0%

4.0%

65.1%

42.9%

48.7%

32.7%

51.8%

28.9%

45.8%

59.6%

12.7%

38.7%

12.7%

25.3%

16.2%

36.4%

10.0%

8.0%

0.7%

10.0%

17.1%

9.3%

59.1%

37.1%

50.7%

41.8%

59.8%

32.4%

45.3%

58.4%

10.2%

33.8%

13.3%

20.2%

15.8%

40.9%

8.7%

6.7%

0.7%

10.0%

16.7%

8.4%

62.0%

42.0%

47.3%

44.0%

49.3%

58.7%

58.0%

53.3%

24.0%

39.3%

12.7%

20.7%

12.7%

29.3%

10.7%

14.7%

2.7%

13.3%

21.3%

4.0%

62.0%

44.7%

52.7%

52.7%

50.7%

54.0%

62.0%

56.0%

22.0%

30.0%

11.3%

29.3%

12.0%

31.3%

8.7%

9.3%

0.0%

13.3%

22.7%

6.0%

Function

Ease of Sse

Visual Impressions

Color/Pattern

Material

Price

Durability

Safeness

Manufacturer

Brand

Evaluat ion and reputation on TV, magazines, and

the Internet

Originality

Ratings and reputations of people around you

Considerat ion for the environment

Marked to indicate the results of third-party

evaluation, such as awards

Considerat ion for social issues

Others

Country of Origin

Availability

Rarity

0% 10% 20% 30% 40% 50% 60% 70% 80%

Japan - Male

Japan - Female

Korea - Male

Korea - Female

Taiwan - Male

Taiwan - Female

Hong Kong - Male

Hong Kong - Female

Chin - Male

China - Female

Thailand - Male

Thailand - Female

8

Q. Which elements do you think are related to "design"? (Multiple answers) [N=Japan : 2,100 / Foreign Counties/Regions : 300 each]

76.6%

59.4%

55.2%

40.9%

25.2%

23.7%

15.8%

15.2%

14.7%

11.6%

7.0%

0.2%

0.0%

70.3%

41.7%

37.7%

56.0%

26.3%

20.7%

21.3%

19.0%

21.0%

15.3%

9.3%

2.3%

9.7%

71.0%

60.7%

56.3%

59.0%

42.3%

36.7%

27.3%

47.0%

24.7%

31.3%

22.0%

1.3%

10.3%

74.0%

62.0%

44.3%

50.0%

47.0%

43.0%

21.0%

47.7%

16.7%

31.0%

16.7%

0.0%

9.7%

63.4%

62.7%

50.7%

53.3%

47.6%

20.7%

12.1%

58.6%

23.2%

41.7%

13.7%

0.6%

16.4%

68.3%

58.7%

53.7%

51.3%

41.0%

30.7%

15.7%

29.7%

18.7%

33.3%

12.3%

1.7%

18.7%

Appearance

Function

Ease-of-Use

Originality

Safeness

Understandability

Topicality

Novelty

Brand Strength

Considerat ion for the environment

Proposability to social issues

Others

Authoritativeness (symbol of wealth)

0% 10% 20% 30% 40% 50% 60% 70% 80%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

9

Q. What do you feel is good about the design ? (multiple answers)? [N= Japan : 2,100 / Overseas Countries/Regions : 300 each]

73.4%

56.7%

53.2%

44.0%

34.3%

33.3%

25.7%

23.1%

22.9%

11.6%

9.0%

5.9%

0.2%

0.0%

67.0%

35.3%

35.7%

54.0%

37.3%

15.3%

24.7%

38.0%

28.3%

16.3%

12.0%

7.7%

2.0%

26.3%

64.7%

58.7%

57.7%

43.7%

46.0%

27.7%

40.0%

38.7%

37.0%

24.3%

32.3%

12.0%

1.0%

36.3%

63.7%

61.3%

50.3%

36.3%

41.7%

19.7%

45.7%

24.0%

46.3%

22.3%

23.3%

14.3%

0.3%

22.3%

62.0%

57.8%

52.0%

39.9%

25.0%

16.4%

24.7%

40.4%

44.2%

31.4%

34.0%

12.1%

0.4%

30.4%

50.0%

67.0%

51.3%

49.3%

37.3%

16.7%

38.3%

41.3%

37.3%

28.0%

28.0%

18.0%

2.0%

36.0%

Sophist icated in appearance

Excellent functionality

Easy to use

Appealing

Want to use it for a long time

Want to keep it around myself

Understandability

Differentiated from other products

Excellent safety

Appealing a sense of branding

Environmentally friendly

Proposals are being made for social issues

Others

Appealing the designer's personality

0% 10% 20% 30% 40% 50% 60% 70% 80%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

10

Q. What do you think "design" means to you? Choose the one that best describes you )? [N= Japan : 2,100 / Overseas Countries/Regions : 300 each]

32.4%

32.2%

19.3%

11.5%

4.0%

0.5%

35.7%

26.7%

24.3%

8.7%

3.7%

1.0%

39.0%

15.0%

35.0%

6.3%

3.0%

1.7%

43.7%

7.0%

33.3%

11.0%

5.0%

0.0%

28.4%

7.6%

38.4%

21.6%

3.2%

0.8%

32.3%

21.7%

34.3%

5.3%

4.0%

2.3%

is the functional and effectiveconstruction of things

is the refinement of the appearance ofcolors and shapes

is the creation of original ideas and novelproposals.

is the creation of things that enrich ourlives and society.

is the process of taking a comprehensiveview of an issue or problem and coming

up with a solution.

Others

0% 10% 20% 30% 40% 50%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

11

[By Gender]

33.1%

33.3%

19.6%

8.8%

4.4%

0.9%

31.7%

31.1%

19.0%

14.3%

3.7%

0.2%

35.3%

22.7%

25.3%

10.7%

5.3%

0.7%

36.0%

30.7%

23.3%

6.7%

2.0%

1.3%

41.3%

15.3%

32.0%

6.0%

4.0%

1.3%

36.7%

14.7%

38.0%

6.7%

2.0%

2.0%

39.3%

9.3%

30.0%

13.3%

8.0%

0.0%

48.0%

4.7%

36.7%

8.7%

2.0%

0.0%

30.9%

6.2%

40.0%

19.1%

3.1%

0.7%

26.0%

8.9%

36.9%

24.0%

3.3%

0.9%

34.0%

26.7%

26.7%

4.7%

4.7%

3.3%

30.7%

16.7%

42.0%

6.0%

3.3%

1.3%

To create things functionally andeffectively.

To beautifully refine the appearanceof colors and shapes.

To make innovative proposals withoriginal ideas

To create things that will enrich ourlives and society

To take a comprehensive view ofissues and problems and come up

with solutions

Others

0% 10% 20% 30% 40% 50%

Japan - Male

Japan - Female

Korea - Male

Korea - Female

Taiwan - Male

Taiwan - Female

Hong Kong - Male

Hong Kong - Female

China - Male

China - Female

Thailand - Male

Thailand - Female

12

Q. In which areas would you like more design to be incorporated? (Multiple answers) [N= Japan : 2,100 / Overseas Countries/Regions : 300 each]

40.7%

39.4%

37.4%

32.9%

24.6%

21.4%

20.5%

15.9%

12.9%

12.3%

11.7%

10.3%

9.8%

7.8%

7.5%

4.9%

1.5%

40.3%

33.3%

37.3%

42.0%

19.3%

20.0%

31.3%

34.0%

9.7%

15.0%

11.3%

22.0%

12.7%

10.7%

12.0%

7.7%

1.3%

55.3%

42.3%

54.0%

49.0%

22.3%

25.0%

26.7%

37.7%

12.7%

18.0%

15.7%

23.7%

18.7%

25.7%

14.0%

13.3%

1.7%

56.3%

41.7%

45.3%

44.7%

27.3%

20.0%

36.0%

30.7%

21.7%

15.3%

21.0%

22.0%

18.3%

20.3%

18.0%

12.0%

0.3%

46.1%

42.7%

50.7%

62.2%

31.7%

22.7%

32.1%

28.1%

19.0%

18.3%

15.8%

23.6%

19.4%

19.7%

19.8%

12.0%

0.9%

53.7%

32.3%

37.3%

43.7%

13.3%

17.3%

32.7%

43.3%

14.7%

26.0%

21.3%

28.0%

16.7%

20.0%

30.0%

11.3%

2.3%

Daily Products（Daily Necessities and Sundries）

Daily Products（Wrist Watch, Optical Glasses, Bags,

Clothings and wearable things)

Home Equipments ( Interior, Exterior, Light ings, Air-

Conditioner, etc.)

Daily Products ( Cookingware, Home Appliances,

Tableware, etc.)

Mobility (Car, Train, Bicycle, etc.)

Information Equipments (TV set, Computers, ablets,

Smartphones, etc. )

Daily Products (Sports, Leisure, Healthcare, Hobby,

etc.)

Housings

General Use/Public Projects (Social Contribution

Projects, Activity for Community, Community Building,

etc. )

Architecture for Commerce/Public Use ( Factory,

Off ice, Stat ion, School, Commercial Facilities, etc.)

Equipments for Stores and Public

Media and Packaging (Branding, Websites,

Advertising, Printing, TV Programs, etc.)

Equipments for Medical/Indutry use

Softwares, Systems and Services for General/Public

use

cutting-edge technology

Business software, systems, services, and initiatives

Others

0% 10% 20% 30% 40% 50% 60% 70%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

13

Q. In which countries or regions do you think the power of design is superior? (Up to 3) [N= Japan : 2,100 / Overseas Countries/Regions : 300 each]

48.2%

37.0%

32.0%

24.0%

22.0%

15.3%

10.2%

9.3%

9.1%

7.2%

4.6%

4.3%

3.1%

2.0%

1.9%

1.9%

1.8%

1.8%

1.4%

1.2%

1.1%

0.6%

0.3%

29.7%

26.7%

32.3%

34.3%

7.7%

17.3%

11.0%

5.0%

2.7%

1.7%

54.3%

3.7%

1.0%

3.0%

2.3%

2.0%

2.7%

1.3%

3.0%

1.7%

3.0%

0.7%

0.3%

72.3%

10.3%

8.7%

20.7%

15.7%

27.0%

4.7%

1.7%

3.3%

1.7%

22.7%

4.7%

0.3%

1.0%

3.0%

57.0%

2.7%

2.7%

0.7%

0.7%

0.7%

0.3%

2.3%

74.3%

14.3%

12.7%

17.7%

11.3%

18.0%

6.0%

4.0%

6.0%

3.7%

23.7%

3.7%

1.7%

0.7%

2.7%

16.3%

8.0%

1.3%

4.7%

0.7%

19.0%

0.3%

3.7%

57.9%

17.6%

20.9%

36.0%

7.8%

28.4%

8.6%

2.2%

0.9%

0.7%

13.2%

0.0%

1.4%

0.6%

1.7%

2.3%

46.8%

1.4%

2.1%

1.0%

7.1%

0.3%

2.1%

61.3%

17.3%

31.0%

30.7%

0.7%

10.3%

5.3%

1.3%

2.0%

0.7%

25.0%

5.7%

2.0%

2.0%

1.0%

2.3%

28.3%

0.3%

2.0%

1.0%

4.0%

1.3%

29.7%

Japan

Italy

France

USA

Sweden

Germany

UK

Denmark

Finland

Norway

Korea

Singapore

Spain

Others

Netherlands

Taiwan

China

Belgium

Australia

India

Hong Kong

Russia

Thailand

0% 10% 20% 30% 40% 50% 60% 70% 80%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

14

Q. Are there any design awards that you are aware of? Please select all of the ones you are aware of. [Foreign Countries/Regions : 300 each]

80.3%

17.1%

11.0%

4.5%

4.2%

3.9%

3.2%

2.7%

2.5%

2.0%

1.3%

1.0%

15.0%

43.3%

19.3%

35.3%

15.0%

9.3%

5.3%

13.3%

2.0%

13.0%

5.3%

2.3%

28.7%

27.0%

16.7%

10.7%

11.7%

11.0%

40.3%

29.3%

3.7%

37.0%

2.7%

1.3%

31.3%

40.0%

13.7%

9.7%

13.3%

36.0%

8.0%

12.3%

5.3%

15.0%

4.3%

2.3%

39.4%

22.1%

34.0%

13.3%

28.7%

26.6%

8.9%

28.4%

5.9%

25.9%

9.1%

3.9%

36.0%

31.3%

24.7%

16.7%

16.3%

14.3%

11.0%

13.3%

46.7%

9.3%

8.7%

5.0%

GOOD DESIGN AWARD (G mark) (Japan)

None

IDEA(INTERNATIONAL DESIGN EXCELLENCE

AWARDS)(USA)

GOOD DESIGN SELECTION (Korea)

D&AD Awards (UK)

Design for Asia Award (Hong Kong)

GOLDEN PIN DESIGN AWARD (Taiwan)

iF DESIGN AWARD (Germany)

Design Excellence Award (DE mark) (Thailand)

Red Dot Award (Germany)

Singapore Good Design Mark (SG Mark)

(Singapore)

India Design Mark (I Mark) (India)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Japan

Korea

Taiwan

Hong Kong

China

Thailand

15

Q. . Do you find products that have won design awards appealing? [Foreign Countries/Regions : 300 each]

12.7%

20.3%

12.0%

49.1%

44.3%

51.3%

60.3%

47.3%

39.9%

45.3%

30.3%

17.7%

39.7%

10.2%

8.7%

3.3%

0.3%

1.0%

0.4%

1.0%

2.3%

1.3%

0.0%

0.3%

0.7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Korea

Taiwan

HongKong

China

Thailand

very appealing appealing hard to say less appealing no appealing

[By Gender]

12.7%

12.7%

25.3%

15.3%

12.7%

11.3%

50.9%

47.3%

41.3%

47.3%

52.0%

50.7%

56.7%

64.0%

48.0%

46.7%

40.4%

39.3%

48.7%

42.0%

28.0%

32.7%

15.3%

20.0%

38.7%

40.7%

8.0%

12.4%

8.7%

8.7%

4.7%

2.0%

0.7%

0.0%

0.7%

1.3%

0.4%

0.4%

0.7%

1.3%

2.7%

2.0%

2.0%

0.7%

0.0%

0.0%

0.2%

0.4%

0.7%

0.7%

KOREA - MALE

KOREA - FEMALE

TAIWAN - MALE

TAIWAN - FEMALE

HONG KONG - MALE

HONG KONG - FEMALE

CHINA - MALE

CHINA - FEMALE

THAILAND - MALE

THAILAND - FEMALE

16

[By Age]

8.0%

16.0%

14.0%

10.0%

12.0%

16.0%

24.0%

26.0%

26.0%

6.0%

24.0%

16.0%

12.0%

14.0%

12.0%

6.0%

10.0%

18.0%

56.7%

48.7%

47.3%

53.3%

50.7%

38.0%

36.0%

56.0%

32.0%

52.0%

36.0%

54.0%

60.0%

44.0%

52.0%

38.0%

62.0%

52.0%

56.0%

54.0%

60.0%

60.0%

66.0%

66.0%

48.0%

46.0%

50.0%

58.0%

42.0%

40.0%

36.0%

43.3%

42.0%

36.0%

36.7%

45.3%

54.0%

38.0%

54.0%

36.0%

48.0%

42.0%

24.0%

34.0%

26.0%

48.0%

22.0%

28.0%

18.0%

16.0%

12.0%

34.0%

10.0%

16.0%

40.0%

38.0%

38.0%

36.0%

46.0%

40.0%

6.7%

7.3%

10.0%

10.7%

11.3%

15.3%

6.0%

6.0%

14.0%

10.0%

12.0%

4.0%

4.0%

2.0%

8.0%

2.0%

2.0%

2.0%

2.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2.0%

0.0%

0.0%

2.0%

2.0%

0.7%

0.7%

0.0%

0.0%

0.7%

0.7%

2.0%

0.0%

0.0%

2.0%

2.0%

0.0%

4.0%

4.0%

0.0%

2.0%

2.0%

2.0%

0.0%

4.0%

2.0%

0.0%

0.0%

2.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

0.0%

0.7%

0.7%

2.0%

0.0%

0.0%

0.0%

2.0%

0.0%

K O R E A - M A L E - 2 0 ' S

K O R E A - M A L E - 3 0 ' S

K O R E A - M A L E - 4 0 ' S A B O V E

K O R E A - F E M A L E - 2 0 ' S

K O R E A - F E M A L E - 3 0 ' S

K O R E A - F E M A L E - 4 0 ' S A B O V E

T A I W A N - M A L E - 2 0 ' S

T A I W A N - M A L E - 3 0 ' S

T A I W A N - M A L E - 4 0 ' S A B O V E

T A I W A N - F E M A L E - 2 0 ' S

T A I W A N - F E M A L E - 3 0 ' S

T A I W A N - F E M A L E - 4 0 ' S A B O V E

H O N G K O N G - M A L E - 2 0 ' S

H O N G K O N G - M A L E - 3 0 ' S

H O N G K O N G - M A L E - 4 0 ' S A B O V E

H O N G K O N G - F E M A L E - 2 0 ' S

K O N G K O N G - F E M A L E - 3 0 ' S

H O N G K O N G - F E M A L E - 4 0 ' S A B O V E

C H I N A - M A L E - 2 0 ' S

C H I N A - M A L E - 3 0 ' S

C H I N A - M A L E - 4 0 ' S A B O V E

C H I N A - F E M A L E - 2 0 ' S

C H I N A - F E M A L E - 3 0 ' S

C H I N A - F E M A L E - 4 0 ' S A B O V E

T H A I L A N D - M A L E - 2 0 ' S

T H A I L A N D - M A L E - 3 0 ' S

T H A I L A N D - M A L E - 4 0 ' S A B O V E

T H A I L A N D - F E M A L E - 2 0 ' S

T H A I L A N D - F E M A L E - 3 0 ' S

T H A I L A N D - F E M A L E - 4 0 ' S A B O V E 17

Q. Are you attracted to Japanese products? [Foreign Countries/Regions : 300 each]

6.0%

38.0%

34.0%

35.1%

49.3%

32.0%

53.3%

53.0%

52.0%

44.3%

33.0%

8.3%

11.3%

11.4%

4.7%

13.7%

0.0%

1.3%

1.1%

1.0%

15.3%

0.3%

0.3%

0.3%

0.7%

0% 20% 40% 60% 80% 100%

Korea

Taiwan

HongKong

China

Thailand

very attracted attracted Not sure less attracted no attracted

[By Gender]

6.7%

5.3%

36.7%

39.3%

36.0%

32.0%

38.0%

32.2%

46.0%

52.7%

34.0%

30.0%

52.7%

54.0%

49.3%

56.7%

49.8%

54.2%

50.0%

38.7%

32.0%

34.0%

10.0%

6.7%

11.3%

11.3%

11.3%

11.6%

2.7%

6.7%

12.7%

14.7%

0.0%

0.0%

2.7%

0.0%

0.9%

1.3%

0.7%

1.3%

14.7%

16.0%

0.7%

0.0%

0.7%

0.0%

0.0%

0.7%

0.7%

0.7%

K O R E A - M A L E

K O R E A - F E M A L E

T A I W A N - M A L E

T A I W A N - F E M A L E

H O N G K O N G - M A L E

H O N G K O N G - F E M A L E

C H I N A - M A L E

C H I N A - F E M A L E

T H A I L A N D - M A L E

T H A I L A N D - F E M A L E

18

[By Age]

10.0%

6.0%

4.0%

4.0%

10.0%

2.0%

28.0%

50.0%

32.0%

36.0%

42.0%

40.0%

44.0%

40.0%

24.0%

34.0%

28.0%

34.0%

38.0%

38.0%

38.0%

33.3%

33.3%

30.0%

42.0%

52.0%

44.0%

50.0%

46.0%

62.0%

26.0%

46.0%

30.0%

22.0%

30.0%

38.0%

64.0%

38.0%

56.0%

54.0%

54.0%

54.0%

42.0%

46.0%

60.0%

54.0%

58.0%

58.0%

50.7%

49.3%

49.3%

57.3%

54.0%

51.3%

52.0%

42.0%

56.0%

40.0%

40.0%

36.0%

42.0%

24.0%

30.0%

38.0%

38.0%

26.0%

8.0%

10.0%

12.0%

10.0%

4.0%

6.0%

14.0%

12.0%

8.0%

12.0%

14.0%

8.0%

10.0%

11.3%

12.7%

8.0%

10.7%

16.0%

2.0%

6.0%

0.0%

8.0%

10.0%

2.0%

12.0%

10.0%

16.0%

20.0%

4.0%

20.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2.0%

6.0%

0.0%

0.0%

0.0%

1.3%

1.3%

0.0%

1.3%

1.3%

1.3%

2.0%

0.0%

0.0%

2.0%

2.0%

0.0%

10.0%

14.0%

20.0%

16.0%

18.0%

14.0%

0.0%

2.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

2.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

1.3%

2.0%

0.0%

0.0%

0.0%

2.0%

0.0%

K O R E A - M A L E - 2 0 ' S

K O R E A - M A L E - 3 0 ' S

K O R E A - M A L E - 4 0 ' S A B O V E

K O R E A - F E M A L E - 2 0 ' S

K O R E A - F E M A L E - 3 0 ' S

K O R E A - F E M A L E - 4 0 ' S A B O V E

T A I W A N - M A L E - 2 0 ' S

T A I W A N - M A L E - 3 0 ' S

T A I W A N - M A L E - 4 0 ' S A B O V E

T A I W A N - F E M A L E - 2 0 ' S

T A I W A N - F E M A L E - 3 0 ' S

T A I W A N - F E M A L E - 4 0 ' S A B O V E

H O N G K O N G - M A L E - 2 0 ' S

H O N G K O N G - M A L E - 3 0 ' S

H O N G K O N G - M A L E - 4 0 ' S A B O V E

H O N G K O N G - F E M A L E - 2 0 ' S

K O N G K O N G - F E M A L E - 3 0 ' S

H O N G K O N G - F E M A L E - 4 0 ' S A B O V E

C H I N A - M A L E - 2 0 ' S

C H I N A - M A L E - 3 0 ' S

C H I N A - M A L E - 4 0 ' S A B O V E

C H I N A - F E M A L E - 2 0 ' S

C H I N A - F E M A L E - 3 0 ' S

C H I N A - F E M A L E - 4 0 ' S A B O V E

T H A I L A N D - M A L E - 2 0 ' S

T H A I L A N D - M A L E - 3 0 ' S

T H A I L A N D - M A L E - 4 0 ' S A B O V E

T H A I L A N D - F E M A L E - 2 0 ' S

T H A I L A N D - F E M A L E - 3 0 ' S

T H A I L A N D - F E M A L E - 4 0 ' S A B O V E 19

Q. What image do you have of "Japanese products"? (Multiple Answers) [Foreign Countries/Regions : 300 each]

65.9%

58.9%

47.2%

42.6%

37.7%

35.4%

28.4%

23.0%

20.7%

3.4%

44.7%

36.3%

23.7%

17.3%

16.7%

13.0%

15.3%

8.0%

2.7%

14.3%

79.0%

69.0%

49.3%

47.3%

42.7%

38.0%

27.3%

20.3%

13.7%

1.3%

71.7%

61.3%

56.7%

41.3%

49.3%

37.3%

32.3%

26.7%

14.3%

1.3%

66.7%

62.4%

48.3%

47.8%

38.3%

40.1%

27.4%

24.2%

28.8%

1.2%

65.7%

58.0%

56.0%

49.0%

40.3%

39.0%

41.7%

33.0%

27.7%

3.0%

Good quality

Good function

Appealing outlook

Easy to use

Safety

Meeting the needs of the people

Have originality

Ahead of the time.

Environment friendly

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

ALL

Korea

Taiwan

Hong Kong

China

Thailand

20

Q. What image do you have of "Japanese products"? (Multiple Answers) [Foreign Countries/Regions : 300 each] [By Gender]

65.9%

58.9%

47.2%

42.6%

37.7%

35.4%

28.4%

23.0%

20.7%

3.4%

52.7%

34.7%

22.0%

14.0%

19.3%

8.0%

16.0%

12.0%

4.0%

14.7%

36.7%

38.0%

25.3%

20.7%

14.0%

18.0%

14.7%

4.0%

1.3%

14.0%

78.7%

64.7%

50.0%

44.0%

43.3%

34.7%

26.7%

20.0%

12.0%

0.7%

79.3%

73.3%

48.7%

50.7%

42.0%

41.3%

28.0%

20.7%

15.3%

2.0%

73.3%

60.0%

57.3%

40.0%

50.0%

34.0%

32.7%

28.0%

9.3%

1.3%

70.0%

62.7%

56.0%

42.7%

48.7%

40.7%

32.0%

25.3%

19.3%

1.3%

67.8%

62.4%

50.0%

48.7%

39.8%

39.8%

28.9%

24.9%

26.9%

1.1%

65.6%

62.4%

46.7%

46.9%

36.9%

40.4%

26.0%

23.6%

30.7%

1.3%

72.7%

56.0%

54.7%

50.7%

44.0%

34.0%

40.0%

30.7%

26.7%

3.3%

58.7%

60.0%

57.3%

47.3%

36.7%

44.0%

43.3%

35.3%

28.7%

2.7%

Good quality

Good function

Appealing outlook

Easy to use

Safety

Meeting the needs of the people

Have originality

Ahead of the time.

Environment friendly

Others

0% 10% 20% 30% 40% 50% 60% 70% 80%

ALL

Korea - Male

Korea - Female

Taiwan - Male

Taiwan - Female

Hong Kong - Male

Hong Kong - Female

China - Male

China - Female

Thailand - Male

Thailand - Female

21

26%

0%

74%

Korea

Q. Have you ever heard of the GOOD DESIGN AWARD, a Japanese award? [Foreign Countries/Regions : 300 each]

25%

30%

45% Taiwan

25%

33%

42% Hong Kong

45%

26%

29%

China

41%

35%

24%

Thailand

Q. Do you know this mark? [Foreign Countries / Regions : 300 each]

19%

29%52% Korea

I know it's an award forgood design.

I don't know what theaward is, but I've heardthe name.

I've never heard the name.

29%

30%

41%Taiwan

28%

28%

44% Hong Kong

44%

27%

29%

China

47%

28%

25%

Thailand

22

24