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Aware of LGproducts

Influence of purchase LG

A/CPrice Quality Service Avaibility Packaging

2 1 1 1 1 1 2

6 3 2 3 3 3 2

5 2 2 2 1 2 36 4 2 2 2 1 3

1 1 2 1 3 1 2

1 2 1 2 2 1 3

3 1 2 1 3 1 3

2 3 1 2 1 3 2

1 2 1 2 3 2 4

1 2 1 2 3 2 3

5 4 3 3 2 3 1

4 3 3 3 2 3 3

1 2 2 1 1 2 14 3 1 2 3 3 4

1 1 2 1 2 3 2

1 4 1 2 3 4 5

1 2 1 1 2 2 2

3 5 1 1 2 2 1

1 2 1 1 1 2 2

1 4 2 1 1 2 2

1 1 3 1 2 4 2

1 2 2 3 2 1 2

1 2 3 2 2 2 3

2 4 2 2 3 2 2

1 4 2 1 2 1 1

3 5 1 1 2 2 2

3 5 1 1 2 2 2

3 1 2 1 3 2 2

1 2 1 2 3 2 1

2 4 2 2 3 3 3

4 1 1 1 2 2 2

2 2 2 1 3 4 2

2 2 1 3 2 4 5

3 3 1 3 1 2 33 1 2 1 2 3 2

2 4 1 2 3 1 1

3 2 1 2 1 3 1

4 5 3 2 1 3 2

6 4 2 2 2 2 2

4 4 1 1 2 3 1

3 1 1 1 2 2 2

3 3 2 4 3 2 5

2 4 4 4 2 3 5

5 4 2 2 3 3 4

4 4 3 2 2 3 3



2 5 3 2 1 3 3

3 3 3 2 1 1 4

1 1 1 1 2 2 3

1 4 1 2 2 2 2

2 4 1 2 2 4 4

Television = 1 Quality = 1 VeryGood = 1 Very Good = 1 Very Good = 1 Very Good = 1 Very Good = 1

News Paper = 2 Price = 2 Good = 2 Good = 2 Good = 2 Good = 2 Good = 2

Internet = 3 Sales Promotion = 3 Okay = 3 Okay = 3 Okay = 3 Okay = 3 Okay = 3

Magazine = 4 Brand Image = 4 Bad = 4 Bad = 4 Bad = 4 Bad = 4 Bad = 4

Hoardings = 5 Service = 5 Very Bad = 5 Very Bad = 5 Very Bad = 5 Very Bad = 5 Very Bad = 5

Others = 6

Perticuler No.

Male = 1 22

Femle = 2 28

Total 50

Data and Chart showing Relationship betweenFeatures $ Ranks given by people

VeryGood Good Okay Bad

VeryBad

Price 23 18 8 1 0

Quality 20 22 6 2 0

Service 11 24 15 0 0

Avibility 9 21 15 5 0

Packing 8 21 12 5 4

Very good =1 Good = 2

Okay =3

Bad =4

Very Bad =5



Percentage Graph showing the data & ranking

given to the Features of LG Air Conditioner

Price & Quality Price & Packging Price & Avaibility Price & Service

xi f i xi f i xi f i xi f i

1 1 1 2 1 1 1 1

2 3 2 2 2 3 2 3

2 2 2 3 2 2 2 1

2 2 2 3 2 1 2 2

2 1 2 2 2 1 2 31 2 1 3 1 1 1 2



2 1 2 3 2 1 2 3

1 2 1 2 1 3 1 1

1 2 1 4 1 2 1 3

1 2 1 3 1 2 1 3

3 3 3 1 3 3 3 2

3 3 3 3 3 3 3 2

2 1 2 1 2 2 2 1

1 2 1 4 1 3 1 3

2 1 2 2 2 3 2 2

1 2 1 5 1 4 1 3

1 1 1 2 1 2 1 2

1 1 1 1 1 2 1 2

1 1 1 2 1 2 1 1

2 1 2 2 2 2 2 1

3 1 3 2 3 4 3 2

2 3 2 2 2 1 2 2

3 2 3 3 3 2 3 2

2 2 2 2 2 2 2 3

2 1 2 1 2 1 2 2

1 1 1 2 1 2 1 2

1 1 1 2 1 2 1 2

2 1 2 2 2 2 2 3

1 2 1 1 1 2 1 3

2 2 2 3 2 3 2 3

1 1 1 2 1 2 1 2

2 1 2 2 2 4 2 3

1 3 1 5 1 4 1 2

1 3 1 3 1 2 1 1

2 1 2 2 2 3 2 2

1 2 1 1 1 1 1 3

1 2 1 1 1 3 1 1

3 2 3 2 3 3 3 1

2 2 2 2 2 2 2 2

1 1 1 1 1 3 1 2

1 1 1 2 1 2 1 22 4 2 5 2 2 2 3

4 4 4 5 4 3 4 2

2 2 2 4 2 3 2 3

3 2 3 3 3 3 3 2

3 2 3 3 3 3 3 1

3 2 3 4 3 1 3 1

1 1 1 3 1 2 1 2

1 2 1 2 1 2 1 2

1 2 1 4 1 4 1 2



Correlation

0.326947

Correlation

0.152088 Correlation

0.147165

Correlation

-0.10388

1 Price & Qualitycorrelation coefficent in between price& satisfation is 0.32 which can be saidas partial negative correlationship between them.

2 Price & Packging

correlation coefficent in between price& packing is 0.15 which is very less thatmeans ther is partial positive correlationship between them.

3 Price & Avaibility

correlation coeficient betwwen price & quality is 0.14 which shows the partialpositive correlationship between them.

4 Price & Service

correlation coefficient between price & promotion is (-0.10) which reflects the

picture of parital positive correlationship between them.

Tabulation of male & female with different ages consumingdifferent products

L.G. = 1 Blue Star = 2 O General = 3 Voltas = 4 Daikin = 5 National =6

Others =7

1 2 3 4 5 6 7

<10 0 0 0 0 0 0 0

11 ~ 20 1 2 0 0 0 0 3

21 ~ 30 2 2 0 2 0 0 0

31 ~ 40 3 1 1 0 1 2 1

>50 1 0 0 1 0 0 0Total 7 5 1 3 1 2 4



<10 0 0 0 0 0 0 0

11 ~ 20 8 4 1 1 0 0 1

21 ~ 30 3 0 0 0 1 0 1

31 ~ 40 3 0 0 1 0 0 2

>50 0 1 0 0 0 0 0

Total 14 5 1 2 1 0 4

GrandTotal

21 10 2 5 2 2 8

CompanyNo. Of Users

L.G. 21

Blue Star 10OGeneral 2

Voltas 5

Daikin 2

National 2

Others 8

Documents

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