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UNITED STATES / WINNERS
AWARDSUNITED STATES® Effie is a registered trademark / service mark of Effie Worldwide, Inc.
2 2019 EFFIE AWARDS / UNITED STATES / WINNERS
BEAUTY BEVERAGES - ALCOHOL
BRAND EXPERIENCE: LIVE
AGRICULTURAL, INDUSTRIAL & BUILDING
BRONZE
AUTOMOTIVE - VEHICLES
SILVER BRONZE
IBM
“Model Factory” Turns IBM from Outsider to Influencer
IBM
Ogilvy* GroupM (EightBar)
Land Rover
Range Rover Sport Dragon Challenge
Jaguar Land Rover
Spark44* Carnage Big Buoy
Subaru
Subaru Crosstrek - Amazon Infiltration
Subaru of America
Carmichael Lynch* Amazon
WINNERSEffie Awards United States honors the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States.
After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.
Award levels – gold, silver and bronze – were announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City.
Congratulations to this year’s winners. * Indicates lead agency
European Wax Center
It’s Time to #AxThePinkTax
European Wax Center
Pereira O’Dell* SwellShark* DKC Laundry Service
COVERGIRL
I Am What I Make Up
Coty
Droga5* MMC Zenith
Bud Light
Dilly Dilly
AB InBev
Wieden+Kennedy New York* 3PM Agency
Modelo
A Renewed Fighting Spirit
Constellation Brands
Ogilvy* Horizon Media
National Down Syndrome Society
National Down Syndrome Society, C21 Dinner
National Down Syndrome Society
Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios
National Safety Council
Prescribed to Death
National Safety Council
Energy BBDO* PHD Ketchum
SILVER BRONZE BRONZE BRONZE
GOLD SILVER
3 2019 EFFIE AWARDS / UNITED STATES / WINNERS
BRONZESILVER
CORPORATE REPUTATION
BRONZE
SILVER
CARPE DIEM - SERVICES
SILVER BRONZE
Tide
It’s A Tide Ad
Procter & Gamble
Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC
Johnnie Walker
Jane Walker: Walking Towards Gender Equality in America
Diageo North America
Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure
Chicago Sun-Times
The Blank Page
Chicago Sun-Times
Ogilvy*
FM Global
FM Global Earthquake Simulator
FM Global
Ogilvy* SYZYGY XR/Ars Thanea Hogarth
Tourism Australia
Dundee: A Tourism Campaign In Disguise
Tourism Australia
Droga5* Universal McCann Kovert Creative
Pearle Vision
Putting The Care Back In Eye Care
Luxottica
Energy BBDO* OMD*
Verizon
Answering the Call
Verizon
McCann New York* R/GA Weber Shandwick VM1
Mitsubishi Electric
Tallest Building on the Internet
Mitsubishi Electric
MRM // McCann West* Loica We Like Small
McDonald’s
Hacer
McDonald’s
Alma DDB* Eventus Boden PR OMD
McDonald’s
The Flip
McDonald’s
We Are Unlimited*
Christie’s
$450 Million: Selling Da Vinci’s Salvator Mundi
Christie’s New York
Droga5*
Christie’s
$450 Million: Selling Da Vinci’s Salvator Mundi
Christie’s New York
Droga5*
IHOP
IHOb
IHOP
Droga5* Initiative DeVries Global
National Safety Council
Prescribed to Death
National Safety Council
Energy BBDO* PHD Ketchum
BRANDED CONTENT
GOLD BRONZE BRONZE BRONZE
BUSINESS-TO-BUSINESS
CARPE DIEM - PRODUCTS
GOLD SILVER BRONZE BRONZE
CULTURE & THE ARTS
4 2019 EFFIE AWARDS / UNITED STATES / WINNERS
GOLDGOLDSILVER
FINANCE
BRONZE
ENTERTAINMENT & SPORTS
GOLD SILVER BRONZE BRONZE
GOLD
ENGAGED COMMUNITY
SILVER BRONZE
SILVER
DAVID VS. GOLIATH
BRONZE
Supercell Clash of Clans
Celebrating An Unlikely Hero
Supercell
Barton F. Graf* Psyop
Xbox
How to Survive the Zombie Apocalypse
Microsoft
215 McCann* Carat
Samsung
Samsung Note9 x Fortnite
Samsung Electronics America, Inc.
R/GA New York* Starcom Publicis Media, Sports & Entertainment Wasserman
Tobacco Free Florida
Tobacco Is No Joke
Tobacco Free Florida
Alma DDB* Golin OMD
Freshpet
Letters in Motion
Freshpet
Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media
adidas Originals
Original Is Never Finished
adidas
Johannes Leonardo*
Bank of the West
Unfund/Fund
Bank of the West
the community san francisco* Wavemaker
E*TRADE
“DON’T GET MAD, GET E*TRADE”
E*Trade Financial Corporation
MullenLowe U.S.* ASSEMBLY
Bank of America
Friends Again
Bank of America
GroupeConnect* Starcom* Burson Cohn & Wolfe
WNBA
Take A Seat, Take A Stand
WNBA
Edelman*
Minecraft
Coral Crafters
Microsoft
215 McCann*
Intel
2018 Winter Olympics: Experience the Moment Campaign
Intel
Agency Inside* mcgarrybowen
Madden NFL 19
Madden NFL 19 Launch - Make Your Play
EA Sports
Johannes Leonardo*
FASHION
5 2019 EFFIE AWARDS / UNITED STATES / WINNERS
GOLDBRONZE
MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES PACKAGED FOOD
BRONZE
BRONZESILVER
MEDIA & ENTERTAINMENT COMPANIES MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS
SILVER
INTERNET & TELECOMHOUSEHOLD SUPPLIES & SERVICES
GOLD BRONZE
BRONZE
HOME FURNISHINGS & APPLIANCESFITNESS & WELLNESS
Tide
It’s A Tide Ad
Procter & Gamble
Saatchi & Saatchi New York* Hearts & Science Taylor Strategy MKTG MMC
Lysol
What It Takes To Protect
Reckitt Benckiser
McCann New York*
Sprint
Fútbol Mode
Sprint
Alma DDB* M8, an iProspect Company* Horizon Media Prize Logic FRUKT APC Collective Inc.
Peloton
Bringing It Home at the Winter Olympics
Peloton
Mekanism*
JennAir
Bound By Nothing
JennAir
Digitas* Darkhorse* MSL Group
The Home Depot
Built-In Pins
The Home Depot
22squared* 22Pictures
McDonald’s
Hacer
McDonald’s
Alma DDB* Eventus Boden PR OMD
Gerber
Anything for Baby
Gerber
Terri & Sandy* Ogilvy* Edible Hornall Anderson Hogarth
Vital Farms
BullSh*t Free Eggs
Vital Farms
Preacher* Haberman krupa The Door Women’s Marketing
OkCupid
OkCupid: DTF
OkCupid
Wieden+Kennedy New York* SwellShark* Small Girls PR Giant Noise PR Allison + Partners PR KWT Global
Sol
Shine Your Way
MillerCoors
Alma DDB* Complex Media Leo Burnett/Arc Soulsight ICF Next
Pantene
Pantene Gold Series Tour
Procter & Gamble
Leo Burnett/Arc*
Procter & Gamble
Talking the Talk: P&G Black-ish Integration
Procter & Gamble
BBDO New York* Hearts & Science Egami
GOLD BRONZE
SILVER BRONZE
6 2019 EFFIE AWARDS / UNITED STATES / WINNERS
SILVER BRONZE
SMALL BUDGETS - PRODUCTS
BRONZESILVER BRONZE
SEASONAL MARKETING - SERVICESSEASONAL MARKETING - PRODUCTS
BRONZEGOLD
RETAILRESTAURANTS
GOLD
BRONZE
RENAISSANCE
BRONZE
PET CARE
BRONZE BRONZE
IHOP
IHOb
IHOP
Droga5* Initiative DeVries Global
Taco Bell
Web of Fries
Taco Bell
Deutsch LA* Spark Edelman
The Honey Baked Ham Company
Attracting Modern Hosts To A Classic Holiday Brand
The Honey Baked Ham Company
BBDO Atlanta*
Fresh Step
Fresh Step Clean Paws
The Clorox Company
mcgarrybowen* AKQA OMD TPN Retail Purple Door Communications
Freshpet
Letters in Motion
Freshpet
Terri & Sandy* Prospero Consulting Generator Media + Analytics Digital Surgeons Explosure Media
Chevrolet
Shattering Perceptions
Chevrolet
Commonwealth // McCann*
COVERGIRL
I Am What I Make Up
Coty
Droga5* MMC Zenith
Chicago Sun-Times
The Blank Page
Chicago Sun-Times
Ogilvy*
Minecraft
Coral Crafters
Microsoft
215 McCann*
Burger King
Prom King
Burger King
MullenLowe U.S.*
Lysol
What It Takes To Protect
Reckitt Benckiser
McCann New York*
Mucinex
#SuperSickMonday
Reckitt Benckiser
McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8
Jackson Hole Travel and Tourism
Stay Wild
Jackson Hole Travel & Tourism Board
Colle McVoy*
GOLD
7 2019 EFFIE AWARDS / UNITED STATES / WINNERS
SILVER
SOFTWARE & APPS
SILVER BRONZE BRONZE
BRONZE BRONZE
SNACKS & DESSERTS
GOLD
SILVER BRONZE
SMALL BUDGETS - SERVICES - NON-PROFIT
GOLD
BRONZE
SMALL BUDGETS - SERVICES - BRANDS
GOLD
Team Gleason
Robocalls from Humans
Team Gleason
Ogilvy*
National Safety Council
Prescribed to Death
National Safety Council
Energy BBDO* PHD Ketchum
Cook County Health
The Tiniest Listing
Cook County Health & Hospitals System
Ogilvy* Cutters Studios Eyepatch Production Company
Christie’s
$450 Million: Selling Da Vinci’s Salvator Mundi
Christie’s New York
Droga5*
BurgerFi
Burgers For Every 1
BurgerFi
Partners + Napier* Dean Alexander Photography
Google Cloud
Ask the Cloud
Google Cloud
MullenLowe U.S.* MullenLowe Open
Google Cloud
Know What Your Data Knows
Google Cloud
Eleven, Inc.* PHD Essence Gentleman Scholar Cloneless
IBM
Owning “Smart” Applied for Business
IBM
Ogilvy* GroupM (EightBar)
MailChimp
The Brain
MailChimp
Droga5*
Kellogg’s Rice Krispies Treats
Write-on Wrappers
The Kellogg Company
Leo Burnett/Arc* Starcom* Google Krispr
Doritos
Doritos Blaze vs. MTN DEW ICE
Frito-Lay North America, Inc.
Goodby Silverstein & Partners* OMD Ketchum Reset Content The Mill
Tostitos
Lucky Bags
Frito-Lay North America, Inc.
Goodby Silverstein & Partners* OMD Ketchum Genesco Sports Enterprises
8 2019 EFFIE AWARDS / UNITED STATES / WINNERS
YOUTH MARKETING
BRONZESILVER
TRAVEL & TOURISM
BRONZEGOLD
TRANSPORTATION
SILVER
SUSTAINED SUCCESS - SERVICESSUSTAINED SUCCESS - PRODUCTS
SILVER SILVER BRONZEBRONZE
JetBlue
Pie In The Sky
JetBlue Airways
MullenLowe U.S.*
Tourism Australia
Dundee: A Tourism Campaign in Disguise
Tourism Australia
Droga5* Universal McCann Kovert Creative
Tennessee Department of Tourist Development
The Colorblind Viewer
Tennessee Department of Tourist Development
VMLY&R* Plan A Films
KFC
The Return of Colonel Sanders
KFC
Wieden+Kennedy* Edelman Emanate MEC New York Spark Foundry
Diet Dr Pepper
One Lil’ Man, Four Big Years
Keurig Dr Pepper
Deutsch LA* Initiative
U.S. Centers for Disease Control and Prevention
Tips From Former Smokers
U.S. Centers for Disease Control and Prevention
Arnold Worldwide* Plowshare Golin
truth
Be the Generation that Ends Smoking and #FinishIt
Truth Initiative
72andSunny* Ketchum ASSEMBLY
FDA’s The Real Cost
Don’t Search It
FDA Center for Tobacco Products
FCB New York* Initiative
Ad Council
Seize the Awkward
Ad Council
Droga5*
MullenLowe Mediahub U.S.
9 2019 EFFIE AWARDS / UNITED STATES / WINNERS
SILVER SILVER
HEALTHCARE SERVICES
BRONZE
HEALTHCARE - RX - CONSUMER/DTC
BRONZE BRONZE
HEALTHCARE - OTCDISEASE AWARENESS & EDUCATION: NON-PROFIT
GOLD
HEALTH EFFIES
National Safety Council
Prescribed to Death
National Safety Council
Energy BBDO* PHD Ketchum
Make-A-Wish Illinois
Make-A-Wish “Hope is Medicine”
Make-A-Wish
gyro*
Excedrin
Excedrin Works
GSK Consumer Healthcare
Weber Shandwick* PHD Epsilon Hogarth
SpeakENDO
SpeakENDO Campaign
AbbVie
FCB Health New York* Spark FoundryIntouch Solutions Chicago Publicis Health Media
Cook County Health
The Tiniest Listing
Cook County Health & Hospitals System
Ogilvy* Cutters Studios Eyepatch Production Company
MedExpress
Fail Fearlessly
MedExpress
Fitzco* Jukin Media
10 2019 EFFIE AWARDS / UNITED STATES / WINNERS
MEDIA INNOVATION - NEW CHANNEL CREATION
BRONZE
MEDIA INNOVATION - EXISTING CHANNEL
SILVER BRONZE
Tourism Australia
Dundee: The Son of a Legend Returns Home
Tourism Australia
UM Australia* Droga5 Universal McCann
Mucinex
#SuperSickMonday
Reckitt Benckiser
McCann New York* McCann Health New York DeVries Global DNA Communications Aegis Innov8
Burger King
Turning Their Tweets Against Them
Burger King
MullenLowe U.S.*
Wingstop
4/20 High-Atus
Wingstop
Starcom* Barkley*
GOLD
MEDIA IDEA
SILVER BRONZE BRONZE
BRONZE
DATA-DRIVEN
BRONZE
MEDIA CONTENT PARTNERSHIPS
MEDIA EFFIES
IHOP
Liberating A Legacy Pancake Brand Beyond Breakfast
IHOP
Initiative* Droga5 DeVries Global
Cheerios
One Million Acts of Good
General Mills
Mindshare* The Ellen DeGeneres Show 72andSunny
Living Wine Labels
Living Wine Labels
Treasury Wine Estates
J. Walter Thompson San Francisco*J. Walter Thompson Melbourne*Tactic
Chicago Sun-Times
The Blank Page
Chicago Sun-Times
Ogilvy*
Wendy’s
webeefin?
The Wendy’s Company
VMLY&R* Six Course, Incorporated* Spark Foundry Ketchum
The Media Effies are Proudly Sponsored by
11 2019 EFFIE AWARDS / UNITED STATES / WINNERS
BRONZE
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
BRONZE
GOLD SILVER
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
GOLD
SILVER
POSITIVE CHANGE: ENVIRONMENTAL - BRANDS POSITIVE CHANGE: SOCIAL GOOD - BRANDS
SILVER BRONZE
National Geographic
Planet or Plastic?
National Geographic
McCann New York*
AT&T It Can Wait
It Can Wait: The Faces of Distracted Driving
AT&T
BBDO New York* Hearts & Science
Johnnie Walker
Jane Walker: Walking Towards Gender Equality in America
Diageo North America
Anomaly* Hunter Public Relations Carat Starpower LLC Force Majeure
Grads of Life
7-Second Resumes
Grads of Life Ad Council
22squared*
WeCounterHate
WeCounterHate
Life After Hate
POSSIBLE - Seattle* Spredfast Hearby Sound
National Down Syndrome Society
National Down Syndrome Society, C21 Dinner
National Down Syndrome Society
Saatchi & Saatchi New York* Tool Cosmo Street Beacon Street Studios
Ad Council
Seize the Awkward
Ad Council
Droga5*
Street Grace
Suburban Horror Story
Street Grace
BBDO Atlanta* Spitfire Studios Ketchum
POSITIVE CHANGE EFFIESIn collaboration with the World Economic Forum
12 2019 EFFIE AWARDS / SHOPPER MARKETING / WINNERS
CATEGORY/AISLE EVOLUTION
Xfinity
Xfinity Retail Transformation
Comcast/XFINITY
FCB/RED* Chute Gerdeman
Supreme Source
Supreme Source 10-Day Detox Pet Program
American Pet Nutrition
The Mars Agency* DMH
Procter & Gamble
Boxed.com Olympics
Procter & Gamble
Blue Chip Marketing Worldwide* Strange Loop
Diageo
Diageo Pretty Simple Drinks
Diageo North America
TracyLocke*
CHALLENGER BRAND SOLUTION E-COMMERCE
Congratulations to this year’s winners. * Indicates lead agency
MULTI-BRANDSHOPPER SOLUTION
Diet Coke
because I can.
The Coca-Cola Company
Geometry (New York)* Geometry (Chicago)* HelloWorld
Pop-Tarts
Pop-Tarts Destiny 2 Promotion
The Kellogg Company
The Integer Group* Activision Starcom
Aidells, Ball Park, Hillshire Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon
Master Your Summer
Tyson Foods
IN Connected Marketing*
RITZ Cracker
Top Your RITZ
Mondelez International
Geometry (New York)* Geometry (Chicago)* VaynerMedia
LUMIFY
Recharging Redness Relievers in a Beautiful Way
Bausch + Lomb
Blue Chip Marketing Worldwide* Barker Advertising The Lane Communications Group Wavemaker Helen & Gertrude
OREO Cookies
OREO Mint Hot Chocolate at 7-Eleven
Mondelez International
Phoenix Creative Co.* 7-Eleven, Inc.
Proudly sponsored by:In partnership with:
SILVER GOLD BRONZE GOLD
MULTI-RETAILER PROGRAM
SILVER SILVER BRONZE BRONZE
NEW PRODUCT/SERVICE INTRODUCTION
GOLD BRONZE
SHOPPER MARKETING EFFIESThe Shopper Marketing Effies honor the most effective shopper marketing efforts of the year. An annual program, the competition attracts case studies from the most effective manufacturers and retailers in the United States.
After two rounds of rigorous judging, those selected as winners represent cases that best demonstrated how they solved a shopper marketing challenge, connected with their shoppers, influenced them along the path to purchase, and inspired them to become a buyer.
Award levels – gold, silver and bronze – were announced and presented at the Path to Purchase Institute’s Shopper Marketing Celebration at the P2PSummit on May 16, 2019. Winners were also recognized at the 50th Annual Effie Awards United States Gala on May 30, 2019.
13 2019 EFFIE AWARDS / SHOPPER MARKETING / WINNERS
Axe
Axe Start His Journey
Unilever
Team Unilever Shopper* Geometry* Mirum Shopper
Colgate
Colgate Save Water at Walmart
Colgate-Palmolive
Geometry* Red Fuse Communications* WestRock Burson Cohn & Wolfe
Cheerios
Cheerios Moments of Good
General Mills
Shopperworks* Geometry* Mindshare Vimby
Diageo
Diageo Pretty Simple Drinks
Diageo North America
TracyLocke*
RITZ Cracker
Lowes Foods Pair Your RITZ
Mondelez International
Geometry (New York)* Geometry (Chicago)* VaynerMedia
RITZ Cracker
Top Your RITZ
Mondelez International
Geometry (New York)* Geometry (Chicago)* VaynerMedia
Vicks
Vicks Cold, Cough, Flu 2017-2018
Procter & Gamble
Saatchi & Saatchi X*
Proudly sponsored by:In partnership with:
OMNI-CHANNEL SHOPPER EXPERIENCE
GOLD SILVER SILVER BRONZE
SEASONAL/EVENT
SINGLE-RETAILER PROGRAM: MASS MERCHANTS
GOLD BRONZESILVER