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AWARD Awards Winners 2010A Film and Video
Entry Nº Title Client Entrant Company Gong
A.01 Television Commercials, individual - less than 30
A.01-530 Intense mints 'Toll booth' The Wrigley Company DDB Sydney Bronze
Entry Nº Title Client Entrant Company Gong
A.02 Television Commercials, individual - 30 seconds
A.02-006 Snake Carlton United Breweries Clemenger BBDO Melbourne Bronze
A.02-509 3 in 1 Selleys Belgiovane Williams Mackay Bronze
A.02-514 Kill Hungrythirsty Dead Parmalat The Monkeys Bronze
A.02-518 Evil Empire Lasoo BMF Bronze
A.02-537 Toyota Thums 'Glass Organs' Toyota Motor Corporation Saatchi & Saatchi Sydney Silver
Page 1
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
A.03 Television Commercials, individual - over 30 seconds
A.03-506 Potato Peelers Melbourne International Film Festival Clemenger BBDO Melbourne Silver
A.03-510 Stealing Your Dreams RABODIRECT Whybin\TBWA\Tequila Bronze
A.03-514 Boag’s Draught ‘Russell Falls’ Lion Publicis Mojo Sydney Bronze
A.03-515 Boag's Premium 'Glass Blower' Lion Publicis Mojo Sydney Bronze
A.03-516 Man Like Natural Lion Publicis Mojo Sydney Bronze
A.03-517 Super In. Super Out. Lion Publicis Mojo Sydney Gold
A.03-518 60 Things in 60 Seconds SKY Television DDB Group New Zealand Bronze
A.03-529 Nocturnal Migration Lion BMF Bronze
A.03-551 Toyota Thums 'Glass Organs' Toyota Motor Corporation Saatchi & Saatchi Sydney Silver
A.03-552 Darwin Kraft Foods JWT Melbourne Bronze
A.03-558 Volkswagen Passat Volkswagen DDB Sydney Bronze
A.03-564 Tiguan Cross Country Volkswagen DDB Sydney Bronze
A.03-572 Job Interview NAB Clemenger BBDO Melbourne Bronze
Page 2
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
A.07 Large format screens, individual - any length including
A.07-505 Potato Peelers Melbourne International Film Festival Clemenger BBDO Melbourne Silver
A.07-510 Nocturnal Migration Lion BMF Bronze
A.07-516 Toyota Thums 'Glass Organs' Toyota Motor Corporation Saatchi & Saatchi Sydney Silver
Entry Nº Title Client Entrant Company Gong
A.09 Community service & charity, individual - any length
A.09-511 The Guide Dog Interviews Guide Dogs NSW/ACT The Monkeys Bronze
A.09-514 The Inner Battle New Zealand Transport Agency (NZTA) Clemenger BBDO Wellington Silver
A.09-520 Enjoy The Ride Office Of Road Safety 303Lowe Bronze
Entry Nº Title Client Entrant Company Gong
A.11 Branded content, individual - any length
A.11-503 The Ship Song Project The Sydney Opera House The Monkeys Silver
A.11-526 Sheep Impact Carlton United Breweries Clemenger BBDO Melbourne Bronze
Page 3
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
A.12 Branded content, campaign - Any length. Including
A.12-502 Fat Yak Carlton United Breweries Clemenger BBDO Melbourne
- Victory Celebrations - Maneuvers at Speed - Grooming and Adornement - It Is On - Gerz
Bronze
A.12-503 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace
- Intro - Day 1 - Day 8 - Day 16 - Day 18 - Finale
Bronze
Entry Nº Title Client Entrant Company Gong
A.14 Interactive film, campaign - Any length
A.14-500 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace
- Intro - Day 1 - Day 8 - Day 16 - Day 18 - Finale
Bronze
Page 4
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
A.15 Music Video
A.15-500 The Ship Song Project The Sydney Opera House The Monkeys Bronze
Page 5
AWARD Awards Winners 2010B Craft in Film
Entry Nº Title Client Entrant Company Gong
B.01 Direction
B.01-504 Flyboy Volkswagen Goodoil Films Bronze
B.01-521 Boag's Premium 'Glass Blower' Lion Revolver Bronze
B.01-530 Son of Kick 'Playing the Villain' Son of Kick Revolver Bronze
B.01-536 Nocturnal Migration Lion Exit Films Bronze
B.01-539 HK Honey Nokia Exit Films Bronze
B.01-544 Wednesday / Thursday NZ Lotteries Finch Bronze
B.01-546 SKY Adult - The Pitch SKY Television Finch Bronze
B.01-548 Memories Volkswagen Exit Films Bronze
B.01-557 The Inner Battle New Zealand Transport Agency (NZTA) The Sweet Shop Silver
B.01-563 Potato Peelers Melbourne International Film Festival The Sweet Shop Silver
B.01-566 Toyota Thums 'Glass Organs' Toyota Motor Corporation The Sweet Shop Silver
B.01-577 '1882 Ansiosos y Capuchon' Destilados Argentinos S.A. Revolver Bronze
B.01-580 Ain't No Nancy Drink Diageo Australia Leo Burnett Sydney Bronze
B.01-581 The Important Man Diageo Australia Leo Burnett Sydney Silver
Page 6
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
B.02 Cinematography
B.02-506 Boag's Premium 'Glass Blower' Lion Revolver Bronze
B.02-516 Nocturnal Migration Lion Exit Films Silver
B.02-519 Toyota Thums 'Glass Organs' Toyota Motor Corporation The Sweet Shop Bronze
B.02-527 The Important Man Diageo Australia Leo Burnett Sydney Bronze
Entry Nº Title Client Entrant Company Gong
B.03 Editing
B.03-503 Memories Volkswagen The Butchery Silver
B.03-505 Flyboy Volkswagen The Butchery Bronze
B.03-506 60 things in 60 Seconds SKY Television Thick As Thieves Bronze
B.03-515 Wednesday / Thursday NZ Lotteries Finch Bronze
B.03-520 Tiguan Cross Country Volkswagen Method Studios Bronze
B.03-525 HK Honey Nokia The Editors Gold
Page 7
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
B.04 Animation
B.04-001 The Seven Billionth story SBS Animal Logic Silver
B.04-509 Nocturnal Migration Lion Alt.vfx Silver
B.04-518 Flyboy Volkswagen Fuel VFX Bronze
Entry Nº Title Client Entrant Company Gong
B.05 Digital Visual Effects
B.05-502 Curtin University - Make Tomorrow Better Curtin University Fin Design + Effects Bronze
B.05-504 Elantra 'Shell' Hyundai Motor Company Australia Animal Logic Bronze
B.05-506 Nocturnal Migration Lion Alt.vfx Silver
B.05-513 Gauntlet Toyota Motor Corporation Stink Bronze
B.05-519 Flyboy Volkswagen Fuel VFX Silver
Page 8
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
B.06 Production Design
B.06-501 Human Bank Commonwealth Bank of Australia Goodoil Films Bronze
B.06-502 Super In. Super Out. Lion Publicis Mojo Sydney Silver
B.06-505 Boag's Premium 'Glass Blower' Lion Revolver Bronze
B.06-510 Wednesday / Thursday NZ Lotteries Finch Bronze
B.06-514 Ain't No Nancy Drink Diageo Australia Leo Burnett Sydney Bronze
B.06-515 The Important Man Diageo Australia Leo Burnett Sydney Bronze
Entry Nº Title Client Entrant Company Gong
B.07 Casting
B.07-502 Flyboy Volkswagen Goodoil Films Bronze
B.07-504 Evil Empire Lasoo BMF Silver
B.07-506 A Fair Go For All Virgin Mobile Revolver Bronze
B.07-513 SKY Adult - The Pitch SKY Television Finch Bronze
B.07-520 The Important Man Diageo Australia Leo Burnett Sydney Silver
Page 9
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
B.08 Original Music
B.08-500 Ain't No Nancy Drink Diageo Australia Song Zu Bronze
B.08-502 Volkswagen Passat Volkswagen Turning Studios Silver
B.08-509 Toyota Thums 'Glass Organs' Toyota Motor Corporation Nylon Studios Bronze
B.08-518 The Seven Billionth story SBS We Love Jam Bronze
B.08-519 A Fair Go For All Virgin Mobile Publicis Mojo Sydney Bronze
B.08-521 Flyboy Volkswagen Goodoil Films Silver
B.08-532 Tiguan Cross Country Volkswagen DDB Sydney Bronze
Entry Nº Title Client Entrant Company Gong
B.09 Best use and/or arrangement of existing music
B.09-501 The Ship Song Project The Sydney Opera House Turning Studios Gold
B.09-503 Super In. Super Out. Lion Publicis Mojo Sydney Silver
B.09-505 Nocturnal Migration Lion BMF Bronze
B.09-507 Wednesday / Thursday NZ Lotteries Finch Bronze
Page 10
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
B.10 Sound Design
B.10-505 The Seven Billionth story SBS We Love Jam Silver
B.10-507 Super In. Super Out Lion Nylon Studios Bronze
Page 11
AWARD Awards Winners 2010C Print
Entry Nº Title Client Entrant Company Gong
C.01 Consumer Magazines, individual
C.01-508 Nature : Frog Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Bronze
C.01-509 Nature : Chameleon Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Silver
C.01-525 Jet Fighter Mattel (M) Sdn Bhd Ogilvy Malaysia Silver
C.01-526 T-Rex Mattel (M) Sdn Bhd Ogilvy Malaysia Bronze
C.01-527 Wrestler Mattel (M) Sdn Bhd Ogilvy Malaysia Bronze
C.01-533 Heaven and Hell Samsonite JWT Shanghai Gold
Entry Nº Title Client Entrant Company Gong
C.02 Consumer Magazines, campaign
C.02-507 Pictionary Mattel (M) Sdn Bhd Ogilvy Malaysia
- Jet Fighter - T-Rex - Wrestler
Silver
Page 12
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
C.04 Newspapers, individual - colour
C.04-002 FISH M WRAP Creative Juice\Bangkok (TBWA) Bronze
C.04-510 Saridon Butcher Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines Bronze
C.04-511 Saridon Carpenter Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines Bronze
C.04-512 Saridon Laundry Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines Bronze
C.04-531 Nails 3M Technologies (S) Pte Ltd DDB Singapore Bronze
C.04-532 Cinema Pharex Health Corp. DDB DM9JaymeSyfu Bronze
Entry Nº Title Client Entrant Company Gong
C.05 Newspapers, campaign
C.05-502 FISH/CHICKEN/PORK M WRAP Creative Juice\Bangkok (TBWA)
- FISH - CHICKEN - PORK
Bronze
C.05-503 PERSISTENT HEADACHE Bayer Philippines, inc. BBDO Guerrero / Proximity Philippines
- BUTCHER - CARPENTER - LAUNDRY
Bronze
C.05-524 Center of Attention Pharex Health Corp. DDB DM9JaymeSyfu
- Cinema - Opera - Lecture
Bronze
Page 13
AWARD Awards Winners 2010D Integrated Campaign
Entry Nº Title Client Entrant Company Gong
D.01 Integrated campaign
D.01-501 Foot Locker Art Prize Foot Locker Asia-Pacific SapientNitro
- Interactive - Launch Video - Interactive - Artist Documentaries - Interactive - Website - Poster - POS - Other - Exhibition Event - Other - PR - International media and blogs
Bronze
D.01-506 NAB Break Up NAB Clemenger BBDO Melbourne
- TV - NAB Break Up - Print - NAB Break Up - Newspaper Letter - Outdoor - NAB Break Up - Live Stunts - Interactive - NAB Break Up - Twitter, Online Flims, Blog
Gold
D.01-519 Beer - The Untold Story DB Breweries Colenso BBDO New Zealand
- TV - Beer - The Untold Story - Radio - Export Family - Print - Election - Print - Invention - Print - Paper Route - Print - Took on a Government
Bronze
D.01-523 Skate Pinball Frucor Beverages Colenso BBDO New Zealand
- TV - Skate Pinball - Interactive - Skate Pinball - Outdoor - Pinball Skate Park
Silver
Page 14
AWARD Awards Winners 2010D.01-532 Toyota FJ Cruiser 'One Way In. One Way Out.' Toyota Motor Corporation Saatchi & Saatchi Sydney
- TV - 60 second TVC - TV - 30 second TVC - Interactive - Web Film 1 - Interactive - Web Film 2 - Interactive - Web Film 3 - Interactive - Web Film 4 - Interactive - Web Film 5 - Other - Documentary - Print - Advertorial - Interactive - iPad (as per print advertorial) - Interactive - Website - DM - Dealership DVD & Direct Mail
Bronze
D.01-536 Fashion Laundry- ARIEL P&G (Int'l Operations) Ltd. Ace Saatchi & Saatchi Manila
- Poster - FASHION LAUNDRY - ARIEL - Interactive - FASHION LAUNDRY - ARIEL - Outdoor - FASHION LAUNDRY - ARIEL
Bronze
D.01-541 Legends of the Dry CUB Clemenger BBDO Melbourne
- TV - Snake TVC - TV - Sausage TVC - Interactive - Sheep Impact Viral Film - Interactive - Website - Radio - Steve O Radio - Radio - Bilbies Radio
Bronze
D.01-544 BYO Cup Day 7 Eleven Leo Burnett Melbourne
- Other - BYO Case Study Video - Other - BYO Case Study Board - Interactive - Facebook Page - Poster - POS Posters - Outdoor - Bill Posters
Bronze
Page 15
AWARD Awards Winners 2010D.01-547 A Fair Go For All Virgin Mobile Publicis Mojo Sydney
- TV - Robin da Hood 60' - TV - Robin da Hood 15' - No contract - TV - Robin da Hood 15' - Rollover - TV - Robin da Hood 15' - Coverage - TV - Robin da Hood 15' - Swing - Interactive - Robin da Hood Pre-roll - Bath - Interactive - Robin da Hood Pre-roll - Sweet Love - Interactive - Robin da Hood Pre-roll - Wrestle - Interactive - Robin da Hood Pre-roll - Falconry - Print - Robin da Hood presentation board incl. print - Interactive - www.robindahood.com.au - Radio - Robin da Hood
Silver
D.01-549 RENT IKEA 303Lowe
- TV - Create Space - Radio - New Room Mate - Print - Small Space 1 - Print - Small Space 2 - Print - Small Space 3 - Print - Teaser 1 - DM - Monthly Rent Cheque - Print - Actual Size 1 - Print - Actual Size 2 - Other - In store poster - Outdoor - Sit Back - Outdoor - Seat - Outdoor - Inspired - Outdoor - Actual Size - Other - Tags 1 - Other - Trolley
Bronze
D.01-555 Watermark Diageo Australia Leo Burnett Sydney
- Radio - Watermark 1 - Print - Watermark 2 - Interactive - Watermark 3
Gold
Page 16
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
D.02 Community service & charity, Integrated Campaign
D.02-502 Limited Edition Sydney Dogs and Cats Home M&C Saatchi
- Interactive - Getting to Zero - Poster - Limited Edition - Other - Limited Edition - Poster - Lucky
Silver
Page 17
AWARD Awards Winners 2010E Posters and Outdoor
Entry Nº Title Client Entrant Company Gong
E.04 Outdoor, individual 24-sheet and 6-sheet poster
E.04-520 Heaven and Hell Samsonite JWT Shanghai Gold
E.04-524 Nails 3M Technologies (S) Pte Ltd DDB Singapore Bronze
Entry Nº Title Client Entrant Company Gong
E.05 Outdoor, campaign 24-sheet and 6-sheet poster
E.05-500 FISH/CHICKEN/PORK M WRAP Creative Juice\Bangkok (TBWA)
- FISH - CHICKEN - PORK
Bronze
E.05-518 Lovers Guardian Health & Beauty DDB Singapore
- Bull - Chicken - Pig
Bronze
Page 18
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
E.06 Targeted Indoor, individual
E.06-504 Nature : Frog Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Bronze
E.06-505 Nature : Chameleon Reckitt Benckiser (Thailand) Limited Euro RSCG Bangkok Silver
E.06-523 Jet Fighter Mattel (M) Sdn Bhd Ogilvy Malaysia Bronze
E.06-541 Fashion LAaundry - ARIEL P&G (INT'L OPERATIONS)LTD. Ace Saatchi & Saatchi Manila Bronze
E.06-551 Cinema Pharex Health Corp. DDB DM9JaymeSyfu Bronze
Entry Nº Title Client Entrant Company Gong
E.07 Targeted Indoor, campaign
E.07-504 GAME SIGNATURES AFL George Patterson Y&R Melbourne
- Idea board - Jobe Watson - Marc Murphy - Scott Pendlebury - Jimmy Bartel
Bronze
E.07-508 Pictionary Mattel (M) Sdn Bhd Ogilvy Malaysia
- Jet Fighter - T-Rex - Wrestler
Bronze
Page 19
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
E.08 Community service & charity, individual - any size
E.08-517 Pimple Breast Cancer Foundation DDB Singapore Bronze
E.08-518 Tree Rings ACRES:Animal Concerns Research & DDB Singapore Bronze
Entry Nº Title Client Entrant Company Gong
E.09 Community service & charity, campaign - any size
E.09-503 Limited Edition Sydney Dogs and Cats Home M&C Saatchi
- Chrystal - Arizona - Lucky - Buttercup - Lucinda - Rufus
Silver
Page 20
AWARD Awards Winners 2010F Ambient
Entry Nº Title Client Entrant Company Gong
F.03 Community service & charity, individual
F.03-501 Yang Ai (Despair Whirlpool) Guangzhou YangAi Special Children Parent Leo Burnett Shanghai Bronze
Page 21
AWARD Awards Winners 2010G Print Craft
Entry Nº Title Client Entrant Company Gong
G.02 Copywriting, campaign
G.02-501 The One That Got Away Coastguard New Zealand DDB Group New Zealand
- Son - Best Friend - Brother
Bronze
Entry Nº Title Client Entrant Company Gong
G.03 Typography, individual
G.03-001 Christmas Wrap - Reindeer Moon Communications Group Moon Communications Group
- - - - -
Bronze
Entry Nº Title Client Entrant Company Gong
G.04 Typography, campaign
G.04-505 Huawei IDEOS X1 and SONIC Huawei Technologies (Australia) Arnold Furnace Sydney
- Finger Fun - Master Plasterer - Shoe Fetish - Bieber Fever - Let's Stalk - Sorry No Fax
Bronze
G.04-506 Surface Defence Force Recruiting George Patterson Y&R Melbourne
- Courage - Determination - Confidence
Bronze
Page 22
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
G.05 Art Direction, individual
G.05-519 Heaven and Hell Samsonite JWT Shanghai Gold
G.05-520 Tree Rings ACRES:Animal Concerns Research & DDB Singapore Bronze
Entry Nº Title Client Entrant Company Gong
G.06 Art Direction, campaign
G.06-512 Surface Defence Force Recruiting George Patterson Y&R Melbourne
- Courage - Determination - Confidence
Bronze
G.06-515 French Film Festival Alliance Francaise George Patterson Y&R Sydney
- Cry - Kiss - Bleed
Silver
G.06-516 Anta Installation Anta JWT Shanghai
- Anta “Li Xiaoxu’s shoebox” installation - Anta “Tang Zhengdong’s shoebox” installation - Anta “Zhou Peng’s shoebox” installation
Silver
G.06-517 Huawei IDEOS X1 and SONIC Huawei Technologies (Australia) Arnold Furnace Sydney
- Finger Fun - Master Plasterer - Shoe Fetish - Bieber Fever - Let's Stalk - Sorry No Fax
Bronze
Page 23
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
G.07 Photography, individual
G.07-504 The Ship Song Project The Sydney Opera House POOL Bronze
G.07-529 Oil Spill Surfrider Foundation Leo Burnett Sydney Bronze
Entry Nº Title Client Entrant Company Gong
G.08 Photography, campaign
G.08-503 Our oceans aren't the only ones in danger Surfrider Foundation Adam Taylor Photography
- Plastic Debris - Oil Slick - Beer Rings
Bronze
G.08-508 Earth Hour 2011 Earth Hour Andreas Smetana Photography PTY
- EARTH HOUR 1 / 1 - EARTH HOUR 2 / 1 - EARTH HOUR 3 / 1
Bronze
G.08-512 The Postiche Collection Julian Wolkenstein Photographer Julian Wolkenstein
- Eyah-Kusadvha Dunaki Daardhi - The Eadaraig Vestment - The Cernunnos Postiche - The Laramie Postiche - The Belgorod Boroda - The Ma arakatt Al Rahman Merkhet
Silver
Page 24
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
G.09 Illustration, individual
G.09-505 Heaven and Hell Samsonite JWT Shanghai Silver
Entry Nº Title Client Entrant Company Gong
G.10 Illustration, campaign
G.10-505 GAME SIGNATURES AFL George Patterson Y&R Melbourne
- Idea board - Jobe Watson - Marc Murphy - Scott Pendlebury - Jimmy Bartel
Silver
Entry Nº Title Client Entrant Company Gong
G.11 Digital enhancement and manipulation, individual
G.11-506 Hospital Batelco Illusion Co.,Ltd. Bronze
G.11-507 Hotel Batelco Illusion Co.,Ltd. Bronze
G.11-508 Heaven and Hell Samsonite JWT Shanghai Gold
Page 25
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
G.12 Digital enhancement and manipulation, campaign
G.12-500 Earth Hour 2011 Earth Hour Toby and Pete
- Lamp 1 - Lamp 2 - Lamp 3
Bronze
G.12-502 Our oceans aren't the only ones in danger Surfrider Foundation Cream Studios
- Oily Beach - Skeleton - Underwater
Bronze
Page 26
AWARD Awards Winners 2010H Radio
Entry Nº Title Client Entrant Company Gong
H.01 Up to and including 30 seconds
H.01-500 Awesome Light SAMROC Paint and Hardware Lowe Singapore Bronze
H.01-514 Lost Toy IKEA The Monkeys Bronze
H.01-543 Pants 7 Eleven Leo Burnett Melbourne Bronze
Entry Nº Title Client Entrant Company Gong
H.03 Campaign
H.03-500 The Language of Colour SAMROC Paint and Hardware Lowe Singapore
- SLAP - AWESOME LIGHT - CHASE - BUST UP - CHAINSAW - LOOK AT ME, DAD!
Silver
H.03-520 Slow Mornings 7 Eleven Leo Burnett Melbourne
- Pants - Paper - Password
Bronze
Page 27
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
H.06 Production in Radio, individual
H.06-500 Awesome Light SAMROC Paint and Hardware Lowe Singapore Bronze
Entry Nº Title Client Entrant Company Gong
H.07 Production in Radio, campaign
H.07-500 The Language of Colour SAMROC Paint and Hardware Lowe Singapore
- SLAP - AWESOME LIGHT - CHASE - BUST UP - CHAINSAW - LOOK AT ME, DAD!
Bronze
Entry Nº Title Client Entrant Company Gong
H.08 Copywriting
H.08-500 Awesome Light SAMROC Paint and Hardware Lowe Singapore Bronze
H.08-507 Consequences For Women PUMA Australia Ogilvy Melbourne Bronze
Page 28
AWARD Awards Winners 2010I Direct Marketing
Entry Nº Title Client Entrant Company Gong
I.01 Flat Direct Mail
I.01-506 Catalogue and Tee-Shirt Folding Machine AS Colour DDB Group New Zealand Silver
Entry Nº Title Client Entrant Company Gong
I.02 Dimensional Direct Mail
I.02-503 Ping-Pong by Noise Noise International M&C Saatchi Bronze
I.02-510 Spiegel Box Arts Centre Leo Burnett Melbourne Silver
Entry Nº Title Client Entrant Company Gong
I.03 Direct Response Advertising, individual
I.03-511 Spiegel Box Arts Centre Leo Burnett Melbourne Bronze
Page 29
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
I.04 Direct Response Advertising, campaign - single
I.04-505 EFFIES Awards campaign - Making It CAANZ DraftFCB New Zealand
- Crawford - McPherson - Gattung - King - Bradbourne - Talbot - Catmur - Ellis - Mowday - Buchanan - Scott - Stone - Cochrane
Bronze
Entry Nº Title Client Entrant Company Gong
I.05 Non Commercial Direct Mail
I.05-502 BMF's Wow Sit Down Thing BMF BMF Bronze
I.05-505 Apple Box Leo Burnett Sydney Leo Burnett Sydney Bronze
Page 30
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
I.06 Community service & charity, individual
I.06-007 Flooded House Australian Red Cross Belgiovane Williams Mackay Bronze
I.06-503 The Guide Dog Interviews Guide Dogs NSW/ACT The Monkeys Bronze
I.06-504 Handlebar Grips Accident Compensation Corporation (ACC) Clemenger BBDO Wellington Bronze
Entry Nº Title Client Entrant Company Gong
I.07 Community service & charity, campaign
I.07-001 OPEN BOOK The Reach Foundation DDB Group Melbourne
- Interactive - Open Book Website - Interactive - Open Book Banner Ads - Outdoor - Open Book Metrolites - Print - Open Book Radio - Other - Open Book PR - DM - Open Book Avant Cards
Bronze
I.07-003 Sneak Up Ads New Zealand Transport Agency (NZTA) Clemenger BBDO Wellington
- DM - 4x4 - DM - Ute - DM - Campervan - DM - Motorbike - DM - Classic Car 1 - DM - Classic Car 2 - DM - Canoe - DM - Car
Bronze
I.07-500 Communication Shutdown The AEIOU Foundation SapientNitro
- Interactive - Online videos - Interactive - Website - Interactive - Social Network App - Other - PR
Bronze
Page 31
AWARD Awards Winners 2010I.07-501 Disposable Forest Greenpeace East Asia Ogilvy Beijing
- Outdoor - Disposable Forest - Interactive - Disposable Forest - DM - Disposable Forest - Poster - Disposable Forest - Other - Disposable Forest - Print - Disposable Forest
Silver
Entry Nº Title Client Entrant Company Gong
I.09 Art Direction for Direct, individual - any medium
I.09-500 Make Cyberspace a Better place Kids Helpline M&C Saatchi Bronze
I.09-506 Spiegel Box Arts Centre Leo Burnett Melbourne Silver
I.09-507 Apple Box Leo Burnett Sydney Leo Burnett Sydney Silver
I.09-508 Spotlight Australian Bureau of Statistics Leo Burnett Sydney Bronze
Entry Nº Title Client Entrant Company Gong
I.10 Integrated Solutions
I.10-503 NAB Break Up NAB Clemenger BBDO Melbourne
- TV - NAB Break Up - Print - NAB Break Up - Newspaper Letter - Outdoor - NAB Break Up - Live Stunts - Interactive - NAB Break Up - Twitter, Online Flims, Blog
Bronze
I.10-504 My Car is Your Car Insurance Group Australia Whybin\TBWA\Tequila
- Other - CASE STUDY VIDEO - Other - AWARD BOARD - Other - TBC
Silver
Page 32
AWARD Awards Winners 2010I.10-520 Maxibon Man-Chew Nestle Peters Ice Cream Publicis Mojo Melbourne
- TV - Man-Chew 90" Infomercial - Poster - Jawceps Billboard - Interactive - Man-Chew Website - Interactive - Jumping Girls - Interactive - Licker Youtube Masthead - Interactive - Throbbing Chin - Interactive - Pathetic Licker to Biting God - Other - Man-Chew Toy - Outdoor - Jawsome Bus-Bak
Bronze
I.10-521 BYO Cup Day 7 Eleven Leo Burnett Melbourne
- Other - BYO Case Study Video - Other - BYO Case Study Board - Interactive - Facebook Page - Poster - POS Posters - Outdoor - Bill Posters
Silver
Entry Nº Title Client Entrant Company Gong
I.11 Alternative media, individual
I.11-514 Musical Fitting Rooms StarHub Pte Ltd DDB Singapore Gold
Page 33
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
I.13 Digital Direct Response, individual
I.13-502 Pedigree Dog-A-Like Mars Whybin\TBWA\Tequila Silver
I.13-504 Flip Your Profile Cisco Consumer Products Pte Ltd DDB Singapore Bronze
I.13-507 Doggelganger Mars Colenso BBDO New Zealand Silver
I.13-510 Music MoodBox StarHub Pte Ltd DDB Singapore Bronze
I.13-511 Musical Fitting Rooms Starhub Pte Ltd DDB Singapore Gold
I.13-513 Spotlight Australian Bureau of Statistics Leo Burnett Sydney Bronze
Entry Nº Title Client Entrant Company Gong
I.14 Digital Direct Response, campaign
I.14-505 Maxibon Man-Chew Nestle Peters Ice Cream Publicis Mojo Melbourne
- Man-Chew 90" Infomercial - Man-Chew Website - Licker youtube Masthead - Jumping Girls Banner - Pathetic Licker to Biting God - Chin Page Takeover
Bronze
Page 34
AWARD Awards Winners 2010J Design
Entry Nº Title Client Entrant Company Gong
J.03 Promotional and poster design
J.03-528 Heaven and Hell Samsonite JWT Shanghai Bronze
Entry Nº Title Client Entrant Company Gong
J.06 Design within Entertainment (music / art / crafts)
J.06-001 Moonlight Cinema Season Identity 2010/11 Moonlight Cinema Naughtyfish Design Bronze
J.06-502 Spiegel Box Arts Centre Leo Burnett Melbourne Bronze
J.06-503 Belvoir 2011 Season Campaign Belvoir Theatre Alphabet Studio Silver
Page 35
AWARD Awards Winners 2010K Digital
Entry Nº Title Client Entrant Company Gong
K.01 Website - Business to consumer
K.01-001 Doggelganger Mars Colenso BBDO New Zealand Silver
K.01-506 Investorville Commonwealth Bank of Australia BMF Bronze
K.01-517 Spotlight Australian Bureau of Statistics Leo Burnett Sydney Bronze
Entry Nº Title Client Entrant Company Gong
K.03 Website - Community service & charity, public health &
K.03-502 OPEN BOOK THE REACH FOUNDATION DDB Group Melbourne Bronze
K.03-504 Target Nuclear Weapons Australian Red Cross Belgiovane Williams Mackay Bronze
K.03-509 Enjoy the Ride Office of Road Safety 303Lowe Bronze
Page 36
AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
K.04 Digital Campaign - Business to consumer
K.04-001 Pedigree Adoption Drive Campaign 2011 The Pedigree Adoption Drive Whybin\TBWA\Tequila Silver
K.04-515 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace Bronze
Entry Nº Title Client Entrant Company Gong
K.06 Digital Campaign - Community service & charity, public
K.06-502 SpeedKills TAC Naked Communications Sydney Bronze
K.06-503 Improve Your Plant/Life Balance Nursery & Garden Industry Australia (NGIA) IdeaWorks / Y&R Group Bronze
K.06-505 Enjoy the Ride Office of Road Safety 303Lowe Bronze
Entry Nº Title Client Entrant Company Gong
K.07 Online Ad - Banner ad (including expanders,
K.07-504 AR-Drone Flying Banner Parrot Japan beacon communications k.k. Bronze
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AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
K.10 Online promotion - must include an offer or response
K.10-508 Power Pinata Vodafone Hutchison Australia Pty Ltd. Host Bronze
Entry Nº Title Client Entrant Company Gong
K.11 Games - Mobile
K.11-002 NRMA Insurance Car Park Challenge IAG Whybin\TBWA\Tequila Bronze
Entry Nº Title Client Entrant Company Gong
K.12 Games - Online
K.12-500 World's Biggest PAC MAN Microsoft & Namco Bandai Soap Creative Bronze
Entry Nº Title Client Entrant Company Gong
K.14 Mobile
K.14-503 Pedigree Dog-A-Like Mars Whybin\TBWA\Tequila Silver
K.14-505 Impulse Saver Westpac Colenso BBDO New Zealand Silver
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AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
K.15 Digital Kiosk, Point of Sale, On-Site
K.15-503 Musical Fitting Rooms Starhub Pte Ltd DDB Singapore Bronze
Entry Nº Title Client Entrant Company Gong
K.16 Online Promotion
K.16-505 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace Bronze
Entry Nº Title Client Entrant Company Gong
K.17 Viral Film
K.17-506 The Ship Song Project The Sydney Opera House The Monkeys Silver
K.17-507 REAP Viral OzHarvest MANUAL Bronze
K.17-510 Rear View Girls - Los Angeles Levi Strauss & Co. San Francisco Colenso BBDO New Zealand Gold
K.17-520 Enjoy the Ride Office of Road Safety 303Lowe Bronze
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AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
K.18 Social Media
K.18-512 How 'SpeedKills' killed speed TAC Naked Communications Sydney
- TVC - SpeedKills Appeal - Online Content - Gabby - Online Content - How to 'like' on Facebook - Online Content - Slow Race - Speedkills Documentary 3min - News and PR - Facebook Speedkills Page - Twitter Speedkills Page
Silver
K.18-513 Target Nuclear Weapons Australian Red Cross Belgiovane Williams Mackay
- Nuclear Weapons - Nuclear Weapons - Nuclear Weapons
Bronze
K.18-521 The 28 Day Persecution of Rommy Gulla Panasonic Australia Pty Limited The Campaign Palace
- 28 Days Intro - Day 1 - Day 8 - Day 16 - Day 18 - Finale
Bronze
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AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
K.19 Apps
K.19-504 Pedigree Dog-A-Like Mars Whybin\TBWA\Tequila Silver
K.19-511 Heineken Rugby Clubhouse Heineken Holler Sydney Bronze
Entry Nº Title Client Entrant Company Gong
K.20 Emerging Digital
K.20-505 Musical Fitting Rooms Starhub Pte Ltd DDB Singapore Bronze
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AWARD Awards Winners 2010L Creative Innovation
Entry Nº Title Client Entrant Company Gong
L.01 Creative Innovation
L.01-507 Run With Me ASICS IdeaWorks / Y&R Group Silver
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AWARD Awards Winners 2010M Promotion and Experiential
Entry Nº Title Client Entrant Company Gong
M.01 Best use of experiential marketing in a promotional
M.01-503 NAB Break Up NAB Clemenger BBDO Melbourne
- TV - NAB Break Up - Print - NAB Break Up - Newspaper Letter - Outdoor - NAB Break Up - Live Stunts - Interactive - NAB Break Up - Twitter, Online Flims, Blog
Gold
M.01-509 GAME SIGNATURES AFL George Patterson Y&R Melbourne
- Other - Idea board - Poster - Jobe Watson - Poster - Marc Murphy - Poster - Scott Pendlebury - Poster - Jimmy Bartel
Silver
Entry Nº Title Client Entrant Company Gong
M.02 Best use of ambient and/or guerilla marketing in a
M.02-514 Sushi Train Umi-Kaiten-Zushi JWT Sydney
- Outdoor - Sushi Train
Bronze
M.02-517 The Skate Wash Denim Meters\bonwe JWT Always Shanghai
- Outdoor - The Skate Wash Denim
Silver
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AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
M.03 Best new product launch & re-launch or multi-product
M.03-506 We Believe Lion DDB Group New Zealand
- TV - We Believe - TV - We Believed - Outdoor - Comeback - Outdoor - Just as Thirsty - Outdoor - We Believed - Print - Believe - Print - Facebook - Print - Same Teams - Other - Bus side - Taste the Glory - Other - Bus side - Believers - Other - Bus side - Looks Like it Did - Interactive - Facebook - We Believe
Bronze
M.03-507 Skate Pinball Frucor Beverages Colenso BBDO New Zealand
- TV - Skate Pinball - Interactive - Skate Pinball - Outdoor - Pinball Skate Park
Silver
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AWARD Awards Winners 2010
Entry Nº Title Client Entrant Company Gong
M.06 Best use of social media marketing in a promotional
M.06-502 NAB Break Up NAB Clemenger BBDO Melbourne
- TV - NAB Break Up - Print - NAB Break Up - Newspaper Letter - Outdoor - NAB Break Up - Live Stunts - Interactive - NAB Break Up - Twitter, Online Flims, Blog
Gold
M.06-505 Rear View Girls - Los Angeles Levi Strauss & Co. San Francisco Colenso BBDO New Zealand
- Other - Rear View Girls - Los Angeles
Silver
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AWARD Awards Winners 2010N New Product Development
Entry Nº Title Client Entrant Company Gong
N.01 New Product Development
N.01-505 GAME SIGNATURES AFL George Patterson Y&R Melbourne Gold
N.01-507 Impulse Saver Westpac Colenso BBDO New Zealand Silver
N.01-511 Watermark Diageo Australia Leo Burnett Sydney Gold
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