pure indulgence for hairwww.paul-mitchell.co.uk/awapuhi

awapuhi Wild ginger®

Success plan

Where tradition meetS technology

how could awapuhi Wild ginger® complement your business, wow your guests and increase your service revenue?

by

find us on and at paul mitchell uK

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to help you assess the benefits that awapuhi Wild ginger® could bring to your salon and how you can ensure you have the most

successful launch possible, we’ve put together key considerations for you to discuss with your Salon Business consultant.

queStion 1

When will be the best time for you to launch awapuhi Wild ginger® in your salon?

queStion 2

Who will be on your guest list for this brand, and what is their average spend?

queStion 3

how will you treat awapuhi Wild ginger® differently from the other brands in your salon?

texturizing Sea Spray

moiSturizing lather

Shampoo™

Keratin cream rinSe™

Keratin intenSiVe

treatment ™

Styling treatment

oil™™

Shine Spray ™

finiShing Spray™

anSWer 1 date:

anSWer 2

anSWer 3

hydrocream Whip™

hydromiSt BloW-out

Spray™

queStion 4

What benefits could Awapuhi Wild Ginger® bring to your salon?

anSWer 4

queStion 5

Who will you appoint as your awapuhi Wild ginger® experts and how will you train them to set them up to win?

anSWer 5 expertS’ nameS:

anSWer 6

queStion 6

What support will you require with training?

AWAPUHI WAS AN INSPIRATION FOR THE ORIGINAL PAUL MITCHELL® SYSTEM

AWAPUHI FLOURISHES ON OUR ORGANIC FARM

THE ORGANIC AWAPUHI FARM ON THE BIG ISLAND, HAWAII

ABOVE: PAUL MITCHELL ON THE AWAPUHI FARM, CIRCA 1983

queStion 7

Ensure your pricing reflects the luxury of the service provided

What price will you charge for the KeraTriplex® Professional Treatment and how does this compare with other treatments in your salon?

anSWer 7

queStion 8

What will you incorporate into the Awapuhi Wild Ginger® KeraTriplex™ Professional Treatment service to create a truly super luxury experience for your guests?

for example, incorporating hand massages into the service

anSWer 8

anSWer 9queStion 9

What promotions could you offer to encourage loyalty from awapuhi Wild ginger® guests or entice new guests?

queStion 10

What level of sales would you expect to achieve with Awapuhi Wild Ginger®?

anSWer 10

queStion 11

In order to achieve your sales expectations, what level of investment do you plan to launch with?

anSWer 11

anSWer 12 anSWer 13

queStion 12

What retail and visual merchandising space do you intend to allocate to the awapuhi Wild ginger® brand?

queStion 13

Who will be on your guest list for the awapuhi Wild ginger® concierge launch experience?