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SWINGING 60’S AW 2015 Elisabeth Hill Usina [email protected] +34 680 73 69 28

AW 2015 SWINGING 60S

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SWINGING 60’S AW 2015

Elisabeth  Hill  Usina  [email protected]  

+34  680  73  69  28  

Optimistic young and carefree 60’s styling returns as key directions for autumn 15 footwear, preppy baby doll styling, it’s feminine and innocent. Styles icons: Twiggy, Penelope Tree, Jane Birkin. Shoe’s pattern: Mary Jane flats and block heels, square toe high shaft boots, loafer uppers. Handbags pattern: bowling bags, medium squared size bags, textured bags, retro minimal looking bag. Valentino, Miu Miu and Prada is leading this trend. Inspiration: Movies like Blow up and Joanna is used as reference points.

     

SWINGING 60’S AW 2015 Introduction

SWINGING 60’S AW 2015 Mood board inspiration

SWINGING 60’S AW 2015 Mood board inspiration

SWINGING 60’S AW 2015 Colour/ material chart

CORE COLORS:

ACCENT COLORS:

PRINTS/ TEXTURES:

Red  snake  

LV  textured    

LV  textured    

Grey  tweet  

Polka  dot  red/black  

Polka  dot  white/black  

Hounds  tooth  

Hounds  tooth  

Hounds  tooth  

Hounds  tooth  

Black  coco  

Tartan  

SWINGING 60’S AW 2015 Collection

SWINGING 60’S AW 2015

Bags Collection

SWINGING 60’S AW 2015 Bag collection overview

Style  1.1   Style  1.2   Style  2.1   Style  2.2  

Style  3.1   Style  3.2   Style  4.1  

STYLE 3 components example:

LV  textured    

LV  textured    

SKU COLORS:

MATERIAL:

Style  3.1   Style  3.2  ILLUSTRATOR DRAW

STYLE 4 components example:

Red  snake  

SKU COLORS:

MATERIAL:

ILLUSTRATOR DRAW Style  4.1  

SWINGING 60’S AW 2015

Shoes Collection

SWINGING 60’S AW 2015 collection 1_ bow, hounds tooth and dots

Style  1.1   Style  1.2  

Style  2.1   Style  2.2   Style  2.3  

Style  3.1   Style  3.2   Style  3.3   Style  3.4  

Style  4.1   Style  4.2  

Hounds  tooth  

Hounds  tooth  Hounds  tooth  

Hounds  tooth  

STYLE 3 components example: SKU COLORS:

MATERIAL:

ILLUSTRATOR DRAW

Style  3.1   Style  3.2   Style  3.3   Style  3.4  

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POLICY:

STYLE 3 SPEC SHEET EXAMPLE:

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Polka  dot  white/black  

STYLE 4 components example: SKU COLORS:

MATERIAL:

ILLUSTRATOR DRAW

Style  4.1   Style  4.2  

STYLE 4 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend/ Date/ SEASON:

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BOW SHAPE

sales sample spec

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POLICY:

SWINGING 60’S AW 2015 collection 2_tweet, bow and Mary Jane

Style  1.1   Style  1.2   Style  2.1   Style  2.2  

Style  3.1   Style  3.2   Style  4.1   Style  4.2  

Style  5.1   Style  5.2  

MATERIAL:

STYLE 1 components example: SKU COLORS:

ILLUSTRATOR DRAW

Style  1.1   Style  1.2  

Grey  tweet  

Hounds  tooth  

STYLE 1 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend, Date, SEASON:

E3,�<,

DF3187��� IDDA MD.� 995 Y ��� 0 CM NO, FLAT PUMP/ BALLERINA��: 60'S B], / >R, ������

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/ /

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POLICY:

MATERIAL:

Style  4.1   Style  4.2  

STYLE 4 components example: SKU COLORS:

ILLUSTRATOR DRAW

Grey  tweet  

Hounds  tooth  

STYLE 4 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend, Date, SEASON:

E3,�<,

DF3300��� IDDA MD.� 1500 Y ��� 10 CM NO, FLAT PUMP/ BALLERINA��: 60'S B], / >R, ������

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sales sample spec

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CAN'T SHOW DUE TO COMPANY'S PRIVACY

POLICY:

SWINGING 60’S AW 2015 Shoe collection 3_ tweet, coco and men chic

Style  1.1   Style  1.2   Style  2.1   Style  2.2  

Style  3.1   Style  3.2   Style  4.1   Style  4.2  

Style  5.1   Style  5.2   Style  6.1   Style  6.2  

MATERIAL:

STYLE 1 components example:

SKU COLORS:

ILLUSTRATOR DRAW

Grey  tweet  

Black  coco  

Style  1.1   Style  1.2  

STYLE 1 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend+ Date+ SEASON:

D2+�;+

DF3350��� IDDA LC- 1100 Y ��� 0 CM MN+ FLAT PUMP/ LOAFER��: 60'S A\+ / =Q+ ������

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sales sample spec

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POLICY:

STYLE 5 components example:

Style  5.1   Style  5.2  

MATERIAL:

SKU COLORS:

ILLUSTRATOR DRAW

Grey  tweet  

Black  coco  

STYLE 5 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend* Date* SEASON:

C1*�:*

DF3357��� XL KB, 1750 Y ��� 4 CM LM* BOOTIE ��: 60'S @[* / <P* ������

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SWINGING 60’S AW 2015 Shoe collection 4_ minimal loafer, tartan, brogue

flat  ankle  booPe  

Style  1.1   Style  1.2   Style  2.1  

Style  3.1   Style  3.2   Style  4.1   Style  4.2  

STYLE 3 components example:

MATERIAL:

SKU COLORS:

ILLUSTRATOR DRAW

Style  3.1   Style  3.2  

Tartan  

STYLE 3 SPEC SHEET EXAMPLE:

Style No. Last: Factory: Target price: Heel height: Category: Trend, Date, SEASON:

E3,�<,

DF3384��� FOSHAN MD. 990 Y ��� 1.5 CM NO, FLAT PUMP/OXFORD��: 60'S B], / >R, ������

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upper finish/_^48K

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outsole/welt finish/:?GC48K

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CAN'T SHOW DUE TO COMPANY'S PRIVACY

POLICY:

 PHOTOS IN THE CAMPAIGN

AW 2015                                          

 PHOTOS IN THE CAMPAIGN

 PHOTOS IN THE CAMPAIGN

 PHOTOS IN THE CAMPAIGN

 PHOTOS IN THE CAMPAIGN

 PHOTOS IN THE CAMPAIGN

 PHOTOS IN THE CAMPAIGN

 MEDIA WITH SWINGING 60’S COLLECTION BAG AND SHOE                                          

 PICTURE  IN  MEDIA OF SWINGING 60’S COLLECTION BAG AND SHOE