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Involving employees in communicating strategy A company’s strategy and vision can be baffling and yet so important for employees to understand. For Vodafone, we created a microsite for employees to explore, understand and discuss the business goals. Two virtual characters (Lucy and John), presented the strategy and vision as an interactive journey for employees to join and be part of.

By inspiring employees to share and demonstrate their understanding, including uploading video from their mobiles on how they were contributing to the vision, we continually engaged people without losing the overall context. As a result, 81% felt motivated to achieve the strategic goals.

Enabling employees to appreciate where a company is going and to understand their role in it is a central part of the work we do.

Communicating

strategyand

visionEmbedding the strategyEncouraging employees they are integral to the success of the company’s strategy is challenging if they are unable to understand why and where they fit. For Visa, we knew their people had to be involved in the journey to get the strategy embedded.

We developed a microsite for managers to use with their teams, showing employees how they were an essential part of the process and could personally help achieve the business objectives. The result was 94% of employees understood the goals and objectives of Visa Europe.

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When their strategy was ready to go live, the British Gas team came to us with an urgent need to communicate it to frontline employees and ensure it gained traction. In response, we organised the Energy First event to really bring the strategy to life for the employees, including a giant board game linking goals and priorities.

This ‘Steering Wheel’ visual device worked across a variety of applications and channels enabling an individual to see the importance of achieving their goals. British Gas now feel they are in a better position to move forwards, with 91% of their employees understanding their role in the new strategy.

Encouraging employees to play their part Taking Nationwide’s lengthy and involved corporate plan and translating it into a format that people would be able to actually connect with could have been a daunting challenge, but not one that we shied away from.

We distilled the key information and armed the managers with a toolkit to engage their teams. Included in the kit was a detailed strategy booklet for them, with an interactive poster and pocket booklet for each member of their team. All employees captured in their personal booklet, what the strategy and vision meant to them, and the part they were going to play in the company’s future.

Simplifying the company’s strategy and vision

Taking employees on the company journey When it comes to introducing a new business strategy, finding engaging ways of telling the story really helps employees play their part. Our story map for Cemex achieved just that.

To start, we deconstructed the content and from this, created an overarching simplified story map. This worked as an interactive presentation for team managers to use as a communication cascade to their teams, reinforced by office posters. The map was alive with key information - who Cemex are, what Cemex do and where Cemex are going - all delivered in digestible chunks.