• You have a good resume & yet it’s not getting responses. Why?• First some statistics:• For each posting 200 say “that’s interesting”• 100 people actually submit a resume• 75 resumes end up in the “B” pile (often screened out by an applicant tracking system)• 25 may get reviewed by a “real” person• 5 to 10 get a phone interview• 3-5 get a face-to-face interview• 1 gets an offer (80-85% accept the offer)

Insider Secrets: Avoiding the Resume “black hole”

Resumes that Get Attention & Interviews

1. What % of the job requirements should you match before applying to a job posting?

2. What’s the value of a headline and a summary on your resume?

3. What part do “key words” play in the ranking employers give your resume?

4. How do “key words” impact the number of responses from employers?

5. Will spelling errors in your resume really know you out of consideration for a job?

6. Does a well written Summary really impress employers?

Résumé Black hole

Résumé Basics• What’s the big deal about Real estate - generally 2 pages A résumé is not a comprehensive career history Type font: Ariel 10-12, Times Roman 11-12; no fancy fonts Margins – generally 1 inch left right, top bottom References Pictures• Scan ability – ATS, Job Boards, email Text boxes and Headers Bullets, underline, italics, shadows, graphics• Contact info – make it easy for the recruiter to reach you - phone numbers & email, LinkedIn URL and zip code• Headlines – why are they so important? – laser focus• Summary – experience counts – concrete examples• Skills table & what you’ve done to keep them current

Résumé Basics continued Format for Experience

• Company name, location dates• Company tag line – 1 line summary• Job title and duties & responsibilities (1-5 lines) recent relevant experience• Duties/responsibilities vs. Accomplishments• Achievements & accomplishments – where do they fit in? Bullet, then an active verb - 1 to 2 lines description• Key words – more than once, spell out acronyms• Education & certifications & awards• Spell checker & grammar • Numbers & dates – double and triple check them• Does everybody lie on their resume? HONESTY!!!

•Read the posting; if you don’t match 80-85% of the requirements, DON’T apply•Have a scannable resume – NO fancy fonts, borders, italics, graphics; limit your use of bold, underline•Don’t put your contact info in a header•Proof read your resume – typos •Have a Headline – generally the title of the job you’re applying for•Have a Summary or branding statement. Its your value proposition. It may change slightly for each position you apply for.

Tips for Avoiding the resume “black hole”

•Include key words that appear in the job posting - #1 reason ATS’s reject resumes•Include your accomplishments – these are the results of performing your duties•Focus on getting your resume into the hands of the recruiter & hiring manager; use Linked-In to find the hiring manager•Have someone in your network pass on your resume – become employee referral•Use different delivery channels

More tips for Avoiding the resume “black hole”

• Dissect the job posting • Identify the job requirements • Prepare a table with the job requirements

in the left column and your experience job right column; your experience does not have to be a perfect match.

• Use the table as the middle paragraph in your cover letter, a table or T-letter.

• Use the table when you have a phone interview for talking points to cover during the interview.

More tips for Avoiding the resume “black hole”

Sample TableYOUR REQUIREMENTS MY QUALIFICATIONS

Industry experienceSoftware, Telecommunications, Defense Electronics, Semiconductors, Travel & Hospitality and Consumer Electronics.

RelationshipsBuilt & maintained partner relationships with hiring managers, directors and vice presidents, and with candidates.

SourcingUtilized a variety of sourcing methods including cold calling, college recruiting, job fairs, using the Internet (job boards, Linked-In and social media) Internal resume databases and employee referrals.

ManagementManaged a staff of 4 direct recruiters and 2 contract recruiters covering the central & western United states for software Systems Integration and an off-shore sourcing team.

Salary negotiationsNegotiated salaries in conjunction with the hiring manager, extended offer of employment and successfully closed candidates.

Degree

MBA in Industrial Relations/Personnel, U of California at BerkeleyBA in History, Texas A&M University.

Competing with the Purple Squirrel

What’s the big deal about Achievements?

• ACCOMPLISHMENTS - Situation, Action taken, Results• Start with an active verb – 1 to 2 lines describing the results• Performance reviews. Linked-In Recommendations; In the last 6 months what

activity are you proud of? Readers’ Digest article “The Greatest Accomplishment in My Career”, What would you write about?

• Uses $s, and %s where possible, to convey impact. • Use before & after comparisons - with competitors, the industry, your

predecessor, others in your work group or the company• What were the results in terms of making or saving money? Of saving time,

making work easier, or solving a problem?• How did the activity make the company more competitive or increase business?

Or build relationships with internal or external customers?• How did the accomplishment expand the business, attract new customers or

retain existing customers?• Ask yourself about the achievement: SO WHAT? WHAT’S the SIGNIFICANCE?

WHAT’s the REST of the STORY? WHAT RESULTED FROM the ACTIVITY?

Chronological resumeChris Claus5252 Cypress Avenue 972-555-1212Dallas, Texas 75000 chclaus@aol.com   OPERATIONS MANAGERBACKGROUND SUMMARYVersatile Operations Manager with over 15 years of successful experience in manufacturing. Strong focus on Lean

Manufacturing and top quality production. Identified problems and developed solutions utilizing participative management style. Major strengths in:• Cost Containment • Process Improvement• Maintenance and Engineering • Fleet Operations• Quality Assurance (TQM) • Distributions and Logistics• Warehouse Operations • Safety Programs

PROFESSIONAL EXPERIENCECOCA COLA, Dallas, Texas 1994-2015World’s third largest soft drink manufacturer/bottlerPlant Manager (2000-2015). Directed Company’s sixth highest volume producing beverage manufacturing plant, with $900

million annual production and 500 employees. Managed manufacturing, maintenance and engineering, fleet, distribution, logistics, quality control and warehouse.

• Directed maintenance and engineering department in capital projects ($10 million annually), including installation and start up of $3 million state-of-the-art computer controlled production line. instituted cost controls that saved $850,000

• Developed and implemented lowest cost operating strategy to distribute over 65 million units, saving $350,000 annually.• Organized & executed cost reduction initiatives resulting in 6% decrease in overall manufacturing & distribution

expenses.Manufacturing/Logistics Manager (1998-2000). Provided technical support and strategic direction for six manufacturing

plants, ten fleet shops and 23 warehouse operations in three states. Managed $16 million operating budget .Introduced numerous process improvement tools.

• Increased line efficiency 12% through comprehensive analysis and reconfiguration of production operations.• Reduced production breakage/waste 30% through Pareto analysis and other problem solving tools.

Chronological resume

John Smith Allen, TX 75002 j smithTX@gmail.com 214-555-1212

Loss Mitigation Manager

 Qualifications: 11 years in the mortgage industry along with 10 years of strong management in a call center environment. Led teams of 15 to 23 solicitors, negotiators, and resolution specialists. In depth knowledge of Fannie Mae, Freddie Mac, FHA guidelines for foreclosures, modifications & short sales.

 Professional Experience

Chase Home Finance, FT Worth, TX March 2008-Present Loss Mitigation Supervisor • Appraised by the Vice President as the best manager among 5 other managers • Nominated to handle Foreclosure Dept. in 2011 in addition to my Short Sale Dept.• Created an efficient follow up system to ensure highest customer and realtor contacts. • Established a dialer split by instructing agents to call realtors in the morning & customers in the afternoon to maximize personal contacts. Split resulted in 60% more live contacts on the first call• Hired excellent agents.75% of direct hires rated very competitive; direct impact on team performance • Increased call volume from 15 calls to 48 daily average through daily monitoring of dialed calls, and setting the standards of 2 minutes per wrap for each call • Coached agents daily on the requirements.• Exceed monthly goals by 15% monthly average. This is done by having a 10 minute – goal • Reviewed each agent daily, and set weekly & monthly contests with gift cards for best performers • Achieved “no compliance violations’’ for Chase, FDCPA, or Loss Mitigations policies• Increased short sales approvals year over year by 26 by ensuring no gap in accounts coverage • Reviewed accounts with each agent weekly to insure coverage until property sold modified

 Education: California State University, San Francisco, CA BS in Business Management

Chronological resume

George WashingtonRichardson, TX 75080

Gwashington@yahoo.com (469) 555-1212

Mortgage Banking Underwriter

Summary of Qualifications

6 years of financial underwriting experience (including auditing) & 1 year and 5 months of mortgage loan processing experience (including auditing) along with 5 years of personnel and quality assurance experience in the military

Professional Experience

JP Morgan Chase Mortgage Loan Processor 2004-Present• Originate and audit FHA,VA, and Conventional Loans• Originate loan files, work with customers, and with operations from application to funding while maintaining high quality standards.• Obtains necessary information (i.e., loan applications, credit documents, appraisals, etc.) to process and complete mortgage loan files. & then calculate mortgage loan ratios & clear conditions• Manage individual pipeline to ensure timely turn timeAccomplishments: • During 2012, successfully averaged 11 closings per month with an error free rate of 98%. • During Q4 2012, Customer Satisfaction scores were 100% for all three months. • Ranked in the top 89% of processors nationally in Oct 2012 and in top 95% in Nov 2012 • During the Q2 2013 averaged a 100% error free rate, ranked in the top 15% processors nationally.

United States Marine Corps Personnel Administrator 7/1994/-9/1999

Education - University of Illinois B.A. Liberal and Integrative Studies (GPA 3.36) (2004)

Chronological Resume Charlene Jones2105 Douglas Boulevard 502-555-1212Louisville, Kentucky 40201 CJones@yahoo.com

OBJECTIVE: Teacher Elementary Education (K-8)EDUCATION: University of Louisville

Degree: BA Communications and Elementary Education 1990 Honors: Dean’s List, Outstanding Senior in CommunicationsCREDENTAL: Elementary Education, State of Kentucky

EXPERIENCE: Belknap Elementary, Louisville ISD, Louisville, Kentucky 2014-Present3rd Grade Teacher

Implement and conduct curriculum for all subject areas. Use multi-sensory techniques for reading, spelling, writing and arithmetic. Taught core and advanced reading lists. Utilized personal computers to enhance student learning and challenge students to proceed at their own pace.

Williams Elementary, Louisville ISD, Louisville, Kentucky 2014-20155th Grade TeacherApplied current teaching methods to an integrated curriculum for reading, math, science and social studies that

incorporated field studies in biology & natural history. Developed & taught units on Kentucky and America History and the related literature of the periods covered.

Jones Elementary, Lexington ISD, Lexington, Kentucky2011-20131st Grade TeacherPlanned and implemented an integrated curriculum in reading, writing, spelling, basic arithmetic and social studies.

Emphasized daily writing across all subject areas. Student Teaching Bardstown, Elementary, Bardstown ISD, Bardstown, Kentucky 2010-2011 RELATED Louisville Independent School DistrictACTIVITIES - Coordinated school-wide Speech & Writing Festival at Williams ElementaryInitiated after school program to provide individualized instruction to students at Belknap Elementary to strengthen

their reading and math skillsInitiated, wrote and directed seasonal drama productions at both Williams elementary and Belknap Elementary INTERESTS Girl Scouts, Hiking & Cycling, Public Speaking, Toastmasters

Functional Resume Charlene Jones

2105 Douglas Boulevard 502-555-1212Louisville, KY 40201 CJones@yahoo.com

Customer Relations, Communications or Public Relations positionEXPERIENCE:COMMUNICATIONS: Communications, Public Relations, Advertising, Training• BA degree in Communications (Journalism & Public Relations): at included training in journalism, mass

communications, advertising, media and newswriting & editing• Writing Skills: Strong written & verbal communications skills for proposals, publicity, public speaking, and customer

communications & correspondence • Training: conducted student-centered classroom training that emphasized development and use of basic skills in

reading, writing and math• Training: initiated after school program to provide individualized instruction to students that included parental

participation to strengthen students reading, writing and math skills • Successfully completed Toastmasters Training and help to administer the program for teachers in the Louisville ISDADMINISTRATION: Program Management and Supervision• Program Management: Developed successful programs ( volunteerism and community outreach) from concept, design

and implementation (after school program was adopted district wide by Louisville ISD and expanded to Saturdays mornings that included community participation to provide breakfast)

• Management & Supervision: Accountable for planning, staffing, facilities and coordinating the after school programs with 200 participants and 12 instructors

• Planning: Served on task force that conducted curriculum development for future years • Planning: Served as faculty advisor to local Parent Teacher Association with an annual budget of $100,000 and

covering 550 students SALES: Customer Relations, Presentations, Negotiations and Fund-Raising• Strong Communicator: Formal presentations to decision makers and board to sell new programs and secure funding

approval to take a local program district wide. Also involved securing community participation funding and support.• Event planning: organized and directed special events in the community drawing on volunteer support to offset a

reduction in Louisville ISD funding • Customer Relations: Selected by administration to serve as a liaison to resolve concerns among coworkers, vendors

and the community.EMPLOYMENT HISTORY:Experience as a teacher : Louisville (2015-Present) & Lexington (2011-2014) KY Independent School DistrictsEDUCATION: BA with Honors, Communications & Education, University of Louisville 2010INTERESTS: Girl Scouts, Hiking & Cycling, Public Speaking, Toastmasters

Jane Smith Jane_Smith@gmail.com 972-555-1212September 12, 2010

Dear Hiring Manager:In response to you ad in the Sunday, September 11, 2011 edition of the Dallas Morning News (your posting on Monster) for a Property Manager, I feel my qualifications favorably match your requirements.

YOUR REQUIREMENTS MY QUALIFICATIONSMust have 3 years of experience with multiple 13 years of Property Management experienceresidential sites for multiple commercial & residential sites

Manage service requirements of vendor contracts Project manager for three team moves within company involving Real Estate, Facilities and Telecommunications project managers

Identify & supervise savings initiatives Saved $10,000/mo on water meter usage by meters for individual units

Develop overhead, operating and capital budgets Met target goals of 2.7% variance in 2009 for $5M budget and saved $15,000 for the first three months employed by analyzing, researching and following up on P&Ls

Assure optimal functional of building systems Inspected and evaluated builders on completion of product installation and modificationDegree BBA in Management

Enclosed is my resume for your review. I will call you to schedule a time when we can discuss my background.

Sincerely,

Jane Smith

LOCKE ALDERSONRecruiter Resource & Career Consultant

41 years in Recruiting & 14 years in Career ConsultingAlderson & Associates

Now with Mullin International

formerly withOracle, Siebel, Raytheon Systems, E-Systems,Rockwell Microelectronics, Litton Data Systems,

Continental AirlinesLockeAlderson@gmail.com

December, 2015