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LICE SHIELD BANNER ADS

The Best Way To Treat lice? Avoid Getting Them!

.___~RE:o:....::PE=-=lS HEAD UCE:....___ __________________ _.

.______ MPflS HEAD liCE

The Best Way To Treat lice? Avoid Getting Them!

R£PE1S HEAD UCE

The Best Way To Treat Lice?

Avoid Getting Them!

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LICESHIELD.NET- JULY 2010- APRIL 2012

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WHO CAN USE LICE SHIELD?

..... , w-·­" ·'· - -

- -- - · ... . :. .

Lice Shie1d products are specially formulated to be gentle to a d1ild's hair and sl<in, however they are also appropriate for the whole family during a period of infestation.

HOW OFTEN AND HOW lONG CAN I USE liCE SHIElD? Lice Shie!d is gentl.e enough to be used every day, in ptace of your regular shampr.o c;r detangUng spray. Lice Shield sllould be used during the duratiort of a lice outbreak, which is usually brought under control in about 2 weeks.

WHAT INGREDIENTS ARE IN lICE SHIElD? Lice SMead contains natura\ essenti?.l oil exbi!·Cts ~f:

:;·. -_ ,--

WHAT INGREDIENTS ARE IN LJ(£ SHIELD? lice Shield contains natural es~ntial oil extracts of:

~r~ ... :-'j; ,!.. . 1 :, ~

r · HOW EFF£CTrvE iS UCE'S.HIELO AT HE1..PfNG TO REPEl HEAD LICE? :J , Scie[!.ti~c s~ies have shown ,that the use of Uce Shi_eld Shainpr.o a. ·. ·]

Cond1tioner-m 1 and Lice Shield.leave In Spray decreases the cbance of ~1 li~ infestation by over 80%. . . · · - · ~

CitroneUa, Eucatyptus, Rosemary and l.emoograss.

DO YOU HAVE OTHER QUESTIONS OR COMMENTS? 'J Please.contact us: - ~ .CaU: 1.87(995.5405 ,JI

EmaU: liceshiel.d@lornameadna.rom _____ --~-'-- _ _ -~

EXHIBIT D

Don't Get Lice, Get Lice Shield.

AVOIDING IS BETTER THAN TREATING. Specially formulated with a proprietary blend of essential oils to repel lice, Lice Shield is remarkably effective, easy to use, and free of harmful pesticides.

lice Shield products are scientifically proven to provide over 80% lice repellency, dramatically reducing a child's chance of catching lice during an outbreak.

The Results

Treatment Arm Repellency Rate P-Value

Control (tap water) vs. Untreated -- 0.29

Lice Shield Shampoo vs. Untreated 53% 0.04

Lice Shield Leave In Spray vs. Untreated 86% <0 .0001

For best results, use both products in combination.

School lice outbreaks are a fact of life, but now you can help reduce the risk of infestation.

During the next outbreak, recommend new Lice Shield hair care products.

TWO SAFE, EASY & EFFECTIVE WAYS TO HELP REPEL LICE. Lice Shield is easy to substitute into a child's daily hair care routine during a period of infestation. Created with kids' finer hair and sensitive scalps in mind, it has a refreshing, clean fragrance.

SHAMPOO& LEAVE IN <;ONDITIONER IN 1 SPRAY

• Gentle enough • • With light detanglers for da ily use to aid in combing

• Contains extra Lfce • Perfect to use in wet conditioners for Shleld or dry hair, as well as ""'tlltUU(t ,. a tangle-free ,,~, hats, helmets, and formula winter gear

Lice Shield is widely available at neighborhood drug stores, supermarkets, and mass merchandisers at an affordable price. Visit liceshield.net to learn more about Lice Shield and for tips on lice prevention.

Don't Get Lice, Get Lice Shield. For more information on head lice prevention, as well as online resources

for the parent and school nurse, please visit us on the web, liceshield.net

000027

EXHIBIT E

The Best Way To Treat Lice Is To Avoid Getting Them.

Be Prepared with Lice Shield

Scientifically shown to repel head lice Reducing a child's chance of catching lice during an outbreak.

Safe & pesticide free Formulated with a proprietary blend of essential oils to repel lice.

Created with kids' scalps in mind A Shampoo and Leave In Spray, gentle enough to use every day, with a refreshing, clean fragrance. And, Gear Guard, a spray product developed specially for your child's possessions.

Be Prepared with lice Shield School lice outbreaks are a fact of life, but now you can reduce the risk of infestation.

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LICE SHIELD SHAMPOO & CONDITIONER IN 1 FRONT LABEL

l.1.lJSTRAl10N PRINTS PMS 360 OVER WHITE

ELEMENT KNOCKS OliT TO SUBS'TRATE

ELEMENT PRINTS GRADIENT OF

PMS3425

PRODUCT TYPE PRINTS PMS 3425

ELEMENT KNOCKS OliT TO SUBSTRATE - - --

4.75" X 2.375"

BANNER PRINTS PMS 512C OVER WHITE

"NEW" PRINTS WHITE

"UCE SHIElD" PRINTS PMS 3425 OVER WHITE

TRIMMED LABEL

REPELS HEAD ua "REPELS HEAD LICE" PRINTS PMS 512 OVER WHITE

COPY PRINTS WHITE

BLOCK PRINTS - - - PMS512COVERWHITE

- LOI!NAMOO,INC.

DATE OCTOaER 7, 2(1)9

SHAMPOO& CONDITIONER IN 1

~ • W:th n~tural essenlial oils V • Gentle for daily use

• Tangie-free formula JOfLOZ(lt)tftll

4 .75" X 2.375"

PROJE'Cl: UCE SHIEll) SHAMPOO. FRONT l.A8a Miji(fifM ( IJ: ftbl )

IIEMI: N/A lliBJN£1: NIA SJZE: .us•x2..375• R£ -~ llWHIBll.,II<AMPOOJII()NT.EPS l'ltMER: I«AGAA!AlAIIS. NOTaS): JOB ~ON CI£AA lABEL

*iMitfl* c ) ( )

nA,.V.JO:Q()o'fla Sll~t0GE'A~15lA.YioC'O C.0\MCToCVTC:09C.C,t10JS111tC(l lONA.W.t.'.I040HlC£117~COOI'U.b'f:t.V!IT0~A.\'tlA,h'FWYO!tKWSOl71.11f· 111!0

PROJECT INfO I PROOUCI10N NOTES

mE'!ID CR£A1IVE ----­

MARICETING -----Rlll _ ___ _

CUAIITY -----PURCHASING - ----CEO ____ _

LORNAMEAD-FTC 000464

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LICE SHIELD SHAMPOO & CONDITIONER IN 1 BACK LABEL

DMOOI PRINTS PMS3425

SHAMPOO&.CONDffiONER IN 1 Wlth natural emoollolollo lo help \ I repel lice, while tenlly deanslnf

and condltlonlnt hair.

1 { in§.'ij.il!.tf Applyfenerousiyto wet hair, lalher weilond rinse oul Repeat

BANNE!l PRINTS PMS 3425 OVER wtm

COPY PRINTS WHITE

as desired. For best res~,....CH!olllyo-wllli-r----1_ ____ _ Lice Shield leave In ., Wamlnf: If lrrltJUOn use. AYOid contact lh eyes. If lhls hoppens, rinse thoro Sf\ wllh deon wotor. Kaepoutofthe ofchild...,, Intended fOr use as a terren~ and does notklll liceoreus,ortr anlnfeslatlon. ---­__ .,._ """'"'~-

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~~ i ~· -+----------:- - i;l ~ LDmamead" i..:.! 118 ~~:r-- -

4.75" X 2.375"

COPY PRINTS PMS 3425

UI'C CODE PRINTS BlACK OVER WHITE BOX

IWt; OCTOII8t 7. 2009 ~ IJCESHEll)SiiAWOO.BACXIABEl.

llfMI: NIA CIEIJNe l: NIA SIZE: US"X2.375" Au: HAM~ UWHiflD.SHAMPOO_BACj(.US I'RIHT8t NIAGAAAlABEL NCm(SI: .J06 ~ ONClEAA lABEl.

TRIMMED LABEL

The best way to treat lice is to avoid

,_ttln.them.

SHAMPOO &.CONDffiONER IN 1 Wlth natural essential oils to help repel lice, whllegenlly deanslnt

and conditioning hair.

a:t.S£1hllti4 Applysenerouslyto wet hair, lather well and rinse oul Repeot as desired. For best resu~$. use dally wllh Lice Shield le..., In Spr31. Wamlnf: If lrr!Qtlon occurs, discontinue use. Avoid contact wllh eyes. If lhls happen$. rinse lhoroufhly with clean water. KaepoutofiiMNacloofchlklren. Intended FOr use as a deterren~ and does not klllllce or etts. or treat on Infestation. - --""'"'---------~-.-.--""~---""~----""~ _....._...._.... -- a ~.a.~~!!!!!!!!!~~ ~=-=--~;; • i§

='- · ~· ~ ... ""';"" ~ i; I = ~ - l o lp ~-=-=·- .... 4.75" X 2.375"

-~.'Ll'J!W::._ l----, c==·-·'J (===•

G&l!.D CREATIYE -----­

MARmlNG -----RID ____ _ QIJ.AIIIY _ ____ _

I'ORCKASING - ----C£0 ____ _

LORNAMEAD-FTC 000463