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2. CWWeekly March 26, 2012 2 of 10Industry BriefsSponsorsincluding custom quantitative research and The Trudeau Institute, a Saranac Lake,analytics; qualitative research; key opinion N.Y.-based research center, has expanded the Abbott has dubbed its new, independent leader identification and mapping; message scope of its biomedical research by creat- research-based pharmaceutical companytracking, including Rapid Recall (SM) mes- ing a nonprofit CRO, the Trudeau Institute AbbVie (pronounced Abb-vee), which itsage effectiveness studies; syndicated auditsContract Research Organization (TICRO). will launch by the end of 2012. Abbott chose including the Metropolitan Area Promotion- The expansion is in response to the drug the name as a combination of Abbott andal Audit, which tracks promotional activityindustrys increased reliance on CROs for vie, which is a reference to the Latin root vi across 15 specialty therapeutic areas; and specialty research to reduce the costs and meaning life.The beginning of the namea range of SDI Health medical and promo- delays associated with the development of connects the new company to Abbott and tional audits acquired from IMS Health.new vaccines and therapeutics. As experts in its heritage of pioneering science. The vie the immunological, biological and molecular calls attention to the vital work the company CRO QED Clinical Services has createdbasis of infectious diseases and immune dis- will continue to advance to improve the livesa wholly owned subsidiary, QED Clinicalorders, Trudeau scientists will offer their ex- of people around the world, said Richard A. Services India Private Limited, in Ahmedabad,pertise and models through TICRO. The new Gonzalez, executive vice president of global India, to enhance its global delivery of clinicalCRO will provide project-specific expertise to pharmaceuticals at Abbott. Gonzalez will trials. The subsidiary adds operational andbiopharmaceutical companies and academic head AbbVie as chairman and CEO. Last Oc-therapeutic expertise to QED, and expands itsresearchers, assist clients with the design tober Abbott announced it would separate capacity and capability to offer more global and execution of efficient studies with into two publicly traded companies, one in coverage. QED operations in India will bewell-defined endpoints and help accelerate diversified medical products and the other spearheaded by country head and director the drug development process. The Institute in research-based pharmaceuticals. AbbVie, of operations Ali Saijad Bohra, who has ledhopes to develop translational research part- the research-based company, will include clinical monitoring, FSP models and projectnerships with biotech and pharmaceutical Abbotts current portfolio of pharmaceuti- management across India, Southeast Asia, companies and help bring new therapeutics cals and biologics. The diversified medicalJapan, South Korea and Australia. India and to patients safely and more efficiently. products company, which will retain thethe Asia Pacific region will continue to have Abbott name, will consist of Abbotts existing focus and will remain key markets for the R&D trends diversified medical products portfolio.drug development activities for biopharma-ceutical companies on account of a variety of The quality of dementia research in the U.K.CROs/Service providersbenefits, said Bohra. In addition to conduct- is second only to the U.S., despite the lowing trials in India, QED India will act as a hub number of scientists working in the field, and Campbell Alliance, an inVentiv Healthfor QEDs Asia Pacific operations for controlfinding a cure can be accelerated by increas- company and management consulting firm,and oversight of its local partners across the ing the number of dementia researchers and has launched Encuity Research, a marketregion. The creation of QED Clinical, India investment, according to the Intellectual research and analytics subsidiary. The means that we can better meet the global Property & Science business of Thomson launch immediately follows the acquisition development needs of our sponsors by Reuters. The findings are featured in an of SDI Healths promotional and medicalgiving access to vast patient populations viaAlzheimers U.K. research report titled Defeat- audit businesses from IMS Health, whichregional experts on the ground, said CEOing Dementia. The analysis revealed the U.K. closed March 20. The audit businesses Thomas Ogorka.page 3 acquired from IMS will be combined with our existing market research and analytics CWWeekly (ISSN 1528-5731) 2012 CenterWatch, LLC. All rights reserved. service lines to create a business that will Cheryl Appel Rosenfeld Editor-in-ChiefNo part of this publication may be distributed orTracy Lawton Drug Intelligencereproduced in any form or by any means without the drive accelerated growth for us in the mar-Melissa Nazzaro Advertising express written consent of the publisher. Permission ket research segment, said Nader Naeymi-Heather Johnston Advertisingrequests can be obtained via fax at (617) 948-5101 orHolly Rose Production emailed at editorial@centerwatch.com. Rad, CEO of Campbell Alliance. Encuity Single-user annual subscriptions are $249. Research, to be based in Newton, Penn.,Send news submissi