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Pure Shea Butter
“To us, the goodness of unrefined Shea butter to the skin is one of nature’s finest gifts”
Table of Contents
4 Introduction
5 What is Shea Butter?
6 Aviela Pure Shea Butter
• WhatIsAvielaPureSheaButter?
• WhyUseAvielaPureSheaButter?
8 BenefitsofAvielaPureShea Butter
9 ComponentsofAvielaPure Shea Butter
11 CompanyInformation
12 Contact Details
According to an article written in the Daily Mail (22nd October 2012),
Britain is a Nation of dry skin sufferers, although most people are
unaware that they suffer from this condition. Out of 16 million people
in the UK nearly 47% have some sort of dry skin afflictions.
Over the years, people have become more conscious of the negative
effects of chemical based skin care products, which tend to add to the
causes of dry skin. With this awareness, more and more people are
turning to products with naturally sourced ingredients for their skin.
Aviela provides a 100% natural skincare balm, with exceptional
therapeutic properties, widely acclaimed for its moisturising and
healing properties and can help relieve dry skin and certain dry skin
conditions. A remedy for dry skins sufferers.
“More and more people
are turning to products
with naturally sourced
ingredients for their skin”
Pure Shea Butter4
INTRODUCTION
Shea butter is natural plant oil extracted from the nut of the Shea tree
which is mainly found in Sub-Sahara Africa. It is rich in Vitamins A, E
and F, and naturally contains other skin benefit properties which helps
to hydrate, protect, heal, promote skin renewal and condition the skin
to make it pleasantly soft and smooth.
For many centuries Shea butter has been used in Africa for hair and
skin products as well as for cooking. Its use as a natural beauty product
dates back to the days of the Queen of Sheba and Cleopatra of Egypt
who were known to have used Shea butter as part of their beauty
therapy treatments.
In the last 20 years across Europe and the USA, cosmetic manufacturers
and Chocolate makers have welcomed Shea butter. Various research
shows a growing list of skin ailment where Shea butter has proven to
be helpful for many people.
Prized for its versatility, it can be used by all ages from new born
babies, to young adults to the elderly to combat the effects of dry skin
conditions. Its softening, anti-drying, anti-inflammatory, anti-irritant,
anti-aging and protective properties makes it beneficial to help control
skin inflammation conditions such as eczema and psoriasis flare ups as
well as other skin conditions such as skin rash, nappy rash, cuts, boils,
scars, sunburns and to improve general skin texture.
WHAT IS SHEA BUTTER
Shea Butter is especially famous and an essential product amongst new parents who like to use it on their babies, as its purity makes it very gentle and non-drying to their sensitive skin.
Sheabutterhasbeenknowntohelpskinconditionssuchas;• Blemishes• Reduce wrinkle formation• Decrease itching• Skin moisturisation and softening• Aids in healing wounds and can improve scars due to its
anti-inflammatory property. • Heal sunburn• Eczema, Rosacea • Skin allergies• Insect bites• Enhances capillary blood activity• Restore elasticity of skin• Contains “anti-stiffness factor” making it helpful in cases
of rheumatism• Lessens the irritation of psoriasis• Returns shine and lustre to dry, damaged and brittle hair • Nasal decongestion
Pure Shea Butter6
What Is Aviela Pure Shea Butter?Aviela Pure Shea Butter consists completely
of unrefined Shea butter. It is a 100% natural
multipurpose skincare balm and emollient with no
added fragrance, colour, additives or preservatives.
There are different types of Shea butter used for
skin products. They usually differ as a result of the
extraction process of the oil from the nut. Hence,
the two most common types are “Refined” and
“Unrefined” Shea butter.
There are a number of different types of Shea
butter. Shea butter differs in the method of
extraction used to get the butter from the nut. The
two most common types of Shea butter are:
REFINED SHEA BUTTER The Shea butter in this process is extracted using a
chemical solvent like hexane. It has no aroma and
the colour of the butter is pure white. The issue
with this extraction process of Shea butter is that,
not only are all the natural essential fatty acids,
valuable proteins and important minerals lost
In today’s world where consumers are becoming more organic
conscious in the products that they use, we wanted to create a skin
product that gives consumers the best that nature brings. To us, the
goodness of unrefined Shea butter to the skin is one of nature’s
finest gifts. It is from this idea that we came up with Aviela; the
premium pot with the purest grade of Shea butter.
Our unrefined Shea butter is ethically sourced directly from the
fields of Ghana, West Africa. The intention of the Aviela brand is to
bring to people outside this region the goodness of Shea butter.
AvielaPure Shea butter
but it also produces new chemicals that are not
natural in origin. The extraction process using this
petroleum based substance is also known to be
hazardous to the environment.
UNREFINED SHEA BUTTER This type of Shea butter is usually handmade and
is extracted through traditional means without
the use of chemicals. This process retains all
the natural elements of Shea butter and has an
abundance of healing benefits to the skin. Aviela
Pure Shea butter contains purely handmade
unrefined Shea butter. Our suppliers are Eco
certified as producing premium grade ‘A’ quality
Shea butter.
SOFTENED AND PURIFIED PURE SHEA BUTTER: Most unrefined Shea butter is usually sold in long bars which
can be very hard and difficult to apply on the skin. Some
distributors sell it cut up into little chunks. Then it is left up to
the consumer to melt it in a saucepan and get it into a jar. After
a day or two, the Shea butter takes the shape of the jar and
becomes hard again; causing the consumer to go through the
melting process again.
Reheating hardened Shea butter all the time can be time
consuming but most importantly may destroy the key
nutrients of the unrefined Shea butter. To avoid this and
to maintain the natural elements of the Shea butter,
Aviela dwells on using a simple home-made process of
softening and purifying the butter without the use of
any chemicals. This process avoids the Shea butter
from being reheated and protects the essential
nutrients of the Shea butter from diminishing.
PackagingdesignedtopreservePureSheaButterNutrientsovertime.
Why Use Aviela Pure Shea Butter
Some packaged Shea butter are sold in simple plastic or
glass cream jars. After a year, Shea butter packaged this
way will expire and lose its essential elements that can
help revive the skin.
Additionally, Shea butter packaged in clear plastic or glass
containers can react to the sun, if not stored properly,
again causing its nutrients to diminish. Our research has
shown that Unrefined Shea butter stored in polypropylene
jars which is sealed either through foil or using a tamper
evident jar can help the Shea butter to stay fresh and
still maintain the essential nutrients for a long time until
the seal is broken and ready to use. That’s why all our
Aviela Pure Shea butter are packaged in high quality
polypropylene jars with tamper evident seals.
7The SPICE of natural beauty
Pure Shea Butter8
SOME OF THE KEY BENEFITS OF AVIELA PURE SHEA BUTTER INCLUDE:
Benefits of Aviela Pure Shea butter
HelpsrelievedryskinFor most people who suffer from dry
skin, scientific research has shown that
when Unrefined Shea butter is applied
to the skin it is immediately absorbed
into the skin and increases the moisture
level and creates a protective barrier
on the skin further preventing water
loss from the skin leaving it feeling
pleasantly soft, smooth and radiant
Canbeusedbyallfromheadtotoe
Because unrefined Shea butter is
100% natural and non-irritant, it can
be used by all ages, from the elderly
to newly born babies. It is especially
popular amongst new parents who
prefer to use natural skincare products
on their precious tiny ones.
SafeandfreefromchemicalsMore and more adults and children are
developing sensitivities to chemicals used
in certain skin products. Our product has no
fragrance, additives, preservatives, animal
extracts or chemicals that can cause skin
afflictions. Aviela Pure Shea butter is just
as it says on the tin - 100% natural
unrefined Shea butter with
nothing else added.
HelpssootheandhealUnrefined Shea butter helps heal and
improves the skin better than any other
single oil presently known. It has high
percentage of healing properties than most
plant oils and is known to reduce skin
inflammation. The effect of this, is that Shea
butter has the ability to help skin prone to
eczema, rashes, severe dry skin, sun burns
and minor wounds.
THE MAIN FEATURES OF AVIELA PURE SHEA BUTTER ARE AS FOLLOWS:
Components of Aviela Pure Shea butter
NaturalEarthySmellIt has no added essential oil or synthetic
fragrance. Just its natural earthy smell. This
smell dissipates once the butter is absorbed
into the skin. The smell is odourless on
contact with the skin. This is especially
beneficial for some people who prefer
fragrance free skin products.
EasytoApplyFormulated with a simple home
based formula without the use of
any chemicals and still preserving
its naturalness, to make it easy to
apply on the skin. Once in contact
with the skin it easily melts and
absorbs into the skin.
Tamper-evidentcontainers
Packaged in tamper–evident high quality
polypropylene jars to still keep the butter fresh,
is a natural means of preserving the product.
Furthermore with a tamper evident tear band
lid, its removal is a clear indication that the jar
may have been opened This is a good way for
our consumers to know whether the product
has been tampered with before purchase,
promoting product integrity.
NottestedonanimalsOne of our founding principles is
promoting the rights of animals and
preserving the natural environment,
our products are not tested on
animals nor contain animal products.
100%naturalConsist only of the natural
ingredient of unrefined Shea
butter, handmade and processed
through traditional methods
without the use of any chemicals.
9The SPICE of natural beauty
Pure Shea Butter10
COMPANY INFORMATION
Our StoryEversheawasstartedin2007afterPatriciaMonney,thefoundingdirector,visitedherfamilybackinGhanaalongwithherhusband,Chrisanddaughter,Charissa.ThisisPatricia’sstory:
At the time, Charissa was almost 2years old and was still not walking. As a new mum, I became worried and decided to visit a doctor to examine my daughter’s condition. The first doctor I saw confirmed that there was something wrong with her left ankle and she would probably need surgery. He then referred me to a bone specialist. When I met up with the bone specialist, he examined my daughter’s foot and asked me if I had ever heard of Shea butter. I excitedly told him that it was my mum’s favourite remedy for every physical problem. He advised me to take my daughter home and massage her ankle with it twice a day and after 2 weeks he would determine whether an operation on her ankle was necessary.
I was quite sceptical about the prescription I was given and was thinking of not returning to see him, but rather find another specialist! When I got home, I told my mother about it and she insisted we give it a try. My mother took charge of the treatment and massaged her granddaughter’s ankle with the Shea butter every morning and evening.
Three days afterwards, I saw my daughter on her feet trying to walk. By the 4th day, she was walking without any aid. I was so amazed and could not wait until the following week to see the doctor.
After 2 weeks, I saw the doctor and told him about the good news. I tried to enquire how the Shea butter had solved the problem. He explained to me that the cartilage in her ankle was very stiff, causing her not to stand properly, but the anti-stiffening agent in the unrefined Shea butter helped to induce some softness into her cartilage.
When I got home that evening, I began researching on Shea butter and ever since then new discoveries about the product never cease to amaze me. That is how Aviela Pure Shea Butter was born.
Aviela is a trademark registered brand by Evershea Limited, a UK based family owned business. The
Business was started in 2007 by Patricia Monney and has been trading under the trademark name ‘Aviela’
in the last 4years. Aviela Pure Shea butter is currently being sold in Afro cosmetic shops throughout and
across the UK. Aviela has recently expanded it operations into the East African market, initially starting in
Kenya and can be found in a wide range of pharmaceutical stores and beauty stores in Kenya.
Evershea aims to promote and educate people about the benefits of
unrefined Shea butter. We believe that every household in the UK and
around the world should have a pot of Aviela Pure Shea butter either
in their medicine cabinet for small skin injuries around the house or
among the beauty supplies for better looking skin.
11The SPICE of natural beauty
Contact Details
Contact Person: Patricia Monney
Mobile No: 0772 3384542
Email: [email protected]
Phone: 01442 506 266
Email: [email protected]
Business Address:
Evershea Limited
104 Livingstone Walk
Hemel Hempstead
Hertfordshire
HP2 6AL
United Kingdom
Registered in England and Wales with Company No. 6480587