Embed Size (px)
Citation preview
Capabilities
For more information on Aviatech contact:Jason KnillDirector, Business [email protected]
Our Approach: Integrated, Interactive Marketing focused on lead generation
Aviatech builds Brand Vision and Strategy in a Full Service Integrated Agency atmosphere with the belief that NO Marketing Tactic Exists in a Vacuum. Our Strategies and Analytics drive results — Powerful Results.
• Brand Strategy and Execution • Website Development• Creative Services• TV Commercial/Online Video Production• Radio Spots• Media Strategy/Buying• Email marketing/CRM platform development•Social Media Strategy and Execution• SEM/SEO Departments• B2B lead Strategy and execution• Online Affiliate Lead Generation Management/Execution•Lead Generation Strategy
•Direct Response Campaign management•Traditional Print/Outdoor• Analytics Integration/Reporting• Full Service IT/Programming•Promotions• Rich Media Development (Flash/Maya/Adobe Premier Competent)• Emmy Award Winning Video Production/Post Production
Our Clientele
B2C Lead Generation
Lead Conversion: Testing Drives Results.
Testing Message & DesignWe complete ABC Online Media and Conversion Tests Regularly
Budget Blinds: In Home Consultation generation
It’s about OPTIMIZATION & ANALYTICSFor nearly eight years Aviatech has served as AOR of Budget Blinds. In addition to overall strategic approach and creative execution, Aviatech delivers more than 5,000 in home consultations every month to their more than 900 Nationwide franchisees.
We qualify all leads through Targus and a call center we manage in house.
Direct Buy: Appointment generation
In December 2008, Aviatech was Awarded media buying and strategicLead generation duties for Direct Buy in Canada.
We generate more than 2,500 leads/moand convert on an acquisition cost that hasincreased their Franchisee’s profitability andMember levels in the highly competitive home services vertical.
Most recently, we’ve incorporated online Appointment functionality to drive more appointments. Nearly 12% of all leads are scheduling an appointment. Please NOTE: The Direct Buy sale is more than $5,000.
The Cleaning Authority: Online testing driving business decisions
Step One: Fill in Zip or Call
Step Two: Call
Step Three: RESULTS
- Removal of the form fill on second page increased total leads compared to the form and phone number existing alone.
- Decreased CPL by over 100%
- Segmented spends based on location to give campaign local feel.
In late 2008 we determined through a variety of testing—that The Cleaning Authority needed a managed call center to handle leads generated online.
Additionally, our learning’s removed the “online form” from the media mix and required all leads be Inbound calls. The removal of outbound variable decreased overall CPL, increased lead volume and kept Sales staffing costs down for both Franchisee and Franchisor.
B2B Lead Generation
Business Generation + Online :Our Expertise
Publish unique content, offer up added-value incentives and optimize towards goals
B2B Promotions
Cost Per Lead Media
Web Development
Pay Per ClickOnline Display
Social Media
E-newsletters
Video production
Exclusive Content dev.
A focus on Brand Awareness and Lead Generation through
segmented marketing channels
Vistage: Branding + Member generation
Snapshot of success: Agency of Record from 2007-2009
•Consistently met Client acquisition goals•Generated more than 500 qualified leads/mo•Integrated internal call center to qualify interest•Developed high-power video for online/offline•Concepted and executed White Paper strategy•Effectively executed local/national campaigns simultaneously •Monthly custom reporting dashboard development•Negotiated CPL-qualified media buys•Aggressively negotiated multiple media channels
Jani-King, the world’s largest commercial cleaning company and #1 rated Franchisor, especially now, needs to inform and educate their clients about the importance of proper cleaning. Through 5 unique Research Briefs Jani-King has empowered their franchisees to sell and easily educated their customers. To view a selection of the Landing Pages and research briefs visit www.janikingcleaningservices.com/healthcare or www.janikingcleaningservices.com/retail
Jani-King Intl: Vertical Market Appointment Generation
Current results:•Generating leads at 800% lower than previous marketing costs.•Integrate data flow into new call center•Create actionable intelligence on vertical markets to determine key vertical Corp focus
The Allen Group: Investor education + Award Winning Design
One of the nations fastest growing private development companies, The Allen Group must continuously impress investors and grow their development prospects. Current economic conditions have challenged their business—but to combat these conditions, The Allen Group utilized the suite of Creative work completed to generate new leads, and acquire new private investors.
The UPS Store: Franchise Development
The UPS Store, one of the world’s largest brands and #7 ranked Franchisor must generate new prospects to grow it’s 4,500 store base throughout the world. Aviatech, as the Franchise Agency of Record, supports the strategic planning and execution of prospect generation and new store openings. Utilizing an in-house call center our team moves The UPS Store franchise prospect further through the pipeline, eliminating unqualified leads and those who no longer have interest. The result- less time spent on unqualified leads, more time spent nurturing and selling to prospects.
Creative Work
Powerful Partner Promotions
•Certified Disney Vendor
•Movie Premier Sweepstakes
•Integrated Franchisee toolkits
•Online and traditional media
•Signed up over 10,000 free classes
www.thelittlegym.com
www.tlghoffmanestatesil.com
www.americans-at-war.com
www.thevillagroup.com
www.garzablancapreserve.com
Aviatech would welcome the opportunity to speak with your business.
We thank you for the opportunity to provide this presentation for your review.
For more information on Aviatech contact:Jason KnillDirector, Business [email protected]
Thank You.
