Avgas 100LL in RussiaAvgas 100LL in Russia

Shell, Total, Shell, Total, Erwin,ConocoPhillipsErwin,ConocoPhillips

Who we areWho we are??

Delfin Motorsport (DMS) company is the Delfin Motorsport (DMS) company is the Russian manufacturer of sports Russian manufacturer of sports high high octane fuels, and the exclusive distributor octane fuels, and the exclusive distributor of American fuel company VP Racing Fuels of American fuel company VP Racing Fuels on the territory of Russia, Ukraine, on the territory of Russia, Ukraine, Byelorussia, Baltic countries, Kazakhstan, Byelorussia, Baltic countries, Kazakhstan, MongoliaMongolia;;

A new direction of the fuel business has A new direction of the fuel business has become the supply of aviation fuel Avgas become the supply of aviation fuel Avgas 100LL of American producer 100LL of American producer ConocoPhillipsConocoPhillips - - is an international, is an international, integrated energy company.integrated energy company.

Main suppliers of Avgas 100LL Main suppliers of Avgas 100LL in Russian market now are:in Russian market now are:

1. Shell Group (Admikor company)1. Shell Group (Admikor company);; 2. The French oil company Total2. The French oil company Total;; 3. Polish Research Centre for 3. Polish Research Centre for

petroleum refining industry (Erwin petroleum refining industry (Erwin Company).Company).

http://www.shell.com/http://www.shell.com/ Corporate Group «Shell» is one of the largest Corporate Group «Shell» is one of the largest

direct foreign investors in Russian economydirect foreign investors in Russian economy;; Companies and Shell joint ventures in Russia Companies and Shell joint ventures in Russia

working in exploration, extraction and working in exploration, extraction and transportation of oil and gas, marketing of transportation of oil and gas, marketing of lubricants, petroleum products, motor and lubricants, petroleum products, motor and industrial oils, service the fuel filling stations as industrial oils, service the fuel filling stations as well as providing services for fueling aircraftwell as providing services for fueling aircraft;;

Shell is the largest producer of aviation fuel Shell is the largest producer of aviation fuel Avgas 100LL (up to 50 tons per year) in RussiaAvgas 100LL (up to 50 tons per year) in Russia;;

The official supplier of Shell Avgas is Admikor The official supplier of Shell Avgas is Admikor company, St. Petersburg.company, St. Petersburg.

Shell's strategy of brand Shell's strategy of brand promotionpromotion

Shell Group actively promotes its brand in Russia, Shell Group actively promotes its brand in Russia, supporting auto, bicycle and air sport events, supporting auto, bicycle and air sport events, social and other projectssocial and other projects::

Shell in Formula1 (official sponsor of Ferrary team)Shell in Formula1 (official sponsor of Ferrary team);; Shell and Moto GPShell and Moto GP ( (Marlboro Ducati team Marlboro Ducati team and and until the end of 2013 - until the end of 2013 -

the official technical partner of the eventthe official technical partner of the event)) TRUCK BATTLE 2010: support for Russian rider Mikhail KonovalovTRUCK BATTLE 2010: support for Russian rider Mikhail Konovalov;; TRUCK BATTLE RUSSIA 2011 - the official sponsor of the raceTRUCK BATTLE RUSSIA 2011 - the official sponsor of the race

Shell products for Dakar series Shell products for Dakar series CompetitionsCompetitions

2008 - Shell supported MAN Rally Team under the leadership of Hans 2008 - Shell supported MAN Rally Team under the leadership of Hans Stacey in the rally-marathon "Transoriental." Stacey in the rally-marathon "Transoriental."

2009 - Shell became a partner "Renat-Trans“ team, speaking on trucks 2009 - Shell became a partner "Renat-Trans“ team, speaking on trucks MAN in the rally-marathon Silk WayMAN in the rally-marathon Silk Way

2010 - Shell supported 2010 - Shell supported the the team MMMP (Maurer-MAN-Motorsport-team MMMP (Maurer-MAN-Motorsport-Performance), which drove on specially prepared MAN truck on the base of Performance), which drove on specially prepared MAN truck on the base of MAN TGS WW MAN TGS WW rack. rack.

Shell in aviationShell in aviation sportsport

Shell is the largest supplier of petroleum products for the global Shell is the largest supplier of petroleum products for the global aviationaviation;;

Shell was the first company which certified Avgas in Russia, paid Shell was the first company which certified Avgas in Russia, paid 150000$ for the certification150000$ for the certification;;

Also Shell is a longtime partner of various aviation activities, Also Shell is a longtime partner of various aviation activities, promoting their products for small aircraft - Aeroshell motor oil promoting their products for small aircraft - Aeroshell motor oil and aviation fuel Avgas 100LLand aviation fuel Avgas 100LL;;

For example, the company "Rosma" together with Shell Aviation For example, the company "Rosma" together with Shell Aviation provided sponsorship support for the air competitions. All the provided sponsorship support for the air competitions. All the comcomppetitors received the Shell Aviation company's products - etitors received the Shell Aviation company's products - Aircraft Engine Oil AeroShell W 15W-50 and aviation fuel Avgas Aircraft Engine Oil AeroShell W 15W-50 and aviation fuel Avgas 100LL100LL;;

AeroShell aviation oil and Avgas were also offered as a way of AeroShell aviation oil and Avgas were also offered as a way of technical support for Russian Federation of airplane sports.technical support for Russian Federation of airplane sports.

http://www.total.com/en/home-page-940596.htmlhttp://www.total.com/en/home-page-940596.html

The French oil companyThe French oil company;; The fourth in volume of production in the The fourth in volume of production in the

world after Royal Dutch Shell, BP and world after Royal Dutch Shell, BP and ExxonMobilExxonMobil;;

Concern TOTAL offers a wide range of high Concern TOTAL offers a wide range of high quality oils and lubricants for the quality oils and lubricants for the automotive and aviation - aviation oils, automotive and aviation - aviation oils, gear, turbine, and hydraulic motors, anti-gear, turbine, and hydraulic motors, anti-corrosion oils and greases that improve corrosion oils and greases that improve efficiency and extend the service life of efficiency and extend the service life of aircraft aircraft mechanismsmechanisms..

Total International Total International automobile automobile projectsprojects

F1 (providing fuel under the F1 (providing fuel under the brand name Elf)brand name Elf);;

Since 1968 Elf has been actively Since 1968 Elf has been actively involved in Formula 1 racing, involved in Formula 1 racing, developing, testing and refining developing, testing and refining lubricating oils, subject to the lubricating oils, subject to the extreme conditions during the extreme conditions during the competitioncompetition;;

Together with Renault in the Together with Renault in the partnership, which began in partnership, which began in 1979, 13 World Championships 1979, 13 World Championships wwasas won, including the winning won, including the winning of double title of "World of double title of "World Champion" in the classification Champion" in the classification of designers and racers in 2005, of designers and racers in 2005, and and repeatedrepeated this overwhelming this overwhelming success in 2006success in 2006;;

3. Moto GP (Elf)3. Moto GP (Elf);; 4. WRC4. WRC..

Total products for Dakar series Total products for Dakar series CompetitionsCompetitions

Rally-marathon Dakar (Total) - supply Rally-marathon Dakar (Total) - supply of fuel production for racing crewsof fuel production for racing crews;;

Polish Research Centre for Polish Research Centre for petroleum refining industry (Erwin)petroleum refining industry (Erwin)

http://www.b-91.ru/http://www.b-91.ru/

The company The company EErwin is the General rwin is the General Representative of Research Centre of Representative of Research Centre of petroleum industry in Plock city, Polandpetroleum industry in Plock city, Poland;;

This is the third largest supplier of Avgas This is the third largest supplier of Avgas 100LL in Russia after Total group100LL in Russia after Total group;;

Promoting Avgas of Polish manufacturer in Promoting Avgas of Polish manufacturer in Russia, Erwin Company supports the Russia, Erwin Company supports the Russian Federation of aircraft sports, as Russian Federation of aircraft sports, as well as Sasovo civil aviation flight school well as Sasovo civil aviation flight school providing the necessary amount of providing the necessary amount of aviation fuel for them.aviation fuel for them.

http://www.conocophillips.com/EN/Pages/index.aspxhttp://www.conocophillips.com/EN/Pages/index.aspx

First Company imported Avgas 100LL to First Company imported Avgas 100LL to the Russian territory became Delfin the Russian territory became Delfin Motorsport CompanyMotorsport Company;;

Despite the world Despite the world popularity ofpopularity of ConocoPhillips brand, it is not the ConocoPhillips brand, it is not the company which is known for its aviation company which is known for its aviation product in Russiaproduct in Russia;;

To launch the brand on the market and its To launch the brand on the market and its development in Russia the strong development in Russia the strong promotional and advertising support is promotional and advertising support is absolutely necessary.absolutely necessary.

The initial strategy of ConocoPhillips brand The initial strategy of ConocoPhillips brand promotion in Russia is seen as follows:promotion in Russia is seen as follows:

1. 1. Sponsorship of the Russian Federation of Sponsorship of the Russian Federation of aircraft sports (advertising on the plane, stripes aircraft sports (advertising on the plane, stripes on the form of pilots, placement of Conoco on the form of pilots, placement of Conoco branded banner, publication in the press with branded banner, publication in the press with reference to Conoco brand namereference to Conoco brand name););

Demand of the Federation Demand of the Federation for aviation oilfor aviation oil per year is 1.47 million rubles (35 drums of per year is 1.47 million rubles (35 drums of 200 liters)200 liters);;

Demand of the Federation Demand of the Federation for aviation fuelfor aviation fuel Avgas 100LL - 6.4 million rubles (80 tons)Avgas 100LL - 6.4 million rubles (80 tons)..

Brand promotionBrand promotion

2. Technical support of racing crews at the rally-2. Technical support of racing crews at the rally-marathons (the Silk Way, Dakar)marathons (the Silk Way, Dakar);;

3. Active advertising in specialized media, 3. Active advertising in specialized media, including the placement of PR materials including the placement of PR materials about the about the aviation fuel Avgas 100LL;aviation fuel Avgas 100LL;

4. Active position in specialized forums 4. Active position in specialized forums (www.saon.ru; http://www.forumavia.ru, (www.saon.ru; http://www.forumavia.ru, http://aviaforum.net/http://aviaforum.net/, , http://vertoletciki.forumbb.ru/;http://vertoletciki.forumbb.ru/;

Brand promotionBrand promotion

5. 5. Planning and distributing Planning and distributing the promotional the promotional products for customers and other interested products for customers and other interested parties;parties;

6. 6. JointJoint promotionspromotions

IInstead of the endnstead of the end

In summary, Delfin Motorsport suggests In summary, Delfin Motorsport suggests that the management of ConocoPhilllips that the management of ConocoPhilllips will support Delfin Motorsport in the will support Delfin Motorsport in the promotion of American aviation brand promotion of American aviation brand Avgas 100LLAvgas 100LL; ;

Only by working together, making a joint Only by working together, making a joint contribution to the promotion of Conoco contribution to the promotion of Conoco product in Russia we will became a great product in Russia we will became a great competitor for Shell, Total, Erwin.competitor for Shell, Total, Erwin.