AVENUEthe relaunch issuekarma kid jermaine riley make the noise

Winter 2012

£1.25 Where sOlD

www.avenuemag.co.uk

03_AVEN

UE M

AG

_winter 2012

reGulars

4. a note from the editor

5. need list

6. most wanted

28. BorinG sPort illustration

30. 2Pacillustration

Music eDit

8. jermaineriley

10. midlands Bass scenesPecial

11. hardy

12. Polkadot

14. karma kid

16. armeria

FashiOn eDit

17. winter 2012 lookBook

21. make the noise clothinG

22. street style snaPs

25. down with the kicks

26. jumP off!

a notefrom theeditor

well here we are people. afteran 8 month break since publishingissue #1, we are back in a happy place and proud to present to you issue #2 ofavenue. my god it feels so good to back, i’ll always regret taking such a long break from publishing the magazine but that doesn’t matter now because we are back.

anyway, enough of the heartfelt talklet’s talk about the new issue, winter 2012. this issue is focused on the midlands bass scene, fronted by the amazing karma kid,we also caught up with fellow youngproducers, armeria, hardy and Polkadotto find out why the bass scene iscreating such a buzz right now,especially in the midlands, and howexcited they are to be apart of the movement.

then you are all in for a treat as we up our fashion game to share with youstreet style snaps by millie hunt, a winter lookbook and our top picks for the approaching cold and wet season.

so sit back and enjoy the return of avenue mag.

this tiMe We are here tO staY!

ashley allenFounder and editor

04_A

VEN

UE

MA

G_w

inte

r 201

2

FOunDer anD eDitOrashley allen@ashleyallenuk

assistant eDitOrhaydn allen@haydnallen

FashiOn PhOtOGraPhermillie hunt@milliehunt

With thanKs tOhaddon Prrich london Prradiator Prsam waddingham

sOcial cOMMunitYtwitter@avenuemagukfaceBookavenuemagazineukemailnews@avenuemag.co.uk

aVenue maG ispublished quarterly (march, june,september, december) by avenue media, 50richmond avenue,ilkeston,derbyshire, de7 8Qy (07581 023661).www.avenuemag.co.uk

Printed byfacemediaGroup.

recYcleenVironmental statement: thismagazine can berecycled through your home collectionservice or via a local recycling point. Visit www.recyclenow.com and enter your postcode to find out more.

05_AVEN

UE M

AG

_winter 2012

need listall the best

gadgets and tech releases of the

last season. We’ll pick your

christmas list for you.

Bass Buds

the latest in-ears from the uk’sheadphone pioneers, Bass Buds feature new Built-in high spec call mic/mP3 controller you’ll enjoy quick-access to answering/ending your calls, play/pause your mp3 player, skipforward and backwards through your music.www.bassbuds.net

speck Pixelskin

soft and durable rubberness defines the Pixelskin hd iPhone 5 case. its durable, flexible casing pops on and off with plenty of ease. the raised bevel protects the front panel well against anyaccidents.www.speckproducts.com

call of Duty: Black Ops 2

call of duty: Black ops 2 is one of this year’s most anticipated titles, infact, it was even before the franchise released the new trailer. this time round its online mode is an even bigger deal,meaning the biggest hype in gaming just got even bigger. Be prepared to argue with yourgirlfriends.www.callofduty.com

04_A

VEN

UE

MA

G_w

inte

r 201

2

Kindle Fire hD

amazon may have taken its time to

release thekindle fire hd

but the wait was well worth it, becuase this is

not just your bog standard tablet.

for starters, it has a bookshop, music store, newsstand and

movie streaming in hd. oh, and all the rest of

the stuff tablets do.

if you’re in the market for a

tablet, for £159 the 16GB kindle fire hd could be yours. it offers better value than the nexus 7 and it comes with an amazing amount of built-in content.

all in time for

christmas? amazon have pulled it out the bag.

07_AVEN

UE M

AG

_winter 2012

Details

hD screen7”, 1280x800 full

hd scream.Perfect for

catching up on tV and movies.

Dual Wi-Fiyou can easily

switch 2.4Ghz and 5Ghz bandwiths if you have a good signal strength. king of fast downloads,buffer-free streaming and

more.

stOraGe16GB or 32GB

built-in memory and unlimited

cloud storage via amazon cloud.

Tech SpecificationProcessor: 1.2Ghz

dualcoreBattery life: 11

hourssize/Weight:

193x137x10.3mm, 395g

Kindle Fire hDneed list

08_A

VEN

UE

MA

G_w

inte

r 201

2

You’ve been busy this past year working on your solocareer. how’s this been for you?it’s been an interestingjourney. you reap what you sew really and as long you work hard you should see the fruits of your labor, you just have to stay strong and keep ongoing. so far i’ve beengetting a positive response from the music i’ve beenputting out and i’m very grateful.

You’re currently battlingit out to win theMtV Brand new for 2013 unsignedcompetition. What do you thinkwinning this competition will do for your career?i think winning thecompetition would shed some light on how hard i’ve been working. recognition isimportant at this stage and i just want my shot. there’s so much talent in the world that doesn’t always get theplatform it deserves. i’ve been doing this for a while and just want the world to see what i’m capable of. that’s why i’m really humbled by the support i’ve beengetting, it really keeps me going.

You’ve just released your free mixtape, what’s the fans reaction been like?the reaction to teneleven twelve has beenamazing! it was important for me that my supporters enjoyed this body of work because it’s the first time I’m talking aboutactual real life and not through the eyes ofsuperman. all my previous work has beenconceptually based aroundsuperman. i’m glad people areconnecting with this mixtape because it’sbridging the gap betweenhello earth and my next album.

the likes of ne-Yo andGeffen records are amongst your friends in theindustry. how did this come about?we [fdm] were mentored byne-yo, whilst being signed to Geffen records in the states. we recorded an album in atl/la, unfortunately things didn’t work out. But i really value the experience and it’sreally strengthened me going forward in the music industry.

JERMAINE RILEYTHE 26 YEAR-OLD ARTIST HAS BEEN PUTTING IN SOME SERIOUS GRAFT IN 2012. IS IT ALL ABOUT TO PAY OFF FOR HIM?

08_AVEN

UE M

AG

_winter 2012

11_AVEN

UE M

AG

_winter 2012

Please introduce yourself and tell us how you hardy came about.my name is james hardy, i’m 17 and i’m an electronic music producer from derby. i’m also a student at confetti music studios in nottingham.I can’t really remember the exact time when I first decided i wanted to make music but i started off about 2 years agomaking simple dubstep loops on fl studio and showing some of my mates at school and we’d have a laugh about it and show each other tracks that we’d found and i started to upload some of the better tracks onto my soundcloud. then through youtube promoters such as eton messy and fhinq music i started to build a name for myself and it grew from there to what people recognise today as hardy.

how does it feel to be a part of the exciting young bass scene that is taking the music industry right now?it’s been great to get recognition as a producer for what just started off as a hobby. its almost a strange feeling knowing people like my music, want to follow what im doing and also want to hear more about what i’m working on and when new tracks are coming out.there’s been so much progression in this last year inbass/electronic music that it’s been quite hard to keep up with what’s new but that’s what’s so exciting about it. i’m enjoying being a part of a fast growing genre and scene as you never really know whats around the corner.

What can we expect from you in 2013. can you tell us a bit more about your project and what we can expect to hear?i’m hoping to release some of my tracks through a record label in the new year and get organised for some live performances. im also working on a few collaborations which are coming alongreally well, so keep an eye out for those.

HARDY

12_A

VEN

UE

MA

G_w

inte

r 201

2

community of producers that are all making really fresh and different music. moreimportantly, we are all friends and support eachother. the music we are allmaking sounds different. it’s not some sort of phase. it’s the future of modern pop music.

What new directionsinfluence you the most with yourmusic? Garage, r&B, hip-hop?i love all kinds of music.mostly i was brought up on guitar music like radiohead. But also stuff like the Prodigy. frombeing in bands i was into your typical arctic monkeys sort of thing, and i still love it. But i’ve always had a love forelectronic beats. iremember me and my brothertrying to set up a pirateradio station, failing, andpretending we had one. nowadays i’d say mymusic is mostly influenced byelectronic stuff. when i was making my new eP i waslistening to n.e.r.d, flying lotus,artful dodger and radiohead. But anything inspires me, just sounds.

can you tell us about anyfuture releases you have planned?yeah, i have an eP coming out on fuyu record, they’re thesister label to sounds of sumo.

For those that don’t youknow, introduce Polkadotto these people?well i’ve just turned 18 and i’m currently living in a smallvillage just outsidewolverhampton. i try to make bass music that has amelody of some sort. i’ve beenproducing for about a year properly, before that i was in countless bands playing guitar or drums. But i’ve always had a love electronic music since my dad used to play ‘the prodigyexperience’ to me when i was a kid

several young producers from the Midlands, is thissomething that excites you?Yeah definitely! Especially with karma kid getting attentionfrom the likes of annie mac and Pete tong. and then there’srelatively new people like armeria causing such a buzz, rightly so though, he hasn’t made a bad tune! i’m a big fanmusically of both of those guys, as well as friends. it’s really exiting, as well as certain blogs and youtube channels based in the midlands like fhinq music, they’re really pushing the scene

Where do you see thisscene heading in the future?i can only see it gettingbigger and better. it’s great because there’s a small

armed with an incredible following already, Polkadotcontinues to educate himself and produce game-changing bass music

Polkadot

13_AVEN

UE M

AG

_winter 2012

POLKADOT

sam knowles is an 18 year-old producer who was born and raised in matlock and is now part of the exciting young bass scene. We caught up with him to find out more.

Karma Kid

15_AVEN

UE M

AG

_winter 2012

how did you get intoproducing at such a young age?i got involved with production through my love of eclecticmusic and curiosity tocreate my own. i startedmessing around with beats when i was 14 and it’s grownorganically from there really. no one in my local area produced music seriously before me but now i’ve noticed that quite a few people are becoming interested in it, which is really cool.

What inspired your style of music?my music is inspired from a few sources. r&B, Garage, house and hip-hop are obviousinfluences genre-wise. I listen to a lot of soul music like etta james and charles Bradley when i’m at home, but i think thebiggest influence for my music was being surrounded by 90’s house music from a very early age.

What was it like growing up in Derbyshire as a budding producer?it has been kind of trickybecause there are very fewpeople that actually like bassmusic around my local area, so it was initially difficult to spark interest in what i was doing. soundcloud has beenincredible really. it is the most powerful networking site for producers, musicians and djs. this site is kind ofbreaking down geographicalbarriers for musicians,because anyone in the world can benoticed and listened to. it’s been handy for producers like me and Bondax who live in relatively remote areas!

What do you think about the local music scene?i think the local scene isgrowing actually! as far as i know there is me, armeria, and hardy. we all produce with a similar style and it’s cool to have local producers to talk to.

at the moment young producers such as you, Disclosure, Madeon and Bondax are smashing the bass scene, why do you think this is?i think that this current bass scene is aimed at a younger audience, so naturally young producers will want to getinvolved with it. i also think that it’s easier foryounger producers these days because we don’t have as muchresponsibility as ‘adults’, and we have more free time to make tunes. it’s also a lot cheaper to produce music than it used to be. Very little equipment is needed to create something cool.

Do you think there’s a limit to how much you and these young acts can propel the bass scene?not at all. there’s verylittle boundaries with this scene as it is and it gives us so much room to experiment and create new sounds. i have no idea what is next, we’ll see.

What can we expect from Karma Kid in 2013?i’ve got a few remixes to come out (russ chimes, Bebe Black, etc) and i’m working towards the next single currently.expect loads of shows in the next few months as well. i’m travelling all over the place.

16_A

VEN

UE

MA

G_w

inte

r 201

2

the Derby bornyoungster islifting the lid on a new generation of superstar producers

the relaunch issueof avenue is all about theMidlands bass scene. are you proud to be a part of this?i think that it’s definitelysomething to take note of at the moment,especially with the quantityof good youngproducers in the area. also, with the majority of theproducers beingyoung i think it can onlyreally get better,especially when there’s cities like nottingham that seem to push this kind of thing, andafter seeing what karma kid’s doing now it definitelymotivates other

minute, i’d just absolutely love to work with a vocalist.

What can you tell us about themusic you havecoming out?the music i have coming out next is like before, but hopefully a bit more danceable, and something that wouldn’t feel that out of place if it was heard in a club.

What’s next from armeria?i’m just trying to get gigs and build up myexperience in that area a bit at the moment.after doing my first gig as myself with lil silva,kidnap kid andwookie at a cmyk night innottingham and just absolutely loving it!

producers to do the same.

Why do you think there is so much buzz around the bass scene at the moment?i think this is down toproducers - who’vebeen making thismusic - being in thel i m e l i g h t now. massiveartists likedisclosure and Bondax have sort of made thegeneral publicaware to theemerging different types of “dance”music, and made bassmusic moreavailable. which is fantastic for new producers.

any of them that you would like to make music with?i’d love to work with jamie xx, just to find out how he does what he does. Butmainly at the

johnny s Photography

ARMERIA

17_AVEN

UE M

AG

_winter 2012

fashion edit

what to wear this winter

trends|street style|brandsmodel wearsPlastic GunsPink Pistol

t-shirt

18_A

VEN

UE

MA

G_w

inte

r 201

2

model wearsduffer of st George hikerGilet jacket, marshall hoody and jog Pants

19_AVEN

UE M

AG

_winter 2012

model wearsmiko spinelliautunno leaf jacket and cap

20_A

VEN

UE

MA

G_w

inte

r 201

2

model wearsPuffa originalParka jacket

21_AVEN

UE M

AG

_winter 2012

make the noise clothing was started by universitystudents ryan eborall and william Green in early 2012.

it started after ryan & willprovided some basic t-shirts they created for artists and it’s blown since.

makethenoiseclothing.com

MAKEsomenOISE

22_A

VEN

UE

MA

G_w

inte

r 201

2

nottingham trent university fashion communication and Promotion student milliehunt took to the wet streets of leeds to scout thecoolest looks in the town, fromhip-hop heads to skate kids tosmart geezers, to casu-al guys, leeds had it all.

milliecharmaine.tumblr.com

streetstyle

23_AVEN

UE M

AG

_winter 2012

24_A

VEN

UE

MA

G_w

inte

r 201

2

STFD, a brand and house party themed club night launching at Bad Papa’s Tiki Shack, Hockley, Nottingham,

Thursday 22nd November 2012.Created by two students in Nottingham, we’re working with local talent and students such as DJ’s, graphic designers,

videographers, photographers and event organisers to make videographers, photographers and event organisers to make the brand come alive! Visit our website to keep up to date with mixes from our resident DJ’s and our soon to launch

clothing range.

25_AVEN

UE M

AG

_winter 2012

Puma Basket, £40

diadora B-elite, £50

down with the kickssports trainers teamed with a pair

of jeans is the look to have right now

nike BlaZer VintaGe suede, £67

adidas Zx 500 tech, £62

Gourmet the 35trainers, £100

onitsuka tiGer mexico 66, £70

nike PeGasus ‘89, £65

new Balance 373, £50

STFD, a brand and house party themed club night launching at Bad Papa’s Tiki Shack, Hockley, Nottingham,

Thursday 22nd November 2012.Created by two students in Nottingham, we’re working with local talent and students such as DJ’s, graphic designers,

videographers, photographers and event organisers to make videographers, photographers and event organisers to make the brand come alive! Visit our website to keep up to date with mixes from our resident DJ’s and our soon to launch

clothing range.

rum knuckles, £49 educate and eleVate,£30

Boy london, £55 kear & ku, £30

26_A

VEN

UE

MA

G_w

inte

r 201

2

JUMP OFF!

Boon! aPParel, £15

the Weather has DrOPPeD, sO that can OnlY Mean One thinG. PrePare tO lOaD YOur WarDrOBe With juMPers anD lOts OF theM. YOu KnOW it MaKes

sense.

Beck & hersey, £45

27_AVEN

UE M

AG

_winter 2012

fly53, £45

hyPe x rePresent, £40

2Pac by nathan Knowlesbehance.net/nathanKnowles

EVERY 3 MONTHS WE DISTRIBUTE 32 PAGES OF

YOUTH CULTURE TOA THOUSAND READERS AROUND DERBYSHIRE

AND NOTTINGHAMSHIRE

YOU’D BE STUPID NOT TOADVERTISE WITH US!

CONTACT US FORDETAILS

ads@avenuemag.co.uk07581 023661

10%WITH AVENUE10

AT CHECKOUT

SOMETHING TOBE THANKFUL FOR

BOONAPPAREL.CO.UK@BOONCLOTHING