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Provide opportunity to express your park visions and values
Gain understanding of park site constraints and opportunities
Gain understanding of market potential, economic realities and trade-offs
Prioritize park amenities
Purpose of Today’s Workshop
Evaluate recreation needs, market demand, site opportunities & constraints
Determine the park program that will fit on the site
Determine capital and long term operations and maintenance costs
Determine development that will fund park operations and maintenance
Create a master plan for the park and create a viable development scenario
Project Purpose
Stakeholder interviews Focus groups Land use charette (today) Joint Council/Commissions meeting #1 Community workshop Joint Council/Commissions #2 Joint Council/Commissions #3 – final plan
Community Participation
Innovative Place-
making
CommunityRecreation
Needs
Market & Financial Analysis
Site Opps.&
Constraints
Neighborhood SurroundingsSuccessful
Park and Development
Program!
Park and Development
Program
Innovative Place-
making
Market & Financial Analysis
Site Opps.&
Constraints
Neighborhood Surroundings
RecreationNeeds
Costs for park and beach maintenance project to increase by $2.6 million, due to construction of:
Six parks New senior center Community center/pool/gym
complex
City’s Financial Forecast
Beginning in fiscal year 2006-07, expenditures forecasted to increase 8.2% due to addition of $2.1 million in costs for new facilities
Staffing and maintenance costs for the community center/gym/pool complex estimated at $1.5 million
Maintenance costs for Marblehead & La Pata/Vista Hermosa parks also included beginning in FY 2006-07
City’s Financial Forecast
The cost for development of proposed parks through build-out of the City expected to exceed park development revenue
The shortfall estimated to be approximately $3 million in current dollars
Unless alternative funding sources are considered, proposed park development must be limited in scope
City’s Financial Forecast
Park and Development
Program
Innovative Place-
making
Recreation Needs
Site Opps.&
Constraints
Market &FinancialAnalysis
Neighborhood Surroundings
Socio-Economic Overview
Demographics:
Rapidly growing population High and increasing income levels Area around site is newer, with a high
annual average income
Socio-Economic Overview
Economy:
Growing employment base City is more bedroom community than
employment location Site is proximate to City’s employment
concentration
Market Assessment
Housing:
Very high demand and land value Potential for attached, detached and
multi-family Potential for
affordable housing
Market Assessment
Retail:
Moderate demand Strong land value Competition from
existing and planned centers
Potential for convenience retailers
Market Assessment
Office:
Limited near-term demand and moderate land value
Potential long-term useLodging:
Negligible near-term demand and low land value
Potential long-term use
Use
Residential
Retail
Office
Lodging
Recreation
Market
++++
++
+
+
++
Revenue
$$$$
$$$
$$
$
$
Summary
Park and Development
Program
Innovative Place-
making
Recreation Needs
Market & Financial Analysis
Site Opps.& Constraints
Neighborhood Surroundings
Park and Development
Program
Innovative Place-
making
Recreation Needs
Market & Financial Analysis
Site Opps. &
Constraints
NeighborhoodSurroundings
Park and Development
Program
Recreation Needs
Market & Financial Analysis
Site Opps. &
Constraints
Innovative Placemaking
Neighborhood Surroundings
Aquatics Facilities Soccer (Youth, Champ.) Multipurpose Fields
(Football, Field Hockey) Baseball/Softball
Basketball
Tennis
Volleyball
Skate Park/BMX Park
Restrooms/Concessions
Unprogrammed Open Space
Play Area Group Picnic Multipurpose Community
Center/Gym Dog Park Maintenance Facility Circulation/Parking Drainage Basins + Addl Custom Pieces
Park Program Elements
Commercial Development
Commercial Recreation Additional?
Housing: Condo Apartment Townhome Single Family
Development Program Elements
To Pay for Operations/Maintenance Costs for Park Facilities:
Explore site capacity for different uses and facilities
Balance costs for park improvements with revenue generated from development uses (land lease)
Have fun!
Land Use Game
Avenida La Pata/Avenida Vista Hermosa Park and Development Study
Land Use CharetteMAY 15, 2004
Thank you for your participation!