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Aveda Branding Satellite Office

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Project in which we took a global company and branded/designed a user friendly satellite office office.

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Page 1: Aveda Branding Satellite Office
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Why We Picked AVEDA• Aveda has made sustainability their number one goal from packaging, to ingredients, to even how they manufacture (wind power).

• Aveda has raised over 8 million dollars towards environmental causes.

• Aveda has partnerships with hundreds of worldwide indigenous tribes to source their product ingredients; creating a worldwide collaborative work environment.

• Aveda not only strives to make the environment a better place to live in but they also strive to help the world economy by making it a better living environment as a whole.

“Authentic beauty if one that works in harmony with the greater web of life.”

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Concept

Central Image: Joining of the Amazon and Negro RiversThe Aveda Workplace: Creating collaborative environments based on the merging of the Amazon and Negro Rivers and the unique interaction that originates from their connection. The goal is a

“back to the basics” approach that fosters a sense of community and integration while maintaining a modern aesthetic and a global world view.

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Parti Diagram

• Echoes the merging and crashing effect of the concept.

•Ties both floors together through the central connection while also creating new environments and pathways that flow together through out the space.

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Second Floor Third Floor

Functional Diagrams

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Schematic Sketches

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Second Floor Schematic Plan

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Floor Plans

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Furniture Plans

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Reflected Ceiling Plan

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Sections

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Sections

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Pathways (Post and Beam)

Wendrl (Emerge)

Steelcase

• Flexible

• Clean Lines

• Adaptable

• Emphasizes a collaborative work environment

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Perspectives

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Perspectives

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Perspectives

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Perspectives

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Perspectives

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Perspectives

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Perspectives