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A monthly report to members from AMT - The Association For Manufacturing Technology
November 2015 AMTonline.org
Western New York – known to some as “upstate” or “not New York City” – is known for a lot of things. Chicken wings. Great Lakes. Lots and lots of snow. But these days, it’s getting known even more as a hub for high-tech manufacturing innovation.
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EMO See Page 7
The Empire (State) Strikes Back
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Amidst a backdrop of a more positive economic climate throughout the EU
countries, the EMO show conducted its first event in Milan, Italy, since 2009 on Oct. 5-10 at the Fiera Milano fairgrounds. The EMO show, which we like to call Europe’s version of IMTS, runs in an unusual cycle of being a bi-annual event, but rotating locations in a 2 show: 1 show basis between Hannover, Germany, and Milan. As the previous two events in Milan, in 2009 and 2003, were both held in times of challeng-ing economic conditions, organizers were encouraged leading up to the show that forecasts pointed upward.
While expectations were certainly higher than 2009, results were generally well above the anticipations of exhibitors and show management and have returned EMO-Milan to a growth mode in both size and attendance. AMT was well represented in terms of both member participation and staff presentations at the various conferences and events surrounding one of the top manufac-turing exhibitions worldwide.
Slightly more than 1,600 exhibitors
A recovering Europe: A positive EMO Milan
This year’s Global Forecasting & Market-ing Conference returned to Cleveland, Ohio, on Oct. 13-15. The conference focused on global issues, industry outlooks and market chal-lenges and kicked off on Tuesday with a welcome reception allowing attendees to network and connect prior to the start of the conference. GFMC opened with Ken Gronbach, a futurist who spoke about the outlook on demographics in the United States and the world. Gronbach touched on how manufactur-ing will be affected by the upcoming genera-tion of millennials and what shifts the industry should make in the workforce to
GFMC delivers a wealth of knowledgeattract and retain them as employees. Gronbach was lively and engaged with attendees, starting the conference off with a lot of positive energy.
John Walker from Oxford Economics gave us insight on the U.S. Machine Tool Forecast and on whether China will affect the outlook. He spoke about the five forces shaping the global economy, such as the slump in world trade growth and the concern about the sharp China GDP growth slowdown. Attendees left John’s speech with a wealth of knowledge to prepare their businesses for the coming year.
The aerospace and automotive speakers
left the crowd with positive outlooks into the next few years. Richard Aboulafia from Teal Group forecasted the aerospace market will see an increase in production and a long-term growth in the industry. Aboulafia presented an overall assessment of the industry’s health and future growth drivers, as well as new program launches. Michael Robinet, IHS Automotive, spoke about China’s impact on manufacturing and how that’s affected the automotive sector. Although he isn’t as excited about the auto outlook toward the end of 2015, he forecasts the
MFG Advocate … The power of threeWe teach it in the MT Sales Fundamentals workshop. When you’re trying to explain your company, your product or a concept, always use no more than three bullet points to get your message across to your audience.
Page 2 AMT NEWS/November 2015
Amber ThomasV.P. - Advocacy
Published monthly by theCommunications Department
©2015 AMTThe Association For Manufacturing Technology
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Ruth Sharpe . . . . . Editor & DesignerBonnie Gurney . . . Director - Communications
www.AMTonline.org
AMT NEWSRuth Sharpe . . . .703-827-5234 . . rsharpe@AMTonline .org
AMTonlineDiyana Hrzic . . . .703-827-5260 . . dhrzic@AMTonline .org . . . . . . . . . . . . . . . . . . . . . . . amtwebmaster@AMTonline .org Submit company news articles . . . . www .AMTonline .org/membercms
AdvocacyAmber Thomas . .703-827-5230 . . athomas@AMTonline .org
Asset Management & OperationsJeffery Traver . . . .703-827-5251 . . jtraver@AMTonline .org
Exhibitions - Apply for space at IMTS 2016Tom Snyder . . . . .703-827-5235 . . tsnyder@AMTonline .orgMark Kennedy . .703-827-5220 . . mkennedy@AMTonline .org
Global ServicesEd Christopher . . .703-827-5296 . . .echristopher@AMTonline .org
Manufacturing TechnologyTim Shinbara . . . .703-827-5243 . . tshinbara@AMTonline .org
Meetings . . . 888-379-4659 . . . www .AMTonline .org/meetings
Member ServicesSteve Lesnewich . .703-827-5227 . . slesnewich@AMTonline .orgMelissa Williamson . . 703-827-5272 . . .mwilliamson@AMTonline .org
MTConnect® . .Paul Warndorf . . 703-827-5291 . . . . . . . . . . . . . . .pwarndorf@MTConnect .Hyperoffice .com
MTInsightIan Stringer . . . . .703-827-5209 . . istringer@AMTonline .org
Smartforce DevelopmentGreg Jones . . . . . .703-827-5203 . . gjones@AMTonline .org
Strategic AnalyticsPat McGibbon . . .703-827-5255 . . pmcgibbon@AMTonline .org
Strategic PlanningPaul Warndorf . . .703-827-5291 . . pwarndorf@AMTonline .org
Contact AMT
AMT NEWS
MFG Advocate …
By Penny Brown Public Affairs Director
Racing toward deadlines – Congress acts The Empire (State) Strikes Back
Western New York – known to some as “upstate” or “not New York City” – is known for a lot of things. Chicken wings. Great Lakes. Lots and lots of snow. But these days, it’s getting known even more as a hub for high-tech manufacturing innovation – and improving the region’s employment and economic fortunes.
The region has a long and proud manufacturing history, but its fortunes fell upon hard times in recent years as some of its most storied businesses languished or located operations elsewhere. Currently, the region around Buffalo, Rochester, and the rest of Western New York is striving to get manufacturing back on track – and seeing some success.
Here are a few developments in manufacturing – and regional economic development programs – from the Great Lakes region of the Empire State:
The Manufacturing Innova-tion Institute for Integrated Photonics: Rochester, N.Y., will be home to the sixth of nine planned advanced manufacturing hubs that are part of the National Network for Manufacturing Innovation. It will be focused on integrated photonics, technologies that include lasers, optics, fiber optics, and electro-op-tical devices. Somewhat fittingly, this institute will be located in the tower that once served as head-quarters for Bausch + Lomb, which along with Xerox and Kodak were the backbone of Rochester’s prime imaging and lens industry. B+L headquarters moved to New Jersey in 2013.
“What you really want to see is announcements of expansions and locations of advanced manufactur-ing in Rochester,” University of Rochester President Joel Seligman told Time Warner Cable News in Rochester. “… I expect in the next few years, you’re going to see a lot of announcements.”
Buffalo Billion: In 2012, New York Gov. Andrew Cuomo an-
nounced that the state would invest $1 billion over 10 years to revive the Buffalo regional economy. The goal is to create long-term projects and initiatives for targeted industries that will generate strong economic value – health & life sciences, tourism, entrepreneurship and advanced manufacturing.
It’s not been without contro-versy, as some of the contracts awarded as part of the initiative are under investigation by Manhattan U.S. Attorney Preet Bharara. It’s also uncertain what will happen with the funding once Cuomo leaves office. But for now, there are benefits for advanced manufacturing, as currently, two centers have come to fruition as part of the program.
Buffalo Manufacturing Works: Located on Buffalo’s Main Street, this facility focuses on applied R&D services for advanced manufacturing. The idea is that companies can use the center’s resources as an affordable means to test and develop new technologies, in addition to improving their existing products and processes. Specific areas of research include flexible automation and controls, advanced materials and testing, additive manufacturing and advanced fabrication.
Innovation Hub at River-Bend: Billed as a “state-of-the-art campus for high-tech and green energy manufacturing,” the Buffalo High-Tech Manufacturing Innova-tion Hub at RiverBend will be home to the SolarCity GigaFactory. The site was once home to a Republic Steel manufacturing facility, and in its new incarnation will focus on building rooftop solar power technologies. At full production, the facility will generate more than 1 gigawatt of annual solar capacity – the equivalent of more than 122 tons of coal.AMT has a number of members in Western New York – are you one of them? What can you say about the industry’s current fortunes in the region? Drop me a line at [email protected].
August U .S . manufacturing technology orders totaled $285 .92 million, down 10 .2% from July and down 21 .2% when compared with the total of $362 .65 million reported for August 2014 . With a year-to-date total of $2,771 .23 million, 2015 was down 10 .0% when compared with 2014 .
U.S. Manufacturing Technology Orders – August 2015
Total order value 3-month moving average 12-month moving average
$ Tho
usan
ds
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Speaker of the House John Boehner (R-OH) resigned at the end of October, but not before clearing the plate of several must-pass measures as another debt and spending crisis loomed – a parting gift to Rep. Paul Ryan (R-WI). Ryan, former Ways & Means Committee Chairman and 2012 Vice Presidential candidate, was elected as the 54th Speaker after a reluctant and at times conten-tious run. He takes the reins this month with no threats of a government shutdown until after the 2016 elections thanks to his predecessor.
Budget Agreement reached, debt crisis averted: As one of his last acts as Speaker, Boehner successfully negotiated a two-year budget deal that averted a potentially catastrophic default and reversed the mandatory spending cuts, known as seques-ter, put in place by a 2011 agree-ment. The deal, which passed the Senate and was signed by the President, extends the debt limit through mid-March 2017 and
increases government spending by $80 billion over the next two years.
The $80 billion in additional spending is divided equally between defense and domestic programs and is offset by savings from changes to the Social Security disabil-
ity insurance fund and Medicare payments to doctors and other health care providers. New revenue will be raised by auction-ing off portions of the govern-ment-owned broadcast spectrum, selling oil from the Strategic Oil Reserve, and by cracking down on audits of large business partnerships.
Ex-Im Reauthorization: A bloc of moderate House Republi-cans joined with their Democratic colleagues to revive the Export-Import Bank, which was shut down earlier this year. The legislation, passed by the House on a bipartisan vote, would extend Ex-Im’s charter through 2019. The bill would also lower Ex-Im’s lending cap from $140 billion to $135 billion and raise the percentage of the agency’s operations that must go toward supporting small businesses from 20 percent to 25 percent. The bill now heads to the Senate, where its outcome is unclear. Although a bipartisan majority of Senators
support reauthorization, Senate Majority Leader Mitch McConnell (R-KY), an Ex-Im opponent, has stated that he will not bring up a stand-alone bill that he opposes. That leaves another alternative.
Transportation Spending: The highway bill currently under consideration in Congress is now seen as the best vehicle for Ex-Im reauthorization. Early this month, the House approved a six-year transportation package providing $325 billion in funding for roads and bridges. The legislation also includes a four-year Ex-Im reauthorization. The Senate passed a similar bill this summer. Supporters of extending Ex-Im and the Highway Trust Fund are hopeful that the House and Senate versions can be merged and passed before Thanksgiving.
Tax Extenders: Unfortu-nately, none of the legislation approved this fall provides a pathway for extending the more than 50 tax provisions that expired at the end of last year, which include increased Sec. 179 expensing, 50 percent bonus depreciation, and the R&D tax credit. Keep the pressure on your members of Congress to approve at least a two-year renewal of the tax extenders before the end of the year.
November 2015/AMT NEWS Page 3
Market Data Review
Pat McGibbonV.P. - Strategic Analytics
Market Data Review See page 4
By Ian Stringer Director, MTInsight
USMTO App: Automated Market Share Monitor
Global Marketing & Sales Committee – Lessons Learned
Do you remember the heyday of computers?
At the risk of dating myself, I can tell you that I perfectly remem-ber my early experiences as a user of Personal Computers (PCs) and a little monster of an operating system called MS-DOS. It was sometimes frustrating, to say the least. For instance, installing a new software program would fail more often than not, and you had to dig deep into the manual and type arcane commands such as “MKDIR” or “COPY WIN.INI C:\WINDOWS /Y” to make it work.
Once installed, you weren’t out of the woods yet. You had to spend hours reading the instruction manual to figure out how to operate this new software program. Sometimes the program would crash for no apparent reason, and you would be left restarting it only to find out that you had just lost all the work since your last “save.”
You would eventually settle into a straight and narrow path, so as to avoid the many “land mines” that would cause the system to malfunc-tion. You were even willing to spend hours on the phone with a support person to diagnose a specific problem and find a workaround or report a bug that would eventually
be corrected. But despite all of these virtual contortions, you would be reasonably satisfied because the work would have been a lot more time consuming had you tried to complete it manually. And let’s face it; this was the best you could get under the circumstances, so you couldn’t be too upset.
These days, the situation has changed tremendously. With the advent of high-end graphics displays, pointing devices such as mice, and user interfaces using windows and icons, customers expect systems to work “out of the box.”
Take CAM software for example: it wasn’t unusual not too long ago for a customer to patiently accept that he would need to help his vendor or reseller iterate toward a functioning system, meaning that it would eventually produce decent NC code for a given machine only after working on it for three to six months and sometimes longer. You
noticed that I used the word “decent” and not “perfect,” simply because it was expected that the code would almost always have to be tweaked manually before it went into the CNC control.
Now however, customers face tremendous global market pressures and therefore expect to receive a new CNC machine tool today and start producing parts tomorrow. So the old paradigm doesn’t work anymore. Products need to work at near perfection, and they need to work the minute they enter the customer’s operations. If yours doesn’t perform to reasonable expectations, customers will not have time to work with you to make the necessary corrections. They will quickly turn to one of your competitors who can give them immediate satisfaction.
There are several lessons to be learned here: 1) figure out how to perfect a product or a solution for a given market by collaborating with partners or customers who are willing to help you, 2) develop a highly responsive support team who can instantly diagnose a problem and correct it with very little loss of customer resources, and 3) focus your marketing and sales assets to this specific market. Apply these lessons, and you will soon be on your way to success.
Patience is no virtue in business todayBy Paul Ricard, President DP Technology Corp . - ESPRIT
Have you ever wished you had more time to really leverage your participation in the USMTO program? Does your company participate in the program only to glance at performance from a very high level of machine or geo-graphic specificity? If so, you are not alone.
Making use of raw data of any kind is not easy, even for Excel wizards. Typically, once you have the template set up the way you want it, updating your spread-sheets with new data is a challenge and prone to error. Often, users feel the effort required to monitor and track the company’s performance at a greater level of granularity isn’t worth it, so it’s either not completed on a regular basis or simply not done at all.
MTInsight aims to tip the balance in your favor by providing a tool you can use to monitor the many detailed dimensions of your company’s order performance quickly and accurately. For
example, figure 1 shows how with one visual frame, the viewer can assess the relative performance of the company’s entire territory portfolio. Each circle represents a territory name, the size of the circle represents the total number of units sold in the territory, and the position of the circle on the Y axis highlights the territories’ market share. With this one view, you can quickly see which territories are winning and losing in the market for any combination of time period, machine category and territory selected.
There are many other USMTO app visuals for USMTO participants, no matter how you want to slice and dice the results. There are other geographic-based visuals for regions, states and counties, in addition to your custom defined territories. There are also preformatted visuals that show company and market activity by machine category and
time series. Best of all, every one of these views can be set up one time to repeatedly display multiple combi-nations of criteria. That way many report scenarios can be re-loaded and viewed at the click of a button.
If you haven’t already done so, try the USMTO app in MTInsight (mtinsight.org). What you will find is the ready-to-use, automated market share monitoring system you’ve always wanted, but never had time to implement in the past. If you have questions about getting started, please contact Aslan Moini, MTInsight Sales Specialist at 703-827-5290 or [email protected].
Strategic Analytics reaches far and wide for answersMost AMT members know that if they need a num-ber for their planning or have a question, then Strate-gic Analytics (SA) is their one-stop shop for answers. And why not?
SA produces nine surveys of members and non-members that provide market size and growth, mar-ket share, data necessary for designing sales and service networks, information on where customers are and are not, wage rates in our industry, financial and operating benchmarks, and trends in technology markets. SA also responds to more than 1,000 research requests a year, half of which take more than an hour of research/analysis. Those examples only scratch the surface of the type of work the SA team is involved in to provide AMT members with a strong analytical and research resource.
Industry network
SA staff work with other organizations like the U.S. Cutting Tool Institute and CECIMO to produce data for members and position papers on trade issues. We attend conferences and trade shows to gain a greater under-standing of your customers, share with you take-aways from experts in manufacturing, and foster relationships to strengthen our information network well beyond our membership. We conduct ad hoc surveys and research outside the manufacturing technology sector to develop our knowledge base on changes in the market place, as well as trends in tech-nology, regulations and demographics that will impact manufacturing as a whole. This “outside” work helps AMT provide you with a team of people familiar with your challenges and an understanding of the overall envi-ronment in which you conduct business.
AMT events
AMT held the first Distribution Summit (D15) in September. This conference focused on the issues of manufacturing technology distributors and included excellent speakers such as Laurie Harbor of Harbor Results, Inc. She presented results from her company’s Harbour IQ Industry Machining Survey, which had some very interesting insights into the demand for manu-facturing technology going forward. One of the more promising results of the survey was that more than 50 percent of the machine shops in the U.S. will be upscaling their technology acquisitions into automation and 5-plus axis machines. This is a clear sign that regardless of the size of a shop, advancing the sophistication of investments is a great hedge against the shortage of skilled labor. AMT staff took away numerous pearls of informa-tion that will likely be incorporated into member requests over the next year.
Each of the past 43 years, AMT has produced the Global Forecasting & Mar-keting Conference (GFMC) with speakers focused not only on market outlooks but also on insights specific to various industries and countries. The 2015 con-ference included a presentation on the Latin American market by AMT’s Inter-national Director for Latin America, Carlos Mortera. AMT collaborated with two other organizations to produce a capital spending survey for Brazil and Mexico and the findings were shared during his presentation. The results for Brazil were not surprising, but the outlook provided by the survey on Mexico suggested a much stronger market in that country than originally expected. The audience received this information very well, and the collaboration is already paying additional dividends by providing background data for other research AMT staff conducted for members in October and November.
Custom surveys
This past September, AMT conducted an ad hoc survey to find out what financial programs members are using as background information for our effort to redesign the Back Office Benchmarking Surveys. Our hope is to build a data collection tool that would work seamlessly with the most popular financial software packages. However, the information was very useful in addressing a member’s concerns about moving from their current program to a new software package. We shared with the member that we had found that the choice of an accounting software package had a lot to do with the size of the company.
Source: MTInsight; USMTO AppFigure 1: Territory Performance Visual
Page 4 AMT NEWS/November 2015
Market Data Review Cont’d from page 3
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JANUARY 25 - 26 – IMTS Exhibitor Workshop 2016, Renaissance Hotel & Convention Center, Schaumburg, Ill.
MARCH 2 - 5 – The MFG Meeting, JW Marriott Desert Springs Resort & Spa, Palm Desert, Calif.
MARCH 16 – CMTSE online exam – Deadline to register is January 23, 2016
APRIL 11 - 15 – CCMT - China CNC Machine Tool Fair, Shanghai, China
APRIL 19 - 21 – [MC]2 Conference, Dallas, Texas
APRIL 25 - 29 – Hannover Messe 2016, Hannover Exhibition Grounds, Hannover, Germany
SEPTEMBER 12 - 17 – IMTS 2016, McCormick Place, Chicago, Ill.
OCTOBER 19 - 21 – Global Forecasting & Marketing Conference, Trump National Doral, Miami. Fla.Please call 888-379-4659 for meetings information. Call 800-524-0475 for information on international events.
Future Activities – 2016
De
ce
mb
er
No
ve
mb
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Deadline for CMTSE
recertification if
credential earned or
last recertified in 2012
Nov. 1
CMTSE online exam
MTConnect Institute TAG MeetingNIST, Gaithersburg, Md.
Road Warrior See Page 8
Our research to improve our survey had found that the most popular soft-ware programs for financial tracking are QuickBooks, Infor-Visual Manufac-turing and SAP. The choice as to which package varied primarily by global shipments, with QuickBooks being the popular software in the <$2.5 million to $7.49 million group, while Infor-Visual Manufacturing was the most popu-lar tool for the $7.5 million-$29.9 million group and SAP for the $30 million to $100 million+ companies. For payroll software, ADP bested all other software, being the preferred among all dues classes except for the very smallest com-panies. The smaller companies preferred to use other options such as inter-nally handling their payroll, or outsourcing to accountants.
These are just a few of the results Strategic Analytics has had in Septem-ber and October; imagine what we can do throughout the rest of the year!
If you would like information on the work referred to above or would like to inquire about other resources, collaborations or surveys that AMT has access to, don’t hesitate to contact Pat McGibbon at 703-827-5255 or by email at [email protected].
Foreign Trade Report - AugustU.S. machine tool exports valued $169.37 million in August, down 15.3 percent from July’s total of $199.91 million. Exports for year-to-date 2015 totaled $1,553.76 million, a decrease of 4.7 percent when compared with the same period for 2014. Monthly machine tool imports valued $441.78 million in August, up 1.8 percent from July’s total of $434.05 million. Imports for year-to-date 2015 totaled $3,500.87 million, a decrease of 2.9 percent when compared with the same period for 2014.
Mexico was the leading destination for U.S. machine tool exports in August with $43.09 million, a 6.1 percent increase from July. The second largest destination for U.S. machine tool exports was Canada, with $16.31 million, a 5.1 percent decrease from July. Completing the top five destinations for U.S. machine tool exports were China ($13.63 million), Brazil ($10.09 million) and Germany ($6.95 million).
Japan ($145.70 million) and Germany ($76.75 million) were the top sup-pliers of U.S. machine tool imports for August 2015. Compared with July’s figures, Japanese imports increased by 15.1 percent and German imports increased by 9.7 percent. Completing the top five sources of U.S. machine tool imports in August were Italy ($35.54 million), Taiwan ($32.56 million) and South Korea ($28.75 million).
For more information about any aspect of this report or to make a specific data request, contact Juan Guerra at [email protected] or 703-827-5278.
As a Road Warrior, I’m sure you’ve experi-enced this before: a company that you sell for has just introduced a new product that will really get your custom-ers’ attention. Of course, the fastest and best way to get the word out is with an email blast.
That should be easy. You have your own territory and in that territory you have your list of customers. If you’re a good Road Warrior, you have your customers ranked from A to D or something like that, with the “A’s” being the most important. Typically, a customer list will range from several hundred to a few thousand (I swear we had a guy in our Machine Tool Sales Fundamentals Class who had that many). Since you can’t visit every one of them personally, the
Email blasts: brevity is best!email blast is the most “effective” way to communicate the news regarding your new product. But just how “effective” in informing your customers will your email blast be?
A recent article on Email Brevity by Alan Hoffman
pretty much confirmed what we already know but are afraid to admit: more often than not our emails are not the most important piece that will be read and studied by our customers that day. When we create an email that we think is very important for the reader, we assume two things: 1) the email will be opened (wrong), and 2) if opened, it will be read word for word (wrong again).
Most emails are too long;
people don’t read anymore – they skim. The end result, delete! Understand this: statistically, there is a good chance that your email will not be read at all. For example, if your email has a 40 percent open rate, which is considered really high, that means that 60 percent of those who received your blast didn’t open
your email. This should be a surprise to no one.
How often do we trash emails from sources we know because of the subject line? Or because we have seen an email from the same source three times already this week? Or
because we really don’t have the time, and they are always way too long, and they’ll just send another email anyway? Let’s be honest, we all do it – a lot.
Steve LesnewichV.P. - Member Services
Each month, a department in AMT will be asking questions about the products and services that they offer our members . This month, the questions are from our Member Services Department .
Please submit your answers by visiting www.AMTonline.org/soyouknow . If you are the first person to send in all five correct answers, you will win a $25 gift card!
Do you know Member Services?
1) How many membership dues categories are there?a . 7b . 8c . 9d . 10
2) Members can purchase metal tags to display on their machines to indicate their membership in AMT .a . True b . False
3) Which of the following categories of membership does AMT offer?a . Regular Members (Builder/Distributors)b . Commercial Affiliate Membersc . Research & Education Affiliate Membersd . All of the above
4) AMT members must have a verifiable business address in the United Statesa . True b . False
5) Who was recently appointed the Vice President of the Member Services Department?a . Greg Jonesb . Amber Thomasc . Steve Lesnewichd . Doug Woodse . Donald Trump
IMTS Exhibitor Webinar
Five Lost Marketing Opportunities
11 am ET
IMTS Exhibitor Podcast
Major League Marketing: Secrets to Growing Faster
Than Your Competitors11 am ET
So You Think You Know AMT?
Distribution Group Committee
MeetingSt. Louis, Mo.
Happy Holidays!!!
November 2015/AMT NEWS Page 5
Tony S. Goddard, Executive Vice President and Chief Operating Officer with GEMCOR has won the SAE International Thomas H. Speller Award. He accepted the award during the SAE 2015 Aero-Tech Congress and Exhibition, held recently in Seattle. Established in 1983, the award recognizes unusual achievements of an individual who has contributed significantly to the implementation of manufacturing processes and methodologies in the dedicated discipline of automated fastening machines and their applications.
GTI Spindle Technology, Inc. has acquired Innovative Machine and Design Technology, Inc. to further increase GTI Spindle’s repair and rebuild capabilities, as well as introduce new manufacturing and reverse engineering capabilities. IMD is joining GTI Spindle’s Bloom-ington, Ill., facility.
Jet Edge, Inc. has selected Panpisco Technologies Inc. as its waterjet systems dealer for the Philippines. Based in Pasig City in Metro Manila, Panpisco is a leading supplier of safety, e-security, green tech and cus-tom apps to a wide range of industries, including defense, oil and gas, mining, manufacturing and food processing.
LVD Company and AltaMAR announced that they have entered into an agreement providing for the operational merger of the companies to combine sales, service, production and research and development facil-ities. The agreement will create one of the industry’s largest sheet met-alworking equipment manufacturers with manufacturing facilities in Belgium, Central Europe, the United States and China.
Mahr has received the “BOSCH Global Supplier Award 2015.” Bosch gives out the “Global Supplier Award” every two years in recognition of outstanding performance by its suppliers. Mahr is listed as one of BOSCH’s “preferred suppliers” – a status which it has worked hard to achieve and has held for several years.
MC Machinery has hired Kevin Piedimonte for the position of Northeast Regional Sales Manager, Machining. He will be overseeing sales of MC Machinery’s broad offering of milling, turning and EDM machinery in the region. Piedimonte comes to MC Machinery from APT Machine Tool in San-ford, Fla., where he was General Manager.
Methods Machine Tools, Inc., has appointed Tony Campos to
the position of Western Region Technical Support Manager. Campos will be based out of Methods Technology Center in Tempe, Ariz., and will support Methods’ customers in the western United States and Mexico.
We want to hear from you! What’s happening at your company? When you send out a press release (or just have some interesting news), please email information to [email protected]. To add your news to AMTonline go to www.AMTonline.org/membercms.
Welcome New Members21st Century Machine Tools, West Caldwell, N.J. (Primary Product: Sales and Service) www.21stcmt.com
BISON USA Corp., West Chester, Ohio (Primary Product: Workholding and Tooling) www.bison-america.com
Metro CNC Systems, South Hackensack, N.J. (Primary Product: Sales and Service) www.metrocncsystems.com
Strangpresse LLC, Lake Milton, Ohio (Primary Product: Additive Process) www.strangpresse.com
World Class Equipment Company, Shelby Township, Mich. (Primary Product: Automation/Integration/Robotics/Custom Systems) www.worldclassequip.com
Kevin Piedimonte
Tony Campos
Tony S. Goddard
next few years to be on the rise. Robinet feels volumes are flattening in several markets such as Japan/Korea, and sees North America and Europe growing below global trends. He sees increased complexity, and therefore capital spending, due to shorter life cycles and more global platforms.
Some of last year’s speakers returned to GFMC to build on the outlooks they provided in 2014. Tanya Bodell, Executive Director of Energyzt, focused on energy together with manufacturing in energy-intensive industries. She spoke about her theory on oil price fluctuations and her outlook on prices. Steve Kline Jr., Gardner Business Media, Inc., projected global machine tool, cutting tool and workholding consumption increasing to numbers similar to 2008 levels and buyers being more motivated by new products and models than in previous years. “It’s a buyer’s market,” Kline said. “Focus on the best fits for your technology.”
Chip Harvill, Vice President of Cadence, Inc., shared his insights into medical device industry trends. Harvill stated that, currently, the OEM market is growing due to the fact that people are now living longer than their bodies can perform. On the downside, he noted that there is major consolidation going on in the medical device supply chain at every level, leading to fewer hospitals, fewer OEMs and fewer suppliers. He also discussed the increase in outsourcing of manufacturing and the shift in value products for value market.
Creating amazing teams and continuing to build within is what most manufacturing companies are looking to do. Andrew Berlin spoke about how to retain people and hire based on traits rather than skills. “You can train and educate, but you can’t teach a trait,” said Berlin. While his speech was highly entertaining and popular among attendees, Berlin made sure to point out that leaders must inspire with a clear vision. He stressed that there has to be an understanding about what incentives leaders can provide the teams they manage and what metrics can be used to measure
success within those teams. The Global Forecasting &
Marketing Conference helped attendees not only look at the current and future standings of their markets but also learn how to make an impact on the future of the workforce. Millennials are the largest generation in history, surpassing baby boomers; it’s important to remember they are the future of manufacturing. With
this new generation comes a change in communication and learning styles that needs to be taken into consideration when thinking of the future of our industry.
If you were unable to attend GFMC 2015, you can still access the valuable information provided by speakers. Recordings and presenta-tions are available for purchase and also include one registration to each of the three quarterly Economic Update Webinars; access to the valuable Oxford Economics’ Global Machine Tool Outlook – a multi-country forecast; and more. AMT’s Global Forecasting & Marketing Package supplies you with year-round forecasts, outlooks and data to help you make informed decisions in 2016 and beyond; don’t miss out! (AMTonline.org/NEWS-GFMP)Contact Kim Brown at 703-827-5223 or [email protected] for more information.
GFMCCont’d from page 1
Robert Goossens, Chairman Economics and Statistics Committee
Paul Ricard, Chairman Global Marketing and Sales Committee
Networking is always an important aspect of the GFMC as attendees trade information and ideas about the industry.
AMTonline.org/Renew
Page 6 AMT NEWS/November 2015
Tech Time…
By Benjamin Moses Technical Director
®
UpdateBy Hilena Hailu MTConnect Product Manager hhailu@AMTonline .org
@mtconnect
Structured problem solving: just ask why
For upcoming ANSI B11
and ISO machinery safety
meetings, go to
www.b11standards.org
Contact Dave Felinski, B11
Standards, Inc., at
for updated information.
Structured problem solving tools are meant to provide a methodical process to understand the fundamental problem and reach a solution. This article will be the foundation in a series of articles about problem solving tools. Throughout the problem solving process, these tools help eliminate ambiguity and personal biases.
The first tool is the Five Why. Why start with this tool? There are several reasons. It is the easiest tool to use. It provides information for short-term and long-term solutions. Finally, it creates a culture of continuous improvement by constantly interrogating the problem.
Starting with the most recent symptom, ask why that event happened. Based on the new information, ask why again. Continue this cycle.
When a problem arises, the first step is to separate the symptom from the cause. Using the 5 whys is a straightforward method to begin immediately creating a resolution plan. This tool can be used on all levels of an organization, from the operator on the shop floor to the CTO of a division. The underlying principals are the same. Con-tinue probing until the informa-tion set is complete. Set reason-able limits. Not all problems can be reached by the 5th why. It is
important to use practical knowl-edge of the situa-tion. This can be used in any circum-stance, from understanding why you are stuck in traffic, to under-standing why this part is out of tolerance. There are guides that are available. A simple piece of paper, white board, Excel file or even a thought experiment will be more than sufficient.
Once the process has been completed, there are short-term actions and long-term actions to be implemented. Early in the process, there is typically an immediate action that can be put in place while the long-term solution is created. This ap-proach provides a balanced solution plan. It enables a continued level of productivity. Not all scenarios need a short-term solution when the long-term action can be completed quickly.
There are several keys to success:
• Use as often as possible in everyday situations.
• Engage the person closest to the symptom.
• Use this tool as an enabler to create a strong continuous improvement culture.
• Focus on the information, not the tool.
• Document the lessons learned to prevent repeating the problem in the future.
• Empower all levels of an organization to use this method and hold people accountable.
• Get help. Bring in an outside perspective.
Original Source: http://www .adb .org/sites/default/files/ publication/27641/five-whys-technique .pdf
Last MTConnect Technical Advisory Group Meeting of 2015 to be held Nov. 9-10
The fourth MTConnect Technical Advisory Group (TAG) meeting of 2015 will be held Nov. 9-10 at National Institute of Standards and Technology in Gaithersburg, Md. This meeting will mainly consist of a working session and discussion of the enhancements that will be in the MTConnect standard version 1.4.0 release. NIST will provide attendees with: (1) a presentation and demonstration of the virtual side of the NIST Smart Manufac-turing Systems Test Bed and (2) a tour of the NIST Fabrication Technology Shops, which is where the physical elements of the test bed are being deployed. Additionally, Virginia Tech will facilitate a cyber-physical security workshop.
This meeting is strictly for TAG members. For membership infor-mation, visit the “Join the Institute” section of www.MTConnect.org.
Save the date for the first MTConnect TAG Meeting of 2016
The first MTConnect Techni-cal Advisory Group (TAG) meeting of 2016 will be held Jan. 20-21 at the University of Notre Dame in Notre Dame, Ind. The meeting will be co-hosted by ITAMCO and the University of Notre Dame.
[MC]2 Conference 2016 Call for Speakers deadline is fast approaching
The fifth annual [MC]2 Conference’s Call for Speakers seeks dynamic speakers to present on the following topical areas:
• Digital Manufacturing
• Cyber-Physical Security
• Data Analytics
• Industrial Automation
• Workforce and Talent Development
The Speaker Selection Committee will be especially interested in: real-world case studies or end user stories; unique presentations about solution- oriented outcomes supported by research, experience or evaluation; and discussions on pressing issues. The regular proposal submission deadline is Nov. 16, 2015.
The conference will be held April 19-21, 2016, in Dallas, Texas.
For information about the confer-ence and speaker proposal submis-sion guidelines, visit www.MC2Conference.com.
Open innovation as a means of increasing U.S. competitiveness
The White House’s updated Strategy for American Innovation discusses open innovation and public participation as a method to improve America’s economic growth and international competitiveness. One such open innovation is the MTConnect Student Challenge, a set of two competitions open to U.S. community college and university students. The Challenge seeks manufacturing intelligence ideas and applications, and it offers students a total of $33,000 in cash prizes for winning submissions, as well as networking opportuni-ties with industry professionals. Both competitions may be of particular interest to students who are studying manufacturing-related fields; electrical, mechani-cal or industrial engineering; and software engineering and IT-related studies.
For the Ideation competition, students will be required to interview manufacturers to identify their challenges and describe potential solutions to those challenges in a five-page proposal. The prizes for this competition are $5,000 for first place, $2,500 for second place and three $1,000 prizes for runners up. The submission period is cur-rently open, and it closes on Dec. 15, 2015.
For the Application competi-tion, students will be required to develop an application that demonstrates innovation and the use of manufacturing intelligence breakthroughs. The prizes for this competition are $10,000 for first place, $7,500 for second place and $5,000 for third place. Submis-sions for this competition are due by Jan. 31, 2016.
The MTConnect Student Challenge is sponsored by the Office of the Secretary of Defense (OSD) Defense-wide Manufactur-ing Science and Technology (DMS&T) and executed by AMT-The Association For Manu-facturing Technology, the U.S. Army Benét Labs, the National Center for Defense Manufacturing and Machining (NCDMM) and the MTConnect Institute, in partner-ship with SME and the National Tooling and Machining Associa-tion (NTMA).
For full rules and submission details, visit www.challenge.gov/challenge/mtconnectstudentid-eas and www.challenge.gov/chal-lenge/mtconnectstudentapps.
AMT continues to explore potential new markets for our members and expand our global outreach. Here is Hubert Sawicki of AMT’s European operations speaking in Kazakhstan at a forum regarding the country’s Program of Accelerated Industrial Development. The event was televised and attended by members of Parliament, local government and international partici-pants. Very photogenic Hubert; are you eyeing a spot in Hollywood?
November 2015/AMT NEWS Page 7
International Report…
Ed Christopher VP - Global Services
Global ServicesAre you ready for the future of manufacturing?
EMOCont’d from page 1
Carlos Mortera International Director
Latin America
I’m a big fan of GE and where they have gone over the past decade. Their tag lines like “Imagination at Work” and “Dare to Do” are not just words; they walk the walk. Last week, Doug Woods shared with the entire AMT Team a McKinsey interview with Jeff Immelt, GE’s head honcho. The interview revolves around GE’s digital factories, IT platforms, apps, company culture and people. It is well worth the read, should you decide to Google it.
We are all familiar with the concept of the Industrial Internet of Things (IIoT) and the “Smart Factory,” complete with sensors and data analytics. GE is taking this to the next level in what they call their “Brilliant Factory” concept. Jeff’s interview brought to mind a GE blog posting I saw on Twitter almost two years ago by Christine Furstoss. She was tasked with leading 600+ GE engineers in the biggest challenge of her 25-year GE career – to transform manufacturing to align with the new paradigm shift and create the Brilliant Factory. In the posting, she reflects on her job 25 years prior as a GE Materials Engineer monitoring and inspecting plant processes and operations. The contrast between how she did her job then and today’s virtual / digital world of manufactur-ing is nothing short of miraculous!
In discussing her new challenge two years ago, Christine focused on priorities like “change,” “accept and
adapt,” and “reach out and connect with new partners.” Now, two years later, one would certainly have to admit that GE succeeded. Last month, they created a new division – GE Digital - combining all of their industrial software and analytics into one organization with the goal
“to become the world’s premier digital industrial company.” It is estimated that this enterprise will generate between $5 billion and $6 billion in revenue in 2015. Yes, that is a big number (albeit their biggest customer is still themselves).
All of this makes us very happy here at AMT, as it validates most everything we are doing. If you drill down into GE Digital and look at the platforms, apps and analytics, we’ve got it all here at AMT. MTInsight, MTConnect, USMTO, IMTS Passport, Tech Trends, etc.
The big question is: Do you know about these AMT products and what they can do for you? I know many of you are quite familiar with our various member offerings and you utilize them successfully to grow your business. However, I am equally sure others remain some-what in the dark. That is our fault, and we apologize. We are working on how to keep you better informed about the cool stuff you have access to as a member, and the value it can bring to your organization.
Let’s go back to Christine’s success story. Some of the things she
addressed we hear over and over, and over. Change, adapt, connect and reach out. Game changers, paradigm shifts, IoT, IIoT, big data, Industry 4.0. Ok, too much already! However, one cannot ignore it all, lest we get left behind. It is an incredibly exciting time to be in manufacturing, but the choices that need to be made require a genuine understanding of what is coming (or is already here), how it may affect your business and what to do about it.
But who has the time to sift through the mountains of studies, articles, white papers and the like to find what’s pertinent? You and your teams are busy pursuing sales, monitoring factory utilization, meeting shipment numbers and ensuring a healthy bottom line for your stakeholders. Again, who has the time? The answer: AMT does.
The very core of our mission at AMT is to help our members grow their business and increase their profits. We live by this credo every day. We have teams of people researching and developing tools and services to add to our portfolio of member offerings. We focus on keeping things intuitive and flexible so that we can address your unique issues and growth plans. From Tech Trends to MTInsight apps to a Business Review Day to a foreign Tech Center (to name but a few), we can help. Contact us anytime to learn more about how we can work with you during this exciting and often challenging, era of change. We’re here for you!
As you all may be aware, the series of reforms that were implemented by President Peña immedi-ately after he took office are starting to have a positive impact on the financial performance and trade balance in Mexico.
Early in 2014, reforms in the areas of energy, banking, telecommunica-tions and education were approved by the Mexican Congress. Now, in 2015, the positive impacts of those benefits are starting to show in the Mexican economy.
Even with the reduction in the pricing of oil, which traditionally was a big contributor to Mexican finances, the Mexican economy is one of the three in Latin America to report growth for 2015 (between 2.3 percent and 2.8 percent). The economy is projected to grow by even larger margins in 2016 and beyond.
The output of the major industries established in Mexico, that are large consumers of manu-facturing technology is promising. Global companies, as well as domestic ones, continue to invest in capacity expansion projects.
Just last week, global compa-nies like Kostal, Schneider Electric, Lego, Boysen and Bosch, to name a few, announced their commitment to continue expanding their manufacturing capacity in Mexico, seeking to support the North American Consumer Block.
Another example is the arrival and active participation of Japanese transplants to Central and Northern Mexico. For instance, the State of Nuevo Leon is currently hosting 74 transplants and the intention as reported by the Japanese Ambassa-dor to Mexico is to duplicate that figure in the next three years.
True Mexican companies such as Katcon, Gonher, Nemak, Mabe and KUO, to name a few, are also benefiting from the increased demand for goods and services both for domestic markets and exports. Mexico is also reporting the lowest inflation figure in the last 36 years. All of the above factors are increas-ing the feeling that the economic fundamentals are there to suggest continued growth.
In a brief abstract of the Purchasing Intention Survey report presented by AMT for Latin America and specifically for Mexico, 66 percent of the respondents to the survey indicated that they are planning to invest up to 30 percent more in capital equipment in 2016.
These fundamentals are backed
Mexico’s economic growth ranked positive by WTO for 2015 and beyond!
up by sound decisions in government, as the Congress just approved the initiative to “maintain immediate depreciation” of capital goods in 2016, as well as to increase the allowed amount for deducting investments in automobiles for companies. The latter decision is expected to trigger added demand for new cars in Mexico.
Tap into AMT servicesTake advantage of this
favorable climate and position your company to compete down south by tapping into all the services AMT has created in Mexico to help you.
Inquire about the new Ware-housing Service, which will allow you to bring spare parts with minimum investment from your company. The service, operated by AMT Mexico and a well-respected warehousing partner, will allow you to use multi-region warehousing where the industry expects you to be, i.e. places like Monterrey, Saltillo, Celaya, and Queretaro, to name a few.
Contact AMT to get access to market intelligence and actual trade opportunities by signing up for a MASS (Market Access Sales Support) service that will provide you with a wealth of market intelligence and contacts.
Call the AMT Mexico Service Department to be among the first companies to offer preventive maintenance to your actual customer base in Mexico through our Sr. Service resources.
Let AMT Mexico HR help you find the best available talent and then hire it through our Proxy Hiring Service, one of the “best practices” established in ALL AMT international operations, as reported by participating members.
If you are in the planning stages, enroll in a Market Penetra-tion session to allow AMT to work with you in developing a Strategic Entry Plan. The plan will take into consideration AMT Mexico’s in-country experience, complete with firsthand testimonials from the Mexican customer base and information on how and where to better deploy your resources.
With all the available services, there is no reason why you should not be successful in tapping into the Mexican Automotive, Autoparts, Appliance, Electronics and Aero-space industries, all of which are reporting growth in 2015 and have a bright future for the coming years!
occupied a total of 120,000 m2 (1,290,000 sq. ft.), representing an increase of approximately 12 percent in number of exhibitors and 26 percent in overall size. These exhibitors were spread over a combination of 12 halls and two conference centers, connected by a two-level center spine that allowed visitors to enjoy the warmer than average temperatures during the show. As the AMT staff visiting the show can attest, the multi-building venue translated into a lot of walking! In fact, one of our staff members measured almost 20,000 steps as tracked by a FitBit device.
In terms of show attendance, EMO announced 155,362 individual visits based on a card entry registration system, an increase of 25 percent over the figures gener-ated at EMO Milan 2009. A total of 51 percent of these visitors were
from outside Italy and represented a total of 120 countries, led by delegations from Europe (62 percent) and Asia (32 percent). While attendees from the U.S. increased slightly, the overall percentage from the Americas was only about 4 percent of the total at EMO. Interest-ingly, student atten-dance, an area for which EMO has always been known, was listed at 4,040 students and educators, which is less than half of the IMTS 2014 numbers.
Much of the “buzz” at EMO centered on rumored mergers and acquisitions between exhibiting companies, as well as new technologies such as additive manufacturing, which was the topic of a one-day conference session during the show. Special events included an Opening Ceremony and an Associations event at a prestigious art gallery, for which Italy is justly famous.
AMT Chairman Jerry Rex attended both events, joined by several AMT Board members and staff.
The next EMO show will be held in Hannover, Germany, on Sept. 18-23, 2017, and it was announced that EMO will return to Milan on Oct. 4-9, 2021, ending speculation that the event may relocate at that time.For more information on doing busi-ness in Europe, contact AMT Interna-tional Director Malcolm Mason, at [email protected].
The Optical Gaging booth at EMO stayed busy with a steady flow of visitors.
Page 8 AMT NEWS/November 2015
Greg JonesV.P. - Smartforce Development
The power of three
You should be receiving email and mail
notifications from AMT about renewing your membership for 2016. Here’s what you can look forward to in the coming year:
IMTS
• Free registration through August 12
• Early access to show floor
• Exhibitor/Distributor lunchroom available to use during the show
• Ability to purchase IMTS Exhibitor Passport to contact attendees and leads
AMT eventsAMT member discount to the
MFG Meeting (March 2-5), [MC]2 Conference (April 19-21) and the Global Forecasting & Marketing Conference (October 19-21).
SmartforceAMT member discount on the
CMTSE exam, Machine Tool Sales Fundamentals classes, MTUniver-sity training and free access to the MTCareers job board.
MTInsightComplimentary access allows
you to utilize our online business intelligence tool for the latest news, business opportunities, finding new customers, analyzing
market and trend data and more.
Strategic AnalyticsFree research and statistics
– whether you have questions about new technologies; analyzing market trends, volume and share; aligning your sales territories; or anything else you can come up with – we have the answers. The Distributor Annual Cost Summary (DACS) and Distributor Employee Compensation Surveys (DECS) are also returning in 2016 just for you.
Last but not least, you have AMT’s Distribution Group Committee that meets regularly to discuss distributor/builder relations, create and improve programs for members (Leader-ship Forum, Distribution Sum-mit), and be the voice of the distributors. You are eligible to join this committee and any other AMT committee or product group to help be the driving force in AMT products, services and offerings.
These are only a few of the many benefits that are included in your AMT membership. If you have any questions about what AMT can do for you or to become more engaged in AMT, I invite you to contact me directly.Kim Brown, Strategic Analytics Assistant Director, [email protected] or 703-827-5223.
Distributors – it’s time to renew! The power of three.
No, I’m not talking about the meaning of the Triquetra, the Irish Trinity Knot; the Holy Trinity; the power of body, mind and soul; the Third Rock from the Sun (Earth); the Three Musketeers, the Three Stooges or even the Three Pillars of Chinese Culture.
We teach it in the MT Sales Fundamentals workshop. When you’re trying to explain your company, your product or a concept, always use no more than three bullet points to get your message across to your audience.
In AMT’s Manufacturing Mandate, we focus on: incentivizing Research and Development and innovations in new products and manufacturing technologies; increasing global competitiveness; building a better-educated and trained Smartforce.
Each of those three areas of focus has its own three-legged stool foundation. For Smartforce Develop-ment, we focus on: supporting grants, scholarships and academic challenges in schools; implementing national manufacturing skills certifications through organizations like NIMS and AWS; and supporting Advanced Manufacturing Technol-ogy and Engineering programs at community colleges and universi-ties, while emphasizing apprentice-ships, internships and mentorships.
At a Smartforce Development Committee meeting in late-Septem-ber, the committee agreed that our tactical focus for the coming IMTS year would be: completing the update and publication of the NIMS Standards for Field Service Techni-cians, Level I for Industrial Mainte-nance Technicians (Mechatronics) and for Machine Repair Level II and III; supporting Career Pathways documentation; and continuously
improving the Smart-force Student Summit.
For exhibit partners at the Smartforce Student Summit at IMTS 2016, we want to engage with companies that have a passion for and a focus on education, that will exhibit innovative products and services for the education market,
and can engage students in interactive challenges.
Typically, the student body that has attended the student summits of the past have come from second-
ary schools (middle schools and high schools) and post-secondary schools (community colleges and universities). For the next student summit, we look forward to welcoming elementary schools to IMTS as well.
Many AMT members and Board members have encouraged us to “go younger” in our student summit audience reach. At the student summit at IMTS 2014, we welcomed 350 students from Azuela Elementary School in Chicago. The students arrived in uniform, with the proper number of teachers and parent chaperones. They were very well behaved and many of the students came away from IMTS with a high level of interest in manufacturing. We want to assure
Two important things to remember: 1) if an email is actually opened, it is typically scanned, not read, and 2) many emails, in my opinion the majority, are opened on mobile devices. Meaning, brevity is good. So is there a sure-fire solution? No, but there are some tactics that will vastly improve the likelihood that your emails will actually be read:
• Start with a short clear subject line. Be specific; let the readers know exactly what they’re getting.
• Get away from using introduc-tions. Don’t be rude, but get to the point. There is no need to remind them to turn their clocks back or that you had a great week in Fantasy Football.
• Use bullet points (like I’m doing here).
• This is a tough one: get a word count, review your email and eliminate 25 percent of your words.
• Lastly, make sure the email comes from you and not “your company’s
name”.com. Your readers need to identify with you and trust that when you send something it will be worth reading.
If you can consistently send out brief, to-the-point emails of value, I guarantee that not only will the open rate of your emails grow, but they will also be read.
So what happens after they decide to open and then read your direct, brief email? Like many of us, it ends there. A lot of time is focused on the content of the email and sending it out to the appropriate list. Open and click through rate is an afterthought. Most email marketing tools will give you reports on not only who opens the emails, but also what they click on. If the call to action from your email is to visit a specific link on your website (hint: do not take people to your homepage), you should be running Google Analytics to track those people. If they made it past hitting the big red X, scrolled through, and clicked an extra button, they deserve a phone call and/or a personalized email! Is there something you’d like Road Warrior to cover? Comments and ideas for new articles are always welcome, as well as your feedback.
Road WarriorCont’d from page 4
that we can continue to reach a younger audience like them.
At the same time, we feel that we can improve the experience for those students in community college and engineering programs who are nearing workforce readiness. In addition to the traditional student summit passport, welcome and orientation with hands-on, interac-tive challenges and displays, we’re adding a third component to the next student summit in the form of a career fair.
We want every student who is looking for an internship or a job in manufacturing to have an opportu-
nity to find one by using IMTS and MTCareers.org, AMT’s member job board that we promote exclusively to schools as their career launch pad.
Our outreach to schools begins this month, and we’re excited about what’s ahead over the months preceding IMTS.
Do you remember the old manual transmissions that were affectionately referred to as “Three on the Tree”? As we shift into high gear in preparation for the Smart-force Student Summit at IMTS 2016, we look forward to the support of all AMT members and IMTS exhibitors in welcoming the next generation of the manufacturing workforce to experience the new world of manufacturing technology.
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