AUTOMOTIVE

VISUAL & DISPLAY TECHNOLOGIES EUROPE

10 - 12 May 2016 I Sheraton Essen Hotel, Germany

Maintain a competitive advantage and enhance value through cutting edge automotive display developments

ChairmanRobert Isele, Manager, Ambience Light, Modular System, Interior Lighting, BMW, Germany

Prof. Dr. Karlheinz Blankenbach, President of the German Flat Panel Display Forum, University of Pforzheim, Germany

Kai Hohmann, Principal Technical Expert Automotive Displays, Group Leader Center of Competence Display, Continental Automotive GmbH, Germany

Jan Faber, Architecture Instrument Cluster/Head-Up Displays, Audi, Germany

David Hermann,Technical Expert – Visual Performance and Display Technology, Volvo, Sweden

Stephane Feron, HMI Expert, PSA Peugeot Citroen, France

Automotive Visual and Display Technologies Europe

3 Fulldays

Who is Who Discover who else is participating in the conference. The matchmaking picture wall will help you identify who you want to meet at the conference. In cooperation with

Speed Networking Maximise your time at this event by participating in these fast paced 1-to-1 meetings. Get to know the other attendees and exchange your business cards. Have your business cards ready!

Panel Discussion Steer this interactive panel discussion with your questions to our panel of experts and use the opportunity for further discussion.

Open Mic Address your current challenges or questions to the audience and discuss collectively possible approaches and solutions.

Q&A Make your topic part of the agenda and pose the question you are currently most concerned with.Submit your questions in advance via yourquestions@iqpc.de oranonymously on the day.

Deep Dive Choose your main discussion topic and deepen your knowledge in close dialogue with experts through your questions.

Hands On Join us in the exhibition area to experience the latest innovations in display technologies.

Interactive networking sessions

Speakers10+

5+ Hours of networking

14+ Technical sessions

Expert lead workshops4

Companies involved in our HMI/Displays Series:

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotivedisplays-conference.com/MM

Ceres Holographics are leaders in producing transparent holographic optical ele-ments (HOEs) in advanced photopolymer materials. Our digital mastering, and replication technology, is being applied where advanced light guiding solutions are required. Ceres HOEs are recognised as a key enabling technology for new head up display (HUD) systems for automotive applications. 

Ceres Holographics Ltd. New Technology Centre North Haugh St Andrews United Kingdom KY16 9SR www.ceresholographics.com

Sponsor

Media Partners:Established in 1913 and formerly known as Wireless World- Electronics World is a monthly technical elec-tronic engineering magazine aimed at

professional design engineers. The editorial of Electronics World covers the full range of electronic industry activities including technology, systems components, development tools, test, software and instrumentation. Electronics World informs, educates and advises by supplying read-ers with sufficient engineering detail to enable them to understand developments in the electronics industry as a route to their design problem solutions. www.electronicsworld.co.uk

Connected Car Tech is a thriving community of profes-sionals interested in connected car strategy and tech-nology. We take the best industry research and put our own spin on it, report from the frontline of connected car news, as well as feature contributions from companies at the heart of this revolution. www.connectedcar-news.com

09:15 Registration and welcome coffee

Who is Who Discover who else is participating in the conference. The matchmaking picture wall will help you identify who you want to meet at the conference. In cooperation with

09:45 Opening remarks by Robert Isele, Manager, Ambience Light, Modular System, Interior Lighting, BMW, Germany

10:00 Enhancing LCD and OLED performance for automotive application by specific display algorithms • Comparison between LCD and AMOLED regarding automotive application • Local dimming of LCDs for enhancing contrast • Suppression of image sticking at AMOLED displays Prof. Dr. Chihao Xu, Professor of Department of Microelectronics, University of Saarland, Germany

10:45 Speed Networking Get in touch with the other conference guests in quick paced 1-1 meetings – make sure you bring a stack of business cards.

11:30 Coffee break and networking opportunity

12:00 Specific requirements for driver information displays and Head- Up-Displays and their effective integration into the overall vehicle architecture • Impact of future driver assistance systems and customer expectations on automotive displays • Increasing demands on functional safety requirements • Performance requirements • Effective integration into the overall vehicle architecture • Technology trends: cluster instruments & Head-Up-Displays Jan Faber, Architecture Instrument Cluster / Head-Up Displays, Audi, Germany

12:45 Panel Discussion – Match & Win? consumer electronics vs. automotive Different requirements need to be fulfilled in the automotive industry when compared to the consumer electronics industry. How can the different segments maximise benefit from each other and what are the expectations of the end user. Learn from the experts about topics that will include: • Requirements for display performance and safety automotive vs. consumer electronics • A question of durability • Cross-industry benefits Chaired by Chulhong Kim, PhD, Head of Global Open Innovation Department, LG Display Co. Ltd., South Korea

13:30 Networking luncheon

15:00 Testing and simulation of display devices • Real life testing of reliability and longevity • Climate testing: what are the temperature boundaries for various display technologies • Safety requirements of display devices Prof. Dr. Karlheinz Blankenbach, President of the German Flat Panel Display Forum, University of Pforzheim, Germany

15:45 Intuitive interaction with touch displays • Key technologies for user input • Key technologies for user output • HMI technologies to increase joy of use • System integration for display products Kai Hohmann, Principal Technical Expert Automotive Displays, Group Leader Center of Competence Display, Continental Automotive GmbH, Germany

16:30 Q&A Session Make your topic part of the agenda and pose questions in advance via yourquestion@iqpc.de or anonymously on the day

17:00 Closing remarks by Robert Isele, Manager, Ambience Light, Modular System, Interior Lighting, BMW, Germany

18:00 Evening get-together Join us for an informal evening get-together! This is an excellent opportunity for you to meet the other attendees and make new business contacts

Conference Day One I Tuesday, 10 May 2016

Speakers include:

Kai Hohmann, Principal Technical Expert Automotive Displays Group Leader Center of Competence Display, Continental Automotive GmbH, Germany

Johannes Mihm, Human Factors Specialist, Cockpit Electronics, Electrical and Electronic Systems Engineering, Ford Werke, Germany

Jan Faber, Architecture Instrument Cluster/Head-Up Displays, Audi, Germany

Laurent Le Guen, Expert for Cluster / Display / HUD, PSA Peugeot Citroen, France

David Hermann,Technical Expert – Visual Performance and Display Technology, Volvo, Sweden

Stephane Feron, HMI Expert, PSA Peugeot Citroen, France

Robert Isele, Manager, Ambience Light, Modular System, Interior Lighting, BMW, Germany

Prof. Dr. Karlheinz Blankenbach, President of the German Flat Panel Display Forum, University of Pforzheim, Germany

Chairman

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotivedisplays-conference.com/MM

09:00 Registration and welcome coffee

09:30 Opening remarks by Robert Isele, Manager, Ambience Light, Modular System, Interior Lighting, BMW, Germany

09:45 HMI visualization for assisted and automated driving • Benchmark and market situation • HMI development process • Validation and verification • Integration versus separation of assist features • Solutions and recommendations Johannes Mihm, Human Factors Specialist, Cockpit Electronics, Electrical and Electronic Systems Engineering, Ford Werke, Germany

10:30 Hands on session: Exhibition Lounge Join us in the exhibition area to experience the latest innovations in display technologies

11:00 Morning coffee and networking opportunity

11:30 Display technology as an enabler for novel HMIs • Display technologies enabling a “Now, In A While, Whenever” information strategy: head-up display, instrument cluster display, and infotainment touchscreen • Visual performance and HMI technology considerations for these displays, such as ambient readability, glove touch, etc. • Future trends David Hermann, Technical Expert – Visual Performance and Display Technology, Volvo, Sweden

12:15 Deep Dive New HMI possibilities through advancing displays technologies With new display technologies come new possibilities of displaying information and enhancing the user experience. How do HMI requirements influence display design and developments? Join this open discussion and learn more about: • Legal requirements for driver distractibility • Display legibility and visual performance • Possibilities for night vision systems

13:00 Networking luncheon

14:30 Head Up Display from combiner HUD to augmented reality • Head Up Display general description • Augmented reality features and objectives • HUD for augmented reality main challenges Stephane Feron, HMI Expert, PSA Peugeot Citroen, France Laurent Le Guen, Expert for Cluster / Display / HUD, PSA Peugeot Citroen, France

15:15 Enabling next generation automotive Head-Up-Display systems with advanced photopolymer Holographic Optical Elements (HOEs) • Advanced digital holographic printer and replication technology • HOE mastering & production for ‘in-plane‘ and ‘virtual-image‘ HUD systems • Automotive CAD model to final HOE – an engineered solution • Highly transparent photopolymer HOEs suitable for windscreen lamination • A new in-plane HUD concept – Compact, low cost, using LED projector Dr Ian Redmond, CEO, Ceres Holographics Ltd., UK

16:00 Open Mic Your final chance to discuss challenges or questions with the audience and collectively find possible approaches and solutions

16:30 Closing remarks by Robert Isele, Manager, Ambience Light, Modular System, Interior Lighting, BMW, Germany

16:40 End of Conference

Conference Day Two I Wednesday, 11 May 2016

5 Reasons to attend:

• Discover the latest trends for display

technologies in the automotive

industry

• Gain knowledge about new

developments in haptic display

technologies for an improved user

experience

• Discuss new TFT LCD screens and

OLED materials being used to further

improve their optical properties

• Look at novel HUD and Augmented

Reality technologies and projection

systems

• Find out about new concepts for

E/E- and interior architecture and

how these are being integrated into

the vehicle for maximum safety and

energy efficiency

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotivedisplays-conference.com/MM

Workshop A 09:00 - 12:00New developments in HUD, projection technologies and augmented realityAims of the workshop include discussing what the role of HUD is now and in the future with upcoming new driving modes and tasks, based on different available HUD technologies.

In addition to that a central question is: What is the role of the Augmented-Reality HUD in a holistic human machine interface approach in the cockpit in the future • New Developments in HUD • New Projection Technologies • The Role of HUD and AR-HUD in the Future • How to ensure readability of safety relevant information under all kinds of conditions, e.g. while driving?Dr. Pablo Richter,Senior Technical Expert Head-Up Displays,Continental Automotive GmbH, Germany

Workshop B 09:00 - 12:00Optimised planning procedures for vehicle integration of displaysDuring this workshop you are invited to actively discuss how to opti-mise the planning process of integrating new display technologies into the automotive cockpit. What considerations must be made at all stages of the development of a new display concept. Topics that will be covered include: • How to realize a homogenous appearance of multiple displays with different technologies in a vehicle covering all environmental conditions? • Demand on High speed interface Links for high resolution displays • Safety requirements for automotive displays (instrument clusters, Head-Up-Displays, rear-view-displays, …) Jan Faber, Architecture Instrument Cluster/Head-Up Displays, Audi, Germany

Workshop Day I Thursday, 12 May 2016

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 10 | E eq@iqpc.de | www.automotivedisplays-conference.com/MM

“You can succeed on your own terms but you can’t succeed

alone”

Join our interactive workshops and

benefit from in-depth sessions, hosted

by selected industry experts. In our

unique workshops, industry experts will

share their expertise with a limited

group of peers. Our workshop leaders

provide in-depth knowledge and will

actively foster open exchange and

discussion to help you face challenges,

discover solutions, and make

decisions crucial to business

excellence.

Workshop C 13:00 - 16:00HMI Considerations for Design Processes of Automotive DisplaysThe aim of this workshop is to focus on the various technologies behind automotive displays that enable different display-based modalities of interaction between the driver and the vehicle, such as touchscreens, head-up displays, proximity sensing and haptics. An open discussion between the workshop participants around these and other aspects related to the technical display designs that enable new and user-friendly visual-based HMIs, is encouraged. Suggested discussion topics for the workshop include: • “Getting the message across”: How to ensure readability of critical information under all kinds of lighting situations, while driving? • How will touch, haptics, proximity and gesture technologies evolve in the next five to ten years? • How will HUD technology evolve in the next five to ten years? • Will rear- and side-view mirrors be replaced by displays? Is this desirable? • Autonomous Driving – consequences for display technology?David Hermann, Technical Expert – Visual Performance and Display Technology, Volvo, Sweden

Workshop D 13:00 - 16:00Display metrology: Tricks and pitfallsThis workshop provides the fundamentals for optical display meas-urements. The attendees will learn about fundamentals and special or dedicated measurements. Special attention is made on merits, tricky things and shortcomings of measurements. This enables to judge on the value of measurement tasks and allows a critical review of the results. Topics to be discussed include: • What is in an optical display specification - and what not? • Fundamentals: luminance, contrast, grey scale, colour • Special measurements “Time”: lifetime, response time, G2G • Advanced measurements: ambient light, viewing angleProf. Dr. Karlheinz Blankenbach, President of the German Flat Panel Display Forum, University of Pforzheim, Germany

08:30 Registration and welcome coffee

12:00 Networking luncheon

16:00 End of workshop day

Looking to gain more insight into the topic of this conference? Want to stay on top of develop-ments and the latest trends in the automotive industry?

Then become a member of Automotive IQ. Membership is free.www.automotive-iq.com

CAN’T MAKE IT TO THE CONFERENCE? PURCHASE THE 2-DAY DOCUMENTATION FOR € 990,- +VAT. Documentation will be sent 6 weeks after the event

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Delegate Details

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/Please indicate your choice of workshop on Thursday, 12 May 2016 Workshop A: Head-up display and augmented reality: Projection and screen technologies Workshop B: Optimised planning procedures for vehicle integration of displays Workshop C: HMI considerations for design processes of automotive displays Workshop D: Display Meterology: Tricks and Pitfalls

Please note: Workshop A and B as well as Workshop C and D are running parallel. Please make your choice.

PDFW

Accommodation: A limited number of reduced rate rooms are available at the conference hotel. Accommodation can be booked by calling the central reservation number. Please always quote the booking reference IQPC-Berlin. Hotel accommodation and travel costs are not included in the registration fee.

Fax: +49 (0)30 20 91 32 10Post: IQPC Gesellschaft für Management Konferenzen mbH Friedrichstraße 94 10117 Berlin, GermanyOnline: www.automotivedisplays-conference.com/MMEmail: eq@iqpc.de

For further informationPhone: +49 (0)30 20 91 33 88

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Venue and Accommodation

Sheraton Essen Hotel, Germany

More details coming soon

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Conference Packages

Every registration includes a complementary membership to Automotive IQ

AUTOMOTIVE

VISUAL & DISPLAY TECHNOLOGIES EUROPE

10 - 12 May 2016 I Sheraton Essen Hotel, Germany

The delegate fee includes the following services:• Access to the purchased conference packages • Catering during the entire conference • Conference documentation