•Contents •Sponsors •General Information

•Exhibitors •Visitors •Marketing Campaign

•Spontaneous Media

•Photos

• Contents • General Information • The Event • Sponsor • Marketing Campaign • Special Actions • Exhibitors • Visitors

AUTOMEC IS A HUGE SUCCESS IN 2013!

The International Auto Parts, Equipment and

Services Expo received more than 70,000 industry

professionals.

THE EVENT

The 11th edition of AUTOMEC –International Auto Parts, Equipment and Services Expo – met the expectations of organizer Reed Exhibitions Alcantara Machado, exhibitors and visitors. The event joined the parts and systems, accessories and tuning, maintenance and IT and management segments at the Anhembi Exhibit Hall from April 160 to 20, 2013.

Automec EXCEEDED expectations in 2013!

GENERAL INFORMATION

1,209 exhibitors, Brazilian and international - 69 countries represented 70,450 thousand visitors 80 thousand m² of exhibit space

THE EVENT

AUTOMEC is the ideal platform to promote products and services to a major business driver; an excellent opportunity to present trends to the Market; an excellent strategy to drive sales; strengthen the image of brands, quality and services; analyze the competition; build loyalty and earn new clients; and build stronger relationships with a highly-qualified buying public both Brazilian and international.

Co-sponsors:

Sponsors

MKT CAMPAIGN

+ R$2.5 million in media investments + 100 ads in key industry magazines 124,000 inserts in key industry magazines 45 e-invites 17 electronic interviews + 7 million impressions - 20% more than in 2011 + 62 thousand fans on Facebook + 4.6 million in spontaneous media

MEDIA PARTNERS

CONTEST AND VALEO

Closed: 3/31/2013 Prize: Valeo parking sensor + 500 participants Winner: Paulo Cesar Carvalho From: Umuarama - PR

MKT TOOLS

The new app Map Your Show provides significant convenience for exhibitors and visitors, including: • Interactive floor plan • Plan your visit and route • Locate exhibitors ahead of time • Search by products and contacts • Event overview • Online catalogue

Mobile App

SPECIAL ACTIONS

126 visitors

Top cities home to potential buyers

CARAVANS

Goal of Caravans: Bring qualified industry professionals to add value to the event and maximize business generation

For the first time at AUTOMEC, the Model Workshop presented a concept of a functioning mechanics shop with advanced technology and services for the automotive repair and maintenance industries. Altosul, AWL, Tuper, Norton and Waft participated in the Project showing the latest innovations in equipment. In addition to demonstrations, the Model Workshop featured an extensive program of talks with specialists from the participating companies.

Exhibitors

EXHIBITORS

Satisfaction in Participation

Exhibitor Satisfaction

96% are satisfied with their participation in the event

Exhibitor loyalty

97% will probably participate in the next edition. 3% will probably not participate.

Strong points The expo is the industry’s main and most important trade fair, encompassing the Market as a whole. It is an expo with visibility to the consumer market. The quantity and quality of visitors. As the most complete auto parts expo, it is a publicity tool. It is a meeting place for the entire auto parts chain. It is a trade fair were sales are made.

Exhibitors

EXHIBITORS

90%

90%

80%

69%

63%

47%

46%

46%

36%

31%

3%

Fazer relacionamento com novos clientes

Fazer relacionamento com clientes atuais

Apresentar a linha de produtos atuais

Gerar exposição institucional de marca

Lançar um novo produto/serviço

Aumento de market share

Gerar leads de vendas

Fechar negócios durante o evento

Monitorar a concorrência

Reposicionar  minha marca/produto

Outros. Quais?

Meet new clients Networking with the clients Present current product line Generate brand exposure Launch a new product/service Increase market share Generate sales leads Close deals during the event Monitor the competition Reposition my brand/product

Goals in exhibiting at the event

Meet with new and current clients is the main goal of exhibitors.

Exhibitors

EXHIBITORS Testimonies

Valmir Linzmeyer, executive at Tuper Escapamentos e Catalisadores “Our participation in the Model Workshop was very productive, allowing contact with clients and demonstration of how our components work. The free daily talks also complemented information about the repair exhaust system and merchants Nationwide.” Rafael Galea, manager at Leone "The expo was good and we received solid visitation. Expectations are always high and we hope to earn new clients and build loyalty among existing clients. Competition is there and it is strong. In this market, we compete for quality, not for the lowest price.” Pedro Garcia, owner of Solução Selantes "Our participation exceeded our expectations for both business and new contacts. The Brazilian market is tougher, with stronger competition in China. Our strategy is to maintain quality at fair prices. We could charge less, but then quality would fall and that is not what we want.” Sabrina Carbone, marketing manager at Affinia Automotiva “Our goal of opening communication channels to bring quality content and information to Automec visitors was fully met. Four thousand visitors visited Affinia Automotiva’s booth each day. The Nakata “We never forget old loves (Paxião antiga a gente nuca esquece, in Portuguese), launched at the expo for a drawing to win a 1977 super luxury Maverick V8 had 1,500 entries in five days. We met with 150 clients from other countries, chiefly Latin America.”

Exhibitors

VISITORS

27%

14%

14%

8%

7%

7%

3%

3%

3%

3%

3%

2%

2%

2%

1%

Sócio-Proprietário

Gerência

Outro. Quais?

Técnico

Diretoria

Profissional Liberal

Analista

Assistente

Auxiliar

Coordenador

Supervisão/Chefia

Encarregado

Líder

Presidência

Estagiário

22%

14%

13%

10%

8%

7%

5%

4%

3%

3%

2%

2%

2%

1%

1%

1%

1%

Administração

Mecânico

Vendas

Compras

Outros. Quais?

Representante Comercial

Atendimento ao cliente

Manutenção

Consultor

Engenheiro

Financeiro

Logística

Marketing

Funileiro

Inteligência de Mercado

Metalurgico

TI

Administration Mechanic

Sales Purchasing

Other. Which? Commercial

Representative Customer service

Maintenance Consultant

Engineer Financial Logistics

Marketing Bodywork

Market intelligence Metal worker

IT

Visitor Profile

Visitor Profile The event has a high number of Partners/Owners and Managers at 41%. Most visitors work in the administrative field at 22%, followed by mechanics at 14% and sales at 13%.

Partner-Owner Management

Other. Which?

Technician Executive

Liberal professional

Analyst Assistant

Entry-level

Coordinator Supervision/Middle

management

Leader Chief Executive

Intern

Exhibitors

VISITORS

44%

16%

10%

21%

8%

Decisão Final

Pesquisa

Planejamento

Recomendação

Nenhum

The event has a high number of Partners/Owners and therefore, visitors with final decision making power is 44%.

Visitor Profile

Final decision Research Planning Recommendation None

Exhibitors

VISITORS Testimonies

I have always taken my employees and I always tell other mechanics and owners that want to stay up-to-date to visit trade fairs and events because then they will keep up with the Market. This is was SEBRAE says.” “Which leaves me in the know about what’s coming in the next few years. At Automec, I was able to talk to technicians and see new Market trends. I’m very thankful for the invitation from several suppliers and to be able to personally meet people who I have only talked to on the phone. Thank you all for giving me this opportunity to have met my friends that I only knew on the phone. Thank you so much, Alcir Scariot.” “All my expectations during the expo and afterwards are excellent. Contacts, business, future work prospects – it’s a great event. The organizers and infrastructure deserve my congratulations.” “Because it is so important to see what is new in our industry and find new partners to satisfy our clients the best way possible, this expo is vitally important to us. We live with constant change on all fronts and we want to continue to receive this kind of information!”

SEE YOU IN 2015!! Book your space now!

Júlio Romanelli +55 11.3060.4959

Bruno Pati +55 11. 3060.2015