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Automation FairPartnerNetwork
social media toolkit
Automation Fair PartnerNetwork
social media toolkit
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 3
Automation Fair is right around the corner and wersquore thrilled to
have our world-class PartnerNetwork companies joining us at
the event
Welcome to ROKLive Automation Fair
To celebrate our collaboration we invite you to join the Automation
Fair conversation on social media Before during and after the event
the Rockwell Automation social media team will be monitoring
content across our priority channels for opportunities to engage and
boost awareness of your participation at Automation Fair
The following toolkit provides resources to help you make the most of
the Automation Fair event both on and off-site
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 4
Before During After
bull Build awareness for your
event attendance by
sharing posts highlighting
your booth exhibit or
presentation with the event
hashtag ROKLive
bull Follow
RockwellAutomation
social media accounts on
Twitter Facebook LinkedIn
and Instagram
bull Like share and comment
on AutoFair18 content
shared to the
RockwellAutomation and
AutomationFair social
media accounts
bull Share videos and images
highlighting your booth
exhibit or presentation to
help drive foot traffic at the
event with ROKLive
bull Tag ROKAutomation and
AutomationFair in show
floor content to boost reach
and engagement with event
attendees as well as key
automation-focused
audiences
bull Follow the ROKLive
hashtags and like share
retweet and comment to
share your event experience
bull Join the Instagram contest
by tagging show floor photos
with
CuriousPeopleWonder amp
ROKLive
bull Thank your social media
audiences for following along
throughout the event
bull Like share and comment on
Rockwell Automation content
following the event
bull Post videos and images
captured on the Show Floor
as ldquoIn Case You Missed Itrdquo
(ICYMI) content and tag the
Rockwell Automation and
Automation Fair social
accounts
bull Share event-focused media
coverage with the ROKLive
hashtag and tag the
Rockwell Automation and
Automation Fair social
accounts
How to engage at ROKLive Automation Fair
Channel Engagement
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 6
bull Facebook is ideal for increasing brand awareness and audience
engagement through meaningful conversations
bull The Rockwell Automation Facebook page will share company
announcements new products and information from customer
speakers It will also stream live video throughout the event
bull What to Post
bull Content with a casual light tone and limited copy (approx
80 characters) performs well
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation including live video streams and
photos
bull Share high quality photos and videos from the show floor
bull Tag Rockwell Automation in posts shared from your
personal or company accounts
How to Engage on
facebookcomrokautomation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
Automation Fair PartnerNetwork
social media toolkit
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 3
Automation Fair is right around the corner and wersquore thrilled to
have our world-class PartnerNetwork companies joining us at
the event
Welcome to ROKLive Automation Fair
To celebrate our collaboration we invite you to join the Automation
Fair conversation on social media Before during and after the event
the Rockwell Automation social media team will be monitoring
content across our priority channels for opportunities to engage and
boost awareness of your participation at Automation Fair
The following toolkit provides resources to help you make the most of
the Automation Fair event both on and off-site
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 4
Before During After
bull Build awareness for your
event attendance by
sharing posts highlighting
your booth exhibit or
presentation with the event
hashtag ROKLive
bull Follow
RockwellAutomation
social media accounts on
Twitter Facebook LinkedIn
and Instagram
bull Like share and comment
on AutoFair18 content
shared to the
RockwellAutomation and
AutomationFair social
media accounts
bull Share videos and images
highlighting your booth
exhibit or presentation to
help drive foot traffic at the
event with ROKLive
bull Tag ROKAutomation and
AutomationFair in show
floor content to boost reach
and engagement with event
attendees as well as key
automation-focused
audiences
bull Follow the ROKLive
hashtags and like share
retweet and comment to
share your event experience
bull Join the Instagram contest
by tagging show floor photos
with
CuriousPeopleWonder amp
ROKLive
bull Thank your social media
audiences for following along
throughout the event
bull Like share and comment on
Rockwell Automation content
following the event
bull Post videos and images
captured on the Show Floor
as ldquoIn Case You Missed Itrdquo
(ICYMI) content and tag the
Rockwell Automation and
Automation Fair social
accounts
bull Share event-focused media
coverage with the ROKLive
hashtag and tag the
Rockwell Automation and
Automation Fair social
accounts
How to engage at ROKLive Automation Fair
Channel Engagement
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 6
bull Facebook is ideal for increasing brand awareness and audience
engagement through meaningful conversations
bull The Rockwell Automation Facebook page will share company
announcements new products and information from customer
speakers It will also stream live video throughout the event
bull What to Post
bull Content with a casual light tone and limited copy (approx
80 characters) performs well
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation including live video streams and
photos
bull Share high quality photos and videos from the show floor
bull Tag Rockwell Automation in posts shared from your
personal or company accounts
How to Engage on
facebookcomrokautomation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 3
Automation Fair is right around the corner and wersquore thrilled to
have our world-class PartnerNetwork companies joining us at
the event
Welcome to ROKLive Automation Fair
To celebrate our collaboration we invite you to join the Automation
Fair conversation on social media Before during and after the event
the Rockwell Automation social media team will be monitoring
content across our priority channels for opportunities to engage and
boost awareness of your participation at Automation Fair
The following toolkit provides resources to help you make the most of
the Automation Fair event both on and off-site
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 4
Before During After
bull Build awareness for your
event attendance by
sharing posts highlighting
your booth exhibit or
presentation with the event
hashtag ROKLive
bull Follow
RockwellAutomation
social media accounts on
Twitter Facebook LinkedIn
and Instagram
bull Like share and comment
on AutoFair18 content
shared to the
RockwellAutomation and
AutomationFair social
media accounts
bull Share videos and images
highlighting your booth
exhibit or presentation to
help drive foot traffic at the
event with ROKLive
bull Tag ROKAutomation and
AutomationFair in show
floor content to boost reach
and engagement with event
attendees as well as key
automation-focused
audiences
bull Follow the ROKLive
hashtags and like share
retweet and comment to
share your event experience
bull Join the Instagram contest
by tagging show floor photos
with
CuriousPeopleWonder amp
ROKLive
bull Thank your social media
audiences for following along
throughout the event
bull Like share and comment on
Rockwell Automation content
following the event
bull Post videos and images
captured on the Show Floor
as ldquoIn Case You Missed Itrdquo
(ICYMI) content and tag the
Rockwell Automation and
Automation Fair social
accounts
bull Share event-focused media
coverage with the ROKLive
hashtag and tag the
Rockwell Automation and
Automation Fair social
accounts
How to engage at ROKLive Automation Fair
Channel Engagement
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 6
bull Facebook is ideal for increasing brand awareness and audience
engagement through meaningful conversations
bull The Rockwell Automation Facebook page will share company
announcements new products and information from customer
speakers It will also stream live video throughout the event
bull What to Post
bull Content with a casual light tone and limited copy (approx
80 characters) performs well
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation including live video streams and
photos
bull Share high quality photos and videos from the show floor
bull Tag Rockwell Automation in posts shared from your
personal or company accounts
How to Engage on
facebookcomrokautomation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 4
Before During After
bull Build awareness for your
event attendance by
sharing posts highlighting
your booth exhibit or
presentation with the event
hashtag ROKLive
bull Follow
RockwellAutomation
social media accounts on
Twitter Facebook LinkedIn
and Instagram
bull Like share and comment
on AutoFair18 content
shared to the
RockwellAutomation and
AutomationFair social
media accounts
bull Share videos and images
highlighting your booth
exhibit or presentation to
help drive foot traffic at the
event with ROKLive
bull Tag ROKAutomation and
AutomationFair in show
floor content to boost reach
and engagement with event
attendees as well as key
automation-focused
audiences
bull Follow the ROKLive
hashtags and like share
retweet and comment to
share your event experience
bull Join the Instagram contest
by tagging show floor photos
with
CuriousPeopleWonder amp
ROKLive
bull Thank your social media
audiences for following along
throughout the event
bull Like share and comment on
Rockwell Automation content
following the event
bull Post videos and images
captured on the Show Floor
as ldquoIn Case You Missed Itrdquo
(ICYMI) content and tag the
Rockwell Automation and
Automation Fair social
accounts
bull Share event-focused media
coverage with the ROKLive
hashtag and tag the
Rockwell Automation and
Automation Fair social
accounts
How to engage at ROKLive Automation Fair
Channel Engagement
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 6
bull Facebook is ideal for increasing brand awareness and audience
engagement through meaningful conversations
bull The Rockwell Automation Facebook page will share company
announcements new products and information from customer
speakers It will also stream live video throughout the event
bull What to Post
bull Content with a casual light tone and limited copy (approx
80 characters) performs well
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation including live video streams and
photos
bull Share high quality photos and videos from the show floor
bull Tag Rockwell Automation in posts shared from your
personal or company accounts
How to Engage on
facebookcomrokautomation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
Channel Engagement
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 6
bull Facebook is ideal for increasing brand awareness and audience
engagement through meaningful conversations
bull The Rockwell Automation Facebook page will share company
announcements new products and information from customer
speakers It will also stream live video throughout the event
bull What to Post
bull Content with a casual light tone and limited copy (approx
80 characters) performs well
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation including live video streams and
photos
bull Share high quality photos and videos from the show floor
bull Tag Rockwell Automation in posts shared from your
personal or company accounts
How to Engage on
facebookcomrokautomation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 6
bull Facebook is ideal for increasing brand awareness and audience
engagement through meaningful conversations
bull The Rockwell Automation Facebook page will share company
announcements new products and information from customer
speakers It will also stream live video throughout the event
bull What to Post
bull Content with a casual light tone and limited copy (approx
80 characters) performs well
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation including live video streams and
photos
bull Share high quality photos and videos from the show floor
bull Tag Rockwell Automation in posts shared from your
personal or company accounts
How to Engage on
facebookcomrokautomation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 7
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Facebook Content
Post 1 Canrsquot stop thinking about Automation Fair Wersquove got five more reasons why you
should register already Herersquos what you need to know about the event
httpsrokauto2Mszhdz
Post 2 Canrsquot wait for 2019 Automation Fair to kick off Brush up on the last years event
recap on YouTube and stay tuned to the Automation Fair playlists to see this years coverage
of exhibits labs sessions industry forums and thought leadership httpsrokauto2CqQ2m1
Post 3 Big fan of seeing all your favorite industry buddies Of course you are ROKLive
Automation Fair 2019 is right around the corner Sign up today httpsrokauto2uF156q
Onsite Post 4 Wersquore at ROKLive Automation Fair this week speaking to many industrial
automation pros about the work wersquore doing and how itrsquos expanding human possibility Stay
tuned to the event through Facebook livestreams brought to you by the ROK Studios
httpsrokauto2JTcTe6
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 8
Twitterrsquos live time-based newsfeed makes this channel ideal for sharing
event-focused content
The ROKAutomation and AutomationFair Twitter handles will share
live coverage from the event including highlights from presentations
premium sessions industry forums and links to live video streams
Best Practices
Brief conversational copy 280 character limit including link
and hashtags
Tag accounts and use trending relevant hashtags
Join the Conversation
Follow the Rockwell Automation and Automation Fair Twitter
accounts
Share content using the ROKLive hashtag
Showcase event participation by retweeting commenting and
liking ROKLive Automation Fair content
Engage with Rockwell Automation and fellow PartnerNetwork
members by tagging account handles
How to Engage on Twitter
AutomationFair
ROKAutomation
Retweet this tweet
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 9
Herersquos a few example Facebook posts to get your Facebook
page ready for Automation Fair
Example Twitter Content
Tweet 1 Will you be in Chicago for ROKLive Automation Fair Register to attend today
httpsrokauto2ZPpGCl
Tweet 2 Wersquoll be in Chicago with ROKAutomation checking out the latest automation
technologies and trends at ROKLive Automation Fair Join us at booth [ XXX]
httpsrokauto2uF156q
Tweet 3 AutoFair18 is around the corner and we hope yoursquoll stop by and see us at the
show Donrsquot forget to register httpsrokauto2ZPpGCl
Onsite Tweet 4 Calling all automation pros Wersquore at AutomationFair this week
exploring innovative manufacturing technology from ROKAutomation Learn more about
AutoFair18 here httpsrokauto2uF156q
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 10
Business-focused in nature users visit LinkedIn primarily to learn more
about companies and job hunt
The Rockwell Automation LinkedIn company page will share information
about new products speakers and industry trends as well as videos
filmed on the show floor
Best Practices
Professional descriptive posts with link image and link
description will perform best
Content that highlights industry trends like IIoT or the skills
gap tends to resonate well with this audience
Join the Conversation
Follow the Rockwell Automation company page
Like share and comment on Automation Fair content from the
Rockwell Automation page
Join the ldquoRockwell Automationrdquo LinkedIn group and share
content from your booth
How to Engage on
linkedincomcompanyrockwell-
automation
Engage with this post
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 11
Herersquos a few example LinkedIn posts to join the ROKLive
conversation and engage your LinkedIn page following during
Automation Fair
Example LinkedIn Content
Post 1 The skills gap is widening technology is evolving and your industry is changing
Wersquore looking forward to learning how industry leaders are addressing these challenges at the
2019 Automation Fair event httpsrokauto2PFtoKt
Post 2 Wersquore going to be at the Automation Fair event engaging with the latest products and
technology and networking with industry experts We hope to see you there but if you canrsquot
join make sure you check out the livestream here httpsrokauto2Oy9gO8
Post 3 Automation Fair is only a few weeks away What does it have to offer Yoursquoll have
the opportunity learn more about the latest manufacturing technology and innovations and
network with leading industry experts Find out more about the event here
httpsrokauto2PFtoKt
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 12
bull Instagram is ideal for sharing visuals and experiences happening at
Automation Fair
bull The Rockwell Automation Instagram page will share daily event
takeaways with carousel posts videos and real-time coverage with
Instagram stories
bull What to Post
bull Visually engaging photography and videos are ideal for
Instagram posts
bull Share stories throughout the event Share your own stories
of your involvement in the event and share some of our
stories to your stories also
bull Join the Conversation
bull Like share and comment on Automation Fair event content
from Rockwell Automation
bull Follow ROKLive to stay engaged in the conversation
bull Tag ROKAutomation in posts shared from your personal
or company accounts
How to Engage on
ROKAutomation
Engage with this post
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
Social Media Assets
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 14
Want to generate your own social hype about the event
Herersquos a few assets to point to in your social posts
Automation Fair Assets
RockwellAutomationcom
bull Automation Fair Home Page
httpsrokauto2uF156q
bull Automation Fair Registration
httpsrokauto2CWicqe
bull Five Reasons To Attend
Automation Fair Blog
httpsrokauto2Mszhdz
Engagement
bull ROKLive Instagram feed
httpsrokauto2BfQXnB
bull ROKLive LinkedIn feed
httpsrokauto35BdXM1
Videos
bull Automation Fair Video Playlist
httpsrokauto35HlOHC
Facebook Livestream Videos
httpsrokauto2JTcTe6
bull ROKLive Instagram Stories
httpsrokauto2IXwjNv
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 15
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
PUBLIC | Copyright copy2019 Rockwell Automation Inc | 16
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
wwwrockwellautomationcom
Thank you
