Automated Facebook AdsMade Simple Module 4 Advanced Strategies
for Max Profits & How to Get the Fastest Results
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Heres What Youre Going to Learn in Module 4: Strategically
choose your Objective and pricing strategies based on your
Objective. Placement where your ad will run and why it matters. The
importance of understanding how Power Editor talks to Ads Manager.
Strategic ways to set your ad campaigns and simplify your workflow
(duplicating) so you get the fastest results from your automated
system. The quickest and easiest way to incorporate split-testing
into your campaigns. How to use Facebook ads for retargeting across
the Internet (10+ on the ninja scale).
Choosing Your Pricing Strategy Based On Your Objective Optimize
For: Website conversions Clicks to website Pricing: Get the most
website conversions (or clicks) at the best price Or, if you KNOW
what a conversion is worth to you already, you can set that
cost.
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Strategies for Choosing the Best Pricing Option I suggest first
testing optimizing your pricing based on the recommended option
website conversions or clicks to website. I then suggest going with
get the most [website conversions] at the best price. By choosing
these options, youre telling Facebook to get you the most
conversions (or clicks) from your target audience for the daily
budget you have set.
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Pricing & Optimization in Power Editor
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Automated Facebook AdsMade Simple Module 4, Lesson 2 Placement
Choosing Where Your Ad Will Run and Why It Matters
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Choosing Your Placement
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Automated Facebook AdsMade Simple Module 4, Lesson 3 Download
to Power Editor & Upload Changes
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How Power Editor & Ads Manager Talk To Each Other
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What is Split Testing? Successful Facebook ad campaigns are a
result of constantly testing different variables until you find the
right mix. Split testing is when you use multiple versions of
something to see which one works better (i.e. landing pages, ads,
headlines, calls-to-action, etc.)
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Best Practices for Split Testing Create two landing pages to
see which converts better. Create multiple ads with different ad
copy, calls-to-action or images. Its often helpful to change one
element at a time so you can track which change youre making is
having the most impact.
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Change One Element At a Time
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Or Test Two Landing Pages To See Which One Converts Better
VS.
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Easiest Way to Split Test in Power Editor
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Easiest Way to Split Test Your Landing Pages With
LeadPages
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If Youre Not Using LeadPages The following software is great
for Split Testing (more technical know-how is required):
Optimizely.com Visual Website Optimizer Google Analytics Content
Experiments
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Automated Facebook AdsMade Simple Module 4, Video 3 Use
Facebook Ads to Drive Retargeting
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What is Retargeting? Retargeting allows you to show ads to
people who have visited your website without converting (i.e.
opt-in, registration, sale, etc.) We have already covered Website
Custom Audiences, which is retargeting to people on Facebook. You
can also use a service, like Perfect Audience, to retarget your ads
to people across the Internet. Let me explain
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Use Facebook Ads to Drive Traffic to Your Website FB Ad Drives
To Your Website Clicks To Landing Page Visitor Shown Your Relevant
Ad Across Internet Tracking Cookie Placed Visitor Leaves Without
Converting Convert
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Automated Facebook AdsMade Simple Module 4, Video 4 How to Get
the Fastest Results from The FB ADvantage
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Take Action! Putting Your Facebook Ads System Together Choose
your goal Concise customer avatar Conversion tracking is in place
Custom Audiences are created Campaign set-up in Power Editor Ad
set-up in Power Editor Use the set-up Checklist in the Bonuses
area.
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Generate Leads/Build Your Email List: Simple Squeeze Page Free
Giveaway AD Email Auto- Responder
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Generate Leads/Build Your Email List: Simple Facebook Squeeze
Page Free Giveaway AD Email Auto- Responder
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Generate Leads/Build Your Email List: Webinar Registrations
Webinar AD Email Auto- Responder Lead Sale? NO YES! Sale
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Generate Leads/Build Your Email List: Auto-Webinar
Registrations Webinar AD Email Auto- Responder Lead Sale? NO YES!
Sale
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Generate Leads/Build Your Email List: Blog Post Opt-Ins AD
Email Auto- Responder Lead Free Giveaway
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Selling Your Products/Services Long Form Sales Page AD
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Strategies for Lowering Your CPL Target your Fans Use Custom
Audiences to target your email list Use Website Custom Audiences
Test a different landing page Test different ad copy Test different
image or video Test different call-to-action
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Thank YOU! Would Love to Hear Your Feedback/Progress:
[email protected]
