Keey !choo o" Business
Indiana University
Definition:
The a#iity o" the retai environment to transate
consumer demand into purchase
Definition:
The a#iity o" the retai environment to transate
consumer demand into purchase
 
Definition:
The a#iity o" the retai environment to transate
consumer demand into purchase
Purhase on!ersion$ Turning shoppers into
#uyers
(roduct visi#iity and presentation
(roduct organi)ation
(resentation o" ne* products
Shoppability?
e-perience and diagnose pro#ems *ith store'
department' and category shoppa#iity
 
Shoppability?
e-perience and diagnose pro#ems *ith store'
department' and category shoppa#iity
, .#servationa Research
engagement and purchase o#staces' and
then manipuate and measure response
 
&bser!ational %easures
Engagement:  / -amination o" signs' dispays' circuars  / Category d*e time  / !aesperson contact  / (roduct1package1dispay interaction
 
, 6ead i-tures and %erchandising
, nd8o"8Aise 5ispays
, Customer !ervice 5esk
Breadth of Coverage:  / Census o" customers1items e;g;' "or security' inventory3
 / 2<17 tracking time o" day1cro*ding anaysis3
 / (otentia to track entire store path anaysis3
 / !caa#e to mutipe stores #enchmarking' e-periments3
Speed:  / Rea time data e;g;' "or sta""ing' repenishment3
Data Integration:  / 6ink path' penetration' conversion data to consumer
demographics' shopping #asket' purchase history
 
(raking Carts $ith +n)rared,R-+" Sensors
, 6imitations  / .ny appica#e in retai stores using carts and1or
#askets e;g;' grocery' mass retai3
 / .ny tracks customers *ho choose to use carts1#askets' osing ="i8in> shoppers
 / Una#e to track customers *ho eave carts; %ay overestimate perimeter tra""ic' d*e times
 / ?o measure o" ga)e direction or package interaction
 / ?o in"ormation on group si)e or #ehavior 
 
, 6imitations
 / Cameras have a imited "ied o" vie* and *ork #est in
smaer stores e;g;' speciaty retai stores' drug
stores' convenience stores' #anks3
cameras *ith overapping vie*s
 / .ccusions e;g;' sheving' signage' other customers3
and shado*s can inter"ere *ith tracking
 / 5i""icut to distinguish #et*een empoyees and
customers
Color 
• μRGB
, The resut o" #ackground
su#traction is a #inary #itmap
, oreground regions
 
Copyright © 2007 Indiana University
(raking 0 "eteting #eads The head is usuay the east occuded part o" the human #ody;
There"ore' to reia#y detect mutipe peope *ithin one #o#' *e
ook at their head ocations$
; stimate the height o" each vertica ine o" the #o#
 
 
(emporal (raking
oa$ "ind a correspondence #et*een the #odies' aready detected in the
current "rame *ith the #odies *hich appear in the ne-t "rame;
) )
)
 / !*arming is used in graphics to
generate "ocking #ehaviour in
,  Avoid coisions *ith the neigh#ors;
, %aintain "i-ed distance *ith neigh#ors
, Coordinate veocity vector *ith neigh#ors;
 
Copyright © 2007 Indiana University
(raking Customer 3roups
, 4e treat customers as s*arming agents' acting according to simpe rues e;g; stay together *ith s*arm mem#ers3
C.stomer gro.ps
"e)ining S$arming Rules
, T*o actors come su""icienty cose according to some distance measure$
 / Reative position pi  ( i ' # i 3 o" actor i on the "oor 
 / Body orientations D i 
Distance bet/een t/o agents is a "inear combination
of co*"ocation, co*ordination and co*d/e""ing 
 
S$arming
, The actors that #est "it this mode signa a !*arming vent
 
,Dot "ocation: average
event "ocation ,Dot sie: va"idit#  ,Dots of same co"or:
be"ong to same activit# 
ro.nd tr.th
&man.a""# determined'
fa"se positives
fa"se negatives
&gro.ps missed'
Correct"# identified'
pva HH 3
, !impe one8step custering o" tra+ectories is not
su""icient "or ong8term group detection
, mpoyee tracks pose a signi"icant pro#em and
have to #e e-cuded
, !evera groups *ere missed #y the operator in
the initia ground truth
a"ter inspection o" resuts;
 
 
; Track customer path
2; %easure category
product ad+acencies
***;keey;iu;edu