Automated apps to redefine consumer finance

Let your money move you.

PROBLEMHumans trade on emotion and get below average market returns.

Cryptocurrencies are exciting, but riskier, making the human element even more dangerous.

Institutions use automation to beat the market, but their tools are kept far away from consumers.Retail investors need low-cost automated services to improve their performance.

2008 Stock Market Crash

▼54%

2018 Crypto Market Crash

▼71%

SOLUTIONHeleum is an automated trading web app, available 24/7 anywhere in the world.

It’s built to reduce risk and improve returns with no experience required.

Our custom algorithm uses a mix of technical tools and risk management to protect users from market crashes.

Newest code update

V2.1 Simulated Returns

▲48% During a crash

PRODUCTHeleum is easy to use in two steps:

1 - Log in via Uphold2 - Add funds to Heleum

The app does the rest.

Funds are diversified into balloons, automatically move between currencies, and pop when profitable. Users can withdraw funds at any time.

6 TOP CURRENCIES: BTC BCH ETH XRP LTC DASH

BUSINESS MODELHeleum

40%User60%

Profit Share

Heleum is win-win. Our only fee is a share of balloon gains.

Users can increase their share of gains by depositing funds and referring users.

Account Boosts + 5% for adding $1k+ 10% for adding $10k+ 15% for adding $100k+ 20% for adding $1M

Referral Boosts + 2% per active referral

9.4% of users have over $1000

12.6% of users have referred others

TRACTION4600 users in 94 countries - 2100 in US - 2500 outside US

$2.75M in total deposits

$611 average account size

53,925 balloons

449,458 transactions

17.7% Average profit per popped balloon

User Growth

0

1,000

2,000

3,000

4,000

5,000

Oct '17 Jan '18 Apr '18 Jul '18

10,000+ Lines of code

2,000+ Back-testing simulations

Mobile apps. Instant bank funding. P2P Loans. Multiple Exchanges. Lower fees. More Cryptos. 

More Boosts. Smarter Bots. Bigger Returns. Fixed Returns. Tax-advantaged accounts.

2017 2018

Heleum v1.0 Release

Beta Test

Soft LaunchWeb App Launch

Heleum v2.0 Release

Back-testing Simulator

2019

ROADMAP

MARKETPricewaterhouseCoopers 2025 market projections

Global Asset Management

$145.4T

Passive Asset Management 

$36.6T _______________________

2018 Cryptocurrency Market 

$276.7B

Heleum has the opportunity to capture a portion of the global passive asset management market.

By 2023, Heleum can command: $1B valuation 1 million users $100 million annual revenue

Services: Automated Trading (all assets) P2P lending Personal Budget Management Retirement Planning

This slide reflects management’s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not

represent guarantees of future results, levels of activity, performance, or achievements.

Automation

Dig

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COMPETITIONHeleum competes against

Traditional Robo-advisors but offers cryptocurrencies

Heleum competes against

Cryptocurrency Trading Apps but offers automation for

non-professionals

Referral Marketing - Over 25% of users were referred by other

users who get rewarded with higher profits. - Mobile apps will boost access to viral links.

Social Media Advertising - Personally invited to the Google Advantage

Program for Google AdWords. - Large Facebook and Twitter presence.

Media Platforms - High Impact viral videos and how-to's for

YouTube & Instagram. - Networking on LinkedIn and through user

networks to arrange news/blog coverage.

GROWTH

$150,000 raised from founders $91,761 in app revenue from users

Projected Revenue Growth:

FINANCIALSPace Ellsworth 41.25%Taylor Ellsworth 41.25%Laurett Ellsworth 5.0%Dan Pratt 5.0%Ben Pratt 2.5%Scott Dobbins 2.5%Nathan Dobbins 2.5%

Cap Table

Year Users Balances Revenue

2019 50,000 $50,000,000 $1,000,000

2020 150,000 $200,000,000 $4,000,000

2021 300,000 $500,000,000 $10,000,000

2022 600,000 $1,500,000,000 $30,000,000

2023 1,000,000 $5,000,000,000 $100,000,000

Monthly Burn

$27,600 Monthly Revenue

$10,195This slide reflects management’s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not

represent guarantees of future results, levels of activity, performance, or achievements.

TEAMPace Ellsworth CEO 8 years of fintech, management, and marketing experience. Passionate about

languages, automation and future tech.

Scott Dobbins COO 5 years as a senior field operations manager at Bass Cabinets. Owned and managed businesses for over a decade.

Taylor Ellsworth CTO 5 years as a software engineer. CS major at SVU.

Dan Pratt CMO 6 years experience in online teaching and cryptocurrency experience.

Ben Pratt CIO 7 years as an Electronics and Data Engineer. MS in Physics.

Nathan Dobbins Human Resources 12 years of high level business management and entrepreneurship.

Skyler Collins Customer Service 10 years of customer service, technical support, software quality assurance, business operations management, bookkeeping, hospitality, and self-publishing.

David Hamaker Tech Support 7 years Operational Support. Full Stack Ruby Developer.

Morgan Aldous Events 15 years small business experience. Viral Video Production (over 3M views).

Marc Goldsen Legal Counsel “Distinguished” rating by Martindale-Hubbell. Named in Who’s Who in American Law, Cambridge’s Who’s Who of Executives & Professionals, and Arizona’s Finest Lawyers.

Raising $1.07M on WeFunder (Reg CF).

Convertible SAFE with $10M valuation cap.

Early Bird Bonus on first $100,000 raised.

Major goals with raised funds: - Fund iOS & Android app development - Create viral user and asset growth - Improve app performance

A round planned for late 2019/early 2020 with a $100M+ valuation.

FUNDING

App Development $650kMarketing $150kOffice Expenses $120kLegal/Advisor Fees

$80kPlatform Fees $70kTotal $1.07M

18-month Budget

This slide reflects management’s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not

represent guarantees of future results, levels of activity, performance, or achievements.

Automated Consumer Finance Apps

Trading 6 Top Cryptocurrencies

Adding New Apps and Services

4600 users in 94 countries

Passionate, Experienced Team

Raising $1.07M for a quick 10x ROI

SUMMARY

Let your money move you