AUTO, LUXURY & LIFESTYLE BRAND EXPERIENTIAL

THE CARTIER ‘TRAVEL WITH STYLE’ CONCOURS HAS PUT INDIA ON THE INTERNATIONAL CLASSIC CAR CIRCUIT AND HAS BEEN INSTRUMENTAL IN INVITING INTERNATIONAL COLLECTORS TO PARTICIPATE OVER THE YEARS.

The 2008 International Judging Panel included eminent personalities HRH PRINCE MICHAEL OF KENT, NICK MASON, SIR MICHAEL KADOORIE, IMRAN KHAN, GORDON MURRAY, JAMES LINDSAY AND YASMIN LE BON.

Seventy EMG flawlessly produced what has come to be known as the most exclusive vintage car showcasing ever seen in India.

The Concours was repeated in 2011 and 2013, once again produced by Seventy EMG.

THE CARTIER TRAVEL WITH STYLE CONCOURS2008, 2011, 2013

RÉMY MARTIN’S GLOBAL LAUNCH OF LOUIS XIII’S ‘RARE CASK’

EVERY FOUR YEARS, RÉMY MARTIN PARIS LAUNCHES A SPECIAL EDITION ‘RARE CASK’ COGNAC CREATED BY CELLAR MASTER MADAME PIERRETTE FOR THE LOUIS XIII BRAND. RARE CASK RETAILS AT $45,000 + PER BOTTLE, AND JUST 786 BOTTLES ARE CREATED.

In 2013, 70 EMG, together with Rémy Martin, created a six-day event in Udaipur for two groups of 200 customers involving a continuous programme of parties, tastings, and activities designed to lead up to the moment of Launch. It was a flawless six days, executed under the greatest possible pressure.

70EMG ENSURED THE PRESENCE OF HH THE MAHARANA OF UDAIPUR AT BOTH LAUNCH EVENTS, AND CREATED THE DEFINITIVE LUXURY EXPERIENCE FOR REMY MARTIN AND THEIR GUESTS. AGAIN, IT FAR EXCEEDED THE PARIS TEAM’S EXPECTATIONS.

PINPOINT ACCURACY AND UNDERSTATED LUXURY

Travels To My Elephant was inspired by Elephant Family’s late founder and passionate conservationist, Mark Shand, and his best-selling book, Travels on my Elephant. The book is set to a story about Tara, and Travels To My Elephant – The Amazing Rickshaw Ride, was a celebration of his journeys and his story with his beloved elephant. Travels To My Elephant – The Amazing Rickshaw Ride, this year, cruised through the trails of Madhya Pradesh to end Kanha National Park where Tara still resides. In the words of his nephew Tom Parker Bowles “Our mission was to carry Mark Shand’s ashes across India by tuk-tuk and to reunite him with a gentle giant”.

While the journey of the guests ended at Jabalpur this year, the battle for the elephants, though, has only just begun.

Travel To My Elephant – The Amazing Rickshaw Ride, raised over £2 million for Mark’s charity Elephant Family and the Asian elephant, he cared so deeply for.

TRAVELS TO MY ELEPHANT

Harley-Davidson kicked off its journey in India in 2009. A group of riders with a shared passion rode through 35 kilometres of Delhi’s tree lined avenues and side streets on the world’s most iconic motorcycle. Harley-Davidson‘s first official Founders’ Ride began at the Magique - Garden of Five Senses, with a halt at India Gate, the country’s most cherished monument for a quick photo shot of the group. With over 25 bikes displayed at Magique, and 200 guests who were a part of hugely successful brunch after, the Harley-Davidson Founder’s Ride was a memorable start to Harley-Davidson’s India journey.

70 EMG FOLLOWED IT UP WITH 6 MONTHS WORTH OF EXPERIENTIAL BRAND MARKETING – THE HARLEY-DAVIDSON ‘BOOT CAMPS’, HARLEY-DAVIDSON ROCK RIDERS, LAUNCH EVENTS IN ALL 5 METROS, AND PERHAPS MOST IMPORTANTLY – THE LONG AWAITED EXHIBIT AT THE 2010 INDIA AUTO EXPO.

HARLEY-DAVIDSON INDIA LAUNCH

The world’s legendary motorcycle brand officially launched in India at the Auto Expo 2010. 70 EMG conceptualized and designed the stall, winning rave reviews and awards for its different yet modern take on stall design.

70 EMG HAS SUBSEQUENTLY DESIGNED AWARD-WINNING STALLS FOR HARLEY-DAVIDSON MOTORCYCLES AT AUTO EXPO 2012 & 2014, AS WELL AS AT THE AUTOCAR PERFORMANCE SHOW EACH YEAR.

70 EMG HAS ALWAYS DESIGNED THE HARLEY-DAVIDSON STALLS TO REFLECT THE VALUES THAT THE BRAND STANDS FOR AND ITS PREVALENT MARKETING CAMPAIGN.

HARLEY-DAVIDSON AT AUTO EXPO, NEW DELHI 2010, 2012, 2014

The Auto Expo’16 held at India Expo Mart, Greater Noida from 3rd to 9th February, 2016 received 6.7 Lakh visitors including global media and the top names of the global automobile industry.

Honda Motorcycle and Scooter India (HMSI), the 2nd largest 2 wheeler maker in India, launched 5 motorcycles, new color options on 2 Products, and 4 concept models; A key highlight was the launch of the NAVI, a new type of two wheeler developed entirely in India with the objective of creating a new segment of FUN riding.

70 EMG designed, planned, executed and managed the 2 Pavilions keeping Honda’s vision for India in 2016 in mind.

HONDA @ DELHI AUTO EXPO 2016

The Harley Davidson media ride was planned for the key media personnel to ride on an unexplored route of India along with the India launch of the 1200 Custom Sportster bike. The ride was designed in a specific way to ensure that it was none other & customized to cater to the hunger for open roads to entice the media. The key aim was to blend the lifestyle of an H-D biker with the journalist on an unusual ride and simultaneously launch the new bike as a finale to the experience.

H-D was looking for a plan to customize the ride with their brand and its identity. The lifestyle needed to be associated with the route, engagement, launch & experience to elevate the take back experience for the media.

HARLEY-DAVIDSON MEDIA RIDE

70 EMG frequently organizes experiential drives for Skoda’s new cars. Targeted at the media and influencer fraternity from across India, the main aim of these rides is showcasing each new Škoda entrant.

FOR THE DRIVES, OUR STRATEGY IS TO BRING FORTH ŠKODA’S BRAND ATTRIBUTE OF ‘SIMPLY CLEVER’ ACROSS EACH AND EVERY ELEMENT AND EXPERIENCE DURING THE 2 DAY EVENT THAT CLEARLY BROUGHT FORWARD THE ‘HUMAN SIDE’ OF ŠKODA. 70 EMG PLANS AND EXECUTES ALL ASPECTS OF THE DRIVE INCLUDING HOSPITALITY, DRIVE/ROUTE PLANNING, MEDIA DRIVE BRIEFINGS, DRIVE EXECUTION AND ENTERTAINMENT.

ŠKODA AUTO INDIA PRESS DRIVES 2009 – 201

70 EMG conceptualized, produced and managed a UNIQUE GOURMET DINING EXPERIENCE LED EVENT ENTITLED ‘INDULGE: TASTE IN TOP FORM.’

70 EMG flew down renowned international chef DAVID ROCCO (known for his culinary shows on the Fox Traveller Channel) to present his very own unique brand of gastronomic delights to an exclusive audience. During the event, David cooked up a 3 Course meal for the audience engaging them in his very own affable style giving them a dining and interactive experience unlike any other.

MERCEDES-BENZ E-CLASS LAUNCH

LUXURY

Kalyani Chawla, VP Marketing & Communications for Christian Dior launched the store at the Taj Mahal Palace and Towers, Mumbai in 2010.

KARAN JOHAR, SHILPA SHETTY, KANGANA RANAUT, GENELIA D’SOUZA, SUSHMITA SEN, MALAIKA ARORA KHAN, NEHA DHUPIA, BANDANA TIWARI AND CHUNKY PANDEY ATTENDED THIS HIGHLY GLAMOROUS, SOPHISTICATED EVENT. 70 EMG PRODUCED AND MANAGED THE LAUNCH, HANDLING EACH PART OF THE EVENT WITH PANACHE.

DIOR INDIA LAUNCH

70EMG planned an end-to-end brand launch strategy for the Spanish fashion brand Zara entering India.

A 360 DEGREE APPROACH WHICH STARTED WITH A FAMILIARIZATION TOUR FOR SELECT MEDIA TO VISIT THE ZARA HQ, STORES AND DISTRIBUTION CENTRE IN SPAIN FOLLOWED BY AN APT PR STRATEGY PLANNED WITH THE COMMUNICATION COUNCIL FOLLOWED BY GUEST LISTS, CELEBRITY MANAGEMENT, CATERING, THE LAUNCH EVENTS IN THE NEW DELHI AND MUMBAI STORES AND A POST LAUNCH EVALUATION OF THE SPENDS BY THE BRAND.

The 70EMG team in New Delhi and Mumbai meticulously planned each and every aspect of the brand launch in India.New Delhi had the beautiful Bollywood actress and former Miss Universe- Lara Dutta launching the brand followed by a fashion show. Mumbai had none other than Kareena Kapoor launching the brand to a packed audience and shopaholics. Both events were attended by the who’s who of the social, industrial and entertainment circuit including Shamita Shetty, Sophie Chaudhary, Mandira Bedi, Noel Tata , Ashish Raheja, Atul Kasbekar and Ridhima Kapoor to name a few.

ZARA INDIA LAUNCH

GQ LAUNCH

CONDÉ NAST UNVEILED THE 15TH GLOBAL EDITION OF ITS MEN’S MAGAZINE GQ BY LAUNCHING IN INDIA IN 2008. 70 EMG PLANNED AND EXECUTED THIS PRESTIGIOUS LAUNCH BUOYED BY THE UNIQUE EXPERIENTIAL STRATEGY OF CREATING A LAUNCH EVENT THAT REFLECTED VARIOUS FACETS OF GQ AS A BRAND BY DEPICTING EVERY ASPECT OF A MAN’S LIFE, FROM FASHION AND STYLE TO TRAVEL, ENTERTAINMENT, SPORTS, FOOD, TECHNOLOGY AND RELATIONSHIPS.

For the event, the venue (was divided into 3 main zones – Blues Area, Dance Zone & The Lounge where renowned artists from all over the world converged to make all the zones an experience of its kind. The event featured cutting edge event technologies with an innovative approach that connected all the zones and kept the guests involved and up to date with happenings in each zone. The launch moment itself was held at the stroke of midnight, with the GQ cover being unveiled simultaneously at each zones.

GQ Fashion Nights, is a brand new IP and partnership between GQ and Van Heusen that aims at showcasing and giving prominence to the best menswear created in India focusing on clothes that are slick, sharp, and fall squarely within the GQ universe.

70 EMG conceptualized, and designed the set’s larger than life look & feel with a criss-crossed diamond shaped ramp & mind boggling visuals showcased on multiple floor to ceiling LEDs that complimented each designers’ theme and look individually.

The event saw the likes of Saif Ali Khan and Ranveer Singh walk as show stoppers for the designers to thunderous applause from it’s ‘A-list’ guests. From bringing together the best in Indian fashion shows’ backstage management talent, digital content creators and model management, 70EMG ensured that the GQ + Van Heusen Fashion Nights was one of the best two-day Fashion Extravaganza in the industry.

GQ FASHION NIGHTS

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production.

LFW HAS BEEN CONCEIVED AND CREATED WITH A VISION TO “REDEFINE THE FUTURE OF FASHION AND INTEGRATE INDIA INTO THE GLOBAL FASHION WORLD”.

LFW IS ORGANIZED TWICE EVERY YEAR. 70 EMG SUPPORTS IMG RELIANCE IN THE EVENT AND SET/ DÉCOR PRODUCTION.

LAKMÉ FASHION WEEK GRAND FINALE 2009 – 2016

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Amazon India Fashion Week A/W 2016 in association with Maybelline New York took place at New Delhi’s Jawaharlal Nehru Stadium, Lodhi Road, with nine ace designers showcasing the Grand Finale theme ‘India Modern’.

The intent and endeavour was to bring together the unique style and sensibilities of the top designers to highlight contemporary Indian design. Their new age interpretation of Indian design elements, textiles, silhouettes and craftsmanship would showcase the “India Modern” story.

The main theme for the AIFW Finale was the celebration of India Modern, and its depiction by 9 of India’s most renowned fashion designers.

The highlight of the lounge & space at the fashion week was the Photo Op Wall which that showcased a quirky twist to modern day Hashtags, in Hindi. Taking the theme of India Modern ahead, the idea was to create word play with modern day young India communication.

AMAZON INDIA FASHION WEEK

CHIVAS STUDIO SPOTLIGHT2011 – 2013

Over the last few years, the company has created and hosted a property known as ‘The Chivas Studio’ – a 2 day event held in Mumbai that has featured some of the leading Indian and international contemporary artists, musicians & fashion designers.

IN 2011, 70 EMG CONCEPTUALIZED, EVOLVED AND EXECUTED ‘THE CHIVAS STUDIO SPOTLIGHT’ - A SERIES OF ONE EVENING ONLY HAUTE-LUXE EVENTS IN CITIES ACROSS INDIA THAT SHOWCASED THE CITIES BEST CONTEMPORARY ART, FASHION, PHOTOGRAPHY, GASTRONOMY, INSTALLATION AND PERFORMING ART. THE FORMAT WAS SPECIFICALLY CREATED TO ACCENTUATE THE ESSENCE OF THE CHIVAS REGAL BRAND - LUXURY, CHIVALRY AND EXUBERANCE, IN ORDER TO DIRECTLY REACH OUT TO CONSUMERS ACROSS THE COUNTRY. 70 EMG HAS EXECUTED THE CHIVAS STUDIO SPOTLIGHT ACROSS MANY CITIES IN INDIA SINCE 2011, INCLUDING DELHI, BANGALORE, MUMBAI, PANJIM, CHENNAI, HYDERABAD AND CHANDIGARH, KEEPING THE THOUGHT OF “LIVE WITH CHIVALRY” ALIVE.

Over the years these events have generated over Rs. 10 crore worth of PR mileage by being covered in the Lifestyle and Page 3 segments of all leading dailies in the cities as well as online.

SMIRNOFF EXPERIENCE 2004 – 2007

SMIRNOFF EXPERIENCE AS AN EVENT HAS ACQUIRED CULT STATUS WITH THE INDIAN CLUBBING COMMUNITY OVER THE YEARS.

INNOVATIVE TALENT, SOUND, LIGHT AND VIDEO TECHNOLOGY RAISE THE BAR HIGHER EVERY YEAR. THE YEARS 2004 TO 2007 SAW TOP DJS LIKE PAUL VAN DYK, JOHN DIGWEED, FERRY CORSTEN VISIT INDIA.

2010 saw Cosmic Gate headlining the 3-city tour. The event also saw Indian electronic music sensation Jalebee Cartel’s live set in Delhi and DJ Pearl in Mumbai and Bangalore. Artists like lichtfaktor made it an “Experience” of it’s kind with their wonderful light antics and live messaging on screen. 70EMG organized and produced each Smirnoff Experience event.