Author: Sebastian Aki Abredadt page: 1 Topic: Lobbying Class: Public Relations Lobbying lecturer: Sebastian Aki Abredadt Mart.No.: 171711 Course: MPE1

Author: Sebastian Aki Abredadtpage: 1

Topic: Lobbying

Class: Public Relations

Lobbyinglecturer: Sebastian Aki Abredadt

Mart.No.: 171711

Course: MPE1


Topic: Lobbying


Content

• Basics

• Lobbying in Business practice

• Lobbying in the European Union

• Case (The Sugar Campaign, Kenya)

Content

Basics

Lobbying in Business practice

Lobbying in the EU

Case


Topic: Lobbying


“ to try to persuade a politician, the government or an official group that a particular thing should or should not happen, or that a law should be changed.”source: Oxford dictionary, 2009

Definition

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


• Testifying at a legislative hearing in support or opposition to a legislative measure.

• Discussing a legislative measure with a legislator in the legislator’s office.

• Developing legislative measures, including holding or attending stakeholder meetings.

• Session testimony stating support of the agency budget

What is Lobbying?

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


Employee A drafts testimony opposed to specific legislation for employee B. Employee B submits the testimony to a legislative committee.

YES, but only Employee B

Quiz

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying



• Tasks of Lobbyists• Prospects on Lobbyist• Target setting• Implementation phase

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


• Managing concerns and interests of Companies.

• Defining arguments and statements

• Designs political speeches.

• Looking for allies.

• Canalizes facts and concerns to the proper policy maker.

• Acquisition and conditioning of exact data.

Tasks of Lobbyists

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Lobbying in the EU

Case


Topic: Lobbying


• Proper knowledge regarding the matter.

• Proper knowledge about responsibilities, processes and respondent.

• Estimation of consequences.

• Acting emotionless.

• Screening important from unimportant.

• No camouflage

prospects on lobbyists Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


target setting I

Target enforce their interests addressing the right decision maker.

• Prevent a decision.

• Slowing down the decision making process.

• Change content of decision.

• Bringing an issue on the political agenda.

• Avoid that a topic gets mentioned during political debate.

Content

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Lobbying in the EU

Case


Topic: Lobbying


target setting II

• Inside out model of Lobbying.– Company policy or Corporate planning– e.g. for releasing a new product certain laws

have to be changed.

• Outside in model of Lobbying.– Targets result out of the political agenda.– e.g. Preventing regional management which

could avoid the enlargement of a production site.

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


planning process I

• Research on time axis – When will the decision be made?– When can the Company interact?– Deadlines to consider?– When will the Company be injured?

• Content related Research– Content of topic?– Involved actors? Their motivation and arguments?– Reconciliation with political parties .– Position of the opposition.

Content

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Lobbying in the EU

Case


Topic: Lobbying


planning process II

• Content related argumentation– Which impact does a decision have?– What is the concrete claim?– Legal and or technical aspects.

• Political argumentation– Pointing out advantages for politician and party– Which oppositional arguments will be provided

by others?

Argumentation catalog ideally “win-win” situation

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


implementation phase

• direct Lobbying

• gassroots Lobbying

Content

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Lobbying in the EU

Case


Topic: Lobbying


direct Lobbying

• Communicating your views direct to a legislator.

• Information & support for the legislator.

– Development of political instruments (e.g. applications)

– Pre-formulating of bill material

– Composing speeches and presentations for legislators.

– Providing material (e.g. studies, survey results, support on technical questions…)

– Help shaping the political agenda

Content

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Lobbying in the EU

Case


Topic: Lobbying


grassroots Lobbying

• trying to influence the public to express a particular view to their legislators about a legislative proposal.

• Most likely long term campaigns.

• Target is segmented public, intermediate persons or groups.

• Concept of “Opinion Leader” (e.g. Journalists or Scientists)

Content

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Lobbying in the EU

Case


Topic: Lobbying


Lobbying in Brussels

• Cornerstones• Who is Lobbying• Legislative decision-making

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Lobbying in the EU

Case


Topic: Lobbying


Cornerstones

1986 Single European Act (SEA).

internal market

1992 Maastricht Treaty (Treaty on EU, TEU)

Source: http://www.euro-dollar-currency.com/maastricht_treaty.htm

Content

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Lobbying in the EU

Case


Topic: Lobbying


Who is Lobbying

• Interest group categories:– Business (companies and trade associations)– Territorial (nation, regional and local level)– Collective (workers, environment, human rights etc.)– Public affairs consultancies (firms specialized on EU

matter)

• Associations:– Union des Industries de Communauté européenne – American Chamber of Commerce to the European Union– European Round Table of Industries– Conseil Européen des Fédérations de l’Industrie Chimique– World Wide Fund (WWF), Greenpeace

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


Legislative decision-making

European

Commission

Council

Of Ministers

European

Parliament

adopted as

European act

Conciliation

Committee

Content

Basics


Lobbying in the EU

Case


Topic: Lobbying


The Sugar Campaign, Kenya I

• Lobbying can help poor people.

• Target:Using political pressure to change the mechanism which sets the price of sugar in Kenya.

• Background:– 2001 five million people depend on sugar production

– 1998 – 2001 smaller farmer didn’t get paid for their crops.

– Power in the industry lay with six sugar factories, which were seen to be vehicles for political patronage.

Content

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Lobbying in the EU

Case


Topic: Lobbying


The Sugar Campaign, Kenya II

• Lobbyists– Collation of Kenyan NGO’s

• Actions– Organizing and supporting Sucam (Sugar Campaign for

Change)

– Informing small-holder farmers about the structure of the sugar industry and the Sugar Bill;

– successfully lobbying Ministers to amend the parliamentary bill to include producer representation on the regulatory authority (the Kenya Sugar Board);

– campaigning against cuts in the price paid to farmers for sugar cane and cheap sugar imports into Kenya.

Content

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Lobbying in the EU

Case


Topic: Lobbying


List of Reference

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Lobbying in the EU

Case

• Coen & Richardson: Lobbying the European UnionISBN 978-0-19-920735-0, Oxford University Press NY 2009

• Valeria Marziali: Lobbying in BrusselsISBN 3-936183-55-4, Rheinische Friedrich-Wilhelms-Universität Bonn 2006

• Miriam Meckel: UnternehmenskommunikationISBN 3-834909-73-4, Gabler Verlag 2008

• State of Oregon: egov.oregon.gov/DAS/docs/LobbyingPresessionPrimer.PPT Presentation, November 2009

• http://www.euro-dollar-currency.com/maastricht_treaty.htmInternet, November 2009

• http://www.mango.org.uk/guide/files/sugar-campaign.docInternet, November 2009

• http://www.glsen.org/cgi-bin/iowa/all/news/record/975.htmlInternet, November 2009


Topic: Lobbying


Thank you for your attention

Thank you for attentionContent

Basics


Lobbying in the EU

Case

Documents

Author: Sebastian Aki Abredadt page: 1 Topic: Lobbying Class: Public Relations Lobbying lecturer: Sebastian Aki Abredadt Mart.No.: 171711 Course: MPE1