Author Sales Funnels ... Author Sales Funnels Creating a Customer Journey to Grow Your Business. Desire

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  • Author Sales Funnels Creating a Customer Journey to Grow Your Business

  • Desire

    Action

    Awareness

    Interest

    A

    I

    D

    A

    DEC REASING

    # O

    F PUBLIC THE LO

    W ER DO

    W N THE FUNNEL

    Origins of the Sales Funnel

  • A

    I

    D

    A

    2. Why are you talking to me?

    1. Are you talking to me?

    4. What will I have to do to get it?

    3. Good idea, but do I really need it?

    DEC REASING

    # O

    F PUBLIC THE LO

    W ER DO

    W N THE FUNNEL

    Promotion

  • 5

    I’ve never heard of you Google Search and Ads

    Social Media Organic and Ads

    Amazon Search and Ads

    Referrals

    Podcasts

    Reviews

    Publications Online and Off

    PR O

    M O

    TI O

    N STAGES OF THE SALES FUNNEL

    Awareness

  • rocketexpansion.com/the-content-marketing-plan-to-stay-in-business/

  • 7

    STAGES OF THE SALES FUNNEL

    Interest PR

    O M

    O TI

    O N

    I HAVE heard of you Your Website

    Your Social Media Channels

    Email marketing

    Blogs Posts

    Remarketing / Retargeting

    Google Search

    Content marketing 5

    STAGES OF THE SALES FUNNEL

    Interest PR

    O M

    O TI

    O N

    I HAVE heard of you Your Website

    Your Social Media Channels

    Email marketing

    Blogs Posts

    Remarketing / Retargeting

    Google Search

    Content marketing

  • 9

    Copywriting

    Cover

    Blurb

    Reviews

    Testimonials

    Benefits

    Transformation

    PR O

    M O

    TI O

    N STAGES OF THE SALES FUNNEL

    Desire

    How does your book/product/service help me?

  • 10

    PR O

    M O

    TI O

    N STAGES OF THE SALES FUNNEL

    Desire

    Demonstrate the TRANSFORMATION that will Occur as a result of… • Reading your book • Joining your membership • Signing up for coaching • Attending your presentation

    😕→😁

  • 13

    What must I do to get it? Sales Platforms (Amazon, etc.)

    Calls to Action

    Sales Letters (email and web page)

    Video Sales Letters

    Special Offers

    PR O

    M O

    TI O

    N STAGES OF THE SALES FUNNEL

    Action

  • 15

    I love your book (and services). Give me more. Here are my eager friends as well.

    Review requests

    Advanced reader copies

    Building a tribe

    Loyalty programs

    Membership programs

    Reviews, Referrals & Repeat Buyers

    PR O

    M O

    TI O

    N STAGES OF THE SALES FUNNEL

  • 16

    CREATE A VALUE LADDER FOR A PROFITABLE AUTHOR BUSINESS

    Mapping Your Content and Offers to Your Funnel

    FREE OFFER

    CHEAP OFFER

    MEDIUM UPSELL

    HIGH TICKET UPSELL

    01FREE CONTENT (BLOGS, VIDEOS, PODCASTS)

    02

    03

    04

    05

    LEAD MAGNET for EMAIL ADDRESS

    BOOK SALES

    MEMBERSHIP/ E-LEARNING

    PERSONAL COACING / SPEAKER GIG

    HIG HLY AUTO

    M ATED

    HIG HLY PERSO

    NALIZED

  • 17

    BOOK SALES FUNNEL EXAMPLES

    A I D A in Action PR

    O M

    O TI

    O N

    Awareness→Interest→Desire→Action

    Sales Funnel Examples

  • 18

    #1 AIDA WITHIN A SINGLE PAGE

    BOOK SALES FUNNEL EXAMPLES

    A I D A in Action PR

    O M

    O TI

    O N

    Awareness→Interest→Desire→Actio nFacebook Ads→ frankkernbook.com

    http://frankkernbook.com/

  • frankkernbook.com

    http://frankkernbook.com/

  • 25

    #2 AIDA ACROSS AN ENTIRE SALES PROCESS

    BOOK SALES FUNNEL EXAMPLES

    A I D A in Action PR

    O M

    O TI

    O N

    Awareness→Interest→Desire→Actio nGoogle “fantasy author websites”

  • Author Sales Funnels By Matt Ziranek

    Feel Free to Reach Out Any Time matt@rocketexpansion.com

    RocketExpansion.com

    http://rocketexpansion.com https://rocketexpansion.com/