• Author: Matt Hamlyn (original) and Tom Duggan (modifications for ETTC)

• Publisher: New Jersey Department of Education, Union County Educational Technology Training Center (ETTC)

• Available at: "Templates," ETTC, http://www.ucvts.tec.nj.us/ettc/links/linkhtml/templates/template.htm

Jeopardy Template Source

Modifications to ETTC Version• Added credits and instructions.• Replaced WordArt with title text (for ease of

typing). Also altered the text content.• Altered return-to-board buttons (for invisibility).• Corrected hyperlinks for daily doubles.• Added Final Jeopardy category and "corrected"

answer vs. question designation for Final Jeopardy.• Removed Alex Trebec.

1. Add picture of host?

2. Type in category headings, "answers," and "questions."

3. If desired, move the daily double slides (right before any "answer" slides), also changing the hyperlinks from the boards.

4. Run the show. Host and category headings are timed slides.

5. Click on unvisited dollar values on the board to reveal "answers."

Instructions6. If a daily double shows up,

wait for the wager and then advance the show.

7. After contestant responds, reveal a correct "question" by advancing the show.

8. Click anywhere on "question" slides to return to the board.

9. Use the star button on the board to go on to next phase of game.

10. For Final Jeopardy, reveal the category, wait for wagers, and then advance the show.

put host hereput host here

Types of Utility

How to Position a Product

Innovation or Invention

Marketing

Branding

Product Development

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This type of utility is related to the relationship between a

product or service’s form and its function.

What is Form Utility.

Material, Scent, Flavour, Colour, Design & Packaging.

What are the 6 elements of Form Utility.

This type of utility provides consumers with instructions,

directions, and user manuals.

What is Information Utility.

This type of utility is added by businesses to a product or service when that product or service is available when the

consumer wants it.

What is Time Utility.

An expensive watch does not have this type of utility to a consumer who has limited

disposable income.

What is Possession Utility.

Positioning allows us to create this – the outward

representation of the person we want to be.

What is an image.

Customers don’t buy a bottle of maple syrup; they buy the

pleasure they get from the taste, the memories of pancakes meals

in the past, etc. This is an example of this type of

positioning.

What is Benefit Positioning.

This type of positioning requires the brand’s

marketing to be focused on a specific consumer segment.

What is Target Positioning.

With this type of positioning, a marketer is faced with one of two options: offer the most

expensive product in a category, or offer the least expensive

product in a category.

What is Price Positioning.

When marketers use a unique sales technique and

become known for their method of this, it is called Distribution Positioning.

What is Distribution Positioning.

Something that uses a new technology, and/or improves on a product already on the

market.

What is an innovation.

The game of Basketball.

What is an invention.

The flat screen television.

What is an innovation.

This innovation by 3M is their most known and popular

product. It came about as a mistake.

What is the “Post-it Note”.

This device, seen here, was the first of many; a once world-changing

communication tool. This is an example of what?

What is an Innovation.

Market Share

What is the amount of the market that a product

controls.

A study to determine if any business opportunity is possible, practical, and

viable.

What is a Feasibility Study.

Also called a situational analysis, this marketing tool defines the

various opportunities or market situations for a specific brand.

What is a Marketing Opportunity Analysis

(MOA).

Once a business has completed a feature-benefit

analysis, this comparison can be used to determine the

costs of an action.

What is a Cost-Benefit-Analysis.

This equation is used to determine what?

MP = N x P x Q

What is the Market Potential.

N = possible number of buyers;P = the average selling price;

Q = Average number of the item that each buyer purchases in a year.

The purpose of branding is to do this…

What is safeguard against consumers confusing the company’s product with those of its competitors.

Unbranded products are called this.

What are commodities.

This branding tool is the accepted generic term for all the symbolic ways to create a

brand.

What is a logo.

These brand strategies can develop in one of five ways.

What is Support, Develop, License, Co-Brand &

Acquire.

Some companies use this brand strategy with other

companies for a fee, which is usually a percentage of the

new product’s sales.

What is License.

This stage of product development occurs when a

company’s marketing research reveals that consumers want either a new product or an existing product modified.

What is Idea Generation.

In the Concept Development stage, this is designed to

demonstrate a sample of what the product might look like and

how it might operate.

What is a Prototype.

Product development provides new or different value to a

product or service. It influences the value equation by adding

what economists call this.

What is Utility.

Businesses try to provide consumers with a product or service that will satisfy their

needs. But first, they must ask these two questions:

What is “Can we produce it?”

& “Can we sell it?”

During the last stage, “Market Entry”, the product enters the

product life cycle. It will be up to the consumer to decide this.

What is how long the product will last on the

market.

Branding for International Markets

If a business has plans to establish a truly global presence,

it should have one of these, to build on the original brand

identity and increase the brand’s equity.

What is an Expansion Strategy.