Embed Size (px)
DESCRIPTION
Authentic Personal Branding
Citation preview
© TPS International Inc.
© TPS International Inc.
AUTHENTIC PERSONAL BRANDINGAUTHENTIC PERSONAL BRANDING Dr. Hubert Rampersad
MASTER CLASS
www.personalbranding-university.com
www.Total-Performance-Scorecard.com
© TPS International Inc.
Branding is influencing; Creating a brand identity that associates certain perceptions and feelings with that identity.
Difference between Marketing, Sales, and Branding
Marketing is presenting; Creating a market by sending messages to the target audience, to let the customer know the product exists.
Sales is convincing; Selling is skills to convince the audience that they can’t do it without the product or service.
© TPS International Inc.
no dream
+ no self-knowledge
+ no mindset change
+ no personal integrity
+ no learning
+ no passion
+ no sharing
+ no love = no Ano Authentic Puthentic Personal Brandingersonal Branding
“We can only respect others when we respect ourselves. We can only give, when we give to ourselves. We can only love, when we love ourselves”-- Abraham Maslow
© TPS International Inc.
US editionhttp://www.amazon.com/Authentic-Personal-Branding-Blueprint-Leadership/dp/1607520990/ref=sr_1_6?ie=UTF8&s=books&qid=1242597283&sr=1-6
© TPS International Inc.
Malaysian editionhttp://www.pearsoned.com.my/index.php?option=products&task=article&id=645
© TPS International Inc.
Dutch editionhttp://www.quist.nl/?fuseaction=142
© TPS International Inc.
South African edition http://www.kr.co.za/scripts/WebStorePub.dll/ProductInfo?hMerchantID=73&CatID=1024&ProductID=454879
© TPS International Inc.
Brazilian editionhttp://www.elsevier.com.br/site/produtos/Detalhe-produto.aspx?tid=2938&seg=6&isbn=9788535229752&cat=34&origem=Busca
© TPS International Inc.
Spanish editionhttp://www.soymayornoviejo.com/4/560/tu-marca-personal.html
http://www.marcialpons.es/fichalibro.php?id=100850865
© TPS International Inc.
Indonesian
editionhttp://www.bookoopedia.com/daftar-buku/pid-25676/authentic-personal-branding.html
© TPS International Inc.
Vietnamese editionhttp://www.123mua.com.vn/xem?sp=VNTHWSAVUM
© TPS International Inc.
New Book: "Be The CEO of Your Life: The Ultimate Authentic Personal Branding Formula for Standing Out from the Crowd” http://globalvisionpub.com/Bookdesc.aspx?id=1327
© TPS International Inc.
Authentic Personal Branding: An Interview with Hubert Rampersad in BusinessWeek by Marshall Goldsmith
BusinessWeek's bestselling author Marshall Goldsmith has an interesting interview with the world's leading authority on Authentic Personal Branding, Dr. Hubert Rampersad. The discussion covers his new blueprint for building and aligning a powerful leadership brand. http://www.businessweek.com/managing/content/sep2009/ca20090929_228578.htm
© TPS International Inc.DMAIC ModelAligning Human Capital
to Business Success
Exec
utive
s/Le
ader
sM
iddl
e m
anag
emen
tEm
ploy
ees
AA
LL
II
GG
NN
MM
EE
NN
TT
A L I GA L I G M E N TM E N T
© TPS International Inc.DMAIC ModelAligning Human Capital
to Business Success
Exec
utive
s/Le
ader
sM
iddl
e m
anag
emen
tEm
ploy
ees
Total Performance Scorecard Total Performance Scorecard
& Corporate Branding& Corporate Branding
AuthenticAuthentic
PersonalPersonal
BrandingBranding
Personal Personal
Balanced Balanced
ScorecardScorecard
TPS-LEAN SIX
SIGMA & PROJECT BSC
Your organization
AA
LL
II
GG
NN
MM
EE
NN
TT
A L I G M E N T
Corporate
Personal
© TPS International Inc.DMAIC ModelAligning Human Capital
to Business Success
Your organization
AA
LL
II
GG
NN
MM
EE
NN
TT
A L I GA L I G M E N TM E N T
Corporate
Personal
© TPS International Inc.
Meaningful & measurable metrics and actions
with Corporate Balanced ScorecardMMEENNTT
Employee engagement and commitment
with Talent Management
Tangible performance results and a high performance culture
with Personal Brand Coaching & Personal BSC Coaching
Aligning Human Capital
To Business Success
NN Neutralizing process waste and realizing higher customer satisfaction with TPS-Lean Six Sigma & Project BSC
GGIILLAA Accountability for achievement according to the
Total Performance Scorecard & Corporate BrandingLeadership Development according to the
Personal Balanced Scorecard
Integrity Development by aligning yourself according
To Authentic Personal Branding
Guidance for Middle Management according to
Authentic Personal Branding
Narrow gaps between talent and opportunity with
Authentic Personal Branding
© TPS International Inc.
Our Products
© TPS International Inc.
Enhancing Personal and Enhancing Personal and Organizational PerformanceOrganizational Performance
We advise and mentor individuals and organizations on performance in a results oriented manner. Our goal is to lift
individuals and organizations to a higher level of results.
We accomplish this through our unique Total Performance Scorecard, Personal Balanced Scorecard, Authentic Personal
Branding, and TPS-Lean Six Sigma system. We improve individual and organizational effectiveness, shared learning, and
a team environment.
Our consultants, coaches and trainers have applied our methodologies in small and large organizations, including banks,
hospitals, manufacturing companies, and government.
© TPS International Inc.
TPS International Inc.TPS International Inc.
Personal Branding UniversityPersonal Branding University
P.O. Box 601564 North Miami BeachFlorida 33160, USAPhone: +1-786-537-7580Fax: +1-714-464-4498h.rampersad@tps-international.comwww.personalbranding-university.comwww.Total-Performance-Scorecard.com
Aligning Human Capital to Business SuccessEnergizing Your Authentic Personal Brand is Our Passion
