Catrin Allsop A/Chief Executive Officer Australia’s South West

AUSTRALIA’S SOUTH WEST Implementing Taste 2020

Australia’s South West

Australia’s South West is the official Destination Marketing Organisation for Western Australia’s south west corner

PRIMARY ROLE IS TO MARKET THE REGION

Australia's South West Total Visitor Spend

1000

1200

1400

1600

1800

2000

2200

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Spen

d $

mill

ion

Year

EXPENDITURE TARGET

ACTUAL EXPENDITURE

$2 billion by 2020

• Promo%on  &  Marke%ng  •  Fes%val  &  Events  • Developing  New  Tourism  Experiences  •  Improving  Industry  Standards  &  Quality  

TASTE 2020

WHAT DOES THE SOUTH WEST

HAVE TO OFFER

KEY CULINARY EXPERIENCES

Wine Tasting and Long Lunches

Craft Beers and Distilleries

Farmers Markets and Gourmet Produce

Aquaculture and Angling

Fruit picked straight from the orchard

Indigenous Bush Tucker

Gourmet Trails

CULINARY EVENTS

Must  Try  Products MUST TRY PRODUCTS

• Promo%on  &  Marke%ng  •  Fes%val  &  Events  • Developing  New  Tourism  Experiences  •  Improving  Industry  Standards  &  Quality  

TASTE 2020

PROMOTION & MARKETING

FESTIVALS & EVENTS

DEVELOPING NEW TOURISM EXPERIENCES

More Indigenous Experiences

Agri Tourism

More Gourmet Trails

IMPROVING INDUSTRY STANDARDS & QUALITY

HOW DO WE GET THERE?... A COLLABORATIVE PROCESS

Australia’s South West @AustraliasSW #australiassw

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