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Branding begins with you. It is important that you remain committed to promoting the brand. The best way to communicate who we are and what we do is to use the Australian Verified Business brand identity effectively in visuals.
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1WWW.AVB.ORG.AU
BRANDING GUIDELINESTHE SEAL FOR QUALITY AND TRUST
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INTRODUCTIONTHE IMPORTANCE OF BUILDING & MAINTAINING THE AUSTRALIAN VERIFIED BUSINESS BRAND
The Australian Verified Business brand is an expression of the company’s vision and values. By effectively and consistently delivering the brand message, Australian Verified Business will be able to direct how a prospect, customer, and the industry view this independent brand. The Australian Verified Business brand will differentiate our client’s apart from their competition by conveying that they are a quality and trusted business.
Branding begins with you. It is important that you remain committed to promoting the brand. The best way to communicate who we are and what we do is to use the Australian Verified Business brand identity effectively in visuals.
Our brand identity conveys our positioning and personality externally and internally. You help build the value of our company through careful and consistent communications that reflect our corporate positioning and our brand identity. Familiarize yourself with the guidelines included in this document. If vendors, partners, or Australian Verified Business employees use our brand incorrectly, it exposes the Australian Verified Business brand to serious and costly legal risks.
In essence, it prevents Australian Verified Business from being able to take strong legal action against any parties that might try to undermine our brand. Your strict adherence to these guidelines will always serve our business needs well, and they will assist legal efforts to protect the Australian Verified Business brand.
BENEFITS OF CONSISTENT BRAND USAGE
OBLIGATIONS TO CONSISTENT BRAND USAGE
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COLOUR
GREY
WHITE
> COLOURS Blue: CMYK: C = 100%, M = 65%, Y = 0%, K = 0% RGB: R = 0%, G = 96%, B = 174% HEX: #0060AE Grey: CMYK: C = 0%, M = 0%, Y = 0%, K = 65% RGB: R =118%, G = 120%, B = 122% HEX: #76787A
> FILE FORMATS Print - PDF, EPS, JPEG Web - PNG
> COLOUR MODES • Colour • Grey • White
BLUE
GREY
LOGO LAYOUT & STYLEKEEP THE SEAL CONSISTENT ACROSS ALL MEDIA.APPROVED LOGO STYLES.
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> CLEAR SPACE Clear space must be maintained around the logo which is no less than the height of the “V” in the word ‘VERIFIED’ contained in the namestyle of the logo around all sides of the seal. Providing clear space around the Australian Verified Business seal ensures that it will have a dominant presence within your layout.
> DIMENSIONS Print: • PDF, EPS Standard A4 size - 210x297mm • JPEG (Colour & Greyscale Seal only) A6 - 105x148mm, A4 - 210x297mm, A2 - 420x594mm Web: • Portrait (width x height) 150x223px, 600x893px, 1200x1793px • Landscape (width x height) 326x150px, 1292x600px, 2600x1200px
> MINIMUM SIZE The minimum size for reproduction of the logo is 150 pixels in height for the landscape version, or 150 pixels in width for the portrait version.
DESIGN ELEMENTSMAKE YOUR CUSTOMERS AWARE OF YOUR VERIFICATION
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5WWW.AVB.ORG.AU
CNCNMr. John Smithmanager
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Thank You
Dear ClientSUBJECT
Lorem Ipsum
DATE09/03/2012
RECEIVERJohn Doe
ADRESS12345 Richmond Stone Road Huntington street 37 NY 123456
TELEPHONE & FAX+31 (6) 12 34 56 78+31 (6) 34 56 78 90
COMPANYNAME sales manager
MICHAEL DUKEA: 12345 Richmond Road, street 37 NY 123456P: +392 54 56178 | F: +123 456 [email protected] | www.ostechnology.com.au
WWW.OSTECHNOLOGY.COM.AU
COMPANYNAME
ADRESS12345 Richmond Stone Road
Huntington street 37 NY 123456
TELEPHONE & FAX
+31 (6) 12 34 56 78
+31 (6) 34 56 78 90
WEB
www.yourcompany.com CN
WWW.OSTECHNOLOGY.COM.AU
COMPANYNAME
CNADRESS
12345 Richmond Stone Road
Huntington street 37 NY 123456
TELEPHONE & FAX
+31 (6) 12 34 56 78
+31 (6) 34 56 78 90
WEB
www.yourcompany.com CNWWW.OSTECHNOLOGY.COM.AU
COMPANYNAME
CNWITH COMPLIMENTS
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fugitatio. Acepudis del moluptatquo eiur? Qui nis estiam, sit earci omnisita qui iliquam dolenes
experestor sit milles acidunto quas nos erum, ipid utem quia cum dist repella verionseque volup-
taque vellaut que perferum ullati dolorendi im exercil litetur?Em digentis arum acerumquo et ad ulparum esendam volorestio. Ebit fuga. Nam et lique doloris
moluptatum illes verferchil molorro vellit quo que doluptas auta non rerum Address: 12345 Richmond Road, street 37 NY 123456 | Phone: +392 54 56178 | Fax: +123 456 789 | [email protected] | www.companyname.com
COMPANYNAME
EXAMPLE USAGEDISPLAY FOR DIGITAL AND PRINT
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USAGE DON’T’SENSURE YOU COMPLY WITH OUR GUIDELINES AND FOLLOW BELOW
1. Do not change the colors or font weights within the Australian Verified Business seal.
2. Do not place the Australian Verified Business seal on a patterned background or directly on an image’s main subject matter.
3. Do not place the Australian Verified Business seal on a colour clashing background (e.g colour seal on a blue background). The Australian Verified Business seal must be colour appropriate and be placed accordingly and be clearly visible to viewers.
4. Do not alter the shape or size of the Australian Verified Business seal or its components.
5. Do not use drop shadows, glows, 3D, or other effects on the Australian Verified Business seal.
6. Do not use the text portion of the Australian Verified Business seal alone.
7. The blue tick with the stars and the words ‘Australian Verified Business’ should never be used independently of each other.
8. Do not align product names directly against the Australian Verified Business seal, proper clear space must be maintained as the Australian Verified Business seal is not used as part of product names.
CONTACT USAustralian Verified Business HQ
L3, 234 Sussex Street Sydney NSW 2000
Telephone: 1300 790 975Email: [email protected]: www.avb.org.au
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