market solutions

AUSTRALIAN LOCAL GOVERNMENT CYCLING PARTICIPATION SURVEY (LGCPS)

2019

The Goal is to evaluate differences in your LGA over time and measure key indicators of cycling participation.

Introducing the LGCPS

An annual telephone survey of cycling participation in

subscribing LGAs

Collects cycling data on ALL members of the

household, not just the interviewed respondent.

Surveys people in your LGA who do not

currently cycle as well as those that do.

What is the LGCPS?

market solutions

What does the LGCPS measure? The Cycling Participation Survey instrument snapshot

1

2

3

The cycling participation of residents in your LGA (Base CPS)Participation is defined as the number of individuals who have cycled for any journey or purpose and in any location over a specified time period.

Attitudinal indicators of cyclists in your LGA (Attitudinal CPS, Optional)Indicators measured include: comfortability riding in the municipality, perceived barriers to riding, changes in the area over the past 12 months, and suggested priorities for Council to consider in improving cycling conditions.

NEW in 2019! Customisable additional items (Optional)In response to demand, we have incorporated a module to the survey to allow active travel related items relevant to your LGA to be asked. There are some parameters to consider so contact the LGCPS team ASAP to discuss your needs.

market solutions

Participating LGA councilsThe LGCPS is in its 9th year in 2019!

• Join the growing number of councils interested in cycling participation rates.

• LGA participation reflects a growing interest in reducing congestion and improving the health and social well-being of council residents

“We are working hard to connect

our network, and also on a comprehensive range of

behaviour change projects, so it is extremely useful for us to

monitor changing participation levels and

demographics.”

Fiona Campbell, City of Sydney LGA

market solutions

Why measure cycling participation?Five reasons to join the LGCPS in 2019

Strategy & Planning

✓ set benchmarks for cycling strategies

✓ understand residents’ use of bicycles & bicycle infrastructure

✓ identify opportunities for behaviour change and promotion

Comparability

✓ compare your LGA’s progress to past and future cycling participation rates

✓ Availability of time series data

Quality custom data

✓ collect LGA-relevant information with custom questions

✓ gold-standard telephone (CATI) data collection

✓ ISO 20252:2012 & AMSRO accreditations

Syndicated benefits

✓ project design and set up costs are free!

✓ Councils only pay for fieldwork, reporting and customised add-ons

Detailed Report

✓ Impartial measurement report that can be added to your Council Annual Report

✓ Robust data that represents residents in your municipality

1 2 3 4 5

market solutions

Unpacking cycling & the cycling experienceResults from the 2017 Cycling Participation Survey

More than a third (34.2%) of the Australian population ride their bike over the course of a year

Males are significantly more likely to participate in cycling than females

Average riding time in the week prior to being surveyed was approx. 2 ½ hrs

Participation rates are currently highest in the ACT and the NT

market solutions

Source: http://www.bicyclecouncil.com.au/publication/national-cycling-participation-survey-2017

LGCPS 2019 data collection Fieldwork overview

Fieldwork dates conducted at a

similar time every cycle*

Random sampling

within your LGA

Mobile & landline

numbers for increased coverage

Hours of interviewing are evenly dispersed across days & holiday periods are avoided (so as not to inflate participation rates)

Attitudinal responses are

probed for maximum

details about your LGA

Data is validated via both live

monitoring and callbacks according

to industry ISO

market solutions

*every effort is made to ensure comparability. LGA’s are allocated according to receipt of registration

LGCPS 2019 fieldwork costs There are a range of fieldwork options to suit a variety of LGA sizes and budgets

Cycling Participation Survey (CPS) type

Inclusions Cost (inc. GST)

Base✓ 100 hrs of telephone interviewing (CATI) ✓ Average interview length of 6 mins ✓ Detailed report

$10, 978

Base✓ 150 hrs of telephone interviewing (CATI) ✓ Average interview length of 6 mins ✓ Detailed report

$13, 728

Base + Attitudinal

✓ 150hrs of telephone interviewing (CATI) ✓ Average interview length of 10-15 mins ✓ Data on cycling attitudes✓ Detailed report

$15,708

Base + Attitudinal

✓ 250hrs of telephone interviewing (CATI) ✓ Average interview length of 10-15 mins ✓ Data on cycling attitudes ✓ Detailed report

$21,208

market solutions

Most popular

LGCPS 2019 custom questions An overview for adding custom questionnaire items

Questionnaire item(s) must be related to active travel

Free consultation to ensure item(s) fit with the LGCPS methodology

A small number of additional hours of interviewing to ensure the LGCPS hours are not compromised

Reasonable nominal fee based on the criteria above

market solutions

New

LGCPS 2019 key dates

market solutions

Project element Key dates

Registration period - opens October 2018

Registration period - ClosesFebruary 2019

Earlier registrations are given priority dates

Data Collection period - commences Late February 2019

Data Collection period - ends

Mid May 2019Typically the fieldwork period takes place over 14-21

days during the data collection period

Detailed LGA-specific report June/July 2019

Registration Local Government Research Group is a division of Market Solutions Pty Ltd, a full service market research provider. LGRG has been working with local governments for over 25 years, providing a complete range of research services that are tailored to meet council needs in the most efficient way.

CDM Research is an independent transport planning consultancy led by Dr Cameron Munro. Cameron's specialisation is in data collection, analysis and evaluation of active travel. He has 16 years experience in transport planning consulting practice as part of large engineering firms, and since 2011, as an independent consultant.

Belinda, Daniela, Tom, Bridget and Tony are your LGCPS 2019 team.

Reach us at:

• LGCPS@marketsolutions.com.au

• 03 9372 8400

• 8/707 Mt Alexander Rd, Moonee Ponds VIC 3039

• http://www.marketsolutions.com.au

Registration is now open!

Call to Register your interest

HAS YOU COUNCIL ALREADY DECIDED TO PARTICIPATE?

If your Council has already decided to participate and is happy to begin the formal registration process, please download and fill out the registration

form here.

market solutions