Australia

Angus M RobinsonChief Executive,

AEEMA

11th World Electronics Forum London

“Influencing the Australian Agenda”

15th September 2005

Australia’s GDP by Sector

Manufacturing12%

Electronics1%

Services79%

Mining4%

Agriculture4%

Source: Australian Bureau of Statistics

Australian Electronics Industry

Employment 33,000 Wages & Salaries (US$b) 1.1 Turnover (US$b) 6.2 Value Added (US$b) 1.6 Establishments 3,200 Exports (US$b) 2.0 Imports (US$b) 14.0 Total Trade (US$b) 16.0 R&D (US$b) 0.8

The Australian Electrical and Electronic Manufacturers' Association Ltd (AEEMA)) is the leading industry body representing Australia's information and communication technology (ICT), electronics, and electrical manufacturing industries

AEEMA members supply infrastructure,, products and manufacturing-related services to Australian and world markets. Through its 17 industry forums, AEEMA represents some 325 technology driven organisations

AEEMA

Mission: To enable the information and communication technology (ICT), electronics and electrical manufacturing industries to prosper by facilitating cohesive membership representation and a favourable operating environment.

Structure of AEEMA

7

ELECTRICAL ELECTRONICS ICT AUSTRALIA

ELEC

TR

ICA

L I

ND

US

TR

Y F

OR

UM

S

Industry Clusters -regional focus e.g. Qld)

User Forums/projects – e.g. Connected Home, Telematics etc

LIG

HTIN

G C

OU

NC

IL A

US

TR

ALIA

AP

PLIA

NC

ES

FO

RU

M

HA

ZA

RD

OU

S A

REA

EQ

UIP

MEN

T

CA

PTIA

L

ELEC

TR

ICA

L E

QU

IPM

EN

T

ELEC

TR

ON

IC I

ND

US

TR

Y F

OR

UM

S

CO

NS

UM

ER

ELEC

TR

ON

ICS

SU

PP

LIE

RS

AU

STR

ALIA

N D

EFEN

CE I

NFO

RM

ATIO

N A

ND

ELEC

TR

ON

IC S

YS

TEM

S A

SS

OC

AIT

ON

AU

STR

ALIA

N P

HO

TO

NIC

S F

OR

UM

CO

MM

UN

ICA

TIO

NS

TEC

HN

ICA

L F

OR

UM

AS

IA P

AC

IFIC

SM

AR

T C

AR

D F

OR

UM

AU

STR

ALIA

N I

T S

EC

UR

ITY

FO

RU

M

AU

TO

MA

TIC

DA

TA

CA

PTU

RE A

US

TR

ALIA

DIG

ITA

L B

RO

AD

CA

STIN

G F

OR

UM

VICTORIA

SOUTH AUSTRALIA

QUEENSLAND

NORTHERN TERRITORY

WESTERN AUSTRALIA

Canberra (AEEMA H/O)

Sydney (AEEMA office)

Brisbane (AEEMA Industry Cluster)

Perth

Melbourne

Darwin

Hobart

NEW SOUTH WALES

TASMANIA

Adelaide (AEEMA office)

Population: 20 million

Size: land mass = USA

National Government:

Conservative

State/Territory Governments:

Labour

Local Governments:

Generally non-party political

Australia: A Quick Snapshot

Engagement with Government

Through: AEEMA Industry Forums and Clusters AEEMA Secretariat AEEMA Advisory Council AEEMA Board

With: Three Australian Govt industry development

portfolios Other Australian Govt agencies embracing trade,

investment attraction, customs, environment, R&D and education, finance etc

Australian Government regulators Various state/territory govt agencies/regulators Ministerial offices

free trade not protectionist sound economic fundamentals will not ‘pick winners’ focused on free market principles jobs, jobs and jobs short term focus suffer from the impact of

federalism

Characteristics of Australian Governments

The Three Key Drivers of Current Government Industry

Policy - 3 ‘I’s

Investment

Innovation

International Competitiveness

Australian Government Policy Framework

Q: Why should Government intervene?

A: Generally only when there is market failure

AEEMA Characteristics

“Committed to Australia’s ICT, Electronics and Electrical manufacturing Industries”

free trader not protectionist global rather than internal focus agile and adapting to industry changes opportunistic, whilst strategic industry development operating mode seeking industry/government

co-operation technology rather than business linked

How Do We Capitalise On Emerging Opportunities?

by evolving our organisational structure by aligning our activities to market-

sensitive, demand-driven drivers e.g. telematics

by developing new globally-focused services for members

by influencing government policies & attracting government funding to support our industry-led initiatives e.g. o/s missions, action agenda projects

AEEMA’s 5 Point Plan for Industry Development

1. Capture and engage government interest2. ‘Drive’ industry-led and government-

sponsored activities with a ‘vision’ for the industry’s future

3. Build AEEMA industry frameworks and national membership and alliances

4. Align AEEMA’s strategic objectives with Action Agendas or other key policy drivers

5. Identify and develop export market access opportunities

What is An Action Agenda?

The Action Agenda process assists industry and government to work together to strengthen the capacity of Australian industries to compete globally.

Action Agendas are driven by industry, with government providing a facilitation role.

Action Agenda Aims

To find out where the opportunities lie and to take advantage of them, and

To identify impediments to growth and to remove them

Electronics Industry Action Agenda- Key Facts

National, industry-led, government supported strategic approach approved by the Australian Government in 2003

Focusing on electronics, photonics, microelectronics, wireless, nanoelectronics industry development

Industry Development

Electronics Action Agenda is focusing on a unified industry a shared vision commercialisation of R&D industry clustering an export focus Branding under ‘Technology

Australia’

Action Agenda Summary

The Action Agenda becomes a joint document between industry and governments with

Agreed and achievable outcomes, and

Strategic actions to achieve outcomes that industry and government can commit to within the government’s broad policy framework.

Influencing Government To Embrace

Innovation along the whole supply chain, with market development as the top priority

Investment in Technology Integration not R&D

Industry Interaction (collaboration)

Committed to Australia’s ICT, electronics and electrical

manufacturing industries

www.aeema.asn.au