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www.craftevents.com.au

AUSTRALASIA’S FAVOURITE

As Australasia’s largest independent event organiser, we have a proven track record in delivering large-scale, successful events.

Expertise Events has 23 years experience in the exhibition and event industry in Australia with more than 250 years combined staff experience.

Our strong annual calendar of more than 30 events reflects our long-standing and loyal partnerships with numerous stakeholders.

EXPERTISE EVENTS:Delivering memorable experiences...

Our EventsThe Craft & Quilt Fairs are Australasia’s premier craft events. Running exclusively with the fair in each location are the state quilt guilds’ annual exhibitions which are a major visitor drawcard.

The fairs provide a complete craft experience: encouraging and teaching visitors to ‘make it themselves’ in workshops and classes; nurturing grass-roots craft groups and guilds by providing exhibition space for not-for-profit craft organisations; showcasing craft talent through inspirational displays and guest artists; and providing the ultimate platform to promote your craft business and sell your products and services to a qualified audience both at the event and for months afterwards. The Bead Fair is also a popular feature show, incorporated into several of the major fairs across Australia.

Supported by The Australian Women’s Weekly – #1 selling monthly magazine in Australia, reaching 1.873 million readers every month*. * Australian events only

CHRISTCHURCH, NZ • PALMERSTON NORTH, NZ • PERTH • MELBOURNE • SYDNEY • TASMANIA • HAMILTON, NZ • CANBERRA • BRISBANE • ADELAIDE

The Stitches & Craft Show – Australia’s Original Craft Event! Established in 1987 this show is one of the most highly anticipated craft events in all crafters’ calendars. The Stitches & Craft Show has defied the pessimists by re-establishing itself as not only a much-loved event but one of the most successful consumer events in Australia. The shows are strategically located across Australia and attract both a new audience of ‘first-time’ visitors and devotees to a craft event.

Supported by Better Homes and Gardens magazine – the #1 most read magazine in Australia, reaching 2.313 million readers a month.

SYDNEY • BRISBANE • NEWCASTLE • MELBOURNE

It’s what we do!3,800 companies participate in Expertise Events’ exhibitions each year, which in turn attract more than 600,000 visitors.

fibre · art mixed media

The Scrapbook & Papercraft Expos are the premier scrapbooking events on the Australian craft calendar.

These specialist events combine a series of classes taught by top notch papercraft experts, displays from renowned artists, competitions and a dedicated retail hall with all the latest and hard-to-find products for sale. It delivers qualified customers who have a passion for scrapbooking, card making, photography, mixed media and papercraft of all kinds, directly to you.

Whether your goal is to sell products or services, introduce new lines or build brand awareness, the Scrapbook & Papercraft Expo is the solution, allowing you to connect with visitors in a unique and interactive environment.

BRISBANE • MELBOURNE

Held in Melbourne, the Australasian Quilt Convention (AQC) attracts international attention and is recognised as Australia’s largest dedicated quilt event. Incorporating classes and lectures with highly-skilled local and international tutors, highly-anticipated social events, the opportunity to purchase unique craft products plus short workshops run by exhibitors and exclusive quilt displays, this is Australia’s very own international quilt event. AQC brings together thousands of quilters and quilt lovers from all over Australia and around the world for an unforgettable experience. It delivers a targeted patchwork and quilting audience giving exhibiting companies unparalleled marketing exposure, branding and sales opportunities.

In 2014 AQC will be celebrating 10 years and is the most anticipated quilting show in Australasia.

MELBOURNE

Back by popular demand, we are excited to announce the return of the Creative Textile Show and look forward to featuring it in our craft calendar. This event combines unique displays by textile artists and designers with a strong education program including hands-on workshops and classes.

This specialist event has been requested by the craft community and will be the ideal selling platform for all involved.

CANBERRA

The Australian Craft Industry Awards represents an opportunity to recognise the outstanding work of businesses and individuals within the craft industry. It aims to celebrate their contributions, setting the benchmark for the industry’s expectations.

Industry peers, exhibitors and a panel of experts will vote for their preferred nominees across a selection of categories. This will culminate in a gala dinner and awards night where the winners will be announced. Coinciding with the biggest craft event of the year, the Sydney Craft & Quilt Fair, the gala night is set to be a highlight on the craft calendar.

SYDNEY

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SALES

• Generate sales leads

• Make direct sales before, during and after events

• Build a contact database

• Support your sales channels

CUSTOMER RELATIONSHIPS

• Build relationships with current customers

• Educate customers

• Upsell and cross-sell to customers

• Collect customer testimonials

• Re-sell to lapsed customers

MARKET RESEACH

• Market test a new product

• Research for your marketing campaign

• Test market awareness and perceptions

BRAND BUILDING

• Create or raise market awareness

• Position or re-position your brand

• Educate by demonstrating your products

• Develop new markets

MEDIA RELATIONS

• Get on the ‘media radar’/generate coverage

• Build relationships with key editors and journalists

WHY EXHIBIT? BECAUSE EXHIBITIONS GET RESULTSExhibitions are the most cost effective and time efficient method of marketing your products, offering a personal and interactive environment to meet thousands of qualified visitors face to face!

18 SPECIFIC goals that exhibitions can help you achieve:

INDUSTRY RESEARCH* FOUND:

Our events offer a one-stop shop for

these customers

OVERALL

60%

is the average a craft participant spends on craft related activities and education

$280

PER ANNUM

of females aged 14 – 80 years of age take part in some type of craft related activity

* 2011 research undertaken by external company

RESEARCH SHOWS THAT MEMORABILITY OF VISITORS TO EXHIBITORS REMAINS AT MORE THAN

70% SIX MONTHS AFTER

THE EVENT!

They are the place for these people to be... Will you be there too?

1. A Qualified Audience – No tyre kickers – targeted, high quality visitors all wanting to learn, be inspired and BUY.

2. Return on Investment – One of the most important measure of success for an exhibitor is the return on their investment. Our high rebook rate proves that our craft events deliver this in EVERY case.

3. Location, Location, Location – Our venues are carefully selected and are the best in the area, located in heartlands drawing maximum visitors to our events.

4. Industry Experts – Our guest artists are experts in their field, our displays inspire visitors with their WOW factor and the fully scheduled educational program completes the experience.

5. Control – We ensure we control the number of exhibitors in each product category to offer the best event available to visitors, giving exhibitors the best return in sales-to-buyer ratio.

6. First Class Service – Our events have a hands-on team who are proactively involved, make themselves seen and are available to help…nothing is a problem.

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SHARE WITH THE CRAFT COMMUNITY

Need to share? Need inspiration? Need a project, or just need to connect?

Promote your new products or services on intocraft.com Our regular e-newsletter and blog is a community platform. Share your ideas and stay in touch with a large craft community with:

• stories• product previews • projects• competitions and much more.

7. Industry Support – You’re in great company; the leading brands in the industry are at our events.

8. Media Muscle – Not only are we the biggest spenders on paid advertising in our category* more importantly we know what works.

9. Quality – We offer first class, quality onsite support to all our exhibitors.

10. Extra Exposure – Our events are supported by an independent media relations company who provides maximum leveraged exposure.

11. Entry Options – Entry level stands are available for any size company and budget.

12. Support – Monthly educational information is distributed to assist you in planning your involvement in your next event. Numerous printed support materials are also available.

13. Opportunity to Increase Sales – We only have limited space available and we can only sell the space once… So don’t delay and book early!

What our events deliver

FREE e-newsletter for all things craft related 365 days a year.

Email info@intocraft.com.auFor more infomation visit:

.com

What else can we offer you?

Reach more than 130,000 qualified craft lovers!

*According to AC Nielsen

Expertise Events Pty Ltd, PO Box 6053 Frenchs Forest, NSW 2086 Australia

Call: +61 2 9452 7575 Email: craft@expertiseevents.com.au Fax: +61 2 9975 3707

www.expertiseevents.com.au

1. CONTACT OUR CRAFT TEAMOur dedicated team, covering sales, marketing, PR, group and guild co-ordination, customer service, design and logistics, works hard to make exhibiting easy for you, and to bring the largest possible qualified visitor audience to our events.

2. BOOK YOUR STANDOur events accommodate many different needs and budgets… all you have to do is ask! It is more cost effective than you think – ask our sales staff today for more information.

3. PROMOTE YOUR PRESENCE WITH THIS UNIQUE SALES OPPORTUNITYThere are a number of opportunities for exhibitors to gain additional exposure at our craft events through workshops, hands-on classes and extra marketing support options that will attract more visitors to your stand!

contact us today!

you can be a

part of the

success STORY

CALL ONE OF OUR SALES TEAM NOW ON

to discuss how easy and cost effective it is to exhibit at Australasia’s Favourite Craft Events

contact us today!

you can be a part of the success STORY

Exhibiting is as easy as 1, 2, 3!