AUSTIN: SALES & MARKETING OUTLOOK January 21, 2015

CONVENTION SALES Steve Genovesi, Senior Vice President- Sales and Services

COMPETITIVE CITIES OCCUPANCY Smith Travel Research

*Note: 79.3, CBD

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

Austin* Dallas Houston SanAntonio

Denver Indy Nashville Phoenix NewOrleans

SanDiego

Dec 2014 72.3% 67.7% 71.7% 64.6% 75.4% 64.6% 72.1% 63.1% 69.0% 74.6%Dec 2013 71.3% 64.2% 69.0% 62.9% 70.8% 61.4% 68.8% 59.7% 66.9% 71.6%

Competitve Cities Occupancy (2014 Year-End compared to 2013)

Dec 2014

Dec 2013

DAY OF WEEK OCCUPANCY Smith Travel Research

0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY2014 54.3% 66.5% 74.0% 74.8% 73.1% 79.9% 83.6%2013 53.7% 65.9% 72.6% 73.9% 72.7% 78.5% 82.0%2012 50.1% 61.6% 69.3% 71.2% 70.0% 76.0% 79.5%AVG 52.7% 64.7% 72.0% 73.3% 71.9% 78.1% 80.5%

DAY OF WEEK OCCUPANCY: 3-YEAR OVERVIEW

2014

2013

2012

AVG

2015 FORECAST

U.S. 2015P STR PKF Austin 2015P PKF

OCC 1.1 0.9 OCC -0.9

ADR 5.0 5.7 ADR 6.4

RevPAR 6.2 6.7 RevPAR 3.9

Supply 1.3 1.3 Supply 5.8

Demand 2.4 2.2 Demand 4.8

2014 SXSW STR TRENDS

SXSW 2014 - City SXSW 2014 - Downtown

Date Day Of Week Occ YoY Occ

YoY ADR

YoY RevPAR Date Day Of Week Occ YoY

Occ YoY ADR

YoY RevPAR

Mar 06, 2014 Thursday 88.4 -0.2 10.9 10.7 Mar 06, 2014 Thursday 88.2 3.1 15.9 19.5 Mar 07, 2014 Friday 94.1 1.1 10.7 11.9 Mar 07, 2014 Friday 95.9 3.3 10.7 14.3 Mar 08, 2014 Saturday 96.2 0.0 10.1 10.7 Mar 08, 2014 Saturday 99.0 1.4 11.3 12.9 Mar 09, 2014 Sunday 89.3 1.2 10.4 11.7 Mar 09, 2014 Sunday 98.6 1.5 11.3 12.9 Mar 10, 2014 Monday 95.0 -0.6 10.4 9.8 Mar 10, 2014 Monday 97.4 0.7 11.9 12.7 Mar 11, 2014 Tuesday 94.0 0.0 12.5 12.5 Mar 11, 2014 Tuesday 97.6 2.3 13.8 16.4 Mar 12, 2014 Wednesday 92.4 0.0 12.7 12.7 Mar 12, 2014 Wednesday 97.9 1.7 17.1 19.2 Mar 13, 2014 Thursday 93.8 -2.4 10.3 7.6 Mar 13, 2014 Thursday 98.7 1.0 13.7 14.8 Mar 14, 2014 Friday 95.7 -1.5 10.1 8.4 Mar 14, 2014 Friday 98.0 0.6 13.9 14.5 Mar 15, 2014 Saturday 90.5 -1.2 8.5 7.2 Mar 15, 2014 Saturday 92.2 -0.8 12.6 11.7 Mar 16, 2014 Sunday 51.0 -7.1 1.4 -5.8 Mar 16, 2014 Sunday 53.2 -9.8 5.7 -4.7

2014 ACL FEST STR TRENDS

ACL Fest 2014 Weekend 1 - City ACL Fest 2014 Weekend 2 - City

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Oct 02, 2014 Thursday 74.1 2.3 5.5 7.9 Oct 09, 2014 Thursday 77.4 -2.0 1.7 -0.4Oct 03, 2014 Friday 91.1 14.4 18.0 34.9 Oct 10, 2014 Friday 90.5 5.5 14.2 20.5Oct 04, 2014 Saturday 94.5 17.5 22.5 43.9 Oct 11, 2014 Saturday 96.0 4.7 17.1 22.6Oct 05, 2014 Sunday 66.3 15.6 13.9 31.7 Oct 12, 2014 Sunday 75.6 21.5 15.5 40.3

ACL Fest 2014 Weekend 1 - Downtown ACL Fest 2014 Weekend 2 - Downtown

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Oct 02, 2014 Thursday 82.7 1.7 4.0 5.7 Oct 09, 2014 Thursday 83.4 -9.9 2.8 -7.4Oct 03, 2014 Friday 94.1 14.2 15.7 32.2 Oct 10, 2014 Friday 94.4 2.4 13.4 16.1Oct 04, 2014 Saturday 97.8 12.1 23.5 38.4 Oct 11, 2014 Saturday 98.2 1.0 17.4 18.5Oct 05, 2014 Sunday 90.0 33.1 11.5 48.5 Oct 12, 2014 Sunday 92.2 25.7 18.0 48.3

NOTE: There was a UT home game on weekend 1 (Baylor, afternoon game); 2 downtown groups comprising ~1200 total rooms had Sunday, Oct. 5 arrival. There were no major arrivals on Sunday, Oct. 12.

2014 F1 STR TRENDS

Formula 1 2014 - City Formula 1 2014 - Downtown

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Oct 29, 2014 Wednesday 78.5 -2.7 5.7 2.8 Oct 29, 2014 Wednesday 83.3 -0.7 16.0 15.2Oct 30, 2014 Thursday 74.3 -12.5 -6.2 -17.9 Oct 30, 2014 Thursday 79.9 -9.8 1.5 -8.5Oct 31, 2014 Friday 85.0 -6.8 -8.5 -14.8 Oct 31, 2014 Friday 92.1 -2.9 -1.6 -4.5

Nov 01, 2014 Saturday 91.4 -5.2 -8.1 -12.9 Nov 01, 2014 Saturday 95.6 -2.4 2.4 -0.1Nov 02, 2014 Sunday 74.8 -5.8 -5.1 -10.6 Nov 02, 2014 Sunday 88.2 0.2 -1.9 -1.8Nov 03, 2014 Monday 73.0 4.4 14.5 19.5 Nov 03, 2014 Monday 82.8 19.4 26.3 50.9

Formula 1 2014 - San Antonio Market

Date Day Of Week OccYoY Occ

YoY ADR

YoY RevPAR

Oct 29, 2014 Wednesday 58.1 -9.6 -9.9 -18.5Oct 30, 2014 Thursday 51.3 -18.6 -7.5 -24.7Oct 31, 2014 Friday 61.4 -15.7 -10.0 -24.1

Nov 01, 2014 Saturday 70.9 -18.9 -11.9 -28.6Nov 02, 2014 Sunday 52.2 -5.0 -1.9 -6.8Nov 03, 2014 Monday 64.0 24.3 5.9 31.6

NOTE: There was a citywide with a shoulder night of 1000+ rooms on Wednesday, Oct. 29. Dell had a major arrival on Monday, Nov. 3.

SALES PRODUCTION OVERVIEW FY 1314 Year-End

• Booked RNs: 556,269 110% of YTD goal +9% YoY

• Small meetings (≤ 200 peak RNs) +38% YoY number of definite bookings +34% YoY booked RNs

• Lead RNs: 2,703,887 129% of YTD goal

+19% YoY

• Leads: 2,119 139% of YTD goal +27% YoY

CONVENTION PRODUCTION TRENDS

Corporate Govt Natl Assn SMERF Sports State/RegAssn

FY 1314 % Definite RNs 36% 3% 30% 3% 19% 8%FY 1213 % Definite RNs 26% 4% 35% 7% 20% 9%FY 1112 % Definite RNs 17% 7% 35% 5% 22% 13%FY 1011 % Definite RNs 17% 7% 23% 8% 22% 22%FY 0910 % Definite RNs 14% 11% 29% 7% 20% 19%

0%5%

10%15%20%25%30%35%40%

Definite Production by Market FY 1314-1213-1112-1011-0910

FY 1314 % Definite RNs

FY 1213 % Definite RNs

FY 1112 % Definite RNs

FY 1011 % Definite RNs

FY 0910 % Definite RNs

FY 1314 KEY DEFINITE BOOKINGS

• USA Taekwondo National Championships, July 2015 – 1,640 Peak; 11,252 TRN • Rodan + Fields, Oct 2015 – 3,000 Peak; 10,175 TRN • Dell, Oct 2015-2017 – 2,365 Peak; 10,450 TRN • Blackbaud Inc, Oct 2015 – 2,200 Peak; 5,862 TRN • Modern Language Association of America, Jan 2016– 4,000 Peak; 14,500 TRN • Keller Williams Realty International, Aug 2016-2018– 2,100 Peak; 7,290 TRN • Tableau Software, Nov 2016– 6,400 Peak; 28,540 TRN • Professional Convention Management Association, Jan 2017– 2,864 Peak; 11,268 TRN • Association of Corporate Counsel, Oct 2018 – 2,200 Peak; 7,035 TRN • Texas Assn of Secondary School Principals, June 2019– 1,100 Peak; 3,565 TRN • Society of Nuclear Medicine, June 2020- 3,040 Peak; 14,237 TRN • Texas Assn of School Business Officials, Feb 2021– 1,544 Peak; 5,516 TRN

CONVENTION PRODUCTION TRENDS

Corporate Govt Natl Assn SMERF Sports State/RegAssn

FY 1314 % Lead RNs 40% 3% 43% 3% 6% 5%FY 1213 % Lead RNs 30% 3% 46% 7% 10% 4%FY 1112 % Lead RNs 27% 6% 42% 12% 6% 6%FY 1011 % Lead RNs 24% 10% 39% 6% 12% 8%FY 0910 % Lead RNs 16% 11% 55% 6% 5% 6%

0%

10%

20%

30%

40%

50%

60%

Lead Production by Market FY 1314-1213-1112-1011-0910

FY 1314 % Lead RNs

FY 1213 % Lead RNs

FY 1112 % Lead RNs

FY 1011 % Lead RNs

FY 0910 % Lead RNs

FY 1415 KEY TENTATIVES

• New York Life Insurance, Aug 2017– 2,280 Peak; 10,269 TRN • National Kidney Foundation, April 2018– 1,600 Peak; 6,185 TRN • American Association of Immunologists, May 2018 – 1,600 peak; 6,656 TRN • Sonic America’s Drive-In, Sept 2018– 1,840 Peak; 7,255 TRN • Society for Simulation in Healthcare, Jan 2019– 2,020 Peak; 9,312 TRN • Center for Intl Blood & Marrow Transplant Research, Feb 2019 – 1,800 Peak; 8,780 TRN • Society of Interventional Radiology, March 2019– 2,100 Peak; 9,435 TRN • American College of Obstetricians and Gynecologists, May 2021– 2,000 Peak; 9,650 TRN • Assn for Professionals in Infection Control & Epidemiology, June 2021– 2,500 Peak; 9,390 TRN • American Veterinary Medical Association, Aug 2021– 3,200 Peak; 14,295 TRN • Congress of Neurological Surgeons, Oct 2021– 3,000 Peak; 11,520 TRN

FUTURE CITYWIDE LEADS/BOOKINGS

Future citywide trends • Citywide leads, FY 1314

• +21% lead RNs YoY; +11% average group size YoY • Impact of expanded hotel package:

Mar-Dec 2015 (after JW Marriott opens) vs. Mar-Dec 2014 • +30% increase average group size • +37% increase average peak night

OTHER BOOKING TRENDS • Significant increase in “high value” business

• Medical meetings RNs up 98% (last 3 FY vs. previous 5 FY) • Corporate RNs are up 157% from 5 years ago

• Short-term booking window • 29% of Convention Center RNs booked in FY 1314 had 2015 event dates • Unlikely to repeat in FY 1415; 2016 essentially “full” • 33% had 2016 dates; 17% had 2017 dates • Almost 80% of Center bookings confirmed inside of 36 months

• Fall availability challenge: F1, ACL Music Festival, Texas Football • Other booking challenges: center/hotel availability; hotel rates

CONVENTION CENTER LOST BUSINESS REVIEW FY 1314/FY 1415 YTD FOR ALL FUTURE YEARS

Top 5 Lost Business Reasons • Lack of ACC availability (26%) • Convention center size (11%) • Lack of hotel availability (9%) • Better hotel package (8%) • Better hotel rates (7%)

TOTAL, Top 5 Reasons: 61%

TAP REPORT: PEER SET (COMPETITIVE CITIES) THE TAP REPORT Austin Period Ending December 31, 2014

Report Date: January 20, 2015

Austin Room Nights 2014 2015 2016 2017 2018 2019 2020 2021 TotalDefinite Room Nights 487,903 442,566 345,267 241,271 166,185 51,533 39,908 5,516 1,780,149Pace Targets 463,360 397,469 323,056 241,454 126,320 75,090 39,437 16,727 1,682,913Consumption Benchmark 463,360 485,001 519,998 540,128 540,128 540,128 540,128 540,128 4,168,999Pace Percentage 105% 111% 107% 100% 132% 69% 101% 33% 106%Total Demand Room Nights 1,767,651 2,161,405 1,628,976 1,169,385 779,452 375,965 243,509 70,758 8,197,101Lost Room Nights 1,279,748 1,718,839 1,283,709 928,114 613,267 324,432 203,601 65,242 6,416,952Conversion Percentage 28% 20% 21% 21% 21% 14% 16% 8% 22%Tentative Room Nights 0 201,956 180,130 177,879 168,557 184,796 129,877 60,202 1,103,397

Peer Set R/Ns: Austin, Denver, Nashville, New Orleans, San AntonioDefinite Room Nights 3,877,149 3,659,800 2,617,953 1,983,226 1,624,088 912,700 740,314 680,497 16,095,727Pace Targets 3,761,305 3,473,585 2,895,943 2,466,056 2,009,312 1,559,301 1,208,292 936,714 18,310,508Consumption Benchmark 3,761,305 3,826,944 3,941,941 4,106,251 4,234,610 4,248,792 4,248,792 4,248,792 32,617,427Pace Percentage 103% 105% 90% 80% 81% 59% 61% 73% 88%Total Demand Room Nights 16,421,406 17,432,204 13,261,383 9,744,053 7,984,326 5,001,817 3,907,414 2,471,803 76,224,406Lost Room Nights 12,544,257 13,772,404 10,643,430 7,760,827 6,360,238 4,089,117 3,167,100 1,791,306 60,128,679Conversion Percentage 24% 21% 20% 20% 20% 18% 19% 28% 21%Tentative Room Nights 0 954,902 1,490,690 1,243,687 1,260,267 1,284,018 1,110,930 778,863 8,123,357

TAP REPORT: 2015 BY MONTH THE TAP REPORT Period Ending December 31, 2014

2015 Austin 2015 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL Definite Room Nights 23,494 34,427 67,228 35,400 41,145 39,429 38,905 21,389 26,284 56,541 52,949 5,375 442,566 DA Pace Targets 32,215 42,384 67,606 31,335 32,474 38,747 33,561 17,399 24,985 37,959 28,006 10,798 397,469 Variance (8,721) (7,957) (378) 4,065 8,671 682 5,344 3,990 1,299 18,582 24,943 (5,423) 45,097 DA Consumption Benchmark 35,010 47,181 76,840 36,378 38,433 47,161 42,035 22,371 32,890 51,846 39,421 15,435 485,001 DA Pace Percentage 73% 81% 99% 113% 127% 102% 116% 123% 105% 149% 189% 50% 111% Total Demand Room Nights 158,750 189,402 242,116 194,732 188,526 172,767 248,385 127,053 202,982 254,373 150,364 31,955 2,161,405 Lost Room Nights 135,256 154,975 174,888 159,332 147,381 133,338 209,480 105,664 176,698 197,832 97,415 26,580 1,718,839 Conversion Percentage 15% 18% 28% 18% 22% 23% 16% 17% 13% 22% 35% 17% 20% Tentative Room Nights 5,611 20,381 15,394 10,499 11,261 31,525 17,819 18,672 24,858 35,789 5,268 4,879 201,956

Austin 2015 Events Definite Events 53 60 24 43 23 25 20 10 20 29 15 7 329 Pace Targets 44 43 30 42 24 24 18 9 18 21 13 6 292 Variance 9 17 (6) 1 (1) 1 2 1 2 8 2 1 37 Consumption Benchmark 53 58 45 68 41 46 38 21 46 59 40 19 534 Pace Percentage 120% 140% 80% 102% 96% 104% 111% 111% 111% 138% 115% 117% 113% Total Demand Events 176 202 147 172 94 89 83 44 104 138 73 18 1,340 Lost Events 123 142 123 129 71 64 63 34 84 109 58 11 1,011 Conversion Percentage 30% 30% 16% 25% 24% 28% 24% 23% 19% 21% 21% 39% 25% Tentative Events 21 39 34 35 33 27 31 15 34 27 18 10 324

STAFF ANNOUNCEMENTS • Rob Hampton and Matthew Payne • Amy Brown • Lance Aldridge • Courtney Sculley • Kelly Thomas

• NOW…..31,000 hotel rooms • 2015 – 2017…..11,000 additional hotel rooms

INVENTORY GROWTH

GOING FORWARD- PLAN OF ATTACK • Increase compression - via larger peak city-wides or stacking of

groups. • Continue to increase in-house bookings for hotels.

• Aggressively pursue, as a community, a city-wide hit list of need

period business, 2015-2020 as defined by Tap Report.

ASAE EVENT WITH SEATTLE

RECENT AND UPCOMING SALES ACTIVITIES OCTOBER 2014 IMEX America – Las Vegas, NV ACL Client Event – Austin, TX DC Sales Mission – Washington, DC; Alexandria, VA; Reston, VA ASAE Summit Dinner – Washington, DC ASAE 5-Star Weekend – Phoenix, AZ NOVEMBER 2014 National Coalition of Black Meeting Planners – Cincinnati, OH West Coast Sales Mission – San Francisco, CA

IMEX AMERICA

ACL CLIENT EXPERIENCE

SAN FRANCISCO WASHINGTON, DC

RECENT AND UPCOMING SALES ACTIVITIES DECEMBER 2014 Chicago Holiday Client Event – Chicago, IL Association Forum Holiday Showcase – Chicago, IL IAEE Expo! Expo! – Los Angeles, CA Texas CVB Holiday Event – Washington, DC TSAE Holiday Event – Austin, TX

JANUARY 2015 PCMA Convening Leaders Annual Meeting – Chicago, IL Collinson Media Diversity Marketplace – Newport Beach, CA Southwest Showcase – Austin, TX

LOOKING AHEAD: HOTEL PERFORMANCE TRENDS • 2014 numbers showing all key performance indicators are returning to pre-

recession “sweet spot” • STR, PKF and PWC all project growth in the next 24-36 months • Group demand is rebounding

• Corporate/business travel expenditure is expected to grow in 2015

• Hotels will watch occupancy closer than rate (ADR growth not a large concern) • AirBNB and its counterparts are a market disruptor; hotels should continue to

pay attention as more research becomes available Source: Smith Travel Research 2014 Hotel Data Conference

MARKETING Jennifer Walker, Director of Marketing Communications

NEW (FISCAL) YEAR. FRESH LOOK.

NEW MEETINGS PLATFORM

…AND A NEW INCENTIVE

CONTINUED INTERNATIONAL EFFORTS: BRITISH AIRWAYS – USA CAMPAIGN

• TimeOut London Partnership - Advertorial & Print

• Digital OOH • Display Advertising • Social

Components

RESULTS • Digital OOH delivered 27,066,776 impacts • Paid social drove over 1.9 million impressions

and reached over 3.3 million people • Record number of entries – 25,324 • Prize winner chose Austin as their

destination of choice!

AUSTIN • 10 million passengers • 14 airlines • 47 nonstop destinations

NASHVILLE • 11 million passengers • 10 airlines • 50 nonstop destinations

AIRPORT UPDATES

DENVER • 50 million passengers • 18 airlines • 180 nonstop destinations

CONTINUED PARTNERSHIPS

US TRAVEL DESTINY MARKETING AWARD

(‘TWAS) TIME FOR AN AUSTIN HOLIDAY! • Holiday-specific deals/events-driven campaign. • Houston, Dallas, Oklahoma City and New Orleans. • Elements: Print, newspaper, radio, digital & social. • Timing: Early November - mid December.

HOLIDAY CAMPAIGN RESULTS Nov-Dec 2013 Nov-Dec 2014

Percentage change

AustinTexas.org unique visits 207,428 250,034 21% AustinTexas.org visits 248,757 304,271 22% Pageviews 812,485 878,061 8% Pages/visit 3.27 2.89 -12% Dallas visits 6,205 9,133 47% Houston visits 9,467 28,900 205% OKC visits 434 1,862 329% New Orleans visits 605 1,001 65% Holidays landing page visits 21,474 Holidays event page visits 23,140 Holidays deals page visits 1,460 Holidays hotel packages visits 1,651 Total blog pageviews 4,319 23,460 443%

X GAMES

WEBSITE & SOCIAL MEDIA

WEBSITE & SOCIAL MEDIA

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