41
Austin Market Test for MaxAvenue, Inc. Rough Copy v. # 3 Job# MAX4976, MAX4978, MAX4979, MAX4980 CDMG Creative Direct Marketing Group, Inc. 21171 S. Western Ave., Ste.260 • Torrance, CA 90501 (310) 212-5727 • Fax (310) 212-5773 • [email protected] Nobody knows direct marketing better 12/11/07 9:20 AM

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Page 1: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

Austin Market Test

for

MaxAvenue, Inc.

Rough Copy v. # 3 Job# MAX4976, MAX4978, MAX4979, MAX4980

CDMG Creative Direct Marketing Group, Inc.

21171 S. Western Ave., Ste.260 • Torrance, CA 90501

(310) 212-5727 • Fax (310) 212-5773 • [email protected]

Nobody knows direct marketing better

12/11/07 9:20 AM

Page 2: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 2 of 41

[Envelope Teaser 1]

You’re about to become one of the top 50 Real Estate Agents in

Austin, Texas

[Envelope Teaser 2]

A special invitation for Austin, Texas Real Estate Agents

[Envelope Teaser 3]

Only 50 Real Estate Agents in Austin, Texas are invited to attend

this event... You’re one of them.

----------------

[Headline 1]

“At last count, I’ve made 432 listing presentations. The number of times

my presentations have been rejected is ZERO.”

-- Harold Ware, CEO, Maximum Value Home Selling Systems

Learn what Harold Ware—and absolutely no one else in the real

estate business—knows about listing and selling homes in a

collapsing Austin, Texas real estate market.

Attend this FREE 4-Star Luncheon and Learn How to...

Page 3: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 3 of 41

Win Every Listing at Full

Commission... and Sell it for

MORE than List Price! (Imagine how many referrals you’ll get then...!)

Plus, at this Luncheon you’ll also learn how to:

• Instantly and permanently differentiate yourself from all agents in

your farm area!

• Develop a fool-proof, easily “repeatable” marketing and selling

system that guarantees immediate listings and sales!

• Complete 150-200 transactions and earn upwards of $1 million in

commissions a year—while working only 3-4 days a week!

• And so much, Much MORE!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

This 6-hour intensive workshop, and 4-Star catered luncheon, is absolutely

FREE—but only 50 agents will be permitted to attend! Reserve your seat now at

either of these two convenient locations:

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Page 4: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 4 of 41

----------------------

[Headline 2]

“I’m now making over $1 million a year—in a down market! Thank you

Harold Ware and your Maximum Value Home Selling Systems.” -- Denise Fast, ReMax agent

Don’t Be Like Every

Other Real Estate Agent

in Austin, Texas

“When you attend the FREE Maximum Value Home

Selling Systems Luncheon, I guarantee what you’ll learn

there will permanently and forever place you head over

heals above other agents—and shatter the public’s

perception that all realtors are the same!” -- Harold Ware, CEO, Maximum Value Home Selling Systems

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

This 6-hour intensive workshop, and 4-Star catered luncheon, is absolutely

FREE—but only 50 agents will be permitted to attend! Reserve your seat now at

either of these two convenient locations:

Page 5: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 5 of 41

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

-----------------------------------

[Body Copy]

From the Desk of Harold Ware

Founder and CEO, Maximum Value Home Selling Systems

Austin, Texas

Tuesday, 9:25am

Dear Austin area Realtor:

I’m inviting only you and 49 other Austin area agents to attend the FREE

Maximum Value Home Selling Systems Luncheon.

Why Only YOU and 49 Other Agents?

Well, how can I promise—no, guarantee—to differentiate you from every

other agent in the Austin area... if I make this offer available to everyone:

• Learn the 7 Never Before Revealed Secrets to closing 150-200

transactions a year—when other agents in Austin can’t close even

25!

• How 65% of all homeowners choose a listing agent—and how you

can use this amazing secret to double your listings!

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• Why the most commonly-used referral strategy actually leaves

MILLIONS of dollars on the table—and how you can collect all the

cash other agents leave behind!

• The little known strategy that’ll propel your annual earnings to

upwards of $1 MILLION in commissions while working only 3-4

days a week!

Yes, you’re about to cause widespread realtor panic in the streets of Austin.

Because when you apply just a fraction of what you’ll learn at the FREE

Maximum Value Home Selling Systems Luncheon—other agents will

actually refuse to compete against you for a listing!

• Discover the #1 reason agents LOSE listings. (I guarantee that 8

out of 10 agents in your office are making the same mistake when

they’re doing a listing presentation).

• The 3 hidden reasons building “great relationships with clients”

no longer guarantees you automatic repeat business and

referrals—and then learn the 3 disarming strategies that will!

• The 3 ingenious tactics that will smash—in just 60 seconds—every

FSBO argument into little broken pieces on every FSBO’s kitchen

floor.

And because the listing presentation techniques you’ll learn at the

Maximum Value Home Selling Systems Luncheon are so revolutionary in

concept and effective in practice, you will NEVER think to discount your

commissions again—and home sellers will never think or dare to ask you.

• Discover how one of the world’s richest businessmen makes his

business decisions—and then apply his time-tested wealth-

building formula to your business to create your own real estate

EMPIRE.

• Why the slowdown in the real estate market is the PERFECT TIME

for you to start implementing this one simple strategy that will

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CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 7 of 41

explode your income when the market rebounds—and it will

rebound—sooner than you think!

• The “secret sauce” that will help you sell your listings for more

than list price—even in a down real estate market! (This alone is

reason enough for you to join me at this FREE Luncheon!)

[Insert as Sidebar]

Unbelievable—But True!

Maximum Value Home Selling Systems can actually help you sell almost

any home for more than list price! Imagine the number of referrals, and the

income you’ll generate, when that word gets out!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops [End Sidebar]

And when other agents hear about the commissions you’re earning—all

because of what you learned at the FREE Maximum Value Home Selling

Systems Luncheon—every night, when they go home, they’ll look in the

mirror and ask why they can’t be more like you.

Actually, they’ll know why—they didn’t attend the FREE Maximum Value

Home Selling Systems Luncheon!

...And you will eat their lunch!

[Insert as Sidebar]

She earned $1,200,000 in commissions in 2006! Denise Fast, a ReMax agent in California, using just one component of the

Maximum Value Home Selling Systems, recently sold a house for $165,000

more than an identical house listed for sale, with numerous upgrades, just 5

doors down from it!

In fact, thanks to Maximum Value Home Selling Systems, Denise, a former

waitress and manicurist, earned $1,200,000 in commissions in 2006. That’s

Page 8: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 8 of 41

after the boom ended in Los Angeles, and while other agents in her market

suffered a 50% drop in income!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops [End Sidebar]

I’ll Give Your Business a Million Dollar Makeover—for FREE!

What took me 3 full years to develop and refine, I will transfer to YOU in

only 6 hours—for FREE—lunch included!

• Learn the secret to getting 25-50 new prospects EACH MONTH

without spending a dime on advertising. (The other agents in your

office will be in shock and awe!)

• The one mathematical formula you MUST know if you plan to

build your business—and then sell it for millions!

• The devilishly simple “pre-listing strategy” that will give you the

confidence to talk to anyone—from a CEO of a Fortune 500

company to a diehard FSBO do-it-yourselfer—and WIN that

listing!

Who am I to give all this and more to YOU for FREE: techniques,

procedures, systems and processes that could earn YOU millions in dollars

in commissions?

Well, if you’ve been listening to the underground rumblings in the real

estate world, you’ve heard of me. My name is Harold Ware, and I’ve

earned a well-deserved reputation for smashing tired and failing business

models, and building wildly profitable and successful replacements.

Over the past 30 years I’ve made my fortune as a sales, marketing and lead-

generation consultant, product and systems developer and strategic

planner for companies facing critical growth challenges.

Page 9: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 9 of 41

And, I’ve also bought and sold tens of millions of dollars worth of

residential and investment real estate. And in all my years, I never—

ever—met a real estate agent who wisely chose to use what other

industries have long and successfully employed: Repeatable selling

systems and business practices.

Listen, You Can’t Wing it Anymore! Home Sellers Are Not Stupid

Without a unique and easily repeatable selling system you cannot

effectively differentiate your “value proposition” from another real estate

agent’s.

Today, most agents are clones—commodities. Their only “competitive

advantage” is their smile, their clothes, the car they drive, and their

willingness to reduce their commission—and that’s a guaranteed formula for

failure.

STOP Preparing for FAILURE!

There’s a huge gap between the promises most agents make—we’ll sell your

home for the most money, in the least amount of time with the least amount of

hassle—and their actual results.

In fact, most agents just want to sell a listing as quickly as possible, while

doing and spending as little as possible. So, most agents list a home in the MLS,

and hope somebody else will sell it—and then lower the price if it doesn't

sell within 30 days. WRONG! WRONG! WRONG!

• Learn the 12 unstoppable forces shaping the future of residential

real estate—and why agents who don’t know them will be

DOOMED to failure.

• Why doing business “by referral only” is a bad, BAD idea.

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CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 10 of 41

• The one strategy that will ALWAYS keep you in demand in your

farm area. This proven strategy was stolen from the health food

industry—yes, the health food industry!

Let Other Agents Run Their Businesses into the Ground

Look, I’ve spent tens of thousands of dollars attending countless seminars,

workshops, coaching sessions, boot camps—and I was amazed, appalled

really, at what is being taught and sold to real estate agents—none of

which meets the current needs or demands of agents—and their clients.

So my development team and I began working with real estate attorneys,

mortgage brokers, title representatives, transaction managers, advertising

coordinators, buyer agents... the list goes on and on... and we tested

various systems and procedures until, finally... we refined everything into

a complete, fool-proof, price-maximizing home selling system.

To Succeed You’ve Got to be Different!

And that’s why you MUST attend the Maximum Value Home Selling

Systems Luncheon.

• Discover the 7 timeless business fundamentals that will immediately

differentiate you from other agents and FLOOD your business with

leads, listings and referrals.

• The listing presentation that will prompt home sellers to ask why no

other agent has ever approached them with such a compelling reason

to list—and why they will then gladly pay you FULL COMMISSION

to sell their home.

• Who the real “800lb gorilla” threatening your business is (Hint: it’s

NOT the Internet)—and turn that over-sized ape into a silly,

whimpering monkey.

• The simple multi-stepped process that will inundate your business

with QUALIFIED leads.

Page 11: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

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• The one secret that Peter Drucker, father of modern business

management, says will help you win more listings, retain more

clients and EXPLODE your income.

• The “post-listing presentation” that will turn your clients into your

BIGGEST advocates and champions of your business—and inundate

you with referrals.

• And quickly reduce every discount broker—and even other full-

service agents—into sniveling, incompetent amateurs in the eyes of

your prospects.

• And, finally and at long last, discover how you can gain the respect,

the income, the life of luxury and free time you’ve always dreamed

of—just by attending the FREE Maximum Value Home-Selling

Systems Luncheon.

But You Must Act Now!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

There are only 50 seats available for this unprecedented FREE 6-hour

Maximum Value Home-Selling Systems workshop—and FREE 4-Star

catered luncheon—so please, register now... because if you don’t... if you

don’t seize this breakthrough opportunity to dominate the Austin real

estate market—I guarantee you, another agent will.

Call right now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops to register and confirm your

attendance. Then bring your enclosed reserved seating admission ticket to

either of these 2 convenient locations:

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

Page 12: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

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9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

And start building your real estate practice into a business the likes of

which Austin, Texas has never been seen before.

I look forward to seeing you there.

Sincerely,

[Signature]

Harold Ware

Founder and CEO, Maximum Value Home-Selling Systems

P.S. ...When you arrive at the FREE 6-hour Maximum Value Home-Selling

Systems Workshop—and FREE 4-Star catered luncheon... where I’ll show

you how to close 150-200 transactions a year, earn $1 million in

commissions, work 3-4 days a week and then take a 2-month vacation...

You’ll also receive a never before published 53-page special report: Seven

Secret Strategies Every Realtor Must Employ to Survive, Thrive and

Dominate Their Market—a $29.95 value—yours FREE—just for attending

the FREE Maximum Value Home-Selling Systems Luncheon.

Most agents spend an entire career attempting to uncover just two of these

seven secrets. And yet, all seven—the Holy Grail of real estate success—

will be handed to you at lunch for FREE.

P.P.S. ...But remember, seating is limited to only 50 real estate agents Call

Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops to register and confirm your

attendance.

Page 13: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 13 of 41

-----------------------------------------

[Lift Note]

[Cover Flap]

When you SELL your listings

for MORE than LIST price...

...and collect glowing testimonials like these (flip open)

... you’ll never worry about the competition again

...you won’t have any!

[Inside]

Be Prepared to Hire Help...

Because what you’ll take away from the FREE Maximum Value Home-

Selling Systems Luncheon will immediately help you get MORE

LISTINGS—and sell your listings FASTER and for MORE MONEY than

your home sellers ever thought possible.

And your business will grow faster than YOU ever thought possible! How could

it not when your clients talk about your accomplishments like this:

“We sold our house for even more than the asking price and well beyond

the ‘dream price’ we originally had in mind.”

--Matthew & Deborah Mitchell

Page 14: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 14 of 41

“We sold our condo for almost $100,000 more than any other 3-bedroom

Marina City Club condominium ever! We are able to furnish our new

house just the way we want it.”

—Richard and Andrea Hume

“We were brought multiple offers and got the best possible price! In 30

days, the property sold and closed for significantly more than the asking

price."

--Alissa & Peter Bartle

“We ended up getting more money than we ever expected and bought the

house of our dreams!"

--Francine Lavac

"Our Harbor Crossing home was listed for $1,599,000 and it sold for

$300,000 more than any other home on Oxford Avenue!"

--Michael & Robin Levitt

Attend the FREE 6-hour Maximum Value Home Selling Systems Luncheon

and you’ll learn how to close 150-200 transactions a year, earn upwards of

$1 MILLION in commissions—while working just 3-4 days a week... and

get testimonials like the ones above.

Call right now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops to register and confirm your attendance

------------------------------------

[Value Added Piece]

The 10 Biggest Blunders

Most Real Estate Agents Make

Page 15: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 15 of 41

Big Blunder #1: They think of themselves as commodities. It’s the single

biggest reason why the Internet is growing in popularity among

homebuyers and sellers. If you offer nothing more than a For Sale sign and

a spot in the MLS, you are an easily replaceable commodity.

Big Blunder #2: They wing it. They have no “repeatable” marketing and

selling systems in place. Each listing presentation is treated as an uncharted

adventure in self-marketing... and if they get a listing, they wait for

someone else to sell their listing for them.

Big Blunder #3: They reduce their commissions. Competing on price is a

guaranteed losing proposition. There’ll always be an agent willing to

reduce their commission even lower than yours.

Big Blunder #4: They confuse their appearance with their “Brand”. The car

they drive, the clothes they wear, the smile they flash and the business card

they carry does not create a brand. A brand is what people think about

your service when they hear your name.

Big Blunder #5: They blame their “inactivity” on the slowdown in the

market. When you focus first and foremost on the needs of your customer,

and do everything possible to develop, market, and deliver superior value

to your customer... your market will always be booming.

Big Blunder #6: They believe building relationships is the key to success.

Yet, nearly every homeowner has at least 3 friends or neighbors who are

real estate agents. Being someone’s friend is not nearly enough in an over-

saturated marketplace.

Big Blunder #7: They do not employ available business technologies,

including segmented databases and various analytical tools, which can be

used to improve targeted marketing, campaign management, and referral

marketing. See Big Blunder #2

Page 16: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 16 of 41

Big Blunder #8: They do not employ client relationship strategies to

maximize their repeat business potential. Research shows that although

63% of clients say they will use the same agent for future transactions—

only 8% actually do.

Big Blunder #9: They don’t provide transparency. They don’t present

home sellers with a detailed business plan and cost structure, showing

exactly how they intend to market and sell their home. Systematic

approaches are 80% of customer service—not just smiles and thank you’s.

Big Blunder #10: They work alone, without support structures. Eighty-

seven percent of agents do not have even one assistant to handle

administration, transaction coordination and many vendor and customer

relation communications. You cannot become a millionaire agent working

alone.

Don’t be a Blunderer. Be a Blunder Buster!

To learn more about Maximum Value Home-Selling Systems

Call right now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

-----------------------------------

[Ticket]

Reserved Seat Admission Ticket

Admit ONE for The

Maximum Value Home-Selling Systems Luncheon

[Date, Time, Place]

Learn how to...

• Close 150-200 transactions a year

Page 17: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 17 of 41

• Earn $1 million in commissions

• Work 3-4 days a week and take a 2-month vacation

Confirm your reservation

Call right now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

[On Reverse or on Tear-Away Stub]

FREE Redeemable Gift Coupon—a $29.95 value

Redeem this ticket at the front door and receive your FREE

53-page special report:

Seven Secret Strategies Every Realtor Must Employ to Survive, Thrive and

Dominate Their Market

-------------------------------------

[Email]

[Subject Line 1] A special invitation for Austin area Realtors

Dear Austin area Realtor:

My name is Harold Ware and I’m inviting you and just 49 other Austin

area real estate agents to attend the...

Free Maximum Value Home Selling Systems Luncheon

Click here to learn why I’m inviting only you and 49 other agents

At this FREE catered 4-Star Luncheon you’ll learn...

Page 18: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 18 of 41

• The #1 reason agents LOSE listings! (I guarantee that 8 out of 10

agents in your office are making the same mistake when they’re

doing a listing presentation).

• The “secret sauce” that’ll help you sell your listings for MORE

than list price—even in a down real estate market! (This alone is

reason enough for you to join me at this FREE Luncheon!)

• The 7 Never Before Revealed Secrets to help you close 150-200

transactions a year—when other agents in Austin can’t close even

25!

• The one mathematical formula you MUST know if you plan to

build your business—and then sell it for millions!

• The little known strategy that’ll propel your annual earnings to

upwards of $1 MILLION while working only 3-4 days a week!

• The secret to getting 25-50 new prospects EACH MONTH without

spending a dime on advertising. (The other agents in your office

will be in shock and awe!)

• The most overlooked and underused strategy for boosting your

referral income (I’ll tell it to you over desert!)

[Insert as Sidebar]

“I’m now making over $1 million a year—in a down market! Thank you

Harold Ware and your MaxValue Home Selling Systems.” -- Denise Fast, ReMax agent

[End Sidebar]

• Learn the listing presentation that will prompt home sellers to ask

why no other agent has ever approached them with such a

compelling reason to list—and why they will then gladly pay you

FULL COMMISSION to sell their home.

• The 3 ingenious tactics that will smash—in just 60 seconds—every

FSBO argument into little broken pieces on every FSBO’s kitchen

floor.

Page 19: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 19 of 41

• The one strategy that will ALWAYS keep you in demand within

your farm area. This proven strategy was stolen from the health

food industry—yes, the health food industry!

• The 12 unstoppable forces shaping the future of residential real

estate—and why agents who don’t know them will be DOOMED

to failure.

• The devilishly simple “pre-listing strategy” that will give you the

confidence to talk to anyone—from a CEO of a Fortune 500

company to a diehard FSBO do-it-yourselfer—and WIN that

listing!

• The simple multi-stepped process that will inundate your business

with QUALIFIED leads.

Plus, you’ll also learn how to...

• Instantly and permanently differentiate yourself from all agents in

your farm area!

• Quickly reduce every discount broker—and even other full-service

agents—into sniveling, incompetent amateurs in the eyes of your

prospects.

• And so much, Much MORE!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

And, when you attend the FREE Maximum Value Home-Selling Systems

Luncheon you’ll also receive a never before published 53-page special

report: Seven Secret Strategies Every Realtor Must Employ to Survive,

Thrive and Dominate Their Market—a $29.95 value—yours FREE!

Most agents spend an entire career attempting to uncover just two of these

seven secrets. And yet, all seven—the Holy Grail of real estate success—

will be handed to you at lunch for FREE.

Page 20: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 20 of 41

I hope to see you there,

[Signature]

Harold Ware

Founder and CEO, Maximum Value Home-Selling Systems

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

----------------------------------

[Landing Page]

“At last count, I’ve made 432 listing presentations. The number of times

my presentations have been rejected is ZERO.”

-- Harold Ware, CEO, Maximum Value Home Selling Systems

Learn what Harold Ware—and absolutely no one else in the real

estate business—knows about listing and selling homes in a

collapsing Austin, Texas real estate market.

Attend this FREE 4-Star Luncheon and Learn How to...

Win Every Listing at Full

Commission... and Sell it for

MORE than List Price! (Imagine how many referrals you’ll get then...!)

Page 21: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 21 of 41

Plus, at this Luncheon you’ll also learn how to:

• Instantly and permanently differentiate yourself from all agents in

your farm area!

• Develop a fool-proof, easily “repeatable” marketing and selling

system that guarantees results!

• Complete 150-200 transactions and earn $1 million in commissions

a year—while working only 3-4 days a week!

• And so much, Much MORE!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

This 6-hour intensive workshop, and 4-Star catered Luncheon, is absolutely

FREE—but only 50 agents will be permitted to attend! Reserve your seat now at

either of these two convenient locations:

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

From the Desk of Harold Ware

Founder and CEO, Maximum Value Home Selling Systems

Austin, Texas

[Insert Current date and time]

Dear Austin area Realtor:

I’m inviting only you and 49 other Austin area agents to attend the FREE

Maximum Value Home Selling Systems Luncheon.

Page 22: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 22 of 41

Why Only YOU and 49 Other Agents?

Well, how can I promise—no, guarantee—to differentiate you from every

other agent in the Austin area... if I make this offer available to everyone.

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

• Discover how 65% of all homeowners choose a listing agent—and

how you can use this amazing secret to double your listings!

• Why the most commonly-used referral strategy actually leaves

MILLIONS of dollars on the table—and how you can collect all the

cash other agents leave behind!

• The 7 Never Before Revealed Secrets to closing 150-200

transactions a year—when other agents in Austin can’t close even

25!

• The little known strategy that’ll propel your earnings to upwards

of $1 MILLION in commissions while working only 3-4 days a

week!

Yes, you’re about to cause widespread Realtor panic in the streets of

Austin.

Because when you apply just a fraction of what you’ll learn at the FREE

Maximum Value Home Selling Systems Luncheon—other agents will

actually refuse to compete against you for a listing!

• Discover the #1 reason agents LOSE listings! (I guarantee that 8

out of 10 agents in your office are making the same mistake when

they’re doing a listing presentation).

• The 3 hidden reasons building “great relationships with clients”

no longer guarantees you automatic repeat business and

referrals—and then learn the 3 disarming strategies that will!

Page 23: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 23 of 41

• The 3 ingenious tactics that will smash—in just 60 seconds—every

FSBO argument into little broken pieces on every FSBO’s kitchen

floor.

And because the listing presentation techniques you’ll learn at the

Maximum Value Home Selling Systems Luncheon are so revolutionary in

concept and effective in practice, you will NEVER think to discount your

commissions again—and home sellers will never think or dare to ask you.

• Learn how one of the world’s richest businessmen makes his

business decisions—and then apply his time-tested wealth-

building formula to your business to create your own real estate

EMPIRE.

• Why the slowdown in the real estate market is the PERFECT TIME

for you to start implementing this one simple strategy that will

explode your income when the market rebounds—and it will

rebound—sooner than you think!

• The “secret sauce” that will help you sell your listings for MORE

than list price—even in a down real estate market! (This alone is

reason enough to join me at this FREE luncheon!)

[Insert as Sidebar]

Unbelievable—But True!

Maximum Value Home Selling Systems can actually help you sell almost

any home for more than list price! Imagine the number of referrals, and the

income you’ll generate, when that word gets out!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops [End Sidebar]

And when other agents hear about the commissions you’re earning—all

because of what you learned at the Maximum Value Home Selling Systems

Luncheon—every night, when they go home, they’ll look in the mirror and

ask why they can’t be more like you.

Page 24: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 24 of 41

Actually, they’ll know why—they didn’t attend the Maximum Value Home

Selling Systems Luncheon!

...And you will eat their lunch!

[Insert as Sidebar]

She earned $1,200,000 in commissions in 2006! Denise Fast, a ReMax agent in California, using just one component of the

Maximum Value Home Selling Systems, recently sold a house for $165,000

more than an identical house listed for sale, with numerous upgrades, just 5

doors down from it!

In fact, thanks to Maximum Value Home Selling Systems, Denise, a former

waitress and manicurist, earned $1,200,000 in commissions in 2006. That’s

after the boom ended in Los Angeles, and while other agents in her market

suffered a 50% drop in income!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops [End Sidebar]

I’ll Give Your Business a Million Dollar Makeover—for FREE!

What took me 3 full years to develop and refine, I will transfer to YOU in

only 6 hours—for FREE—lunch included!

• Learn the secret to getting 25-50 new prospects EACH MONTH

without spending a dime on advertising. (The other agents in your

office will be in shock and awe!)

• The one mathematical formula you MUST know if you plan to

build your business—and then sell it for millions!

• The devilishly simple “pre-listing strategy” that will give you the

confidence to talk to anyone—from a CEO of a Fortune 500

company to a diehard FSBO do-it-yourselfer—and WIN that

listing!

Page 25: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 25 of 41

Who am I to give all this and more away to YOU for FREE: techniques,

procedures, systems and processes that could earn YOU millions in dollars

in commissions?

Well, if you’ve been listening to the underground rumblings in the real

estate world, you’ve heard of me. My name is Harold Ware, and I’ve

earned a well-deserved reputation for smashing tired and failing business

models, and building wildly profitable and successful replacements.

Over the past 30 years I’ve made my fortune as a sales, marketing and lead-

generation consultant, product and systems developer and strategic

planner for companies facing critical growth challenges.

And, I’ve also bought and sold tens of millions of dollars worth of

residential and investment real estate. And in all my years, I never—

ever—met a real estate agent who wisely chose to use what other

industries have long and successfully employed: Repeatable selling

systems and business practices.

Listen, You Can’t Wing it Anymore! Home Sellers Are Not Stupid

Without a unique and easily repeatable selling system you cannot

effectively differentiate your “value proposition” from another real estate

agent’s.

Today, most agents are clones—commodities. Their only “competitive

advantage” is their smile, their clothes, the car they drive, and their

willingness to reduce their commission—and that’s a guaranteed formula for

failure.

[Insert as Sidebar]

Be Prepared to Hire Help...

Page 26: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 26 of 41

Because what you’ll take away from the FREE Maximum Value Home-

Selling Systems Luncheon will immediately help you get MORE

LISTINGS—and sell your listings FASTER and for MORE MONEY than

your home sellers ever thought possible.

And your business will grow faster than YOU ever thought possible! How could

it not when your clients talk about your accomplishments like this:

“We sold our house for even more than the asking price and well beyond

the ‘dream price’ we originally had in mind.”

--Matthew & Deborah Mitchell

“We sold our condo for almost $100,000 more than any other 3-bedroom

Marina City Club condominium ever! We are able to furnish our new

house just the way we want it.”

—Richard and Andrea Hume

“We were brought multiple offers and got the best possible price! In 30

days, the property sold and closed for significantly more than the asking

price."

--Alissa & Peter Bartle

“We ended up getting more money than we ever expected and bought the

house of our dreams!"

--Francine Lavac

"Our Harbor Crossing home was listed for $1,599,000 and it sold for

$300,000 more than any other home on Oxford Avenue!"

--Michael & Robin Levitt

Attend the FREE 6-hour Maximum Value Home Selling Systems Luncheon

and you’ll learn how to close 150-200 transactions a year, earn upwards of

$1 MILLION in commissions—while working just 3-4 days a week... and

still get testimonials like the ones above.

Page 27: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 27 of 41

Call right now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops to register and confirm your attendance

[End Sidebar]

STOP Preparing for FAILURE!

There’s a huge gap between the promises most agents make—we’ll sell your

home for the most money, in the least amount of time with the least amount of

hassle—and their actual results.

In fact, most agents just want to sell a listing as quickly as possible, while

doing and spending as little as possible. So, most agents list a home in the MLS,

and hope somebody else will sell it—and then lower the price if it doesn't

sell within 30 days. WRONG! WRONG! WRONG!

• Learn the 12 unstoppable forces shaping the future of residential

real estate—and why agents who don’t know them will be

DOOMED to failure.

• Why doing business “by referral only” is a bad, BAD idea.

• The one strategy that will ALWAYS keep you in demand in your

farm area. This proven strategy was stolen from the health food

industry—yes, the health food industry!

Let Other Agents Run Their Businesses into the Ground

Look, I’ve spent tens of thousands of dollars attending countless seminars,

workshops, coaching sessions, boot camps—and I was amazed, appalled

really, at what is being taught and sold to real estate agents—none of

which meets the current needs or demands of agents—and their clients.

So my development team and I began working with real estate attorneys,

mortgage brokers, title representatives, transaction managers, advertising

Page 28: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 28 of 41

coordinators, buyer agents... the list goes on and on... and we tested

various systems and procedures until, finally... we refined everything into

a complete, fool-proof, price-maximizing home selling system.

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

To Succeed You’ve Got to be Different!

And that’s why you MUST attend the Maximum Value Home Selling

Systems Luncheon.

• Discover the 7 timeless business fundamentals that will immediately

differentiate you from other agents and FLOOD your business with

leads, listings and referrals.

• Who the real “800lb gorilla” threatening your business is (Hint: it’s

NOT the Internet)—and turn that over-sized ape into a silly,

whimpering monkey.

• The simple multi-stepped process that will inundate your business

with QUALIFIED leads.

• The one secret that Peter Drucker, father of modern business

management, says will help you win more listings, retain more

clients and EXPLODE your income.

• The listing presentation that will prompt home sellers to ask why no

other agent has ever approached them with such a compelling reason

to list—and why they will then gladly pay you FULL COMMISSION

to sell their home.

• The “post-listing presentation” that will turn your clients into your

BIGGEST advocates and champions of your business—and inundate

you with referrals.

• And quickly reduce every discount broker—and even other full-

service agents—into sniveling, incompetent amateurs in the eyes of

your prospects.

Page 29: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 29 of 41

• And, finally and at long last, discover how you can gain the respect,

the income, the life of luxury and free time you’ve always dreamed

of—just by attending the FREE Maximum Value Home-Selling

Systems Luncheon.

But You Must Act Now!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

There are only 50 seats available for this unprecedented FREE 6-hour

Maximum Value Home-Selling Systems Workshop—and FREE 4-Star

catered Luncheon—so please, register now... because if you don’t... if you

don’t seize this breakthrough opportunity to dominate the Austin real

estate market—I guarantee you, another agent will.

Call right now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops to register and confirm your attendance. Then bring your enclosed reserved

seating admission ticket to either of these 2 convenient locations:

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

And start building your real estate practice into a business the likes of

which Austin, Texas has never been seen before.

I look forward to seeing you there.

Sincerely,

Page 30: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 30 of 41

[Signature]

Harold Ware

Founder and CEO, Maximum Value Home-Selling Systems

P.S. ...When you arrive at the FREE 6-hour Maximum Value Home-Selling

Systems Luncheon—and FREE 4-Star catered Luncheon—where I’ll show

you how to close 150-200 transactions a year, earn $1 million in

commissions, work 3-4 days a week and then take a 2-month vacation...

You’ll also receive a never before published 53-page special report: Seven

Secret Strategies Every Realtor Must Employ to Survive, Thrive and

Dominate Their Market—a $29.95 value—yours FREE—just for attending

the FREE Maximum Value Home-Selling Systems Luncheon.

Most agents spend an entire career attempting to uncover just two of these

seven secrets. And yet, all seven—the Holy Grail of real estate success—

will be handed to you at lunch for FREE.

P.P.S. ...But remember, seating is limited to only 50 real estate agents.

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops to register and confirm your attendance.

------------------------------------------

[Self Mailer - Cover]

“At last count, I’ve made 432 listing presentations. The number of times

my presentations have been rejected is ZERO.”

-- Harold Ware, CEO, Maximum Value Home Selling Systems

Page 31: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 31 of 41

Learn what Harold Ware—and absolutely no one else in the real

estate business—knows about listing and selling homes in a

collapsing Austin, Texas real estate market.

Attend this FREE 4-Star Luncheon and Learn How to...

Win Every Listing at Full

Commission... and Sell it for

MORE than List Price! (Imagine how many referrals you’ll get then...!)

Plus, at this Luncheon you’ll also learn how to:

• Instantly and permanently differentiate yourself from all agents in

your farm area!

• Develop a fool-proof, easily “repeatable” marketing and selling

system that guarantees immediate listings and sales!

• Complete 150-200 transactions and earn upwards of $1 million in

commissions a year—while working only 3-4 days a week!

• And so much, Much MORE!

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

This 6-hour intensive workshop is absolutely FREE to attend—but only 50

agents will be allowed entrance! Reserve your seat now at either of these two

convenient locations:

Page 32: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 32 of 41

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

...And Luncheon is on me—catered, of course!

[Inside – Left Panel]

A Personal Note from Harold Ware CEO and Founder of Maximum Value Home Selling Systems

Dear Austin Area Realtor,

I’d like to invite you and just 49 other Austin area agents to attend the

FREE Maximum Value Home Selling Systems Luncheon.

Why Only YOU and 49 Other Agents?

Well, how can I promise—no, guarantee—to differentiate you from every

other agent in the Austin area... if I make this offer available to everyone.

Listen, apply just a fraction of what you’ll learn at my FREE Maximum

Value Home Selling Systems Luncheon—and other agents will actually

refuse to compete against you for a listing.

And when other agents hear about the commissions you’re earning—all

because of what you learned at the Maximum Value Home Selling Systems

Page 33: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 33 of 41

Luncheon—every night, when they go home, they’ll look in the mirror and

ask why they can’t be more like you.

Actually, they’ll know why—they didn’t attend the FREE Maximum Value

Home Selling Systems Luncheon!

...And you will eat their lunch!

I’ll Give Your Business a Million Dollar Makeover—for FREE!

What took me 3 full years to develop and refine, I will transfer to YOU in

only 6 hours—for FREE—lunch included!

Who am I to give all this and more away to YOU for FREE: techniques,

procedures, systems and processes that could earn YOU millions in dollars

in commissions?

Well, if you’ve been listening to the underground rumblings in the real

estate world, you’ve heard of me. My name is Harold Ware, and I’ve

earned a well-deserved reputation for smashing tired and failing business

models, and building wildly profitable and successful replacements.

Listen, You Can’t Wing it Anymore! Home Sellers Are NOT Stupid

Today, most agents are clones—commodities. Their only “competitive

advantage” is their smile, their clothes, the car they drive, and their

willingness to reduce their commission—and that’s a guaranteed formula for

failure.

To Succeed You’ve Got to be Different!

Look, I’ve bought and sold tens of millions of dollars worth of residential

and investment real estate in my lifetime. And in all my years, I never—

ever—met a real estate agent who wisely chose to use what other

Page 34: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 34 of 41

industries have long and successfully employed: Repeatable selling

systems and business practices.

That’s why you MUST attend the Maximum Value Home Selling Systems

Luncheon. Learn for FREE what scores of successful industries spent

millions of dollars to learn the hard way.

There are only 50 seats available for this unprecedented FREE 6-hour

Maximum Value Home-Selling Systems workshop—and 4-Star catered

luncheon—so please, register now... because if you don’t... if you don’t

seize this breakthrough opportunity to dominate the Austin real estate

market—I guarantee you, another agent will.

Start building your real estate practice into a business the likes of which

Austin, Texas has never been seen before.

I’ll see you there!

Sincerely,

[Signature]

Harold Ware

CEO and Founder of Maximum Value Home Selling Systems

P.S. And lunch is on me—catered of course!

[Inside – Right Panel]

“I’m now making over $1 million a year—in a down market! Thank you

Harold Ware and your Maximum Value Home Selling Systems.”

-- Denise Fast, ReMax agent

Page 35: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 35 of 41

We’re Turning Real Estate Agents into

Millionaires...and You’re Next!

• Discover how 65% of all homeowners choose a listing agent—and

how you can use this amazing secret to double your listings!

• Why the most commonly-used referral strategy actually leaves

MILLIONS of dollars on the table—and how you can collect all the

cash other agents leave behind!

• The 7 Never Before Revealed Secrets to closing 150-200

transactions a year—when other agents in Austin can’t close even

25!

• The little known strategy that’ll propel your earnings to upwards

of $1 MILLION in commissions while working only 3-4 days a

week!

• The #1 reason agents LOSE listings. (I guarantee that 8 out of 10

agents in your office are making the same mistake when they’re

doing a listing presentation.)

• The 3 hidden reasons building “great relationships with clients”

no longer guarantees you automatic repeat business and

referrals—and then learn the 3 disarming strategies that will!

• The 3 ingenious tactics that will smash—in just 60 seconds—every

FSBO argument into little broken pieces on every FSBO’s kitchen

floor.

• How the world’s richest businessman makes his business

decisions—and then apply his time-tested wealth-building

formula to your business to create your own real estate EMPIRE.

• Why the slowdown in the real estate market is the PERFECT TIME

for you to start implementing this one simple strategy that will

explode your income when the market rebounds—and it will

rebound—sooner than you think.

• The “secret sauce” that will help you sell your listings for more

than list price—even in a down real estate market! (This alone is

reason enough for you to join me at this FREE luncheon!)

Page 36: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 36 of 41

• The secret to getting 25-50 new prospects EACH MONTH without

spending a dime on advertising. (The other agents in your office

will be in shock and awe!)

• The one mathematical formula you MUST know if you plan to

build your business—and then sell it for millions!

• The devilishly simple “pre-listing strategy” that will give you the

confidence to talk to anyone—from a CEO of a Fortune 500

company to a diehard FSBO do-it-yourselfer—and WIN that

listing!

• The 12 unstoppable forces shaping the future of residential real

estate—and why agents who don’t know them will be DOOMED

to failure.

• Why doing business “by referral only” is a bad, BAD idea.

• The one strategy that will ALWAYS keep you in demand in your

farm area. This proven strategy was stolen from the health food

industry—yes, the health food industry!

• The marketing strategy that will quickly reduce every discount

broker—and even other full-service agents—into sniveling,

incompetent amateurs in the eyes of your prospects.

• The 7 timeless business fundamentals that will immediately

differentiate you from other agents and FLOOD your business

with leads, listings and referrals.

• Who the real “800lb gorilla” threatening your business is (Hint: it’s

NOT the Internet)—and turn that oversized ape into a silly,

whimpering monkey.

• The simple multi-stepped process that will inundate your business

with QUALIFIED leads.

• The one secret that Peter Drucker, father of modern business

management, says will help you win more listings, retain more

clients and EXPLODE your income.

• The listing presentation that will prompt home sellers to ask why

no other agent has ever approached them with such a compelling

reason to list—and why they will then gladly pay you FULL

COMMISSION to sell their home.

Page 37: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 37 of 41

• The “post-listing presentation” that will instantly turn your clients

into your BIGGEST advocates and champions of your business—

and inundate you with endless referrals.

• And finally, and at long last, discover how you can gain the

respect, the income, the life of luxury and free time you’ve always

dreamed of—just by attending the FREE Maximum Value Home-

Selling Systems Luncheon.

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

[Back Cover]

“At last count, I’ve made 432 listing presentations. The number of times

my presentations have been rejected is ZERO.”

-- Harold Ware, CEO, MaxValue Home Selling Systems

Don’t Be Like Every

Other Real Estate Agent

in Austin, Texas

“When you attend the FREE Maximum Value Home

Selling Systems Luncheon, I guarantee what you’ll learn

there will permanently and forever place you head over

Page 38: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 38 of 41

heals above other agents—and shatter the public’s

perception that all realtors are the same!” -- Harold Ware, CEO, Maximum Value Home Selling Systems

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

This 6-hour intensive workshop, and 4-Star catered luncheon, is absolutely

FREE—but only 50 agents will be permitted to attend! Reserve your seat now at

either of these two convenient locations:

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

[Insert Address Label Place Mark]

--------------------------------------------------

[Second Email]

[Subject Line 1] Another Realtor is about to take your place

Dear Realtor friend,

I’m confused and I could use your help to understand why...

You haven’t called 866-483-0167 or visited us online at

www.MaxAvenue.com/Workshops

Page 39: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 39 of 41

...To register for the FREE 6-hour Maximum Value Home Selling Systems

Luncheon.

At this first-ever, must-attend FREE Luncheon—which includes a FREE 4-

star Catered Luncheon—you’ll actually learn how to win every listing at

full commission... and then sell it for MORE than list price! (Imagine how

many referrals you’ll get then...!)

PLUS, you’ll also learn...

• The #1 reason agents LOSE listings! (I guarantee that 8 out of 10

agents in your office are making the same mistake when they’re

doing a listing presentation).

• The “secret sauce” that’ll help you sell your listings for MORE

than list price—even in a down real estate market! (This alone is

reason enough for you to join me at this FREE Luncheon!)

• The 7 Never Before Revealed Secrets to help you close 150-200

transactions a year—when other agents in Austin can’t close even

25!

• The one mathematical formula you MUST know if you plan to

build your business—and then sell it for millions!

• The little known strategy that’ll propel your annual earnings to

upwards of $1 MILLION while working only 3-4 days a week!

• The secret to getting 25-50 new prospects EACH MONTH without

spending a dime on advertising. (The other agents in your office

will be in shock and awe!)

• The most overlooked and underused strategy for boosting your

referral income (I’ll tell it to you over desert!)

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

Page 40: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 40 of 41

• Discover the 12 unstoppable forces shaping the future of

residential real estate—and why agents who don’t know them will

be DOOMED to failure.

• The listing presentation that will prompt home sellers to ask why

no other agent has ever approached them with such a compelling

reason to list—and why they will then gladly pay you FULL

COMMISSION to sell their home.

• The one strategy that will ALWAYS keep you in demand within

your farm area. This proven strategy was stolen from the health

food industry—yes, the health food industry!

• The 3 ingenious tactics that will smash—in just 60 seconds—every

FSBO argument into little broken pieces on every FSBO’s kitchen

floor.

• The devilishly simple “pre-listing strategy” that will give you the

confidence to talk to anyone—from a CEO of a Fortune 500

company to a diehard FSBO do-it-yourselfer—and WIN that

listing!

• The simple multi-stepped process that will inundate your business

with QUALIFIED leads.

Plus, you’ll also learn how to...

• Instantly and permanently differentiate yourself from all agents in

your farm area!

• Quickly reduce every discount broker—and even other full-service

agents—into sniveling, incompetent amateurs in the eyes of your

prospects.

• And so much, Much MORE!

There’s still time, but you’ll have to act fast, because seats are being

snatched up as you read this! And since we’re providing a FREE 4-Star

catered Luncheon to all attendees, we expect all remaining seats to be gone

in a matter of hours—if not minutes!!

So please....

Page 41: Austin Market Test Promo.pdf · your farm area! • Develop a fool-proof, easily “repeatable” marketing and selling system that guarantees immediate listings and sales! • Complete

CDMG-MAX4976, 4978, 4979, 4980 MaxAvenue, Inc. Page 41 of 41

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

And register to attend the FREE 6-Hour Maximum Value Home Selling

Systems Luncheon at any of these 2 convenient locations:

Tuesday, November 13, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Thursday, November 15, 2007

9:00 a.m. to 3:00 p.m.

The Commons Center

10100 Burnet Road

Big Tex Auditorium Commons Building

Call Now 866-483-0167 or visit us online at

www.MaxAvenue.com/Workshops

And start building your real estate practice into a business the likes of

which Austin, Texas has never been seen before.

I look forward to seeing you there.

Sincerely,

[Signature]

Harold Ware

Founder and CEO, Maximum Value Home-Selling Systems