Aus Micenet Australia Media Kit

IT'S ALL ABOUT BUSINESS EVENTS

in print, online andglobally connectedmagazines, iPad app, websites and e-newsletters produced for professional conference and event buyers.

Suite 3, level 4, 189 Kent Street Sydney, Australia 2000 phone: +612 8264 4444 email: [email protected] www.btp.net.au

MICENET M

AGAZINES

Average Readership 48,199 August, 2011

This publication has been independentlyaudited by the Circulations Audit Board.

Period ending September 201313,771


BT Publishing (BTP) is Australias premier, award winning, business tourism industry publisher with a portfolio of magazines, websites and e-newsletters to facilitate advertising, destination and property education, qualifying buyers for famils and more. BTP was established in 2000 and is family-owned and operated by experienced tourism industry professionals. Readers are looking to be stimulated by new information on industry trends, news and new product. Destinations seek products able to visually complement their offering and cut through to a corporate and association readership. BTPs glossy, high quality product is able to fulfill this need and through a consultative approach, new and innovative campaigns ensure maximum ROI.

The contentMarket research underlines the need for practical, hands-on case studies. Each issue features signature case studies and in-depth destination reports supported by bureau and NTOs, together with news, opinion pieces and interviews with the top industry figure heads that will inspire and influence buyers.

A Multimedia offering The fastest way to reach an additional online tech savvy audienceAdvertising within a BTP publication automatically combines the strength of traditional print media with the power and immediacy of online publishing. All advertisements are displayed online with links to the advertisers website. This value-add substantially increases the print advertising effectiveness.micenet AUSTRALIA is also available as iPad magazines that can

be downloaded for free (search micenet in the Apple app store). The iPad magazine provides for greater user interaction with the addition of video content, audio, and additional images. Advertisers should talk to our sales team about how they can effectively bundle their advertising programs to include a presence on the micenet AUSTRALIA iPad magazine.

Award winningThe true reflection of BTPs success is the industry recognition achieved through multiple industry award wins: Three-year consecutive winner of the prestigious MEA Award (Conference Support Products & Services 2003-2006) and the 2007 national winner in the category Conference Support Products.

It is through our commitment to our product and the industry that BTP has achieved the highest recognition in the business tourism and events industry in Australia. Helen Batt-Rawden, Group Publisher / Managing Director

leading the way in the asia pacific regionAustralias leading and only award-winning business events magazine and iPad app.

micenet AUSTRALIA Theres nothing else like it

LEADING THE WAY





DEMOGRAPHIC AND DISTRIBUTION

New South Wales 51% Victoria 25% Queensland 10% Western Australia 2.5% South Australia 2% Australian Capital Territory 1% New Zealand 7% Tasmania > 1% Northern Territory > 1% TOTAL 100%

qualified, proven and active buyers

geographical distribution 48,199

Quality sets the benchmark for micenet AUSTRALIA magazines readership/buyer database which is continually being updated via independent readership/buyer surveys undertaken by Micromex Research, bi-monthly magazine distribution, direct mail, internal and external telemarketing, site inspections, competitions and registrations via our fortnightly e-newsletters and websites.

CAB (audit): 13,771 period ending March, 2013.

Micromex Research determined average readership of 48,199

as at August 2011.

readership by market segmentCorporate in-house planners 46%Event managers, professional conference & exhibition organisers/incentive houses 25%Associations 10%Government/educational institutions 8%DMCs/corporate travel agents 9%Media/PR agencies 2%

readership by job functionEvent and function managers 24.9%Admin/middle management 22%Personal assistants 18.5%CEO, directors and senior management 17%Marketing and sales directors 15%Education 1.9%Venue management 0.7% micenet AUSTRALIA magazines distribution is AUDITED

(CAB) which makes us totally accountable to our advertisers. Therefore, our claimed and published distribution figures are credible and 100 percent accurate. All audited magazines proudly display the CAB logo.

We have an exclusive strategic alliance with American Express Meetings and Events. micenet AUSTRALIA magazines are mailed directly to AMEX bookers.





unique points of differencemicenet AUSTRALIA is unique in many ways Additional distribution to the business traveller: micenet

AUSTRALIA magazine is distributed in the Virgin Blue Business Lounge in Sydney AND the Qantas Business Lounges around Australia, therefore giving you an even WIDER reach targeting the business traveller.

micenet hosts a corporate golf day in conjunction with Tourism Portfolio, which brings buyers and sellers together in a relaxed environment.

Additional distribution to American Express Meetings and Events magazines are mailed directly to AMEX bookers.

micenet e-newsletter is audited. The micenet e-newsletter is currently the only MICE/C&I e-newsletter in the Australian marketplace to be audited by the Circulations Audit Board. Being audited means the Publisher is held totally accountable and takes responsibility for reporting actual and honest distribution numbers for its magazine and e-newsletter.

micenet AUSTRALIA is available in print, online, and digital format. Most advertisements placed in the micenet AUSTRALIA print edition can be automatically placed on the micenet AUSTRALIA website (www.mice.net.au) or in the micenet AUSTRALIA iPad magazine.

micenet AUSTRALIA magazine is the only C&I magazine in Australia that has carried out and published results of an independent readership survey (August 2011).

Readers/buyers opt in to receive the magazine. We do not use a scatter-gun approach to our distribution.

We have appointed Advisory Boards in Australia and New Zealand that were formed in an effort to provide feedback and allow us to continually offer readers well-balanced, informative, appealing and quality editorial content.

Official publishers of the industrys most prestigious association news and information MEA articles are included in every issue of micenet AUSTRALIA

Micromex independent research reveals average readership is 48,199In August 2011, micenet AUSTRALIA commissioned Micromex Research to conduct a survey as an initiative to better understand the readership of the magazine as well as some intentions and behavioural metrics around business tourism, event buying and planning. Average readership or pass on rate: 3.5. Readership: 48,199. 83 percent of readers are directly responsible for organising

and booking events in their organisation. The average annual spend of micenet AUSTRALIA buyers/

readers is $50,000 - $100,000. 16 percent of our readers have an annual budget of $250k -

$500k, whilst 5% have a budget of $500k - $1million. 46 percent stated they are likely to place business during

2013 and 2014 with advertisers seen in micenet AUSTRALIA. 15 percent stated they had already booked business with

advertisers seen in micenet AUSTRALIA magazine in the last 6 months (the mean value being $92,786).

EducationSite Inspections we are actively involved in local and international site inspections taking qualified Australian buyers/micenet AUSTRALIA readers to local and overseas destinations in conjunction with applicable bureaux and airlines.

Editorial integrity and reliabilitymicenet AUSTRALIA prides itself on maintaining editorial integrity and reliability by publishing gutsy, hard-hitting and often controversial news and lead stories as well as comments and columns from industry leaders, experts and professionals.

UNIQUE POINTS





FEATURES CALENDAR

features calendar 2014iPad app, printed and digital magazines

Up

dat

ed D

ecem

ber

201

3

issue australia international features

februaryPublish Date: 11 FebruaryBooking: 13 DecemberMaterial: 19 December

AIME 18-19 February 2014

Melbourne & Regional Victoria Canberra Update Sydney Surrounds Regional NSW Whitsundays Sunshine Coast North Queensland

- Mackay/Townsville/Cairns Northern Territory incentives Tasmania

New Zealand Update Oman, Dubai and Abu Dhabi Malaysia Thailand South Africa Mauritius

Technology Casinos Waterside/Harbourside

aprilPublish Date: 17 AprilBooking: 04 MarchMaterial: 07 March

MEA National Conference 15-17 May 2014

Gold Coast Sydney and Surrounds NSW Beach Meetings Adelaide and South Australia Regional NSW Perth/Western Australia Northern Territory

- Central Australia

New Zealand Update Singapore Macau Indonesia India Las Vegas

Corporate Gifts Hotel Chains Distinctively Unique Small Meeting spaces Convention Centers

junePublish Date: 13 JuneBooking: 29 AprilMaterial: 02 May

Victoria Meeting Mart 17 June 2014 Meetings NZ 18-19 June 2014

Melbourne Regional Victoria Sydney and Surrounds Regional NSW Brisbane Sunshine Coast Update Whitsundays Northern Territory

- Top End

New Zealand Update Hong Kong Thailand Pacific Islands

Products & Merchandise Resorts and Spas Christmas Party Venues

augustPublish Date: 08 AugustBooking: 24 JuneMaterial: 27 June

Inspire EX 18-19 August 2014 Luxperience 31 Aug - 3 Sept 2014 IT&CMA 3 Sept - 2 Oct 2014

Canberra Sydney and Surrounds Regional NSW/Blue Mountains Gold Coast Update Cairns & Great Barrier Reef Northern Territory incentives

New Zealand Update Singapore Indonesia Philippines Oman, Dubai and Abu Dhabi South Africa Mauritius

Adrenalin Rush and Team Building Universities Conference Packages on Sale Corporate Family Days Private Dining Rooms Luxury/Exceptional Experiences

Supplement

octoberPublish Date: 01 OctoberBooking: 18 AugustMaterial: 22 August

ITB Asia 29-31 October Office Expo

Sydney and Surrounds Regional NSW Queensland Melbourne Update Regional Victoria Adelaide and South Australia Northern Territory Tasmania Perth/Western Australia

New Zealand Update Pacific Islands UK Hong Kong Malaysia South Korea Thailand Singapore

Corporate Golf Heritage Venues Technology Distinctively Unique

decemberPublish Date: 26 NovemberBooking: 13 OctoberMaterial: 16 October

Sydney and Surrounds Regional NSW Brisbane Northern Territory

New Zealand Update Asia Update

- Singapore/Hong Kong/Macau/Malaysia/Indonesia/Thailand/Korea/Shanghai

Europe Update India Pacific Islands

Airport Venues Cruising Beyond the Ballroom Convention & Exhibition Space Exceptional Experiences Case Study Supplement





PRINT AND DIGITAL MAGAZINES

rates australian 2014Print and digital magazinespremium position app inclusion

single issue

3 issues (per issue rate)

Front Cover* yes $16,010 $14,810

Inside Front Cover - Double Page Spread

yes $12,810 $11,850

Inside Front Cover yes $7,370 $6,820

Inside Back Cover yes $7,050 $6,520

Outside Back Cover yes $8,650 $8,000

*Front Cover includes full page editorial with photos.

run of magazine app inclusion single issue3 issues

(per issue rate)

Double Page Spread yes $11,210 $10,370

Half Double Page Spread

yes $7,690 $7,110

Full Page yes $6,405 $5,920

Half Page yes $4,160 $3,850

Third Page yes $3,200 $2,960

Quarter Page yes $2,560 $2,370

Preferred positioning on availability - 10% loading.

advertorial app inclusion single issue3 issues

(per issue rate)

Double Page Spread (800 words with 5 photos)

yes $12,810 $12,170

Full Page (400 words with 3 photos)

yes $7,370 $6,730

Preferred positioning on availability - 10% loading

Up to 3 corrections are allocated to each advertorial booking.

Additional corrections will be charged at $100 for each time changes are made.

iPad app - interactivity (per issue rate)

Video & Audio30 seconds

$84060 seconds $1,260

1 to 5 minutes $2,625

Audio Track30 seconds

$57860 seconds

$9451 to 5 minutes

$1,969

Image Gallery6 photos $525

12 photos $735

18 photos $1,050

The above are additional costs for each insertion booked.

iPad app - interactivity is not available for non-advertisers.

Supplements (confirmation must be 6 months prior to publishing):Gain the competitive edge and let our readers know EVERYTHING there is to know about you. A well balanced mix of editorial and advertising presented in a high quality four-colour format. Minimum four pages, maximum 24 pages dedicated to your

organisation or destination containing high quality and fully researched editorial together with optional case studies, corporate and/or property advertising.

Designed by micenet ASIAs creative team to your specifications and published in a prominent position within the magazine.

Additional run-ons can be printed for your use at trade shows, direct mail campaigns or other marketing initiatives. Additional cost applies for run-ons.

Loose inserts (pending combined weight of magazine and insert)Single A4 sheet to entire database $7,6802 sheets $11,5204 sheets $15,280

Production chargesDesign of advertisement $1,500Set and make half page (min charge) $800Set and make full page $1,000

micenet AUSTRALIA magazine micenet AUSTRALIA iPad app

These rates are in Australian dollars and are nett of GST.

Please add GST if applicable.





PRINT AND DIGITAL MAGAZINES

Page size (mm) Width x Depthmicenet Australia final trim size (A4) 210 x 297Type area 177.5 x 267

Ads sizes with no bleed**Half Double Page Spread 390 x 128.5

Half page horizontal 177.5 x 128.5

Half page vertical 84 x 267

Third page horizontal 177.5 x 82

Third page vertical 54.5 x 267

Quarter page horizontal 177.5 x 59

Quarter page vertical 84 x 128.5

Sixth of a page 54.5 x 128.5

Strip 177.5 x 40

Double strip 390 x 40

Ads sizes - add 5mm bleed (trim sizes shown)**Double Page Spread (DPS) 420 x 297

Type Area (DPS) 390 x 267

Full Page 210 x 297

Front cover 210 x 297

Inside Front Cover 210 x 297

Inside Back Cover 210 x 297

Outside Back Cover 210 x 297

Type Area 177.5 x 267

Gatefold 420 x 297

Double strip 410 x 56

**Please note: An area of 9mm in the centre of any DPS must be kept clear of any type or crucial image (main focal point). This area is where the grip binds the magazine and any type will not be visable. Background images are still allowed (and encouraged) in this area but they may be cropped.

AdvertorialDesign and layout will be done in keeping with micenet template and style guide. This includes the standard advertorial font-style and magazine banner stipulating the page content as advertorial. The price includes three rounds of authors corrections. Corrections over and above this will be charged at $100 per round. Specifications: 400 (full page) or 800 (double page spread) words and a minimum of three high resolution images (images will be selected depending on the layout) and must be provided by deadline stipulated.If you wish to deviate from the micenet design template and style guide, please provide final and press-ready material by the published deadline date.

App - Digital magazineImage gallery: Minimum resolution 1,024px 768px (72dpi)

Video: Minimum resolution 640px 480px Maximum file size 12mb mp4 format

Re-sizing advertisment:Full page 1,024px 768pxHalf Page 560px x 405pxPlease note: Body copy should be no smaller than 16px

Mechanics: Artwork is preferred to be supplied digitally. We only accept the following high resolution formats: PDF (press) preferred

All work must be in CMYK. RGB or PMS jobs will either be converted to CMYK without notice, or rejected.

The resolution of all artwork must be at least 300dpi. Artwork can be supplied on CD, DVD or email (up to 15mb per email). Files can be emailed to [email protected].

All artwork submitted must be accompanied by a colour-correct digital proof. BTPublishing cannot accept responsibility for colour variations if a digital colour proof is not available for comparison.

Any question regarding artwork can be forwarded to the production department on telephone +61 2 8264 4444.

Double Page Spread Half Double Page Spread Full Page Half Page Vertical

Half Page Horizontal

Quarter Page

print specifications





WEBSITE

website campaign option

rate campaign duration

Website background takeover + masthead banner

$5,250per week (max. 4

consecutive weeks)

Website background takeover

$3,675per week (max. 4

consecutive weeks)

Masthead banner (exclusive)

$2,242 per month

Tile banner (exclusive) $1,250 per banner per month

Tile banner (3-rotation)

$750per bannerper month

Requirements for advertisement (finished artwork only). Masthead banner: 728(w) x 90(h) pixels (jpeg or gif) Tile ad: 305(w) x 150(h) pixels (jpeg only) Animation: animated GIF format.

advertising rate 2014 technical specifications

website www.mice.net.au

website statistics Our website is designed purely for the reader/buyer in mind.

Statistics available on request.

micenet website with background takeover campaignmicenet website

These rates are in Australian dollars and are nett of GST.

Please add GST if applicable.





E-NEWSLETTER AND EDM

e-newsletterstatistics Circulation: 12,592 - CAB audited June 2013Frequency: 1st and 15th of every month

technical specificationsRequirements for static advertisement (finished artwork only).Banner: 680 (w) x 72 (h) pixels (jpeg or gif) - landscape only).Requirements for words and logo insertion: 80 words supplied in a word document, small image/ logo (jpeg or gif).micenet AUSTRALIA e-Newsletter

dedicated EDM

dedicated EDMstatisticsCirculation: 18,990 subscribers - CAB audited June 2013Frequency: up to 4 times per month (subject to availability)

advertising rates 2014

dedicated EDMsingle

insertions3 insertions

(per insertion rate)

Artwork + hyperlinks provided by advertiser $5,800 $5,200

technical specifications Dedicated EDM advertisement to be supplied by one of the following: Image format: jpg file, maximum width of 680 pixels. Height is not an issue, although keep in mind the higher your e-mail determines the longer the end user must scroll to view the e-mail in its entirety.

100% HTML with all relevant URLs and images. micenet design: Supply up to 150 words including contact details and images. Please send any suggestions for a subject line of the email.

e-newsletter campaign option

1 issue 2 issues 4 issues 6 issues

Banner advertisement $1,250 $2,250 $4,000 $5,250

80-100 words with logo and link $750 $1,350 $2,400 $3,150

advertising rates 2014

These rates are in Australian dollars and are nett of GST. Please add GST if applicable.

These rates are in Australian dollars and are nett of GST. Please add GST if applicable.

Documents

Aus Micenet Australia Media Kit