AUNDIENCES CONTEXTS AND IMPLEMENTATION

AUDIENCES AND CONTEXTS

IMPLEMENTATION

EGRD2011:

EGRD2012:

BY NICOLECLEMENT-FINLAYSON

INTRODUCTION

Graphic Design is a skill which represents ideas and messages through a combination of text, images and symbols inorder to create something eye catching.

As an aspiring Graphic Designer i believe that design can come from everything and anything. This book displays 20 of the best outcomes and responses from a further 56 questions, which all clearly demonstrate how abstract design can be. Graphic design should never be misunderstood for art or decoration . It is a combination which adds up to creative genius (In most cases).

QUESTION 8/44

QUESTION 8/44

WHAT IS GRAHIC DESIGN?WHAT IS THE PURPOSE OF GRAPHIC DESIGN?

NAME?

QUESTION 1

CONCEPT:The concept for this piece was based upon the idea of the connection between human and name.

OUTCOMEFace paint was used to express the idea of the name being a tag that is given to an individual. The to contrasting colours signify the idea that the name tag is a common thing amoungst all nationalities.

AGE?

QUESTION 2

CONCEPT:The concept for this piece was based upon the connection between time and age.

OUTCOMEThe typographic poster takes the form of a sand timer . These four posters show different ways of displaying the same information . The idea of sqwashed typography expresses the idea that time waits for no one

PLACE OF BIRTH?WHERE DO YOU LIVE NOW ?

QUESTION 3/6

CONCEPT:The concept for this piece was travel and distance.

OUTCOMEThe infographic displays the area that i live in and also what area i was born in. This is all done by a simplified route illustrated by trainstations. To display the different areas the train stations are coloured according to the lines that they are.

POSITION IN FAMILY?MAKE A STRUCTURE OUT OF PAPER AND

EITHER;PHOTOGRAPH IT/FILM IT/ANIMATE IT.

QUESTIONS 4/30

CONCEPT:The concept for this piece was family connections. OUTCOMEThe concertina book houses all the my siblings. The colour gold was used to place emphysis on the idea of the golden child.

MAKE A LOOPED ANIMATION SEQUENCE OF A MUNDANE ACTIVITY.

CONCEPT:The idea here was to display just how much we use our moblies during a day. OUTCOMEThe stopframe animation expresses the amount of time that we spend texting every day.

URL : https://vimeo.com/44766339

QUESTION 47

RE-DRAW A FAMOUS LOGO FROM MEMORY

QUESTION 9

CONCEPT:The concept for this piece was accuracy

OUTCOMEThe better attempts are orange whereas the not so successful ones are black. A successful outcome nethertheless.

WHAT DO YOU THINK ARE THE QUALITIES OF A LIFE FULLY LIVED?

CONCEPT:The idea for this piece was to use a glass cup which is partly filled to express the qualities of a life fully lived.

OUTCOMEIn my opinion i havent exprerienced a life fully lived. The glass acts a a metaphor for me and the fact that it is partcially filled metaphorically represents just how much of this life i have taken in.

QUESTION 42

MAKE AN IMAGE USING THUMB PRINTS

CONCEPT:The concept of this peice was based around the layout of my publication.

OUTCOMEAlthough its not a working QR code it works well in the context of the publication.

QUESTION 10

WHAT IS SEMIOTICS?

CONCEPT:The idea here was to show expain semiotics in a n easy to understand way.

OUTCOMEThe fash card explains exctly what semiotics is without being to wordy making it easy for people to understand and remember.

QUESTION 17

WHAT ANNOYS YOU THE MOST IN OTHERS ?

CONCEPT:The idea was to display/express what is annoying.

OUTCOMEThe final are cards with an illusrated image of a mouth which is open expressing the publics opinion on what is annoying. The open mouth gives of the idea of passion about the subject each indivdual mentions.

QUESTION 11

PRINT A T-SHIRT WITH A DESIGN THAT PROMOTES SOMETHING INAPPROPRIATE

HUSSY

MILK

THE

CONCEPT:The concept of this piece was to create an offensive t-shirt which that still looked nice enough to wear on a casual bases.

OUTCOMETwo T-shirts are displayed on these pages . One a round neck and the other a polo shirt. The idea was based on the casual insult of a female being a cow. By incorporating it into a emblem the t-shirt looks more exprenisve. On the round neck the front left breast houses a bucket with a droplet, which re enforces the idea of milking a cow.

QUESTION 12

WHAT LANGUAGE DO YOU SPEAK?

CONCEPT:The concept for this piece was based on the idea of people who are bilingual.

OUTCOMEThis design featured on this page is the graphics that is used for the recording .

URLhttps://vimeo.com/44957004

QUESTION 13

WHAT IS SACRED?WHAT IS PROFANE?

CONCEPT:The concept of this piece was based good and bad.

OUTCOMEThe illustration expresses the idea of how one individual can carry out something sacred and something profane at the same time.

QUESTIONS 26/27

DESCRIBE A SYNOPSIS FOR A FAMOUS FILM IN FIFTY WORDS OR LESS, AND MAKE IT INTO AN A2 POSTER USING A

COMBINATION OF ANALOGUE AND DIGITAL PROCESSES.

CONCEPT:The concept for this piece was old and new.

OUTCOMEThe poster displays the two main charcters in one as shown by the colour difference and the cut of point in the hair.The idea here was to take a film from the past and re launch it using present design techniques. The clean cut block colours where used to add simplicity to the design however the image still expresses the style, clothing and hairstyles from the 1950s.

QUESTION 14

LEARN A NEW SKILL AND RECORD YOURSELF DOING IT?

CONCEPT:Its about time i learn

OUTCOMEThe outcome comprises seriousness in the trying and also humor as it taks so long. The video worked quite well.

URL: https://vimeo.com/44956269

QUESTION 15

WHAT IS PSYCHOLOGY?

CONCEPT:The concept was Gesalt Theory. The idea here was to show how simple design can have a psycological effect.

OUTCOMEThe out come is simple but effective and works quite well in the publication.

QUESTION 16

WHAT IS YOUR FAVOURITE COLOUR?

CONCEPT:Colour

OUTCOMEColour card

QUESTION 18

WHAT IS ABSTRACTION?

QUESTION 22

CONCEPT:Freely express abstraction

OUTCOMEThe image was created using the left over pieces from a laser cut. The outcome clearly expresses what abstraction is.

WHAT IN YOUR LIFE IS YOUR GREATEST SOURCE PLEASURE?

WHATS THE MOST BEAUTIFUL THING IN THE WORLD?

CONCEPT:The idea here was to display my love for something.

OUTCOMEThe image displays all my recently perchased shoes. The outcome clearly shows what my greatest pleasure is and also expresses what i take pride in.

QUESTIONS 7/20

IF YOU WHERE A TEACHER WHAT BRIEF WOULD YOU PROPOSE?

COMPLETE THE PROJECT YOU OUTLINED IN QUESTION 21

CONCEPT:The concept for this piece was to research into a exsisting designer and create a profile on them using their style.

OUTCOMEAs Vince Frost is big on typograhic manipuation, this was carried out in the design for the spreads and the simple design on the front cover. The spread also puts across his love for imagery.

QUESTION 21/56

USING INFO-GRAPHICS, CONSTRUCT A PORTRAIT OF YOURSELF.

CONCEPT:The idea was the curves within the face.OUTCOMEThe outcome is some what successful the idea here was to be able to hightlight the different areas of the face with out being to heavy on colour. The idea was to also keep the 3D element of it.

QUESTION 23

WHAT IS DOGMA?

THE BELIEF THATIS HELD BY A

RELIGON

CONCEPT:Simplicity.

OUTCOMEThis design represents the idea of Godly and unGodly. The results are a mixture of the film dogma and the meaning of dogma.

QUESTION 24

RECREATE,IMPROVE,ALTER,DESTROY,AN ICONIC IMAGE.

QUESTION 28

CONCEPT:Simplicity.

OUTCOMEThe idea here was to create toilets for specific type of people.

MAKE A LARGE PAPER AREOPLANE,PAINT A SLOGAN ON IT.

CONCEPT:Create a plane that i can keep.

OUTCOMEThe process used to make this plane was laser cutting. The final piece was quite successful.

QUESTION 25

WHAT MAKES YOU HAPPY?

CONCEPT:The concept for this piece was what makes me happy.

OUTCOMEThe answer to this question was music. The pages display my journey through finding the correct way to display how i feel about music.

QUESTION 31

WHO IS THE MOST IMPORTANT PERSON IN YOUR LIFE?

CONCEPT:

OUTCOMEThe most improtant person in my life is my mum.

QUESTION 29

MAKE A FILM OF YOURSELF BEING AN ANIAML.

CONCEPT:Take a question and make it a work of art.

OUTCOMEThe idea of dressing up as an owl came from what i felt im like as an individual. The outcome of this project was very successful.


QUESTION 32

MAKE A FILM OF YOURSELF BEING AN ANIMAL.

CONCEPT:Take a question and make it a work of art.

OUTCOMEThe idea of dressing up as an owl came from what i felt im like as an individual. The outcome of this project was very successful.


QUESTION 32

WHY ARE YOU HERE?

CONCEPT:Question is based on the idea of my educational history

OUTCOMEThe final piece took the form of a timeline which effectively highlights where i am now and what i have completed.

QUESTION 33

WHAT HAPPENS AFTER DEATH?

CONCEPT:The concept was based upon the feelings that an individual feels when the are alone.

OUTCOMEThe blur within the images are a reprsentation of memories being relived . The second image represents how memories become even more vague after a longer period of time.

QUESTION 34

MODERN VANITAS

MAKE A CONTEMPORARY MEMENTO-MORI/VANITAS IMAGE

MODERN VANITAS

CONCEPT:The piece is based upon the idea that one should live life but also a reminder it must come to an end.

OUTCOMEThe idea here was simplicity and soficicated design. The image represents the memory of what has happened and been left behind.

QUESTION 35

WHAT IS GREED?

CONCEPT:The piece is based on wealth and what comes from it.

OUTCOMEThe dinning set represents greed with a double meaning both glutteny and wealth.

QUESTION 36

WHAT IS WASTE?

CONCEPT:The idea her was to represent how wasteful we are as a society and how things can be recycled.

OUTCOMEThe poster clearly demonstrates how rubbish can become someone elses treasure. It represents rubbish as a good thing.

QUESTION 37

ONE MANS WASTE IS ANOTHER MANS BAG

MAKE A PINHOLE OUT OF SOMETHING DISPOSABLE AND TAKE A PICTURE WITH IT.

CONCEPT:Pray it works.

OUTCOMEMost image are not clear however the pinhole camera picked up alot of colour.

QUESTION 38

MAKE A PINHOLE OUT OF SOMETHING DISPOSABLE AND TAKE A PICTURE WITH IT.

CONCEPT:Pray it works.

OUTCOMEMost image are not clear however the pinhole camera picked up alot of colour.

QUESTION 38

WHAT IS SUCESS AND WHAT IS FAILURE?

CONCEPT:The idea was to show how both questions can be concidered a positive thing.

OUTCOMEThe typogaphic poster displays the collessum in Rome. Hence the idea of design is not built in one day.

QUESTIONS 39/40

EXPLAIN THE ZEN DOCTRINE IN TWENTY WORDS OR LESS,TYPESET PRINT IT.

CONCEPT:The concept was to express the idea of being free.

OUTCOMEThe tyopogrraphic posters where designed using letter press. The photography on the oposite page displays feet at the bottom. The is a representation of being at one with yourself and cutting out everything else.

QUESTION 41

WHAT IS SECULAR?

QUESTION 51

CONCEPT:

OUTCOMEA recent conversation i came across on facebook.

WHAT ARE YOUR HOBBIES?

QUESTION 5

CONCEPT:The concept for this was based on lists.

OUTCOMEERMM.... QUITE SIMPLY REALLY.

MAKE A PIECE OF WORK USING A BOOK.

CONCEPT:The concept was to express the idea of being free.

OUTCOMEThe tyopogrraphic posters where designed using letter press. The photography on the oposite page displays feet at the bottom. The is a representation of being at one with yourself and cutting out everything else.

QUESTION 43

DESIGN AND SELL SOMETHING

CONCEPT:Create a one of selection of book for a select number of people.

OUTCOMEThe note books form a set of twelve. The letters are a representatoon of all the close friends ive made during my time at uni hence the meaning of FU being frens united.

QUESTION 45

WHAT IS LEISURE?

CONCEPT:Represent fun and socialising.

OUTCOMEThe outcome displays the positiveness of leisure.

QUESTION 46

RE-DESIGN A RAINBOW

CONCEPT:The idea here was to redesign the rainbow in a sopisticated way

OUTCOMEThe bow tie represents the idea of a second part of the word. Rain Bow

QUESTION 19

WHAT IS RE-APPROPRIATION?

CONCEPT:Express the idea of how words are manipulated and have other meanings.

OUTCOMEThe idea is in the form a dictonary extract which shows how everyday words used can mean different things.

QUESTION 48

WHAT IS THEOLOGY?

CONCEPT:The idea here was to represent the meaning of theology by making it clear that God created and designed.

OUTCOMEThe typographically poster used Genesis to represent theology.

QUESTION 50

DESIGN A GRAVESTONE FOR A FAMOUS PERSON

CONCEPT:THe connection between the designer and the gravestone.

OUTCOMEThis idea came soon after Steve Job died. As the ipad has ood rectangular shape it worked well as an electrical gravestone.

QUESTION 53

WHAT DOES THIS COLLEGE NEED?

CONCEPT:Simplicity

OUTCOMEThe outcome clearly states what the usinversity needs.

QUESTION 55

MAKE A VIDEO FROM CONTENT LIFTED FROM THE YOUTUBE HOME

PAGE

CONCEPT:The idea of what can happen in a split second.

OUTCOMEThe aim was to exaggerate what can happen by the time the person finishes yawning emphysising that time waits for no man. The outcome was successfull.


QUESTION 49

WHAT IS SHARMAN?

QUESTION 52

CONCEPT:Express sharman in a simple form.

OUTCOMEThe poster displays the idea of horoscopes being a part of shamanism.

PUBLISH YOUR WORK

QUESTION 57

AUDIENCES AND CONTEXT AND IMPLEMENTATION

EVALUATION

This brief has proven both exciting and difficult. The open-ended questions exhausted my mind aswell as opened up the opportunity for greater idea generation, thus challenge my creative ability to the fullest. Although most of the questions are simple and fairly self explanatory I found I struggled quite alot to begin with. As I began to pick up pace with my work I realised that my struggle was due to my own personal expectation of what I like to see in pieces of design work. I came to realise that I find it hard to create work if it hasn’t got good meaning behind it or tell some kind of story. I found that the connection between the question and my work had to be clever and clearly linked before i became satisfied. Which consequently slowed me down but also exercised my mind.

One of the questions that I most enjoyed was question 4 (Position in the family). My initial idea was to answer this question by creating info graphics to show a representation of my position. However I wasn’t satisfied as I felt that I needed to come away for the computer and be a bit more hands on. The idea of creating a concertina came from through research into paper folding and crafts. The lack of limitations with this brief allowed me to take my final outcomes further which in this case the final outcome was a book.

Another question which I enjoyed was the paper aeroplane I took this brief further by also lazer cutting a large paper aeroplane which displayed my slogan.

Question 32 (Make a film of yourself being an animal) was one that I most enjoyed. At first I fort it was a ridiculous question, however soon liked the idea of taking design from paper and computer to the face.

A piece of which with Im not so satisfied with is the in question what are your hobbies. i created a moving image piece to display the list of hobbies. The final outcome didnt turn out as good as i wanted. I think that this was also due to my beginners knowledge of flash.

The flexible time constraints allowed me to try out new printing processes such as letterpress and laser cutting. It also allowed me to attend workshops on things such as after effects and photography, which helped in the generation of some of the moving images pieces within this portfolio.

Some of the studio led workshops had heavy influence the direction that my work took.As both units (studio and independent practice) are combine ,I found that I didn’t initially approach the units separately .With all my outcomes, I found that they could be extended further which is something i plan on doing after.

This brief has helped me to understand my strengths and weaknesses and has also helped me to work upon my time management.

When reflecting back on this semester I wish that I had come out of my mental block earlier. However I feel that I have been more hands on with my approach to briefs. I feel that besides circumstances that where out of my hands , me being a perfectionist also held me back . However im content with most outcomes but feels that there is room for improvement.

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AUNDIENCES CONTEXTS AND IMPLEMENTATION