(302) 573-3700 www.uwde.orgLearn how to Live United!

LIVING UNITEDAugust — September 2010

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Inside:Zaytera Moses practices writingat Wilmington Head Start, a United Way of Delaware partner agency thatprovides high quality early care andeducation. Education is one of UWD'smajor focuses in its newly-releasedfive-year strategy. (See page 4 and 5 for more information.)

A message fromMichelle A. TaylorPresident and Chief Executive Officer,United Way of Delaware

Dear Friends,

Summer is in full swing, but here at United Way ofDelaware (UWD), we are busy preparing for the Septemberlaunch of our 2010 Campaign.UWD works year-round to makemeasurable and sustainable improvements inthe areas of Education, Income and Health,and this campaign provides critical supportfor that work.

We understand the importance ofmeasuring, tracking and reporting theresults of our initiatives to our supporters,like you. To that end, last month, UWDlaunched a comprehensive set of goals – wecall it Live United 2015: A Plan to Improve theQuality of Life in Delaware. These goals are ambitious, butcritically important, in order to create a better future for allDelawareans.They include:

• Education: Improving the quality of early childhood education programs

• Income: Decreasing the number of Delawareans living in poverty

• Health: Increasing access to healthcare services for uninsured Delawareans

(See more about Live United 2015 on page 4 and 5)

But we need your help to make sustainable change. Wehave a focused plan to reach these goals with the help of ourpartners: nonprofits, corporations, government agencies andengaged individuals – like you.These collaborations are centralto our mission to maximize the community’s resources toimprove the quality of life for all Delawareans.

Read on to learn more about Strategy 2015 and how youcan get involved.We all have a role to play, because we’re allin this together.

Join us. Give. Advocate.Volunteer. Live United.

Sincerely,

Michelle A. Taylor

UW2 United Way of Delaware August — September 2010 www.uwde.org

Do you have any questions orcomments about “Living United?”Contact our editors at (302) 573-3751or editors@uwde.org.

We look forward to hearing from you!

CHAIR OF THE BOARDConnie Bond Stuart

PresidentPNC Bank, Delaware

PAST CHAIR OF THE BOARDDr. Robert J. Laskowski, MD, MBA

President and Chief Executive Officer Christiana Care Health System, Inc.

TREASURER Edmund L. GreenSenior Manager

KPMG LLP

AUDIT COMMITTEE CHAIRTom Josiah

FounderTom Josiah Consulting

SECRETARYRodger Levenson

Executive Vice PresidentCommercial BankingWSFS Bank Center

STRATEGIC STEERING CHAIRTimothy J. Constantine

President and Chief Executive OfficerBlue Cross Blue Shield of Delaware

CAMPAIGN CO-CHAIRGary R. Stockbridge

President, Delmarva Power RegionPepco Holdings, Inc.

CAMPAIGN CO-CHAIRTed Becker*

City CouncilmanCity of Lewes

HUMAN RESOURCES CHAIRMaritza Poza-Grise

Vice President of Human ResourcesDuPont

COMMUNITY IMPACT CHAIRGeorge Guido

Executive DirectorAlliance Development and

Stakeholder Relations AstraZeneca

LABOR CHAIRGwendolyn Lane

PresidentDelaware State American

Postal Workers Union

MARKETING & PUBLIC RELATIONSCHAIR

Joseph L. Yacyshyn Vice President & Manager,

Community AffairsWilmington Trust Company

KENT COUNTY CHAIRDr. Michelle R. Brown*

President Catalyst Enterprises International

SUSSEX COUNTY CHAIRSandra Ware*Vice President

Grubb & Ellis Company

GENERAL COUNSELBarry M. Willoughby, Esquire

PartnerYoung, Conaway, Stargatt & Taylor LLP

MEMBER-AT-LARGEPhilip Reese

Chairman, Delaware Public EmployeesRetirement System

MEMBER-AT-LARGELloyd Wirshba

Chief Executive OfficerBarclaycard US

PRESIDENT AND CHIEFEXECUTIVE OFFICER

Michelle A. TaylorPresident and Chief Executive Officer

United Way of Delaware

2010-2011 UWD Executive Committee

Tony AllenCommunications Executive

Bank of America

Chris BucciniManaging Member

Buccini/Pollin Group, Inc.

Tabatha L. Castro, EsquirePresident

The Castro Firm, Inc.

Linda Chick*Corporate Secretary

Chick’s Harness & Supply, Inc.

Dr. Maxine ColmDirector, Associate in Arts Program

University of Delaware

Chris FrysztackiCommunity Leader

Donald R. GagnonPresident and Chief Executive Officer

AAA Mid-Atlantic, Inc.

Diane GulyasGroup Vice President

DuPont Electronic and CommunicationTechnologies

Wayne Holden*Community Leader

Dr. William N. Johnston*President

Wesley College

Antoine OakleyCommunity Leader

David OwenPayments Products Executive

Bank of America

Douglas R. PhillipsDirector

Horty & Horty, P.A.

Gerald RochaDirector of Educational Services

Elizabeth House Family Life Center

Paul C. Seitz CPA, CVAManaging Director

Seitz Consulting, LLC

Timothy P. SheldonField Agent

International Union of Bricklayers andAllied Craftsmen

Tom ShoemakerSuburban PA/DE Market President

TD Bank

Helen M. StewartVice President and CRA Manager

JPMorgan Chase

Dr. Jack P. VarsalonaPresident

Wilmington University

Marietta “Peaches” WhalenVice President

Delaware State C.A.P. Council UAW

EX-OFFICIO MEMBERS

Muriel GilmanCommunity Leader

Robert V. A. Harra, Jr.President and Chief Operating Officer

Wilmington Trust Company

Fred C. Sears IIPresident and Chief Executive Officer

Delaware Community Foundation

Patrick W. SterrettScout Executive

Boy Scouts of America, Del-Mar-VA Council, Inc.

2010-2011 UWD Board of Directors

John AllenVice President, Delmarva Power Region

Pepco Holdings, Inc.

Charles “Chuck” D. GarrisonManager

Camden Wal-Mart Supercenter

Rev. Lonnie HarrisPastor

Ecclesia Family Worship Center

Dr. Larry HarrisonCommunity Leader

Dave HillSenior Account Executive

Clear Channel Radio

Alan KovitzPresident

Elevations Unlimited

Reuben SaltersCity Councilman

City of Dover

Seandra D. SimsOwner/ConsultantSims Media & PR

Barbara SmithHuman Resources Assistant

Burris Logistics

Harold E. StaffordPresident

The Stafford Partnership Firm

Pastor Kim TephabockSenior Pastor

Dagsboro Church of God

2010-2011 Kent and Sussex Advisory Committee

* These board members are also members of the Kent and Sussex Advisory Committee.

Tony Allen is both a new board member and chair of UnitedWay of Delaware's Tocqueville Society, philanthropic leaderswho give $10,000 or more to United Way annually. He is foundingpresident of the Metropolitan Wilmington Urban League, andhe was special assistant to Joseph R. Biden Jr., when Biden was a

U.S. senator. Growing up, Allen benefitted from United Way ofDelaware partner agencies. His first tutor came from West EndNeighborhood house, and his first job was as a youth counselorat the Edgemoor Community Center. Any opportunity to giveback is an opportunity to take seriously, he says. "United Way ofDelaware is invaluable as a thoughtful clearinghouse betweenindividuals who give their time, talent and resources andhundreds of organizations it supports, serving thousands in thecommunity. It is the epitome of collaborative grant-making.”

www.uwde.org August — September 2010 United Way of Delaware UW3

Introducing United Way of Delaware’s newest board membersby Pam George

Tony AllenCommunications ExecutiveBank of America

It is easy to see why Tom Josiah is a desirable addition to anyboard. His firm specializes in providing accounting and financialmanagement services to state and local governments, school districtsand charter schools. Josiah—a certified public accountant,certified government finance manager and certified fraud

examiner—knows how to mitigate and avoid risk. On UnitedWay of Delaware’s board, he wants to ensure that the auditprocess responds to and addresses any risks in day-to-day operations.“United Way of Delaware is so effective because they are wellknown, respected and trusted to improve the lives of Delawareansthrough the resources received from contributions,” he says. “It isa privilege to use the skills I’ve acquired over my professionalcareer to participate in overseeing United Way of Delaware’saudit process.”

Since the day she joined DuPont in 1980, Maritza Poza-Grisehas felt the presence of United Way of Delaware, which DuPonthas long supported. Indeed, before DuPont COO RichardGoodmanson retired in 2009, he encouraged her to continue

the company’s active participation. She decided to join theboard. “It is the right time to get involved,” Poza-Grise says. “I wantto give back.” She appreciates United Way’s ability to efficientlymeet the community’s needs. Consequently, her involvement willbe less about fixing things—“because it is working”—and moreabout bringing her HR experience to the table. “We requirereally good people and really good systems,” she explains. “SoI think I can help United Way of Delaware get its share of goodtalent and hang onto it.”

Maritza Poza-GriseVice President of Human ResourcesThe DuPont Co.

Tom JosiahFounderTom Josiah Consulting

David Owen recently relocated to Wilmington from Char-lotte, N.C., and already he’s hit the ground running. “Beingon United Way of Delaware’s board is a great way for me to getinvolved right out of the gate,” says Owen. “My family and I

have a strong belief in helping others.” Owen is responsiblefor Bank of America’s consumer payments products. He alsohas a background in marketing and strategic planning that hehopes will benefit United Way of Delaware. “Now more thanever it’s important for individuals and companies to step upand help organizations like United Way,” he says. “I’m lookingforward to doing this as a new Delawarean and learning moreabout Delaware.”

David OwenPayment Products ExecutiveBank of America

Gerald Rocha is no stranger to United Way of Delaware. From2008 to 2010, he served on the United Way Kent and Sussex Ad-visory Board, which he left to assume his current board position.“I wanted to take on an increased responsibility to create aware-

ness about United Way to the entire state,” says Rocha, who isalso the president of the Zeta Rho Lambda chapter of the AlphaPhi Alpha fraternity. “I would like to contribute by lending mytalents to build even more relationships with the business sector,especially in Kent County, to ultimately produce more resourcesfor the local communities in our state.” Rocha, who retired fromthe U.S. Air Force, is also a board member for the Inner CityCultural League.

Gerald RochaDirector of Educational ServicesElizabeth House Family Life Center

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UW4 United Way of Delaware August — September 2010 www.uwde.org

EDUCATION GOALS• Enroll 75 % of early care centers and 15 % offamily care providers in Delaware Stars for EarlySuccess by 2015. • Help 50 % of the early and family care centersenrolled in Delaware Stars achieve a minimumStar Level 3 rating.• Support programs that increase early literacyamong 3rd graders in low-income families.• Target communities and populations whosegraduation rates are below 78 %.

UWD’s Live United 2015 strategybrings the future into focus

by Chelsea Stuart

Zoe Pressley and Aaron Castillo from Tender Loving Kare participate in the constructionof a Born Learning Trail, which promotes early education.

Following approval by its Board of Directors in June, United Way of Delaware (UWD) is implementingLive United 2015: A Plan to Improve the Quality of Life in Delaware. Live United 2015 is a series of five-yeargoals centered on UWD’s pillars of Education, Income and Health.

Since 2005, UWD has shifted from focusing primarily on executing its annual fundraising campaign toleading year-round efforts to deliver meaningful community outcomes. It emphasizes collaboration withnonprofits, corporate and government partners. UWD formed Live United 2015 with the help of thesepartners, in addition to leaders of United Way Worldwide.

Live United 2015:A Plan to Improve the Quality of Life in Delaware

Delaware Stars is a quality rating andimprovement system. It establishesquality standards for programs andprovides technical assistance and financialsupport to programs involved in Starsas they engage in quality improvementefforts. It is a five-level system, with “5”being the highest rating.

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Vision: United Way of Delaware aspires to be a leadingnonprofit catalyst for positive social change.

www.uwde.org August — September 2010 United Way of Delaware UW5

INCOME GOALS• Increase participation in United Way of Delaware’s Earned IncomeTax Credit (EITC) Collaborative from 11,000 to 25,000.

• Increase by 50 % the number of low-income families accessingfair lending products, which offer reasonable interest rates andrepayment schedules. These products offer an alternative topredatory payday loans, which often cause a cycle of debt.• Increase by 10 % the number of Delawareans in specific censustracts living above the Basic Economic Security Tables (BEST)income guidelines.

HEALTH GOALS• Increase by 25% community-based services for aging adults,persons with disabilities and underserved populations. Theseservices aim to increase self-sufficiency and help vulnerableDelawareans lead healthier, more enjoyable lives.• Double the number of uninsured Delawareans linked tohealthcare services. When people have easy access tohealthcare, they are more likely to seek preventive care, whichcan prevent larger (andmore expensive) healthproblems from formingand can improve qualityof life.• Expand Delaware 2-1-1to a 24/7 operation.Delaware 2-1-1 is ahelpline that connectscallers to more than2,000 health and humanservice resources.

Madidah Coleman (left) of West End Neighborhood House (WENH) helpsSharon Homer apply for a loan through WENH’s Loans Plus program. Thisprogram – supported by United Way of Delaware – provides an alternative topredatory payday lenders.

Suzanne O'Donnell of Dover has her blood pressure checked during a healthfair at the Modern Maturity Center, a United Way of Delaware partner.

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United Way of Delaware’s EITC Collaborative is astatewide partnership of nonprofit and governmentprograms that help Delawareans file their personalstate and federal income tax returns at no charge. Thiscollaborative ensures that clients receive the credits theydeserve and offers them additional financial services orreferrals, which increases their financial literacy

BEST is a tool used by UWD’s Stand By Me FinancialEmpowerment Center project in partnership with theState of Delaware. The guidelines are used to analyzea client’s unique economic situation, which helpsStand By Me employees provide customized, andtherefore more effective, financial coaching.

Get information and referrals for: • Emergency housing/food• Social services• Utilities assistance• Legal services• Health care

• Mental health counseling• Volunteer opportunities• Financial assistance• And much more...

UW6 United Way of Delaware August — September 2010 www.uwde.org

For Amir, Nyasia and Nazr,Kingswood Community Center(KCC) is more than camp —it’shome. Their mother suffers fromsevere bipolar disorder and thekids, ages 8, 9 and 10, attend KCCyear-round, participating in all theopportunities the center has to offer.

Th i s summer, UWD gavegrants to eight agency summerprograms as part of its StrongNeighborhoods initiative. Withthis funding, the programs areable to provide scholarshipsand enrichment activities forchildren who live in Wilmington’sEast Side neighborhoods. Thesescholarships help addit ionalchildren and teenagers in theEast Side attend high qualitysummer programs at no cost totheir families.

While these summer camps area place for school work and fun, they also offer childrenstability and care – something that might be lackingat home, says Bro. Nnamdi O. Chukwuocha,

Associate Executive Director at KCC.“This is a place where children can focus on their

goals, their dreams, not their family struggles,” he says.

Football fans, listen up! The National Football League (NFL) is launching anationwide campaign to kick off the 2010 football season and to encourage youthhealth and wellness. Long-time partners, the NFL and United Way Worldwidehave again come together to promote Back to Football Fridays.

Companies and schools can choose how they would like to be involved. They canparticipate in NFL’s Play 60 activities, which promote 60 minutes of exercise per day.Some ideas include:• Playing flag football in the parking lot• Walking during a lunch break• Working out with coworkers

Groups can also generate excitement for theNFL with activities such as:• Holding a craziest fan contest• Hosting a healthy “tailgate” party• Decorating the office or school

Back to Football Fridays offers schools and companies an opportunity toengage their staff around healthy, team-building activities.

Get started: Wear NFL apparel or team colors to work or school onSeptember 10 to celebrate the start of the 2010 football season. Showyour team pride and promote good health!

To learn more, visit movement.liveunited.org/pages/backtofootball

Back to Football Fridays

Nazr, Nyasia and Amir are attending summer camp at KingswoodCommunity Center (KCC), thanks to funding from United Way ofDelaware. They are pictured with Bro. Nnamdi Chukwuocha, KCC'sAssociate Executive Director.

photo by Jason Prezant

United Way of Delaware is providing funding to:• Boys & Girls Clubs of Delaware – incollaboration with First Tee of Delaware and Urban Pike Project

• Christina Cultural Arts Center (CCAC) – Summer Camp

• Delaware Center For The Contemporary Arts (DACA) – Summer Art Camp

• Delaware Theatre Company – SummerOn Stage

• Duffy’s Hope – Summer Youth Basketball League

• Kingswood Community Center – Summer Enrichment Program

• The Navagation Program – Blackboards and Backboards Summer Program

• One Village Alliance – Around the World in a Summer and Youth Evening Enrichment Program

UWD supports summer learning and funHelps East Side youth attend high-quality summer programs

by Chelsea Stuart

United Way of Delaware’s 2010Campaign officially kicks off in allthree counties starting on September14, but many companies are get-ting a head start with fun, creativefundraising events.

DuPont’s Asian Group has alreadyraised $2,000 for United Way ofDelaware’s 2010 Campaign with their“May Asian Heritage Culture Series.”

The Asian Group coordinated

several fundraising cultural eventsfor DuPont employees and theirguests, to help them learn aboutAsian traditions in celebration ofMay, which is Asian HeritageMonth. The events includedparticipating in a Japanese teaceremony, touring a Hindu temple,practicing Tai Chi, and sampling avariety of foods from Turkey, Russia,Korea, China and India.

Creative Campaigns Already Underway

United Way ofDelaware wouldlike to thank allcompanies,agencies and individuals participating inthe Pacesettercampaign, whichhelps the annualcampaign startoff strong.

Morgan Beard (on the left) prepares tea for“chanoyu” -- a Japanese tea ceremony. Toher right are Mary Lynn Howard, a student,and Greg Blackman from DuPont.

www.uwde.org August — September 2010 United Way of Delaware UW7

Michelle A. Taylor, President and Chief Executive Officer ofUnited Way of Delaware and Victor Battaglia, Sr., Esq.present a Battaglia Award to W. Harding Drane, Jr., Esq.(center), Partner of Potter Anderson & Corroon LLP. UWDrecently presented Battaglia Awards to firms with the highestemployee participation in the UWD Campaign. Theawards are named for Christopher J. Battaglia, a lawyerwho was well known for his community advocacy.

Guests talk at the Kent and Sussex Annual Meeting, whichwas held on June 30 at The Inn at Canal Square in Lewes.

Ted Becker, owner of The Inn at CanalSquare and 2010 Campaign Co-chair,hosted the event.

Connie Bond Start, President of PNC Bank, Delaware andChair of UWD’s Board or Directors, presented at the NewCastle County Annual Meeting, which was held on June 24 atthe Delaware Theatre Company at the Riverfront.

Slam poet Jonathan Tucker performed twooriginal pieces for audience members.

Jerry Hunter, Vice President, Operations and Chief FinancialOfficer of United Way of Delaware (center) meets withJim Denham, Glenn Burcham, Tom VanGrofski, and BobHackett from Arthur Hall Insurance. Arthur Hall Insurancewas the tournament sponsor for this year’s Giving onthe Greens golf tournament.

State Representative Quinn Johnson and KaylaSchrader and Brynn Rifino from Tender LovingKare, help paint a Born Learning Trail in Big OakPark in Smyrna.

Brynn Rifino andQuinn Johnson putthe finishing toucheson the trail – thefourth that UnitedWay of Delawarehas constructedstatewide – whichpromotes earlyeducation.

United Way Annual Meeting: New Castle County

United Way Annual Meeting: Kent and Sussex Counties

Born Learning Trail

Christopher J. Battaglia Awards

Annual Golf Tournament

photos by Paul Pruitt

photos by Barry Corke

photos by Barry Corke

Helen Stewart, Vice President and CRA Manager at JPMorganChase, talks with Timothy J. Constantine, President andChief Executive Officer at Blue Cross Blue Shield ofDelaware and Sylvia Banks, Manager of CorporateContributions and Membership at DuPont.

United Way of DelawareThe Linden Building, Third Floor625 North Orange StreetWilmington, DE 19801

Non-Profit Org.U.S. POSTAGE

PAIDPermit #194

Wilmington, DE

UW8 United Way of Delaware August — September 2010 www.uwde.org

AFL-CIO Community Services698 Old Baltimore PikeNewark, DE 19702

Sussex County Office206 Academy StreetSuite #2Georgetown, DE 19947

Kent County OfficeGreater Dover Foundation Community BuildingSuite #2B101 West Loockerman StreetDover, DE 19904

Read Aloud Delaware is looking for volunteers14 and older to read one-on-one to childrenin preschools and early care and education

centers throughout thestate. For more information,contact Volunteer CoordinatorMorgan P. Rogers at (302)656-5256.

Read Aloud Delawareprovides education andtraining to parents ofpreschoolers and staff of

childcare organizations because children’s firstyears are critical to their long-term success.

This opportunity and more are posted onGiveBackDE.org, United Way of Delaware’svolunteering website. Log on today to create avolunteer profile, search for opportunities nearyou, track your hours and spread the word.

Agencies, sign up for GiveBackDE.org and postyour volunteer opportunities. Together, wemake a difference!

A Read Aloud Delaware volunteer reads to a childin Sussex County.

On June 21st, Larry King Live hosted “Disaster in theGulf: How You Can Help” – a telethon for those whowanted to help the Gulf after the recent oil spill. Kingencouraged giving to three nonprofits, including UnitedWay Worldwide (UWW). Viewers donated more than$1.8 million in total.

UWW is helping families along the Gulf who are facingfinancial, educational and health-related challenges as aresult of this oil spill. The United Way Gulf Recovery Fundis providing emergency assistance, such as help with food,rent and utilities and will support long-term recovery effortsto rebuild lives and communities. In addition, those in theGulf who need help or want to volunteer have one point ofcontact – they dial 2-1-1, which is the local helpline.

United Way of Delaware (UWD), like UWW, offers helpin times of natural disasters. After the recent earthquakein Haiti, UWD supported partner Red Cross of the DelmarvaPeninsula and helped raised more than $80,000 for itsrelief work in Haiti.

To donate to the UWW Gulf Recovery Fund, visitwww.liveunited.org and click on “Disaster in the Gulf.”

Give Back DelawareVolunteer Opportunity Spotlight

photo by Eric Crossan

Reading fun, one-on-one

United Way WorldwideResponds to Gulf Crisis

by Chelsea Stuart

by Chelsea Stuart