Golf is the No 1 participatioN sport iN New ZealaNd for meN aNd the No 2 sport for womeN, with more than 400,000 playing the game. New Zealand’s near 400 courses host a collective seven million rounds of golf per annum.

These golfers, from the humble club hacker to the elite professionals, look for a publication that will inform and entertain them, that provides something for everyone.

That publication is The Cut.

Twelve years after it was launched, The Cut is the magazine of choice for golfers throughout New Zealand.

The Cut is the biggest selling golf publication in New Zealand because it delivers what its readers want – an ideal blend of news and features, interviews, authoritative columns, destination features

and tuition from many of the world’s leading players.

World-class players who have presented coaching advice include Rory McIlroy, Darren Clarke, Luke Donald, Adam Scott and Martin Kaymer plus putting guru Dave Stockton.

An expanded equipment section keeps readers abreast of developments in the fast-paced golf technology sector, and golfers can be confident of looking good on the course thanks to the magazine’s popular and stylish fashion section.

Columnists include Radio Sport talkback host Brendan Telfer, former NZ Open champion Bob Glading, former tour professional Doug Batty, rules authority Graeme Scott, greenkeeping master Will Bowden and controversial caddy Steve Williams.

When it comes to destinations, The Cut specialises in bringing readers information-packed features about locations and courses in New Zealand and overseas. Be it an exotic foreign location or one of this country’s backyard beauties, The Cut has it covered.

The combination of top-quality writing, great design and stunning photographs puts The Cut a cut above the rest.

August 2012

official magazine

of the NZGpa pro-am

96 thecut

improve your golf 97

Major winner YE Yang

gives some top tips

on set-up, impact and

varying your trajectory

South Korea’s YE Yang is most known

for being the man who ended

Tiger Woods’ perfect 14 from 14

record when leading or sharing the

lead going into the final round of a major

championship. On the 18th hole at Hazeltine

in the 2009 USPGA Championship, Yang sealed

his stunning victory with a hybrid from 192

metres (210 yards) to 1.83 metres (6ft) to seal

a stunning three-stroke win. Now, you too can

rip your hybrid with Yang’s top tips.

tuition ye yang

set-up is key

yang’s bag

The most important thing when

using a hybrid is ball position.

The ball needs to be placed so

that the club approaches the

ball shallower than an iron and

steeper than a driver.

Yang doesn’t carry any long

irons in his bag. Instead he has

four hybrids, ranging from 17° to

23° of loft. This gives him much

more forgiveness and helps hit

the ball higher.

Help witHhybrids

84 thecut

improve your golf 85

It’s show time!

equipment

When it comes to trying out new stuff, the annual PGA Merchandise Show in Florida at the end of

January is a gear nut’s nirvana. More than 1000 international exhibitors, from the marquee brands

to the backyard start-ups, gather in Orlando to showcase their wares in a frenzied bid to seduce

players, retailers and distributors. We trawled the hectares of exhibitor stalls to bring you a few show

highlights, plus a handful of 2012 releases the 40,000 tyre-kickers didn’t get to see. All are on sale

here this year, either from your favourite New Zealand retailer or by shopping direct online

STORY Equipment editor James Graham PHOTOGRAPHS Desmond Frith

TaylorMade R11S

Tour pro Dustin Johnson reportedly helped inspire the polarising name (RBZ) after raving about the rocket-like balls he was hitting when using it. Johnson was blasting the

fairway wood prototype out to 301m on the testing range.

The driver comes in two options, Standard and Tour, both in

its maker’s signature white crown and black face for improved

alignment and glare elimination. The Standard 460cc RBZ

has a larger appearance at address with standard face height

while the Tour choice is mid-sized with a deeper face. Both

At first glance it may look a lot like its predecessor, the popular R11, but this incarnation has a slightly bigger confidence-building head – 460cc v 440cc – and the busy

TaylorMade lab-coats also promise a few more added attractions under the famous white hood. Its main claim to

fame is the all-new five-way Adjustable Sole Plate (ASP)

which allows the user to find the optimum address set-up,

a “proprietary setting not found on any other driver”. Add

in weight, face and 3deg of loft manoeuvrability and you

have 80 “launch-condition combinations”, though quite

why you’d ever need that many is debatable. The R11S

measures 45.75in and is equipped with a 60gm Aldila RIP Phenom 60 shaft (X, S, R and M flexes). Lofts are 9°,

10.5°, 12° in right-handed; 9° and 10.5° in left-handed.

The Tour model comes with an Aldila RIP Phenom TP 65

shaft (X, S, and R flex) with a further 25 additional shaft

choices also available. RRP $599/$759 (Tour model) www.taylormadegolf.com

also have Flight Control Technology (FCT) which allows the

user to adjust the performance angles (face angle, loft and lie)

to one of eight settings, and improved aerodynamics thanks

to a new ultra-thin casting process and thick-thin crown design. The off-the-rack shaft is shorter at 46in but doesn’t

sacrifice swing speed because of the lighter material. Its makers say rebalancing the club with a slightly higher swing

weight promotes more speed for most golfers. RRP $479

(RBZ), $499 (Tour model) www.taylormadegolf.com

TaylorMade RocketBallz

Our readership is 75 per cent male and we have a loyal subscription base. Many of our readers are in the high income bracket. Our readers prefer prestige brands, enjoy luxury travel and travel frequently. Passionate about golf, they are always on the lookout for tips, technology or new equipment that might help them to improve their game.

Our female readers are independent, often choosing to take up golf later in life. They view golf as a social game and a great holiday activity, a sport that can be shared with partner or friends.

Our readers fall mainly into the ‘mature age’ category.

Our readership is widespread, North and South Island and from major and provincial centres.

circulation – 8,183frequency – Bi-monthly

Source: Nielsen CMI Qtr3 2011 - Qtr2 2012NZ Audit Bureau of Circulation:

Audited Average Net Paid Sales Jul 2011 - Jun 2012

best cover designsport & leisure category 2011

designer of the yearsport & leisure category 2011

ADVERTISING DATES 2012/2013/2014

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Issue On sAle DAte BOOkIng MAterIAl DeADlIne DeADlIne

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1/3 PAGEVERTICAL

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* All type and important images must be within the image area, ensure the gutter is free from type. If type is fine or small allow 15mm each side of gutter (30mm total). For bleed advertisements, please provide 5mm on all sides. Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within first 6 pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4-6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter. Please refer to Acceptable Material regarding the supply of PDFs and proofs. Technical Specifications subject to change.

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space trim size* (width x depth)

dps 420mm x 297mm + 5mm bleed

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1/2 PAGE HORIZONTAL

EMAIL NEWSLETTER ADVERTISING RATECARD

weeKlY Newsletter adVertorial BaNNer** sKYscraper** sUBscriBers readership image* & 350 characters 468 x 60 – 15kb 160 x 600 – 15kb per week

Monthly Insertion $300 $200 $200 680 42%

*Image = 120 x 90 pixels (10kb) **Email Banners are static Note: Email readership is based on unique opens averaged over 6 months. Industry standard is 20%–30%. All costs exclude GST and are in $NZD.

Email newsletter advertising• The Cut e-newsletter is sent out each month complete with exclusive content such

as news, polls, competitions, plus a sneak peak on what’s inside the latest issue

of The Cut magazine.

• Readers of the The Cut e-newsletter see this offering as an extension of the

magazine which is their ‘go to’ place for all things golf related.

AD PLACEMENTSadvertorial: 350 characters and one image $300

static Banners: $200 (placement is amongst content)

KEY STATS

680subscribers

FrequencyMonthly

Banner 468x60px15KB

➡

skyscraper160x600px15KB➡

advertorial350 charactersincluding spaces –plus 120x90px img10KB

➡

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Reader PromotionsIn an advertorial style, promo-torials are created to drive sales or response by reader offer/treat/discount and provide a strong measurement tool to assist in future planning.

ACCEPTABLE MATERIAL/DIGITAL SPECIFICATIONS

File FormatThe only accepted file format for print advertising material is high resolution PDF. The PDF should be distilled to Acrobat 4 (pdf1.3) compatibility. All fonts must be embedded or, if that option is unavailable, fonts must be converted to paths/outlines. Full technical information on PDF creation and specifications can be found at www.3DAP.com.au

WE DO NOT ACCEPT ANY OPEN FILES

Images Four-colour images must be CMYK; minimum resolution 300dpi; maximum total ink of 300% is recommended. Lineart must be a minimum of 1200dpi. Images must not contain extra channels: transfer curves; OPI information or be compressed. No spot colours are to be used.

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Delivery & Contact DetailsAll material should be sent to Advertising Coordinators at Fairfax Magazines. Please refer to each title for details. All material should be received before the material deadline.

GENERIC SPECIFICATIONS

1. In accepting an advertisement (including a notice) for publication, and in publishing it we are doing so in consideration of and relying on the advertiser’s express warranty, the truth of which is essential:

a. That the advertisement does not contain anything: that is misleading or deceptive or likely to mislead or deceive or which breaches the Fair Trading Act 1986; that is defamatory or indecent or which otherwise offends against generally accepted community standards; that infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights; that breaches any provision of any statute, regulation, by-law or any other rule or law, and

b. That the advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority inc. (“ASA”) and with every other code or industry relating to advertising in New Zealand, and

c. Publication of the advertisement will not give rise to any liability on our part or in a claim being made against us

2. The advertiser agrees to indemnify us against our losses or costs arising directly or indirectly from any breach of those warranties by the advertisers and from any costs incurred in our making corrections or amendments in accordance with the terms that follow.

3. By supplying or placing an advertisement for publication the advertiser grants us a perpetual, royalty free license to reproduce the advertisement in any print or electronic advertisement media we offer advertisers now or in the future.

4. Where the advertiser utilises any aspect of our creative services in the design or production of an advertisement (including photographic or design work) the advertiser acknowledges that we own the copyright in such work and that such work is not work for which a commissioning payment has been made or agreed.

5. We may refuse to publish, or withdraw an advertisement from publication, without having to give a reason.

6. We must publish the advertisement on the next available magazine issue if there is an error or delay in publication of the advertising as booked.

7. We may correct or amend advertising to conform to style or for other genuine reasons as long as we do so using reasonable care.

8. We may take orders for advertising in specific spaces (space orders). The space may be used only by the advertiser for advertising of the advertiser’s usual business and may not be transferred by the advertiser to another person or entity.

9. The guarantees contained in the consumer Guarantees Act 1993 are excluded where the advertiser acquires, or holds himself out as acquiring, goods or services for the purpose of a business.

10. The advertiser must tell us as soon as possible if there is an error or omission in any advertisement the advertiser has placed. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission or failure to publish and if we are found to have any liability for any circumstance that liability is limited to the cost of the space of the advertisement.

11. To cancel an advertisement a cancellation number must be obtained from us.

12. The charge for an advertisement will be in accordance with the published ratecard applying at the time for the publication, unless both parties agree otherwise in writing. Rate card adjustments will apply to space orders with effect from advertising appearing 28 days after the rate adjustment is published on our rate card. Rates for space orders apply for the whole space and are not reduced if the whole space is not used.

13. Advertising placed by advertisers who are not New Zealand residents will be zero-rated for GST purposes. GST will be applied at the standard rate to advertising placed by non-resident agents for New Zealand resident principals.

14. If payment for advertising is not made by the due date (which is the 20th of the month following invoice, unless we specify in writing otherwise) the advertiser will be liable at market rates and all costs of recovery, commissions and collection fees.

15. After cancellation deadline a 100% media placement cancellation fee applies.

16. Fairfax NZ Limited reserves the right to alter casual rates at any time. Forward booking contracts are given rate protection for the period covered by the bookings.

17. Accredited Advertising Agencies: Bookings made through accredited advertising agencies will be subject to commission at a rate of 10% payable to the agency.

18. Rates are exclusive of GST and are quoted in $NZD.

19. VID and multi-buy discounts are available. Please contact your Fairfax NZ Limited Representative for details.

20. Guaranteed position on the outside back cover (OBC), inside front cover (IFC) is subject to availability at the time of booking and Fairfax NZ Limited reserves the right to move these bookings if a subsequent OBC or IFC gatefold, onsert or false cover is booked. Fairfax NZ Limited will work proactively with the advertiser and agency to secure alternative preferential advertisement positioning.

21. The positioning or placing of any material within the particular website is at our discretion except where specifically agreed in writing.

22. Campaign advertising impressions will be counted and recognised by Fairfax Media Business Group’s ad-serving engine. A third party ad serving engine may also be used but its impression count won’t be recognised unless we agree otherwise in writing.

23. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission in material published, or for failure to publish, whatever the reason for the error. If we are found to have any direct liability to our customer in any circumstance that liability is limited to the cost of the advertising space for the relevant material in the website.

24. Fairfax Digital has the right at any time to provide Nielsen Online (NO) with advertising data (including but not limited to the Client’s advertising rate card spend on an aggregated basis only) for publication by NO as part of Fairfax Digital’s membership of the Interactive Advertising Bureau New Zealand. In these conditions “we” are Fairfax New Zealand Limited and subsidiary companies, and the employees and agents of those companies, and “Customer” is the person or company placing material for publication on our websites.

1. In accepting an advertisement (including a notice) for publication, and in publishing it we are doing so in consideration of and relying on the advertiser’s express warranty, the truth of which is essential:

a. That the advertisement does not contain anything: that is misleading or deceptive or likely to mislead or deceive or which breaches the Fair Trading Act 1986; that is defamatory or indecent or which otherwise offends against generally accepted community standards; that infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights; that breaches any provision of any statute, regulation, by-law or any other rule or law, and

b. That the advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority inc. (“ASA”) and with every other code or industry relating to advertising in New Zealand, and

c. Publication of the advertisement will not give rise to any liability on our part or in a claim being made against us

2. The advertiser agrees to indemnify us against our losses or costs arising directly or indirectly from any breach of those warranties by the advertisers and from any costs incurred in our making corrections or amendments in accordance with the terms that follow.

3. By supplying or placing an advertisement for publication the advertiser grants us a perpetual, royalty free license to reproduce the advertisement in any print or electronic advertisement media we offer advertisers now or in the future.

4. Where the advertiser utilises any aspect of our creative services in the design or production of an advertisement (including photographic or design work) the advertiser acknowledges that we own the copyright in such work and that such work is not work for which a commissioning payment has been made or agreed.

5. We may refuse to publish, or withdraw an advertisement from publication, without having to give a reason.

6. We must publish the advertisement on the next available magazine issue if there is an error or delay in publication of the advertising as booked.

7. We may correct or amend advertising to conform to style or for other genuine reasons as long as we do so using reasonable care.

8. We may take orders for advertising in specific spaces (space orders). The space may be used only by the advertiser for advertising of the advertiser’s usual business and may not be transferred by the advertiser to another person or entity.

9. The guarantees contained in the consumer Guarantees Act 1993 are excluded where the advertiser acquires, or holds himself out as acquiring, goods or services for the purpose of a business.

10. The advertiser must tell us as soon as possible if there is an error or omission in any advertisement the advertiser has placed. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission or failure to publish and if we are found to have any liability for any circumstance that liability is limited to the cost of the space of the advertisement.

11. To cancel an advertisement a cancellation number must be obtained from us.

12. The charge for an advertisement will be in accordance with the published ratecard applying at the time for the publication, unless both parties agree otherwise in writing. Rate card adjustments will apply to space orders with effect from advertising appearing 28 days after the rate adjustment is published on our rate card. Rates for space orders apply for the whole space and are not reduced if the whole space is not used.

13. Advertising placed by advertisers who are not New Zealand residents will be zero-rated for GST purposes. GST will be applied at the standard rate to advertising placed by non-resident agents for New Zealand resident principals.

14. If payment for advertising is not made by the due date (which is the 20th of the month following invoice, unless we specify in writing otherwise) the advertiser will be liable at market rates and all costs of recovery, commissions and collection fees.

15. After cancellation deadline a 100% media placement cancellation fee applies.

16. Fairfax NZ Limited reserves the right to alter casual rates at any time. Forward booking contracts are given rate protection for the period covered by the bookings.

17. Accredited Advertising Agencies: Commission of 15% plus 5% prompt payment discount will be allowed on space invoices paid on or before the last working day of the month following statement date.

18. Rates are exclusive of GST and are quoted in $NZD.

19. VID and multi-buy discounts are available. Please contact your Fairfax NZ Limited Representative for details.

20. Guaranteed position on the outside back cover (OBC), inside front cover (IFC) is subject to availability at the time of booking and Fairfax NZ Limited reserves the right to move these bookings if a subsequent OBC or IFC gatefold, onsert or false cover is booked. Fairfax NZ Limited will work proactively with the advertiser and agency to secure alternative preferential advertisement positioning.

21. The positioning or placing of any material within the particular website is at our discretion except where specifically agreed in writing.

22. Campaign advertising impressions will be counted and recognised by Fairfax Media Business Group’s ad-serving engine. A third party ad serving engine may also be used but its impression count won’t be recognised unless we agree otherwise in writing.

23. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission in material published, or for failure to publish, whatever the reason for the error. If we are found to have any direct liability to our customer in any circumstance that liability is limited to the cost of the advertising space for the relevant material in the website.

24. Fairfax Digital has the right at any time to provide Nielsen Online (NO) with advertising data (including but not limited to the Client’s advertising rate card spend on an aggregated basis only) for publication by NO as part of Fairfax Digital’s membership of the Interactive Advertising Bureau New Zealand. In these conditions “we” are Fairfax New Zealand Limited and subsidiary companies, and the employees and agents of those companies, and “Customer” is the person or company placing material for publication on our websites.

8

TERMS & CONDITIONS

1. In accepting an advertisement (including a notice) for publication, and in publishing it we are doing so in consideration of and relying on the advertiser’s express warranty, the truth of which is essential:

a. That the advertisement does not contain anything: that is misleading or deceptive or likely to mislead or deceive or which breaches the Fair Trading Act 1986; that is defamatory or indecent or which otherwise offends against generally accepted community standards; that infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights; that breaches any provision of any statute, regulation, by-law or any other rule or law, and

b. That the advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority inc. (“ASA”) and with every other code or industry relating to advertising in New Zealand, and

c. Publication of the advertisement will not give rise to any liability on our part or in a claim being made against us

2. The advertiser agrees to indemnify us against our losses or costs arising directly or indirectly from any breach of those warranties by the advertisers and from any costs incurred in our making corrections or amendments in accordance with the terms that follow.

3. By supplying or placing an advertisement for publication the advertiser grants us a perpetual, royalty free license to reproduce the advertisement in any print or electronic advertisement media we offer advertisers now or in the future.

4. Where the advertiser utilises any aspect of our creative services in the design or production of an advertisement (including photographic or design work) the advertiser acknowledges that we own the copyright in such work and that such work is not work for which a commissioning payment has been made or agreed.

5. We may refuse to publish, or withdraw an advertisement from publication, without having to give a reason.

6. We must publish the advertisement on the next available magazine issue if there is an error or delay in publication of the advertising as booked.

7. We may correct or amend advertising to conform to style or for other genuine reasons as long as we do so using reasonable care.

8. We may take orders for advertising in specific spaces (space orders). The space may be used only by the advertiser for advertising of the advertiser’s usual business and may not be transferred by the advertiser to another person or entity.

9. The guarantees contained in the consumer Guarantees Act 1993 are excluded where the advertiser acquires, or holds himself out as acquiring, goods or services for the purpose of a business.

10. The advertiser must tell us as soon as possible if there is an error or omission in any advertisement the advertiser has placed. We will not be liable for any indirect or consequential loss (which includes loss of revenue or profit) from an error or omission or failure to publish and if we are found to have any liability for any circumstance that liability is limited to the cost of the space of the advertisement.

11. To cancel an advertisement a cancellation number must be obtained from us.

12. The charge for an advertisement will be in accordance with the published ratecard applying at the time for the publication, unless both parties agree otherwise in writing. Rate card adjustments will apply to space orders with effect from advertising appearing 28 days after the rate adjustment is published on our rate card. Rates for space orders apply for the whole space and are not reduced if the whole space is not used.

13. Advertising placed by advertisers who are not New Zealand residents will be zero-rated for GST purposes. GST will be applied at the standard rate to advertising placed by non-resident agents for New Zealand resident principals.

14. If payment for advertising is not made by the due date (which is the 20th of the month following invoice, unless we specify in writing otherwise) the advertiser will be liable at market rates and all costs of recovery, commissions and collection fees.

15. After cancellation deadline a 100% media placement cancellation fee applies.

16. Fairfax NZ Limited reserves the right to alter casual rates at any time. Forward booking contracts are given rate protection for the period covered by the bookings.

17. Accredited Advertising Agencies: Commission of 15% plus 5% prompt payment discount will be allowed on space invoices paid on or before the last working day of the month following statement date.

18. Rates are exclusive of GST and are quoted in $NZD.

19. VID and multi-buy discounts are available. Please contact your Fairfax NZ Limited Representative for details.

20. Guaranteed position on the outside back cover (OBC), inside front cover (IFC) is subject to availability at the time of booking and Fairfax NZ Limited reserves the right to move these bookings if a subsequent OBC or IFC gatefold, onsert or false cover is booked. Fairfax NZ Limited will work proactively with the advertiser and agency to secure alternative preferential advertisement positioning.