August 2007

Presentation Flow

Part A – The Challenge

Part B – Understanding dotDefender

Part C – Working in Partnership with

Applicure

The Challenge

Part A

Who’s Doing Business via Your Customers Websites?

Suppliers, business partners and clients perform business transactions and receive information.

Organized crime stealing financial information, legal documents, marketing plans, client information.

Protecting your customers

You Protect their business

Business continuityBackups

Physical securityNetwork security (firewalls, etc.)Content filtering

You Protect their server

Increase in Vulnerabilities

0

2000

4000

6000

8000

10000

2001 2002 2003 2004 2005 2006 (Q1-Q3+33%)

NVDCERT

OSVDB

dotDefender at Your Service

dotDefender automatically stops attempts to hack websites.

Allows you to provide better.security for your customers

Opportunity to add another premium security service to your portfolio.

An additional connection to your customers.

Protects your reputation in case of attack.

Understanding dotDefender

Part B

The Basis for Good Application Security

Ability to open and read all requests – even encrypted ones.

Ability to read all the request - both headers and content.

Ability to view the request in the exact form the application will execute it.

Ability to counter emerging threats.

Server plug-in for Apache, IIS and ISA.

Approved by dotDefender

Blocked by dotDefender

- Firewall- Anti-virus/ spam- Authentication

- VPN/SSL- Net IDS- Net IPS

dotDefender ApplicationSecurity Software

dotDefender Security EnginesdotDefender Security Engines

Why Security Rules?

Security rules define the patterns that indicate hacking.

Generic rules based on hacking techniques, not a specific application.

Main benefits Low false-positives rate. Strong security at low

maintenance.

Technology Summary

Software plug-in.

3 Security engines.

Rule-based.

Low maintenance.

Product Benefits for Hosting

Comprehensive Solution Multiplatform –

Apache, IIS, ISA.

Independent of customer application.

Solutions for both shared and dedicated servers.

Simple Operation Easy to install and

operate. Low maintenance.

Working in Partnership with Applicure

Part C

Applicure at a Glance

Working Together

dotDefender Updates & upgrades Training Marketing materials 2nd level Support Account manager

Application security Reports Installation Maintenance (optional) 1st level Support

Hosting provider

Applicure provides you

You provide toyour Customers

The Business Model

Back to back with your business model

• Software as a service (SaaS) for Dedicated

Hosting.

• Customized solution for Shared Hosting.

• Reselling model for projects & integration.

No of Servers

Monthly Revenue per

server Hosting %3000 150.00€ 35%

Projections

Year 1 Year 2 Year 3

% Penetration 5% 12% 21%

Yearly revenue 94,500.00€ 226,800.00€ 396,900.00€

SaaS Projections

Proven Experience

“I highly recommend dotDefender™ to any hosting service, as well as to website owners who are looking for a viable web application firewall”

Israeli Governmental ISP

Your Business Opportunity

Increase revenue and profitability.

Develop additional services.

Improve customer retention.

Summary

Urgent need for protection.

Practicable security solution.

Back to back with your business model.

Business OpportunityBusiness Opportunity

Application Security for

Hosted Servers

Thank youThank you