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Environmental Graphic Design July 2013
Augmented Reality & Wayfinding
Federica Bertoncini - Tommaso Martucci - Fabian Schröbel
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1. What is Augmented Reality ?2. AR used in Wayfinding today3. AR-WF in future scenarios
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1. What is Augmented Reality ?
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augmented like:expanded, increased, widened
“overlaying artificial information on the real world”
1. What is Augmented Reality ?
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1. What is Augmented Reality ?
handheld device
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1. What is Augmented Reality ?
google glass
text text textEyetap
1. What is Augmented Reality ?
text text textcontact lenses
1. What is Augmented Reality ?
text text textHMD, Head Mounted Display
1. What is Augmented Reality ?
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1. What is Augmented Reality ?
text text textSpatial
1. What is Augmented Reality ?
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1. What is Augmented Reality ?
text text textVirtual Retinal Display
1. What is Augmented Reality ?
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2. AR used in Wayfinding today
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First airport to implement 360 augmented reality in a free app to download. Maps, flight information, shopa and facilitiesWayfinding graphics to personalize smartphone and laptop versions.
2. AR used in Wayfinding today
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implemented for navigation in big cities. Often connected to the subway system wayfinding, and offering information on turistic spots as well as restaurants. Screens are filled with information, with no organization.
2. AR used in Wayfinding today
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daily life, transportation, specialized fields such as armed forces. Personalized information: distance from previous car, navigation directions. Avoid overcrowding of the visual space, as well as colors that can be too distracting. Already implemented on aiplanes, and some high end car.
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Use of smartphones integrated light. uses bluetooth and magnetic mapping in order to keep the signal indoor. No need to look at a device needs more work on the aesthetics.
“I wanted to create an augmented reality system that provides
guidance without getting your eyes
distracted by small screens such as
mobile phone screens,” says Chung. “I was
inspired by the typical use of a flashlight--we hold it in our hands to
reveal objects that we illuminate.”
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3. AR-WF in future scenarios
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Honda plans to display the names of the streets directly on the windscreen, as for traffic signals.Also is plotted on the windshield the path to follow.
3. AR-WF in future scenarios
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Audi has worked on Smart Parking, which takes the user directly to the car park closest to your destination and which will automatically guide you also by walk once parked the car. Audi has also other technologies to study traffic prediction.
3. AR-WF in future scenarios
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The glasses of Recon Instruments Mod Live also allows you to view information on their motion (speed, acceleration, inclination) during a jump, so strictly speaking athletes.
3. AR-WF in future scenarios
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Google is developing the smart shoe, with a word, a sort of personal trainer to toe. You can watch the map and receive all kind of information about environment and your performance.
3. AR-WF in future scenarios
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The iWatch connects to your smartphone via Bluetooth and allows you to make calls, SMS, email, notifications, and any app directly to your wrist, as well as satellite navigation and ability to load other apps.
3. AR-WF in future scenarios
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Personalized Experience. The path is shown on the device As a video of a person which the user has to follow. Useful for elders, people with reading problems, people wanting a more human interface.
Proposal
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Environmental Graphic Design July 2013
thankyou
Federica Bertoncini - Tommaso Martucci - Fabian Schröbel
