Augmented RealityAugmented Reality

steve fink

Why?Why?

Use the real world as an interfaceTailoring reality to the user

– Look ma, no drugs!“Less is more”Combining strengths

– Compensating for weaknesses

How is this different?How is this different?

Ubiquity– Wait a sec while I pull out my laptop

No metaphors need apply– Not always a good thing

Reality isn’t so bad…– Don’t have to give up what we’re used to

Unobtrusiveness– No more media equation

The Killer B’sThe Killer B’s

Borgs– Stop moving your eyes!– Tech haves / have nots

Big Brother– WYSIWIS… WYLION

Bill Gates– Gives “mindshare” a whole new meaning

Batteries– Do only what the computer makes easy