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Set of slides that resulted after reducing augeBIT's customer segment from "people who are learning something" to "software developers"
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augeBIT
augeBITHi! We are
augeBIT
Our vision is to
"Enhance mankind's learning
capacity"
augeBIT
Pretty neat, huh?
How are we going to do that?
Well, we believe that the
GREATEST things in life
start small.
augeBIT
So we are focusing on how we
can help the people who love to
learn on their own, who follow
their curiosity.
augeBIT
So we made a couple of
interviews to a set of potential
customers to see if learning on
their own is really a problem and
how can we solve it
augeBIT
We learned that not everyone
likes or even needs to learn on
their own.
augeBIT
But programmers stood out in
the interviews. They really do
have to learn about new stuff all
the time, on their own.
augeBIT
GREAT! Now we are learning
about our potential customers.
This is a brief description of our
idea, based on what we learned.
augeBIT
This is Steve!
Steve loves to make
software. He also loves to
learn new technologies as
they show up.
augeBIT
But he is tired of the
education system.
augeBIT
He feels that all that he
has learned, he did outside
of school, following his
curiosity and interests
augeBIT
But learning a new
technology can get really
messy really quickly
augeBIT
This knowledge disorder is
starting to become a real
nightmare to him
augeBIT
His dream solution arrives
when he meets
augeBIT
augeBIT
Sign in with github
He enters
augeBIT, and
easily signs up with
his github account
augeBIT
What are you learning Steve?
He tells augeBIT
that he is learning
ruby on railsRuby on rails
augeBIT
In augeBIT he can
● share interesting
articles with the
community
● learn what other
rubyists are
reading
Any new books / articles / code? ADD
Ruby on rails articles
search augeBIT
augeBIT
He wants to know
about the best rails
books, so
● he searches what
the community
recomends.
Any new books / articles / code? ADD
Best ruby on rails books
1
2
3
search augeBIT
augeBIT
He knows that he
can only learn when
he creates
something, so
● he syncs his rails
learning with his
rails repositories
Any new books / articles / code? ADD
Steve's ruby on rails repositories
search augeBIT
FizzBuzz
Hello World
Rails e-commerce app
augeBIT
He visualizes his
progress week to
week in his timeline.
And browses rails'
gurus timelines to
get some inspiration
Any new books / articles / code? ADD
Steve's timeline
search augeBIT
Week 1Current week
FizzBuzz
augeBIT
Steve is happy now!
With augeBIT he can
focus on what's most
important to him:
LEARNING and
CODING
augeBIT
augeBITtech learningMADE SIMPLE