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Audit Period: January 1, 2006 – September 30, 2007 Horse Trader
380 State Route 28 & 66 (PO Box 390) Kittanning, PA 16201 (724) 543‐6290 EMAIL: [email protected] (724) 543‐2379 FAX www.shophorsetraderweekly.com
1. Publication Information Average Net Circulation: 46,158 (Print Edition) Number of Editions: One Format / Average Page Count: Tabloid / 56 Pages Circulation Cycle: Weekly Circulation Day / Time: Tuesday / by 12 Noon Ownership: Crytzer Associated Company, Inc. Year Established: 1979 Publication Type: Shopper Content: 70% Advertising / 30% Editorial Circulation Paid/Unpaid: 100% Unpaid / 0% Paid / 0% Sponsored Primary Delivery Methods: 0% Home Delivery / 0% Mail / 100% Controlled Bulk Insert Zoning Available: Yes ‐ Zone CVC Member Number: 13‐0034 DMA/MSA: Pittsburgh, PA Audit Funded By: Mid‐Atlantic Community Papers Association
2. Rate Card and Mechanical Data Rate Card Effective Date: March 22, 2007 Mechanical Data: Six (6) columns x 12‐inch column depth Full page: 9.75" wide X 12” depth. Open Rate: Local: $9.35 per column inch National: $11.75 per column inch Insert Open Rate: $33.95 per thousand Classified Rate: $6.00 for up to 30 words
Volume, frequency, contract, color, and other rates may be available from the publisher.
3. Contact Information Publisher: Barry Crytzer EMAIL: [email protected] Advertising: Sylvia Crytzer EMAIL: [email protected] Circulation: Christie Crytzer EMAIL: [email protected]
4. Circulation Pricing Horse Trader is a controlled circulation weekly without circulation pricing. Annual mail subscription rate: Contact Publisher
5. Audited Circulation, Distribution and Net Press Averages ‐ Print Edition CVC Account Number: 13‐0034 Horse Trader Kittanning, PA
Audit Period Summary Average Net Circulation (5‐H) 46,158 Average Gross Distribution (5‐F) 46,536 Average Net Press Run (5‐A) 46,786
Audit Period Detail A. Average Net Press Run 46,786 B. Office / File 250 C. Controlled Distribution 1. Home Delivery 0 2. Controlled Bulk Delivery / Demand Distribution 46,286 3. Mail 0 4. Restock & Office Service 250 5. Other: 0 TOTAL AVERAGE CONTROLLED DISTRIBUTION 46,536 D. Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE PAID DISTRIBUTION 0 E. Sponsored / Voluntary Paid Distribution 1. Home Delivery 0 2. Single Copy 0 3. Mail 0 4. Restock & Office Service 0 5. Other: 0 TOTAL AVERAGE SPONSORED DISTRIBUTION 0 F. Average Gross Distribution 46,536 G. Unclaimed / Returns (378)* H. Average Net Circulation 46,158
6A. Audited Average Website Reporting
Audit Period Average Unique Visitors Not Reported Page Views Not Reported
Hits Not Reported
6B. Audited Online Edition Reporting
Audit Period Average Total Online Edition Circulation Not Reported Unique Online Edition Circulation Not Reported
7. Explanatory PARAGRAPH FIVE AUDIT PERIOD SUMMARY AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A). AUDIT PERIOD DETAIL A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press
waste, or start‐up copies. B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as
controlled, paid, or sponsored distribution. C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge. 1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐ family residences, and/or
businesses. 2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences,
and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual
readers. 1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi family
residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐
family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.
5. OTHER: E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party
monetary exchange. 1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family
residences, and/or businesses. 2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns. 3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or
multi‐family residences, and/or businesses. 4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns. 5. OTHER: F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)). G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See
paragraph 12 for CVC return/unclaimed confirmation.) H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid
distribution (D), and sponsored distribution (E) minus unclaimed / return (G)). PARAGRAPH SIX (A) UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser. HITS: The successful transmission of a file contained within a web‐page. A single web‐page can consist of multiple files which are counted as a hit as the page is downloaded. PARAGRAPH SIX (B) TOTAL ONLINE EDITION READERS: Registered and/or non‐registered users who open and read one or more pages of the
online edition during the edition cycle. UNIQUE ONLINE EDITION READERS: Registered users who have supplied CVC verification information to validate the online edition reader is not a duplicated print edition reader.
8. Average Print Circulation History
YEAR AUDIT SOURCE Q1 Q2 Q3 Q4 01/01/07‐12/31/07 CVC 47,876 47,938 49,183 ‐01/01/06‐12/31/06 CVC 43,250 42,991 44,921 47,32101/01/05‐12/31/05 CVC 43,400 43,400 43,400 43,40001/01/04‐12/31/04 CVC ‐ ‐ ‐ ‐01/01/03‐12/31/03 CVC ‐ ‐ ‐ ‐01/01/02‐12/31/02 CVC ‐ ‐ ‐ ‐07/01/01‐12/31/01 CVC ‐ ‐ ‐ ‐
9. Distribution by Zip Code (12/4/2007 Edition) Tuesday ZIP
CODE CITY / AREA COUNTY HOME
DELIVERYCONTROLLED
BULKMAIL OFFICE /
RESTOCK TOTAL
15006 Bairdford Allegheny 0 565 0 0 56515007 Bakerstown Allegheny 0 100 0 0 10015012 Belle Vernon Fayette 0 150 0 0 15015024 Cheswick Allegheny 0 375 0 0 37515025 Jefferson Hills Allegheny 0 150 0 0 15015030 Creighton Allegheny 0 375 0 0 37515044 Gibsonia Allegheny 0 375 0 0 37515044 Gibsonia Allegheny 0 225 0 0 22515045 Glassport Allegheny 0 200 0 0 20015062 Monessen Westmoreland 0 85 0 0 8515068 Lower Burrell Westmoreland 0 370 0 0 37015068 New Kensington Westmoreland 0 250 0 0 25015068 Arnold Westmoreland 0 125 0 0 12515085 Trafford Westmoreland 0 200 0 0 20015086 Warrendale Allegheny 0 125 0 0 12515086 Warrendale Allegheny 0 100 0 0 10015095 Warrendale Allegheny 0 125 0 0 12515096 Warrendale Allegheny 0 125 0 0 12515101 Allison Park Allegheny 0 225 0 0 22515106 Carnegie Allegheny 0 170 0 0 17015112 East Pittsburgh Allegheny 0 250 0 0 25015120 Munhall Allegheny 0 300 0 0 30015120 West Homestead Allegheny 0 260 0 0 26015122 West Mifflin Allegheny 0 125 0 0 12515123 West Mifflin Allegheny 0 100 0 0 10015133 Port Vue Allegheny 0 130 0 0 13015134 McKeesport Allegheny 0 300 0 0 30015139 Oakmont Allegheny 0 250 0 0 25015140 Monroeville Allegheny 0 375 0 0 37515140 Pitcairn Allegheny 0 225 0 0 22515143 Sewickley Allegheny 0 300 0 0 30015145 Turtle Creek Allegheny 0 275 0 0 27515146 Monroeville Allegheny 0 1,115 0 0 1,11515147 Verona Allegheny 0 200 0 0 20015148 Wilmerding Allegheny 0 225 0 0 22515201 Arsenal Allegheny 0 120 0 0 120
9. Distribution by Zip Code (12/4/2007 Edition) Tuesday CONTINUED
ZIP CODE
CITY / AREA COUNTY HOME DELIVERY
CONTROLLED BULK
MAIL OFFICE / RESTOCK
TOTAL
15202 Emsworth Allegheny 0 125 0 0 12515202 Bellvue Allegheny 0 215 0 0 21515202 Avalon Allegheny 0 100 0 0 10015202 Ben Avon Allegheny 0 75 0 0 7515203 Carson Allegheny 0 100 0 0 10015204 Corliss Allegheny 0 150 0 0 15015204 Corliss Allegheny 0 90 0 0 9015205 Pittsburgh Allegheny 0 150 0 0 15015205 Crafton Allegheny 0 150 0 0 15015207 Hazelwood Allegheny 0 100 0 0 10015208 Homewood Allegheny 0 140 0 0 14015209 Pittsburgh Allegheny 0 200 0 0 20015209 Pittsburgh Allegheny 0 100 0 0 10015212 Allegheny Allegheny 0 325 0 0 32515213 Oakland Allegheny 0 200 0 0 20015214 Observatory Allegheny 0 200 0 0 20015215 Pittsburgh Allegheny 0 200 0 0 20015215 Sharpsburg Allegheny 0 375 0 0 37515215 Pittsburgh Allegheny 0 180 0 0 18015215 Aspinwall Allegheny 0 390 0 0 39015216 Dormont Allegheny 0 225 0 0 22515217 Squirrel Hill Allegheny 0 160 0 0 16015218 Swissvale Allegheny 0 220 0 0 22015220 Wabash Allegheny 0 100 0 0 10015220 Pittsburgh Allegheny 0 100 0 0 10015221 Braddock Hills Allegheny 0 175 0 0 17515221 Wilkinsburg Allegheny 0 175 0 0 17515222 Pittsburgh Allegheny 0 180 0 0 18015223 Etna Allegheny 0 375 0 0 37515223 Pittsburgh Allegheny 0 210 0 0 21015224 Bloomfield Allegheny 0 300 0 0 30015227 Brentwood Allegheny 0 215 0 0 21515229 West View Allegheny 0 125 0 0 12515232 Pittsburgh Allegheny 0 565 0 0 56515232 Shadyside Allegheny 0 550 0 0 55015234 Castle Shannon Allegheny 0 135 0 0 13515235 Pittsburgh Allegheny 0 100 0 0 10015235 Penn Hills Allegheny 0 365 0 0 36515235 Pittsburgh Allegheny 0 175 0 0 17515236 West Mifflin Allegheny 0 175 0 0 17515236 Pleasant Hills Allegheny 0 245 0 0 24515236 Caste Village Allegheny 0 165 0 0 16515237 Pittsburgh Allegheny 0 565 0 0 56515237 Pittsburgh Allegheny 0 225 0 0 22515238 Blawnox Allegheny 0 225 0 0 225
9. Distribution by Zip Code (12/4/2007 Edition) Tuesday CONTINUED
ZIP CODE
CITY / AREA COUNTY HOME DELIVERY
CONTROLLED BULK
MAIL OFFICE / RESTOCK
TOTAL
15238 Fox Chapel Allegheny 0 325 0 0 32515239 Plum Allegheny 0 325 0 0 32515243 Cedarhurst Allegheny 0 100 0 0 10015244 Montour Allegheny 0 125 0 0 12515601 Greensburg Westmoreland 0 200 0 0 20015613 Apollo Westmoreland 0 200 0 0 20015618 Avonmore Westmoreland 0 50 0 0 5015626 Delmont Westmoreland 0 175 0 0 17515642 Irwin Westmoreland 0 200 0 0 20015650 Latrobe Westmoreland 0 50 0 0 5015656 Leechburg Armstrong 0 375 0 0 37515656 West Leechburg Armstrong 0 175 0 0 17515666 Mount Pleasant Westmoreland 0 100 0 0 10015668 Murrysville Westmoreland 0 180 0 0 18015668 Murrysville Westmoreland 0 300 0 0 30015670 New Alexandria Westmoreland 0 100 0 0 10015671 New Derry Westmoreland 0 75 0 0 7515673 North Apollo Armstrong 0 200 0 0 20015682 Schenley Armstrong 0 100 0 0 10015684 Slickville Westmoreland 0 50 0 0 5015686 Spring Church Armstrong 0 75 0 0 7515690 Vandergrift Westmoreland 0 475 0 0 47515690 Vandergrift Westmoreland 0 175 0 0 17515701 Indiana Indiana 0 1,750 0 0 1,75015713 Aultman Indiana 0 50 0 0 5015715 Big Run Jefferson 0 50 0 0 5015717 Blairsville Indiana 0 415 0 0 41515724 Cherry Tree Indiana 0 60 0 0 6015728 Clymer Indiana 0 150 0 0 15015729 Commodore Indiana 0 25 0 0 2515732 Creekside Indiana 0 75 0 0 7515734 Dixonville Indiana 0 100 0 0 10015736 Elderton Armstrong 0 140 0 0 14015739 Ernest Indiana 0 25 0 0 2515747 Home Indiana 0 50 0 0 5015748 Homer City Indiana 0 190 0 0 19015754 Lucernemines Indiana 0 25 0 0 2515759 Marion Center Indiana 0 50 0 0 5015765 Penn Run Indiana 0 50 0 0 5015767 Punxsutawney Jefferson 0 385 0 0 38515772 Rossiter Indiana 0 50 0 0 5015774 Shelocta Indiana 0 160 0 0 16015778 Timblin Jefferson 0 50 0 0 5015825 Brookville Jefferson 0 275 0 0 27515829 Corsica Jefferson 0 50 0 0 5015840 Falls Creek Jefferson 0 50 0 0 50
9. Distribution by Zip Code (12/4/2007 Edition) Tuesday CONTINUED
ZIP CODE
CITY / AREA COUNTY HOME DELIVERY
CONTROLLED BULK
MAIL OFFICE / RESTOCK
TOTAL
15851 Reynoldsville Jefferson 0 50 0 0 5015864 Summerville Jefferson 0 50 0 0 5015865 Sykesville Jefferson 0 75 0 0 7515923 Bolivar Westmoreland 0 25 0 0 2515944 New Florence Westmoreland 0 75 0 0 7515954 Seward Westmoreland 0 75 0 0 7516001 Butler Butler 0 475 0 0 47516022 Bruin Butler 0 75 0 0 7516023 Cabot Butler 0 100 0 0 10016025 Chicora Butler 0 75 0 0 7516028 East Brady Clarion 0 150 0 0 15016029 East Butler Butler 0 450 0 0 45016030 Eau Claire Butler 0 100 0 0 10016033 Evans City Butler 0 175 0 0 17516034 Fenelton Butler 0 80 0 0 8016036 Foxburg Clarion 0 50 0 0 5016037 Harmony Butler 0 150 0 0 15016038 Harrisville Butler 0 75 0 0 7516041 Karns City Butler 0 200 0 0 20016041 Karns City Butler 0 100 0 0 10016045 Lyndora Butler 0 400 0 0 40016046 Mars Butler 0 200 0 0 20016046 Seven Fields Butler 0 190 0 0 19016048 North Washington Butler 0 75 0 0 7516049 Parker Armstrong 0 75 0 0 7516050 Petrolia Butler 0 50 0 0 5016051 Portersville Butler 0 85 0 0 8516052 Prospect Butler 0 150 0 0 15016053 Renfrew Butler 0 275 0 0 27516055 Sarver Butler 0 300 0 0 30016056 Saxonburg Butler 0 225 0 0 22516057 Slippery Rock Butler 0 150 0 0 15016058 Turkey City Clarion 0 50 0 0 5016059 Valencia Butler 0 300 0 0 30016059 Valencia Butler 0 25 0 0 2516061 West Sunbury Butler 0 275 0 0 27516063 Zelienople Butler 0 200 0 0 20016066 Cranberry Township Butler 0 940 0 0 94016117 Ellwood City Lawrence 0 175 0 0 17516127 Grove City Mercer 0 150 0 0 15016201 Kittanning Armstrong 0 8,000 0 0 8,00016201 West Kittanning Armstrong 0 2,000 0 0 2,00016210 Adrian Armstrong 0 125 0 0 12516212 Cadogan Armstrong 0 75 0 0 7516213 Callensburg Clarion 0 50 0 0 5016214 Clarion Clarion 0 475 0 0 475
9. Distribution by Zip Code (12/4/2007 Edition) Tuesday CONTINUED
ZIP CODE
CITY / AREA COUNTY HOME DELIVERY CONTROLLED BULK
MAIL OFFICE / RESTOCK TOTAL
16217 Cooksburg Forest 0 50 0 0 5016218 Cowansville Armstrong 0 300 0 0 30016220 Crown Clarion 0 50 0 0 5016221 Curllsville Clarion 0 50 0 0 5016222 Dayton Armstrong 0 100 0 0 10016223 Distant Armstrong 0 75 0 0 7516224 Fairmount City Clarion 0 150 0 0 15016225 Fisher Clarion 0 75 0 0 7516226 Ford City Armstrong 0 1,100 0 0 1,10016228 Ford Cliff Armstrong 0 375 0 0 37516229 Freeport Armstrong 0 200 0 0 20016230 Hawthorn Clarion 0 75 0 0 7516233 Leeper Clarion 0 50 0 0 5016234 Limestone Clarion 0 25 0 0 2516235 Lucinda Clarion 0 25 0 0 2516236 Mc Grann Armstrong 0 125 0 0 12516236 Mc Grann Armstrong 0 75 0 0 7516240 Mayport Clarion 0 50 0 0 5016242 Climax Clarion 0 50 0 0 5016242 New Bethlehem Clarion 0 300 0 0 30016244 Nu Mine Armstrong 0 100 0 0 10016246 Plumville Indiana 0 100 0 0 10016248 Huey Clarion 0 25 0 0 2516248 Rimersburg Clarion 0 100 0 0 10016249 Rural Valley Armstrong 0 250 0 0 25016250 Sagamore Armstrong 0 150 0 0 15016254 Shippenville Clarion 0 75 0 0 7516255 Sligo Clarion 0 50 0 0 5016256 Smicksburg Indiana 0 245 0 0 24516257 Snydersburg Clarion 0 75 0 0 7516258 Strattanville Clarion 0 75 0 0 7516260 Vowinckel Clarion 0 25 0 0 2516261 Widnoon Armstrong 0 50 0 0 5016262 Worthington Armstrong 0 225 0 0 22516263 Yatesboro Armstrong 0 75 0 0 7516301 Oil City Venango 0 100 0 0 10016326 Fryburg Clarion 0 25 0 0 2516331 Kossuth Clarion 0 25 0 0 2516332 Lickingville Clarion 0 50 0 0 5016334 Marble Clarion 0 25 0 0 2516361 Tylersburg Clarion 0 75 0 0 7516373 Emlenton Venango 0 50 0 0 5016375 Lamartine Clarion 0 50 0 0 5017866 Coal Township Northumberland 0 225 0 0 22517866 Maysville Northumberland 0 50 0 0 50TOTAL 0 50,150 0 0 50,150
10. Distribution by County (12/4/2007 Edition) Tuesday COUNTY CITY / AREA HOME DELIVERY CONTROLLED
BULKMAIL OFFICE /
RESTOCK TOTAL
Allegheny AlleghenyAllison Park Arsenal Aspinwall Avalon
Bairdford Bakerstown Bellvue Ben Avon Blawnox Bloomfield
Braddock Hills Brentwood Carnegie Carson
Caste Village Castle Shannon Cedarhurst Cheswick Corliss Crafton Creighton Dormont
East Pittsburgh Emsworth
Etna Fox Chapel Gibsonia Glassport Hazelwood Homewood Jefferson Hills McKeesport Monroeville Montour Munhall Oakland Oakmont
Observatory Penn Hills Pitcairn
Pittsburgh Pleasant Hills
Plum Port Vue Sewickley Shadyside Sharpsburg Squirrel Hill Swissvale
Turtle Creek Verona Wabash
Warrendale West Homestead West Mifflin West View Wilkinsburg Wilmerding
0 18,275 0 0 18,275
10. Distribution by County (12/4/2007 Edition) Tuesday CONTINUED COUNTY CITY / AREA HOME DELIVERY CONTROLLED
BULKMAIL OFFICE /
RESTOCK TOTAL
Armstrong AdrianCadogan
Cowansville Dayton Distant Elderton Ford City Ford Cliff Freeport Kittanning Leechburg Mc Grann
North Apollo Nu Mine Parker
Rural Valley Sagamore Schenley
Spring Church West Kittanning West Leechburg
Widnoon Worthington Yatesboro
0 14,540 0 0 14,540
Butler Bruin Butler Cabot Chicora
Cranberry Township East Butler Eau Claire Evans City Fenelton Harmony Harrisville Karns City Lyndora Mars
North Washington Petrolia
Portersville Prospect Renfrew Sarver
Saxonburg Seven Fields Slippery Rock
Valencia West Sunbury Zelienople
0 5,895 0 0 5,895
10. Distribution by County (12/4/2007 Edition) Tuesday CONTINUED
COUNTY CITY / AREA HOME DELIVERY CONTROLLED BULK
MAIL OFFICE / RESTOCK
TOTAL
Clarion CallensburgClarion Climax Crown
Curllsville East Brady
Fairmount City Fisher Foxburg Fryburg Hawthorn
0 2,350 0 0 2,350
Clarion (CONT.)
Huey Kossuth Lamartine Leeper
Lickingville Limestone Lucinda Marble Mayport
New Bethlehem Rimersburg Shippenville
Sligo Snydersburg Strattanville Turkey City Tylersburg Vowinckel
Fayette Belle Vernon 0 150 0 0 150Forest Cooksburg 0 50 0 0 50Indiana Aultman
Blairsville Cherry Tree Clymer
Commodore Creekside Dixonville Ernest Home
Homer City Indiana
Lucernemines Marion Center
Penn Run Plumville Rossiter Shelocta
Smicksburg
0 3,570 0 0 3,570
Jefferson Big RunBrookville Corsica
Falls Creek Punxsutawney Reynoldsville Summerville Sykesville Timblin
0 1,035 0 0 1,035
10. Distribution by County (12/4/2007 Edition) Tuesday CONTINUED
COUNTY CITY / AREA HOME DELIVERY CONTROLLED BULK
MAIL OFFICE / RESTOCK
TOTAL
Lawrence Ellwood City 0 175 0 0 175Mercer Grove City 0 150 0 0 150
Northumberland Coal townshipMaysville
0 275 0 0 275
Venango EmlentonOil City
0 150 0 0 150
Westmoreland ApolloArnold
Avonmore Bolivar Delmont
Greensburg
0 3,535 0 0 3,535
Westmoreland (CONT.)
Irwin Latrobe
Lower Burrell Monessen
Mount Pleasant Murrysville
New Alexandria New Derry
New Florence New Kensington
Seward Slickville Trafford
Vandergrift
TOTAL 0 50,150 0 0 50,150
11. Verification of Receivership & Readership Home Delivery and Mail Distribution
Horse Trader did not report significant home delivery or mail distribution during the audit period. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents. Home Delivery was verified through the review of carrier statements and additional publisher support documents.
12. Verification of Distribution Controlled Bulk / Demand Distribution
The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Horse Trader on a regular basis. CVC interviews indicate that less than 10% of Horse Trader’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.
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13. Paid Reporting Analysis HOME DELIVERY Basic Rates: N/A
AVERAGE NUMBER OF SUBSCRIPTIONS Full Basic Rate 0
Over 75% of basic rate 0 Over 50% of basic rate 0 Under 50% of basic rate 0
MAIL Basic Rates:N/A AVERAGE NUMBER OF SUBSCRIPTIONS
Full Basic Rate 0 Over 75% of basic rate 0 Over 50% of basic rate 0 Under 50% of basic rate 0
SINGLE COPY COVER PRICE: N/A AVERAGE WHOLESALE RATE: N/A
OTHER:
14. Council Audit Statement Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.
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The current status of this report expires March 31, 2009. If this report is presented after March 31, 2009 please call the toll‐free number listed below.
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KittanningButler
Indiana
Fayette
Mercer
Clarion
Venango
Jefferson
Forest
Allegheny
Westmoreland
Armstrong
Lawrence
Pennsylvania
West Virginia Maryland
15825
15767
16301
16201
15701
1585116057 16242
16373
15774
16049
16127
15601
157171574815613
15944
16226
16222
16038
16248
15759
16025
15666
16240
15068
16055
16249
16256
15656
15012
15143
16041
16326
16262 15772
1605916066
16001
15650
16260
16051
15642
15765
16061
15670
1572815044
15747
1611716037
15829
15923
16033 15724
16218
16229
1621416258
16023
16254 16225
15954
15732 15729
16234
15618
15840
16224
15668
15237
16056
16050
15101
15864
16046
15146
16034
16052
1625516213
1523815239
16063
15025
15024
15690
16028
16235
16210
15235
16036
15122
15686
15236
15205
15147
16233
1508515106
152121521515209
15626
15202
1523415133
15062
16217
15778
15030
15086
15865
15145
15684
15713
16332
16030
16331
16022
15739
16334
Key to Features
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County Boundary
Zip Code Boundary
Horse TraderKittanning, Pennsylvania
13-0034
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