2001-2002 Market Survey Schedule .................................................................................... 2

Ethnic Reports Available via CD Access.............................................................................. 8

Custom Survey Area Reports ............................................................................................... 9

Metro Survey Area Rankings and Population ..................................................................... 10

Total Survey Area Population .............................................................................................. 16

2001-2002 Top 100 Television DMA® Markets .................................................................... 21

Top 25 Metro Survey Areas Based on 12+ Black Population............................................. 23

Top 25 Metro Survey Areas Based on 12+ Hispanic Population ....................................... 23

Proportionality Indices ........................................................................................................ 24

Response Rates .................................................................................................................. 24

2001-2003 SCHEDULE OF SURVEY DATES

Fall 2001 ............................................................................................ Sept. 20 - Dec. 12

Winter 2002 ........................................................................................ Jan. 3 - March 27

Spring 2002 ..................................................................................... March 28 - June 19

Summer 2002 .................................................................................... June 27 - Sept. 18

Fall 2002 ............................................................................................ Sept. 19 - Dec. 11

Winter 2003 ........................................................................................ Jan. 2 - March 26

Spring 2003 ..................................................................................... March 27 - June 18

These population estimates are basedupon 2000 U.S. Bureau of Census esti-mates updated and projected to January1, 2002, by Market Statistics, based on thedata from Sales & Marketing Management’s2001 “Survey of Buying Power.” Additionalmarkets may be added and the surveyfrequency of some markets may bechanged during the year.

All information contained herein reflectsFall 2001 market definitions.

Contents

R a d i o • F a l l 2 0 0 1

© 2001 Arbitron Inc.

2Fall ’01 Red Book© 2001 Arbitron Inc.

SURVEYRANK MARKETS FREQ TYPE DST

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard marketsDST (Differential Survey Treatment): B – Denotes Black ethnic controls, H – Denotes Hispanic ethnic controls, BH – Denotes Black and Hispanic ethnic controls

231 Abilene, TX 2 C H73 Akron, OH 4 CM B

261 Albany, GA 2 C B61 Albany-Schenectady-Troy, NY 4 CM72 Albuquerque, NM 4 CM H

214 Alexandria, LA 2 C B69 Allentown-Bethlehem, PA 4 CM

253 Altoona, PA 2 S191 Amarillo, TX 2 C H176 Anchorage, AK 2 S

145 Ann Arbor, MI 2 S B139 Appleton-Oshkosh, WI 2 S181 Asheville, NC 2 S

11 Atlanta, GA 4 CM B135 Atlantic City-Cape May, NJ 2 S B

112 Augusta, GA 2 S B260 Augusta-Waterville, ME 2 C

43 Austin, TX 4 CM BH90 Bakersfield, CA 4 CM H20 Baltimore, MD 4 CM B

213 Bangor, ME 2 S83 Baton Rouge, LA 4 CM B

252 Battle Creek, MI 2 C B133 Beaumont-Port Arthur, TX 2 C280 Beckley, WV 2 C

SURVEYRANK MARKETS FREQ TYPE DST

254 Billings, MT 2 C136 Biloxi-Gulfport-Pascagoula, MS 2 C B175 Binghamton, NY 2 S

57 Birmingham, AL 4 CM B273 Bismarck, ND 2 C

218 Blacksburg-Christiansburg-Radford-Pulaski, VA 2 C

235 Bloomington, IL 2 S265 Bluefield, WV 2 C121 Boise, ID 2 S

8 Boston, MA 4 CM BH

205 Bowling Green, KY 2 C110 Bridgeport, CT 2 S BH284 Brunswick, GA 2 C B232 Bryan-College Station, TX 2 C BH

50 Buffalo-Niagara Falls, NY 4 CM B

141 Burlington-Plattsburgh, VT-NY 2 S128 Canton, OH 2 S183 Cape Cod, MA 2 C285 Casper, WY 2 C204 Cedar Rapids, IA 2 S

212 Champaign, IL 2 C B93 Charleston, SC 4 CM B

172 Charleston, WV 2 S37 Charlotte-Gastonia-Rock Hill, NC-SC 4 CM B

225 Charlottesville, VA 2 C B

2001-2002 Market Survey Schedule

3Fall ’01 Red Book© 2001 Arbitron Inc.

SURVEYRANK MARKETS FREQ TYPE DST

2001-2002 Market Survey Schedule (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard marketsDST (Differential Survey Treatment): B – Denotes Black ethnic controls, H – Denotes Hispanic ethnic controls, BH – Denotes Black and Hispanic ethnic controls

SURVEYRANK MARKETS FREQ TYPE DST

106 Chattanooga, TN 4 CM B281 Cheyenne, WY 2 C H

3 Chicago, IL 4 CM BH199 Chico, CA 2 C H

26 Cincinnati, OH 4 CM B

198 Clarksville-Hopkinsville TN-KY 2 C B25 Cleveland, OH 4 CM B96 Colorado Springs, CO 4 CM H

251 Columbia, MO 2 C88 Columbia, SC 4 CM B

178 Columbus, GA 2 S B36 Columbus, OH 4 CM B

256 Columbus-Starkville-West Point, MS 2 C B272 Cookeville, TN 2 C134 Corpus Christi, TX 2 S H

5 Dallas-Ft. Worth, TX 4 CM BH194 Danbury, CT 2 C

58 Dayton, OH 4 CM B95 Daytona Beach, FL 2 S B

262 Decatur, IL 2 C B

22 Denver-Boulder, CO 4 CM BH89 Des Moines, IA 4 CM10 Detroit, MI 4 CM B

188 Dothan, AL 2 C B230 Dubuque, IA 2 C

223 Duluth-Superior, MN-WI 2 S242 Eau Claire, WI 2 C

77 El Paso, TX 4 CM H249 Elizabeth City-Nags Head, NC 2 C B208 Elmira-Corning, NY 2 C

161 Erie, PA 2 S148 Eugene-Springfield, OR 2 S155 Evansville, IN 2 S217 Fargo-Moorhead, ND-MN 2 S149 Fayetteville (Northwest Arkansas), AR 2 C

126 Fayetteville, NC 2 S B157 Flagstaff-Prescott, AZ 2 C H124 Flint, MI 2 S B206 Florence, SC 2 C B244 Florence-Muscle Shoals, AL 2 C B

203 Frederick, MD 2 C163 Fredericksburg, VA 4 CM B

68 Fresno, CA 4 CM H129 Ft. Collins-Greeley, CO 2 C H

70 Ft. Myers-Naples-Marco Island, FL 2 S H

117 Ft. Pierce-Stuart-Vero Beach, FL 2 S B171 Ft. Smith, AR 2 C219 Ft. Walton Beach, FL 2 C B101 Ft. Wayne, IN 2 S

86 Gainesville-Ocala, FL 2 S B

4Fall ’01 Red Book© 2001 Arbitron Inc.

SURVEYRANK MARKETS FREQ TYPE DST

2001-2002 Market Survey Schedule (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard marketsDST (Differential Survey Treatment): B – Denotes Black ethnic controls, H – Denotes Hispanic ethnic controls, BH – Denotes Black and Hispanic ethnic controls

SURVEYRANK MARKETS FREQ TYPE DST

275 Grand Forks, ND-MN 2 C259 Grand Junction, CO 2 C

66 Grand Rapids, MI 4 CM282 Great Falls, MT 2 C185 Green Bay, WI 2 S

42 Greensboro-Winston Salem-High Point, NC 4 CM B

84 Greenville-New Bern-Jacksonville, NC 4 CM B60 Greenville-Spartanburg, SC 4 CM B

166 Hagerstown-Chambersburg-Waynesboro, MD-PA 2 C

78 Harrisburg-Lebanon-Carlisle, PA 4 CM

263 Harrisonburg, VA 2 C49 Hartford-New Britain-Middletown, CT 4 CM BH62 Honolulu, HI 4 CM

9 Houston-Galveston, TX 4 CM BH151 Huntington-Ashland, WV-KY 2 S

116 Huntsville, AL 4 CM B40 Indianapolis, IN 4 CM B

271 Ithaca, NY 2 C122 Jackson, MS 4 CM B275 Jackson, TN 2 C B

52 Jacksonville, FL 4 CM B98 Johnson City-Kingsport-Bristol, TN-VA 4 CM

182 Johnstown, PA 2 S278 Jonesboro, AR 2 C229 Joplin, MO 2 C

179 Kalamazoo, MI 2 S29 Kansas City, MO-KS 4 CM B

154 Killeen-Temple, TX 2 C BH71 Knoxville, TN 4 CM

234 Lafayette, IN 2 S

103 Lafayette, LA 2 S B215 Lake Charles, LA 2 C B

99 Lakeland-Winter Haven, FL 2 S B113 Lancaster, PA 2 S120 Lansing-East Lansing, MI 4 CM

210 Laredo, TX 2 C H41 Las Vegas, NV 4 CM BH

216 Laurel-Hattiesburg, MS 2 C B265 Lawton, OK 2 C B269 Lewiston-Auburn, ME 2 C

102 Lexington-Fayette, KY 2 S B237 Lima, OH 2 C174 Lincoln, NE 2 S

85 Little Rock, AR 4 CM B2 Los Angeles, CA 4 CM BH

55 Louisville, KY 4 CM B180 Lubbock, TX 2 S H153 Macon, GA 2 S B

97 Madison, WI 4 CM189 Manchester, NH 2 S

5Fall ’01 Red Book© 2001 Arbitron Inc.

SURVEYRANK MARKETS FREQ TYPE DST

2001-2002 Market Survey Schedule (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard marketsDST (Differential Survey Treatment): B – Denotes Black ethnic controls, H – Denotes Hispanic ethnic controls, BH – Denotes Black and Hispanic ethnic controls

SURVEYRANK MARKETS FREQ TYPE DST

264 Mankato-New Ulm-St. Peter, MN 2 C226 Marion-Carbondale (Southern Illinois) 2 C279 Mason City, IA 2 C

63 McAllen-Brownsville-Harlingen, TX 2 S H241 Meadville-Franklin. PA 2 C

207 Medford-Ashland, OR 2 C100 Melbourne-Titusville-Cocoa, FL 2 S

48 Memphis, TN 4 CM B196 Merced, CA 2 C H283 Meridian, MS 2 C B

12 Miami-Ft. Lauderdale-Hollywood, FL 4 CM BH33 Middlesex-Somerset-Union, NJ 4 CM BH32 Milwaukee-Racine, WI 4 CM B16 Minneapolis-St. Paul, MN 4 CM B91 Mobile, AL 4 CM B

123 Modesto, CA 2 S H51 Monmouth-Ocean, NJ 2 S

247 Monroe, LA 2 C B76 Monterey-Salinas-Santa Cruz, CA 4 CM H

147 Montgomery, AL 2 S B

195 Morgantown-Clarksburg-Fairmont, WV 2 C105 Morristown, NJ 2 C222 Muskegon, MI 2 C B169 Myrtle Beach, SC 2 C B

44 Nashville, TN 4 CM B

18 Nassau-Suffolk (Long Island), NY 4 CM BH165 New Bedford-Fall River, MA 2 C104 New Haven, CT 2 S B170 New London, CT 2 C

45 New Orleans, LA 4 CM B

1 New York, NY 4 CM BH143 Newburgh-Middletown

(Mid-Hudson Valley), NY 2 C38 Norfolk-Virginia Beach-

Newport News, VA 4 CM B187 Odessa-Midland, TX 2 C H

54 Oklahoma City, OK 4 CM B

74 Omaha-Council Bluffs, NE-IA 4 CM39 Orlando, FL 4 CM BH

277 Owensboro, KY 2 C115 Oxnard-Ventura, CA 2 S H158 Palm Springs, CA 2 C H

240 Panama City, FL 2 C B236 Parkersburg-Marietta, WV-OH 2 C125 Pensacola, FL 2 S B142 Peoria, IL 2 S

6 Philadelphia, PA 4 CM BH

15 Phoenix, AZ 4 CM H23 Pittsburgh, PA 4 CM B

162 Portland, ME 2 S24 Portland, OR 4 CM H

119 Portsmouth-Dover-Rochester, NH 2 S

6Fall ’01 Red Book© 2001 Arbitron Inc.

SURVEYRANK MARKETS FREQ TYPE DST

2001-2002 Market Survey Schedule (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard marketsDST (Differential Survey Treatment): B – Denotes Black ethnic controls, H – Denotes Hispanic ethnic controls, BH – Denotes Black and Hispanic ethnic controls

SURVEYRANK MARKETS FREQ TYPE DST

160 Poughkeepsie, NY 2 C35 Providence-Warwick-Pawtucket, RI 4 CM

246 Pueblo, CO 2 S H13 Puerto Rico 4 CM

140 Quad Cities (Davenport-Rock Island-Moline), IA-IL 2 S

46 Raleigh-Durham, NC 4 CM B268 Rapid City, SD 2 C131 Reading, PA 2 C227 Redding, CA 2 C127 Reno, NV 2 S H

56 Richmond, VA 4 CM B28 Riverside-San Bernardino, CA 4 CM BH

109 Roanoke-Lynchburg, VA 2 S B228 Rochester, MN 2 C

53 Rochester, NY 4 CM B

152 Rockford, IL 2 S27 Sacramento, CA 4 CM BH

129 Saginaw-Bay City-Midland, MI 2 S B150 Salisbury-Ocean City, MD 2 S B

34 Salt Lake City-Ogden-Provo, UT 4 CM H

270 San Angelo, TX 2 C H31 San Antonio, TX 4 CM BH17 San Diego, CA 4 CM BH

4 San Francisco, CA 4 CM BH30 San Jose, CA 4 CM H

173 San Luis Obispo, CA 2 C H200 Santa Barbara, CA 2 C H238 Santa Fe, NM 2 C H201 Santa Maria-Lompoc, CA 2 C H114 Santa Rosa, CA 2 S H

79 Sarasota-Bradenton, FL 2 S159 Savannah, GA 2 S B

14 Seattle-Tacoma, WA 4 CM B274 Sebring, FL 2 C B132 Shreveport, LA 4 CM B

257 Sioux City, IA 2 C211 Sioux Falls, SD 2 C167 South Bend, IN 2 S B

94 Spokane, WA 4 CM202 Springfield, IL 2 C

82 Springfield, MA 4 CM144 Springfield, MO 2 S220 St. Cloud, MN 2 C243 St. George-Cedar City, UT 2 C

19 St. Louis, MO 4 CM B

138 Stamford-Norwalk, CT 2 C B245 State College, PA 2 C

87 Stockton, CA 2 S H248 Sussex, NJ 2 C

79 Syracuse, NY 4 CM

7Fall ’01 Red Book© 2001 Arbitron Inc.

SURVEYRANK MARKETS FREQ TYPE DST

2001-2002 Market Survey Schedule (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard marketsDST (Differential Survey Treatment): B – Denotes Black ethnic controls, H – Denotes Hispanic ethnic controls, BH – Denotes Black and Hispanic ethnic controls

SURVEYRANK MARKETS FREQ TYPE DST

163 Tallahassee, FL 2 S B21 Tampa-St. Petersburg-Clearwater, FL 4 CM BH

197 Terre Haute, IN 2 S254 Texarkana, TX-AR 2 C B

81 Toledo, OH 4 CM B

186 Topeka, KS 2 S192 Traverse City-Petoskey, MI 2 C137 Trenton, NJ 2 C B209 Tri-Cities (Richland-Kennewick-

Pasco), WA 2 C H64 Tucson, AZ 4 CM H

65 Tulsa, OK 4 CM183 Tupelo, MS 2 C B221 Tuscaloosa, AL 2 C B146 Tyler-Longview, TX 2 C B156 Utica-Rome, NY 2 S111 Visalia-Tulare-Hanford, CA 2 S H

193 Waco, TX 2 C BH7 Washington, DC 4 CM BH

239 Waterloo-Cedar Falls, IA 2 S267 Watertown, NY 2 C168 Wausau-Stevens Point

(Central Wisconsin), WI 2 C

47 West Palm Beach-Boca Raton, FL 4 CM BH59 Westchester, NY 4 CM BH

233 Wheeling, WV 2 S

250 Wichita Falls, TX 2 C BH92 Wichita, KS 4 CM67 Wilkes Barre-Scranton, PA 4 CM

258 Williamsport, PA 2 C75 Wilmington, DE 2 S B

177 Wilmington, NC 2 S B224 Winchester, VA 2 C118 Worcester, MA 2 S190 Yakima, WA 2 C H107 York, PA 4 CM

108 Youngstown-Warren, OH 2 S B

8Fall ’01 Red Book© 2001 Arbitron Inc.

Ethnic Reports Available via CD Access

BlackWINTER/SPRING and SUMMER/FALL

AtlantaBaltimoreBaton RougeBirminghamCharleston, SCCharlotteChicagoCincinnatiClevelandColumbia, SCColumbus, OHDallas-Ft. WorthDaytonDetroitGreensboro-Winston SalemGreenville-New Bern-JacksonvilleHouston-GalvestonIndianapolis

Jackson, MSJacksonvilleKansas CityLos AngelesLouisvilleMemphisMiami-Ft. LauderdaleMobileNashvilleNew OrleansNew YorkNorfolk-Virginia BeachPhiladelphiaRaleigh-DurhamRichmondShreveportSt. LouisSan FranciscoWashington, DC

HispanicWINTER/SPRING and SUMMER/FALL

AlbuquerqueAustinBakersfieldChicagoDallas-Ft. WorthDenver-BoulderEl PasoFresnoHouston-GalvestonLas VegasLos AngelesMiami-Ft. Lauderdale

Monterey-SalinasNew YorkOrlandoPhoenixRiverside-San BernardinoSacramentoSan AntonioSan DiegoSan FranciscoSan JoseTucson

FALL/WINTER/SPRING

BostonBuffaloChattanoogaGreenville-SpartanburgHuntsvilleLittle Rock

MilwaukeeNassau-SuffolkOrlandoPittsburghTampaToledo

McAllen-BrownsvilleFALL/SPRING

9Fall ’01 Red Book© 2001 Arbitron Inc.

WI 0

1S

P 0

1S

U 0

1FA

01

MARKETS WI 0

1S

P 0

1S

U 0

1FA

01

MARKETS

Winter 2001 - Fall 2001

Custom Survey Area Reports

Bend, OR •

Central New Jersey • •

Columbia-Jefferson City, MO •

Fairfield County, CT • •

Farmington, NM-Durango, CO •

Florida Keys and Key West •

Kandyohi •

Lebanon-Albany-Corvallis, OR •

Minot, ND •

Northeast Georgia •

Northern New England • •

Paris, TN •

Pocatello-Idaho Falls, ID • •

Steubenville-Weirton, OH-WV •

Twin Falls, ID •

Union City, TN •

Victoria, TX •

10Fall ’01 Red Book© 2001 Arbitron Inc.

1 CM New York, NY _________________________ 15,281,6002 CM Los Angeles, CA ______________________ 10,304,9003 CM Chicago, IL ____________________________ 7,477,7004 CM San Francisco, CA ______________________ 5,811,3005 CM Dallas-Ft. Worth, TX _____________________ 4,298,8006 CM Philadelphia, PA ________________________ 4,222,4007 CM Washington, DC ________________________ 3,885,3008 CM Boston, MA ____________________________ 3,871,7009 CM Houston-Galveston, TX __________________ 3,860,600

10 CM Detroit, MI _____________________________ 3,838,60011 CM Atlanta, GA ____________________________ 3,529,90012 CM Miami-Ft. Lauderdale-Hollywood, FL ______ 3,386,20013 CM Puerto Rico ____________________________ 3,179,80014 CM Seattle-Tacoma, WA ____________________ 3,013,20015 CM Phoenix, AZ ____________________________ 2,646,80016 CM Minneapolis-St. Paul, MN ________________ 2,453,70017 CM San Diego, CA _________________________ 2,377,50018 CM Nassau-Suffolk (Long Island), NY* _______ (2,360,500)19 CM St. Louis, MO __________________________ 2,155,20020 CM Baltimore, MD __________________________ 2,152,40021 CM Tampa-St. Petersburg-Clearwater, FL _____ 2,110,50022 CM Denver-Boulder, CO ____________________ 2,036,30023 CM Pittsburgh, PA __________________________ 2,005,10024 CM Portland, OR ___________________________ 1,841,90025 CM Cleveland, OH _________________________ 1,792,900

TOTAL 1-25 97,534,300

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard markets* The Nassau-Suffolk Metro is embedded in the New York Metro.

** The San Jose Metro is embedded in the San Francisco Metro.*** The Middlesex-Somerset-Union Metro is embedded in the New York Metro.

The population estimates for these markets are not duplicated in the cumulative population totals.

METRO PERSONS 12+RANK ESTIMATED POPULATION

Metro Survey Area Rankings and Population

METRO PERSONS 12+RANK ESTIMATED POPULATION

26 CM Cincinnati, OH _________________________ 1,639,40027 CM Sacramento, CA ________________________ 1,541,00028 CM Riverside-San Bernardino, CA____________ 1,505,90029 CM Kansas City, KS-MO ____________________ 1,470,10030 CM San Jose, CA** ________________________ (1,431,700)31 CM San Antonio, TX ________________________ 1,420,00032 CM Milwaukee-Racine, WI ___________________ 1,393,80033 CM Middlesex-Somerset-Union, NJ*** _______ (1,361,900)34 CM Salt Lake City-Ogden-Provo, UT __________ 1,355,60035 CM Providence-Warwick-Pawtucket, RI _______ 1,342,30036 CM Columbus, OH _________________________ 1,334,80037 CM Charlotte-Gastonia-Rock Hill, NC-SC ______ 1,298,80038 CM Norfolk-Virginia Beach-Newport News, VA _ 1,241,50039 CM Orlando, FL ____________________________ 1,239,50040 CM Indianapolis, IN ________________________ 1,236,90041 CM Las Vegas, NV _________________________ 1,218,30042 CM Greensboro-Winston Salem-High Point, NC 1,090,70043 CM Austin, TX _____________________________ 1,071,80044 CM Nashville, TN ___________________________ 1,053,50045 CM New Orleans, LA _______________________ 1,051,50046 CM Raleigh-Durham, NC ____________________ 1,047,10047 CM West Palm Beach-Boca Raton, FL ________ 1,013,20048 CM Memphis, TN___________________________ 1,006,70049 CM Hartford-New Britain-Middletown, CT _______ 993,80050 CM Buffalo-Niagara Falls, NY __________________ 976,500

TOTAL 26-50 28,542,700

TOTAL 1-50 126,077,000

11Fall ’01 Red Book© 2001 Arbitron Inc.

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard markets* Monmouth County (population 527,400) is included in the Monmouth-Ocean and the New York Metro definitions.

** The Westchester Metro is embedded in the New York Metro.The population estimates for these markets are not duplicated in the cumulative population totals.

METRO PERSONS 12+RANK ESTIMATED POPULATION

Metro Survey Area Rankings and Population (continued)

METRO PERSONS 12+RANK ESTIMATED POPULATION

51 S Monmouth-Ocean, NJ* ___________________ (973,200)52 CM Jacksonville, FL __________________________ 948,40053 CM Rochester, NY ____________________________ 911,70054 CM Oklahoma City, OK _______________________ 904,00055 CM Louisville, KY_____________________________ 895,50056 CM Richmond, VA ____________________________ 847,80057 CM Birmingham, AL __________________________ 836,50058 CM Dayton, OH ______________________________ 825,40059 CM Westchester, NY** _______________________ (797,800)60 CM Greenville-Spartanburg, SC ________________ 783,20061 CM Albany-Schenectady-Troy, NY ______________ 738,00062 CM Honolulu, HI _____________________________ 730,40063 S McAllen-Brownsville-Harlingen, TX__________ 727,60064 CM Tucson, AZ ______________________________ 722,60065 CM Tulsa, OK ________________________________ 704,70066 CM Grand Rapids, MI_________________________ 666,00067 CM Wilkes Barre-Scranton, PA _________________ 652,10068 CM Fresno, CA ______________________________ 636,60069 CM Allentown-Bethlehem, PA __________________ 631,70070 S Ft. Myers-Naples-Marco Island, FL _________ 624,20071 CM Knoxville, TN _____________________________ 598,30072 CM Albuquerque, NM_________________________ 590,70073 CM Akron, OH _______________________________ 586,20074 CM Omaha-Council Bluffs, NE-IA ______________ 571,20075 S Wilmington, DE ___________________________ 551,400

76 CM Monterey-Salinas-Santa Cruz, CA __________ 546,80077 CM El Paso, TX ______________________________ 545,20078 CM Harrisburg-Lebanon-Carlisle, PA ___________ 537,20079 CM Syracuse, NY ____________________________ 534,80079 S Sarasota-Bradenton, FL ___________________ 534,80081 CM Toledo, OH ______________________________ 509,90082 CM Springfield, MA ___________________________ 509,60083 CM Baton Rouge, LA _________________________ 493,20084 CM Greenville-New Bern-Jacksonville, NC ______ 490,30085 CM Little Rock, AR ___________________________ 489,90086 S Gainesville-Ocala, FL _____________________ 459,70087 S Stockton, CA _____________________________ 459,00088 CM Columbia, SC ____________________________ 458,90089 CM Des Moines, IA ___________________________ 453,80090 CM Bakersfield, CA___________________________ 453,10091 CM Mobile, AL _______________________________ 450,50092 CM Wichita, KS ______________________________ 449,90093 CM Charleston, SC ___________________________ 446,50094 CM Spokane, WA ____________________________ 444,90095 S Daytona Beach, FL _______________________ 441,00096 CM Colorado Springs, CO _____________________ 431,80097 CM Madison, WI _____________________________ 429,30098 CM Johnson City-Kingsport-Bristol, TN-VA ______ 419,20099 S Lakeland-Winter Haven, FL ________________ 416,000

100 S Melbourne-Titusville-Cocoa, FL_____________ 414,900

TOTAL 51-100 28,950,200

TOTAL 1-100 155,027,200

12Fall ’01 Red Book© 2001 Arbitron Inc.

METRO PERSONS 12+RANK ESTIMATED POPULATION

Metro Survey Area Rankings and Population (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard markets* The Morristown Metro is embedded in the New York Metro.

** The Santa Rosa Metro is embedded in the San Francisco Metro.*** The Stamford-Norwalk Metro is embedded in the New York Metro.

The population estimates for these markets are not duplicated in the cumulative population totals.

METRO PERSONS 12+RANK ESTIMATED POPULATION

101 S Ft. Wayne, IN_____________________________ 413,400102 S Lexington-Fayette, KY _____________________ 412,600103 S Lafayette, LA _____________________________ 411,300104 S New Haven, CT __________________________ 410,600105 C Morristown, NJ* _________________________ (409,000)106 CM Chattanooga, TN _________________________ 406,900107 CM York, PA _________________________________ 404,300108 S Youngstown-Warren, OH __________________ 403,000109 S Roanoke-Lynchburg, VA ___________________ 399,600110 S Bridgeport, CT ___________________________ 398,200111 S Visalia-Tulare-Hanford, CA _________________ 394,700112 S Augusta, GA _____________________________ 394,100113 S Lancaster, PA ____________________________ 392,100114 S Santa Rosa, CA** ________________________ (390,200)115 S Oxnard-Ventura, CA ______________________ 386,900116 CM Huntsville, AL ____________________________ 385,400117 S Ft. Pierce-Stuart-Vero Beach, FL ____________ 382,800118 S Worcester, MA ___________________________ 381,500119 S Portsmouth-Dover-Rochester, NH ___________ 372,300120 CM Lansing-East Lansing, MI __________________ 372,000121 S Boise, ID ________________________________ 366,600122 CM Jackson, MS _____________________________ 365,200123 S Modesto, CA _____________________________ 360,800124 S Flint, MI _________________________________ 357,600125 S Pensacola, FL ____________________________ 350,600

126 S Fayetteville, NC __________________________ 345,900127 S Reno, NV ________________________________ 342,500128 S Canton, OH ______________________________ 341,200129 S Saginaw-Bay City-Midland, MI _____________ 331,700129 C Ft. Collins-Greeley, CO ____________________ 331,700131 C Reading, PA _____________________________ 319,800132 CM Shreveport, LA ___________________________ 319,000133 C Beaumont-Port Arthur, TX __________________ 317,400134 S Corpus Christi, TX ________________________ 306,800135 S Atlantic City-Cape May, NJ ________________ 303,900136 C Biloxi-Gulfport-Pascagoula, MS ____________ 302,000137 C Trenton, NJ ______________________________ 300,700138 C Stamford-Norwalk, CT*** _________________ (300,000)139 S Appleton-Oshkosh, WI ____________________ 298,600140 S Quad Cities (Davenport-Rock Island-

Moline), IA-IL_____________________________ 296,900141 S Burlington-Plattsburgh, VT-NY ______________ 295,600142 S Peoria, IL ________________________________ 289,500143 C Newburgh-Middletown

(Mid-Hudson Valley), NY __________________ 281,300144 S Springfield, MO __________________________ 280,300145 S Ann Arbor, MI ____________________________ 279,300146 C Tyler-Longview, TX ________________________ 278,800147 S Montgomery, AL __________________________ 277,800148 S Eugene-Springfield, OR ___________________ 275,600149 C Fayetteville (Northwest Arkansas), AR _______ 272,300

13Fall ’01 Red Book© 2001 Arbitron Inc.

METRO PERSONS 12+RANK ESTIMATED POPULATION

Metro Survey Area Rankings and Population (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard markets* Stafford County (population 78,000) is included in the Fredericksburg and Washington, DC, Metro definitions.

** The New Bedford-Fall River Metro is embedded in the Providence-Warwick-Pawtucket Metro.*** The M-Split portion of Rockingham County (population 45,200) is included in the Manchester and Portsmouth-Dover-Rochester Metro definitions.

The population estimates for these markets are not duplicated in the cumulative population totals.

METRO PERSONS 12+RANK ESTIMATED POPULATION

150 S Salisbury-Ocean City, MD _________________ 271,600151 S Huntington-Ashland, WV-KY _______________ 267,800152 S Rockford, IL______________________________ 267,700153 S Macon, GA ______________________________ 260,000154 C Killeen-Temple, TX ________________________ 253,100155 S Evansville, IN ____________________________ 248,100156 S Utica-Rome, NY __________________________ 247,700157 C Flagstaff-Prescott, AZ _____________________ 245,600158 C Palm Springs, CA _________________________ 244,100159 S Savannah, GA____________________________ 242,600160 C Poughkeepsie, NY ________________________ 238,100161 S Erie, PA__________________________________ 232,800162 S Portland, ME _____________________________ 226,600163 CM Fredericksburg, VA* _____________________ (226,000)163 S Tallahassee, FL ___________________________ 226,000165 C New Bedford-Fall River, MA** _____________ (223,600)166 C Hagerstown-Chambersburg-

Waynesboro, MD-PA ______________________ 222,800167 S South Bend, IN ___________________________ 222,200168 C Wausau-Stevens Point

(Central Wisconsin), WI ___________________ 221,500169 C Myrtle Beach, SC _________________________ 219,900170 C New London, CT _________________________ 216,000171 C Ft. Smith, AR _____________________________ 215,000172 S Charleston, WV ___________________________ 213,500173 C San Luis Obispo, CA ______________________ 213,000

174 S Lincoln, NE ______________________________ 212,700175 S Binghamton, NY __________________________ 209,300176 S Anchorage, AK ___________________________ 207,900177 S Wilmington, NC___________________________ 207,600178 S Columbus, GA ___________________________ 204,000179 S Kalamazoo, MI ___________________________ 200,300180 S Lubbock, TX _____________________________ 199,400181 S Asheville, NC ____________________________ 198,100182 S Johnstown, PA ___________________________ 197,000183 C Tupelo, MS_______________________________ 195,600183 C Cape Cod, MA ___________________________ 195,600185 S Green Bay, WI ____________________________ 188,900186 S Topeka, KS ______________________________ 187,000187 C Odessa-Midland, TX ______________________ 186,700188 C Dothan, AL ______________________________ 185,800189 S Manchester, NH*** ________________________ 185,300190 C Yakima, WA ______________________________ 181,200191 C Amarillo, TX ______________________________ 180,500192 C Traverse City-Petoskey, MI _________________ 179,600193 C Waco, TX ________________________________ 178,700194 C Danbury, CT _____________________________ 178,400195 C Morgantown-Clarksburg-Fairmont, WV ______ 177,600196 C Merced, CA ______________________________ 177,000197 S Terre Haute, IN ___________________________ 175,800198 C Clarksville-Hopkinsville, TN-KY _____________ 172,300

14Fall ’01 Red Book© 2001 Arbitron Inc.

224 C Winchester, VA ___________________________ 138,900225 C Charlottesville, VA ________________________ 138,500226 C Marion-Carbondale (Southern Illinois), IL ____ 136,900227 C Redding, CA _____________________________ 135,200228 C Rochester, MN ___________________________ 133,900229 C Joplin, MO _______________________________ 133,700230 C Dubuque, IA _____________________________ 133,000231 C Abilene, TX ______________________________ 131,600232 C Bryan-College Station, TX _________________ 130,700233 S Wheeling, WV ____________________________ 130,500234 S Lafayette, IN _____________________________ 129,200235 S Bloomington, IL __________________________ 129,000236 C Parkersburg-Marietta, WV-OH ______________ 127,100237 C Lima, OH ________________________________ 126,600238 C Santa Fe, NM ____________________________ 126,200239 S Waterloo-Cedar Falls, IA ___________________ 126,100240 C Panama City, FL __________________________ 125,800241 C Meadville-Franklin, PA _____________________ 123,700242 C Eau Claire, WI ____________________________ 123,400243 C St. George-Cedar City, UT _________________ 122,900244 C Florence-Muscle Shoals, AL _______________ 121,900245 C State College, PA _________________________ 120,100246 S Pueblo, CO ______________________________ 120,000247 C Monroe, LA ______________________________ 119,300248 C Sussex, NJ ______________________________ 119,100

METRO PERSONS 12+RANK ESTIMATED POPULATION

Metro Survey Area Rankings and Population (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard markets* The Frederick Metro is embedded in the Washington, DC, Metro.The population estimate for this market is not duplicated in the cumulative population totals.

METRO PERSONS 12+RANK ESTIMATED POPULATION

199 C Chico, CA _______________________________ 171,700200 C Santa Barbara, CA ________________________ 168,800201 C Santa Maria-Lompoc, CA __________________ 168,500202 C Springfield, IL ____________________________ 167,900203 C Frederick, MD* __________________________ (165,700)204 S Cedar Rapids, IA _________________________ 162,400205 C Bowling Green, KY________________________ 161,400206 C Florence, SC _____________________________ 160,900207 C Medford-Ashland, OR _____________________ 156,400208 C Elmira-Corning, NY _______________________ 156,000209 C Tri-Cities (Richland-Kennewick-Pasco), WA __ 155,700210 C Laredo, TX _______________________________ 154,500211 C Sioux Falls, SD ___________________________ 153,100212 C Champaign, IL ___________________________ 152,200213 S Bangor, ME ______________________________ 151,700214 C Alexandria, LA ___________________________ 151,500215 C Lake Charles, LA _________________________ 149,800216 C Laurel-Hattiesburg, MS ____________________ 147,400217 S Fargo-Moorhead, ND-MN __________________ 146,700218 C Blacksburg-Christiansburg-

Radford-Pulaski, VA _______________________ 146,000219 C Ft. Walton Beach, FL ______________________ 143,600220 C St. Cloud, MN ____________________________ 141,700221 C Tuscaloosa, AL ___________________________ 141,200222 C Muskegon, MI ____________________________ 139,700223 S Duluth-Superior, MN-WI ___________________ 139,000

15Fall ’01 Red Book© 2001 Arbitron Inc.

METRO PERSONS 12+RANK ESTIMATED POPULATION

Metro Survey Area Rankings and Population (continued)

CM – Denotes Continuous Measurement markets, C – Denotes Condensed markets, S – Denotes Standard markets

METRO PERSONS 12+RANK ESTIMATED POPULATION

274 C Sebring, FL _______________________________ 78,100275 C Grand Forks, ND-MN_______________________ 77,700275 C Jackson, TN ______________________________ 77,700277 C Owensboro, KY ___________________________ 75,800278 C Jonesboro, AR ____________________________ 70,400279 C Mason City, IA _____________________________ 68,300280 C Beckley, WV ______________________________ 67,800281 C Cheyenne, WY ____________________________ 66,900282 C Great Falls, MT ____________________________ 64,800283 C Meridian, MS ______________________________ 63,800284 C Brunswick, GA ____________________________ 56,900285 C Casper, WY _______________________________ 53,700

TOTAL 101-285 36,154,500

TOTAL 1-285 191,181,700

249 C Elizabeth City-Nags Head, NC _____________ 118,900250 C Wichita Falls, TX __________________________ 116,900251 C Columbia, MO____________________________ 116,200252 C Battle Creek, MI __________________________ 114,400253 S Altoona, PA ______________________________ 108,500254 C Billings, MT ______________________________ 107,800254 C Texarkana, TX-AR_________________________ 107,800256 C Columbus-Starkville-West Point, MS ________ 103,800257 C Sioux City, IA _____________________________ 101,300258 C Williamsport, PA ___________________________ 99,900259 C Grand Junction, CO________________________ 98,900260 C Augusta-Waterville, ME _____________________ 97,700261 C Albany, GA _______________________________ 97,000262 C Decatur, IL ________________________________ 95,100263 C Harrisonburg, VA __________________________ 94,700264 C Mankato-New Ulm-St. Peter, MN _____________ 93,600265 C Bluefield, WV______________________________ 91,500265 C Lawton, OK _______________________________ 91,500267 C Watertown, NY ____________________________ 90,000268 C Rapid City, SD_____________________________ 89,700269 C Lewiston-Auburn, ME ______________________ 85,500270 C San Angelo, TX ____________________________ 85,200271 C Ithaca, NY ________________________________ 83,500272 C Cookeville, TN_____________________________ 81,900273 C Bismarck, ND _____________________________ 78,300

16Fall ’01 Red Book© 2001 Arbitron Inc.

TSA PERSONS 12+MARKET ESTIMATED POPULATION

TSA PERSONS 12+MARKET ESTIMATED POPULATION

C Abilene, TX ___________________________________ 234,300CM Akron, OH ___________________________________ 1,273,400

C Albany, GA ___________________________________ 475,500CM Albany-Schenectady-Troy, NY _________________ 1,290,300CM Albuquerque, NM _____________________________ 951,100

C Alexandria, LA ________________________________ 369,300CM Allentown-Bethlehem, PA _______________________ 986,200

S Altoona, PA ___________________________________ 510,000C Amarillo, TX___________________________________ 327,500S Anchorage, AK _______________________________ 294,800S Ann Arbor, MI _________________________________ 279,300S Appleton-Oshkosh, WI _________________________ 838,200S Asheville, NC _________________________________ 466,500

CM Atlanta, GA __________________________________ 4,788,600S Atlantic City-Cape May, NJ _____________________ 508,200S Augusta, GA __________________________________ 554,500C Augusta-Waterville, ME ________________________ 417,700

CM Austin, TX ___________________________________ 1,678,100CM Bakersfield, CA _______________________________ 529,600CM Baltimore, MD________________________________ 2,891,600

S Bangor, ME ___________________________________ 338,500CM Baton Rouge, LA _____________________________ 1,306,300

C Battle Creek, MI _______________________________ 114,400C Beaumont-Port Arthur, TX ______________________ 562,900C Beckley, WV __________________________________ 294,500C Billings, MT ___________________________________ 195,800C Biloxi-Gulfport-Pascagoula, MS _________________ 522,300S Binghamton, NY _______________________________ 476,300

CM Birmingham, AL ______________________________ 1,799,900C Bismarck, ND _________________________________ 205,200

Total Survey Area Population

C Blacksburg-Christiansburg-Radford-Pulaski, VA ___ 195,600S Bloomington, IL _______________________________ 232,200C Bluefield, WV _________________________________ 215,600S Boise, ID _____________________________________ 596,300

CM Boston, MA __________________________________ 6,444,400C Bowling Green, KY ____________________________ 264,100S Bridgeport, CT ________________________________ 398,200C Brunswick, GA ________________________________ 192,600C Bryan-College Station, TX ______________________ 228,000

CM Buffalo-Niagara Falls, NY ______________________ 1,377,700S Burlington-Plattsburgh, VT-NY___________________ 476,100S Canton, OH ___________________________________ 553,100C Cape Cod, MA ________________________________ 217,200C Casper, WY ___________________________________ 129,100S Cedar Rapids, IA ______________________________ 628,900C Champaign, IL ________________________________ 473,600

CM Charleston, SC ________________________________ 673,600S Charleston, WV _______________________________ 555,400

CM Charlotte-Gastonia-Rock Hill, NC-SC ___________ 2,813,200C Charlottesville, VA _____________________________ 313,700

CM Chattanooga, TN ______________________________ 998,500C Cheyenne, WY ________________________________ 118,600

CM Chicago, IL __________________________________ 8,941,700C Chico, CA ____________________________________ 366,400

CM Cincinnati, OH _______________________________ 2,452,100C Clarksville-Hopkinsville, TN-KY __________________ 223,500

CM Cleveland, OH _______________________________ 3,275,300CM Colorado Springs, CO _________________________ 717,500

C Columbia, MO ________________________________ 519,400CM Columbia, SC _________________________________ 817,900

17Fall ’01 Red Book© 2001 Arbitron Inc.

TSA PERSONS 12+MARKET ESTIMATED POPULATION

TSA PERSONS 12+MARKET ESTIMATED POPULATION

Total Survey Area Population (continued)

S Columbus, GA ________________________________ 503,200CM Columbus, OH _______________________________ 2,162,100

C Columbus-Starkville-West Point, MS _____________ 236,800C Cookeville, TN ________________________________ 290,400S Corpus Christi, TX _____________________________ 469,800

CM Dallas-Ft. Worth, TX __________________________ 5,698,800C Danbury, CT __________________________________ 178,400

CM Dayton, OH __________________________________ 1,681,500S Daytona Beach, FL ____________________________ 441,000C Decatur, IL ___________________________________ 184,100

CM Denver-Boulder, CO __________________________ 3,080,400CM Des Moines, IA ________________________________ 943,100CM Detroit, MI ___________________________________ 5,159,300

C Dothan, AL ___________________________________ 464,200C Dubuque, IA __________________________________ 206,900S Duluth-Superior, MN-WI ________________________ 363,700C Eau Claire, WI_________________________________ 332,900

CM El Paso, TX ___________________________________ 801,400C Elizabeth City-Nags Head, NC __________________ 162,500C Elmira-Corning, NY ____________________________ 273,700S Erie, PA ______________________________________ 430,500S Eugene-Springfield, OR ________________________ 658,100S Evansville, IN _________________________________ 714,800S Fargo-Moorhead, ND-MN ______________________ 428,500C Fayetteville (Northwest Arkansas), AR ___________ 485,400S Fayetteville, NC _______________________________ 832,000C Flagstaff-Prescott, AZ __________________________ 364,500S Flint, MI ______________________________________ 538,000C Florence, SC __________________________________ 469,600C Florence-Muscle Shoals, AL ____________________ 265,000

C Frederick, MD_________________________________ 165,700CM Fredericksburg, VA ____________________________ 286,000CM Fresno, CA __________________________________ 1,310,900

C Ft. Collins-Greeley, CO _________________________ 331,700S Ft. Myers-Naples-Marco Island, FL ______________ 821,800S Ft. Pierce-Stuart-Vero Beach, FL ________________ 413,100C Ft. Smith, AR __________________________________ 506,200C Ft. Walton Beach, FL ___________________________ 180,000S Ft. Wayne, IN _________________________________ 826,900S Gainesville-Ocala, FL __________________________ 806,500C Grand Forks, ND-MN __________________________ 140,900C Grand Junction, CO ___________________________ 241,200

CM Grand Rapids, MI ____________________________ 1,535,200C Great Falls, MT ________________________________ 122,100S Green Bay, WI ________________________________ 881,500

CM Greensboro-Winston Salem-High Point, NC ______ 2,296,500CM Greenville-New Bern-Jacksonville, NC __________ 1,057,200CM Greenville-Spartanburg, SC ___________________ 1,843,500

C Hagerstown-Chambersburg-Waynesboro, MD-PA _ 349,200CM Harrisburg-Lebanon-Carlisle, PA _______________ 1,513,000

C Harrisonburg, VA ______________________________ 289,100CM Hartford-New Britain-Middletown, CT ___________ 2,645,400CM Honolulu, HI __________________________________ 939,500CM Houston-Galveston, TX________________________ 4,734,500

S Huntington-Ashland, WV-KY ____________________ 562,200CM Huntsville, AL ________________________________ 1,015,100CM Indianapolis, IN ______________________________ 2,413,100

C Ithaca, NY ____________________________________ 167,200CM Jackson, MS __________________________________ 818,100

C Jackson, TN __________________________________ 432,500

18Fall ’01 Red Book© 2001 Arbitron Inc.

TSA PERSONS 12+MARKET ESTIMATED POPULATION

TSA PERSONS 12+MARKET ESTIMATED POPULATION

Total Survey Area Population (continued)

CM Jacksonville, FL ______________________________ 1,297,100CM Johnson City-Kingsport-Bristol, TN-VA ___________ 804,400

S Johnstown, PA ________________________________ 315,000C Jonesboro, AR ________________________________ 367,300C Joplin, MO____________________________________ 395,000S Kalamazoo, MI ________________________________ 638,500

CM Kansas City, KS-MO __________________________ 2,231,800C Killeen-Temple, TX_____________________________ 304,300

CM Knoxville, TN ________________________________ 1,311,500S Lafayette, IN __________________________________ 306,100S Lafayette, LA _________________________________ 579,900C Lake Charles, LA ______________________________ 243,700S Lakeland-Winter Haven, FL _____________________ 516,400S Lancaster, PA _________________________________ 820,500

CM Lansing-East Lansing, MI ______________________ 938,100C Laredo, TX ___________________________________ 172,900

CM Las Vegas, NV _______________________________ 1,468,500C Laurel-Hattiesburg, MS ________________________ 288,900C Lawton, OK ___________________________________ 220,600C Lewiston-Auburn, ME ___________________________ 85,500S Lexington-Fayette, KY _________________________ 889,500C Lima, OH _____________________________________ 315,000S Lincoln, NE ___________________________________ 367,100

CM Little Rock, AR _______________________________ 1,098,400CM Los Angeles, CA ____________________________14,358,600CM Louisville, KY ________________________________ 1,378,200

S Lubbock, TX __________________________________ 358,400S Macon, GA ___________________________________ 606,800

CM Madison, WI __________________________________ 980,700S Manchester, NH _______________________________ 527,800

C Mankato-New Ulm-St. Peter, MN ________________ 207,500C Marion-Carbondale (Southern Illinois), IL _________ 260,500C Mason City, IA ________________________________ 135,700S McAllen-Brownsville-Harlingen, TX ______________ 805,300C Meadville-Franklin, PA _________________________ 123,700C Medford-Ashland, OR__________________________ 320,400S Melbourne-Titusville-Cocoa, FL _________________ 414,900

CM Memphis, TN ________________________________ 1,739,300C Merced, CA __________________________________ 177,000C Meridian, MS _________________________________ 228,600

CM Miami-Ft. Lauderdale-Hollywood, FL ____________ 4,469,200CM Middlesex-Somerset-Union, NJ ________________ 1,361,900CM Milwaukee-Racine, WI ________________________ 1,978,000CM Minneapolis-St. Paul, MN ______________________ 3,505,900CM Mobile, AL ___________________________________ 1,039,200

S Modesto, CA_________________________________ 1,214,700S Monmouth-Ocean, NJ _________________________ 973,200C Monroe, LA ___________________________________ 405,700

CM Monterey-Salinas-Santa Cruz, CA _______________ 591,100S Montgomery, AL_______________________________ 681,300C Morgantown-Clarksburg-Fairmont, WV ___________ 375,600C Morristown, NJ ________________________________ 409,000C Muskegon, MI ________________________________ 201,500C Myrtle Beach, SC______________________________ 389,800

CM Nashville, TN ________________________________ 2,036,300CM Nassau-Suffolk (Long Island), NY ______________ 2,360,500

C New Bedford-Fall River, MA_____________________ 223,600S New Haven, CT ______________________________ 1,043,700C New London, CT ______________________________ 413,100

CM New Orleans, LA _____________________________ 1,887,800

19Fall ’01 Red Book© 2001 Arbitron Inc.

TSA PERSONS 12+MARKET ESTIMATED POPULATION

TSA PERSONS 12+MARKET ESTIMATED POPULATION

Total Survey Area Population (continued)

CM New York, NY _______________________________18,624,300C Newburgh-Middletown (Mid-Hudson Valley), NY __ 383,300

CM Norfolk-Virginia Beach-Newport News, VA _______ 1,601,600C Odessa-Midland, TX ___________________________ 310,100

CM Oklahoma City, OK ___________________________ 1,345,300CM Omaha-Council Bluffs, NE-IA __________________ 1,187,800CM Orlando, FL __________________________________ 2,982,200

C Owensboro, KY _______________________________ 339,100S Oxnard-Ventura, CA ___________________________ 795,300C Palm Springs, CA _____________________________ 244,100C Panama City, FL _______________________________ 276,000C Parkersburg-Marietta, WV-OH___________________ 296,000S Pensacola, FL ________________________________ 719,000S Peoria, IL _____________________________________ 607,800

CM Philadelphia, PA ______________________________ 7,501,100CM Phoenix, AZ _________________________________ 3,214,600CM Pittsburgh, PA________________________________ 2,995,500

S Portland, ME __________________________________ 794,200CM Portland, OR _________________________________ 2,393,100

S Portsmouth-Dover-Rochester, NH _______________ 372,300C Poughkeepsie, NY_____________________________ 731,700

CM Providence-Warwick-Pawtucket, RI _____________ 1,916,600S Pueblo, CO ___________________________________ 221,500

CM Puerto Rico __________________________________ 3,179,800S Quad Cities (Davenport-Rock Island-Moline), IA-IL 697,000

CM Raleigh-Durham, NC__________________________ 2,484,500C Rapid City, SD ________________________________ 196,200C Reading, PA __________________________________ 319,800C Redding, CA __________________________________ 229,000S Reno, NV _____________________________________ 576,400

CM Richmond, VA________________________________ 1,293,300CM Riverside-San Bernardino, CA _________________ 2,362,600

S Roanoke-Lynchburg, VA ______________________ 1,041,900C Rochester, MN ________________________________ 389,000

CM Rochester, NY _______________________________ 1,185,300S Rockford, IL __________________________________ 585,100

CM Sacramento, CA _____________________________ 2,813,500S Saginaw-Bay City-Midland, MI _________________ 1,225,400S Salisbury-Ocean City, MD ______________________ 490,200

CM Salt Lake City-Ogden-Provo, UT________________ 1,676,300C San Angelo, TX _______________________________ 124,000

CM San Antonio, TX ______________________________ 1,861,000CM San Diego, CA _______________________________ 2,488,900CM San Francisco, CA ___________________________ 7,229,400CM San Jose, CA ________________________________ 1,693,200

C San Luis Obispo, CA __________________________ 381,500C Santa Barbara, CA ____________________________ 337,300C Santa Fe, NM _________________________________ 184,000C Santa Maria-Lompoc, CA_______________________ 168,500S Santa Rosa, CA _______________________________ 390,200S Sarasota-Bradenton, FL ________________________ 715,900S Savannah, GA ________________________________ 685,400

CM Seattle-Tacoma, WA __________________________ 3,571,900C Sebring, FL ____________________________________ 78,100

CM Shreveport, LA ________________________________ 878,900C Sioux City, IA _________________________________ 258,100C Sioux Falls, SD ________________________________ 427,200S South Bend, IN ________________________________ 866,900

CM Spokane, WA _________________________________ 701,400C Springfield, IL _________________________________ 458,500

20Fall ’01 Red Book© 2001 Arbitron Inc.

TSA PERSONS 12+MARKET ESTIMATED POPULATION

TSA PERSONS 12+MARKET ESTIMATED POPULATION

Total Survey Area Population (continued)

CM Springfield, MA _______________________________ 569,200S Springfield, MO _______________________________ 648,300C St. Cloud, MN _________________________________ 412,700C St. George-Cedar City, UT ______________________ 122,900

CM St. Louis, MO ________________________________ 2,676,100C Stamford-Norwalk, CT _________________________ 300,000C State College, PA ______________________________ 301,500S Stockton, CA _________________________________ 459,000C Sussex, NJ ___________________________________ 159,400

CM Syracuse, NY _________________________________ 951,000S Tallahassee, FL _______________________________ 491,800

CM Tampa-St. Petersburg-Clearwater, FL ___________ 3,429,000S Terre Haute, IN ________________________________ 373,800C Texarkana, TX-AR _____________________________ 298,000

CM Toledo, OH __________________________________ 1,106,500S Topeka, KS ___________________________________ 498,300C Traverse City-Petoskey, MI______________________ 479,900C Trenton, NJ __________________________________ 1,267,100C Tri-Cities (Richland-Kennewick-Pasco), WA _______ 373,400

CM Tucson, AZ __________________________________ 1,004,000CM Tulsa, OK____________________________________ 1,314,600

C Tupelo, MS ___________________________________ 431,500C Tuscaloosa, AL________________________________ 325,500C Tyler-Longview, TX_____________________________ 803,700S Utica-Rome, NY _______________________________ 383,800S Visalia-Tulare-Hanford, CA______________________ 394,700C Waco, TX _____________________________________ 564,100

CM Washington, DC ______________________________ 6,679,200S Waterloo-Cedar Falls, IA _______________________ 546,900C Watertown, NY ________________________________ 204,900

C Wausau-Stevens Point (Central Wisconsin), WI____ 516,100CM West Palm Beach-Boca Raton, FL ______________ 2,913,800CM Westchester, NY ______________________________ 878,900

S Wheeling, WV _________________________________ 337,600C Wichita Falls, TX ______________________________ 335,400

CM Wichita, KS ___________________________________ 643,600CM Wilkes Barre-Scranton, PA _____________________ 1,135,800

C Williamsport, PA _______________________________ 300,300S Wilmington, DE _______________________________ 656,900S Wilmington, NC _______________________________ 332,100C Winchester, VA ________________________________ 326,000S Worcester, MA ________________________________ 723,000C Yakima, WA ___________________________________ 206,000

CM York, PA _____________________________________ 1,297,300S Youngstown-Warren, OH _______________________ 910,700

21Fall ’01 Red Book© 2001 Arbitron Inc.

TVHH DMARANK MARKET PERS 12+ TVHH

1 New York 17,268,000 7,301,0602 Los Angeles 13,414,000 5,303,4903 Chicago 7,738,400 3,360,7704 Philadelphia 6,348,400 2,801,0105 San Francisco-Oakland-San Jose 5,730,200 2,426,0106 Boston 5,200,600 2,315,7007 Dallas-Ft. Worth 4,799,500 2,201,1708 Washington, DC 4,791,900 2,128,4309 Atlanta 4,407,700 1,990,650

10 Detroit 4,154,900 1,878,67011 Houston 4,146,400 1,831,68012 Seattle-Tacoma 3,592,500 1,647,23013 Minneapolis-St. Paul 3,423,600 1,573,64014 Tampa-St. Petersburg-Sarasota 3,270,200 1,568,18015 Miami-Ft. Lauderdale 3,456,000 1,549,68016 Phoenix 3,362,100 1,536,95017 Cleveland 3,271,000 1,513,13018 Denver 2,896,400 1,381,62019 Sacramento-Stockton-Modesto 2,843,900 1,226,67020 Orlando-Daytona Beach-

Melbourne 2,566,200 1,182,42021 Pittsburgh 2,464,200 1,148,34022 St. Louis 2,502,000 1,143,69023 Portland, OR 2,337,000 1,069,26024 Baltimore 2,295,700 1,023,53025 Indianapolis 2,176,400 1,013,29026 San Diego 2,377,500 975,69027 Charlotte 2,089,100 954,21028 Hartford & New Haven 2,135,800 953,13029 Raleigh-Durham 2,055,900 939,000

2001-2002 Top 100 Television DMA Markets

TVHH DMARANK MARKET PERS 12+ TVHH

30 Nashville 1,913,700 879,03031 Kansas CIty 1,819,100 849,73032 Cincinnati 1,817,500 836,19033 Milwaukee 1,828,300 832,33034 Columbus, OH 1,767,100 809,94035 Salt Lake City 1,862,100 782,96036 Greenville-Spartanburg-Asheville-

Anderson 1,689,500 771,68037 San Antonio 1,663,000 710,03038 Grand Rapids-Kalamazoo-

Battle Creek 1,569,700 702,21039 Birmingham (Anniston-

Tuscaloosa) 1,481,100 683,83040 West Palm Beach-Ft. Pierce 1,426,300 681,10041 Memphis 1,455,800 655,21042 Norfolk-Portsmouth-

Newport News 1,472,800 654,15043 New Orleans 1,441,900 653,02044 Greensboro-High Point-

Winston Salem 1,359,300 634,13045 Oklahoma City 1,352,700 623,76046 Harrisburg-Lancaster-

Lebanon-York 1,392,100 617,83047 Buffalo 1,341,000 616,61048 Albuquerque-Santa Fe 1,375,500 607,17049 Providence-New Bedford 1,342,300 600,73050 Louisville 1,298,000 598,94051 Las Vegas 1,250,600 579,68052 Wilkes Barre-Scranton 1,259,100 567,81053 Jacksonville-Brunswick 1,244,900 563,51054 Austin 1,178,800 555,840

22Fall ’01 Red Book© 2001 Arbitron Inc.

TVHH DMARANK MARKET PERS 12+ TVHH

TVHH DMARANK MARKET PERS 12+ TVHH

55 Fresno-Visalia 1,310,900 524,97056 Little Rock-Pine Bluff 1,139,600 520,32057 Albany-Schenectady-Troy 1,131,900 514,77058 Richmond-Petersburg 1,107,400 504,99059 Tulsa 1,075,400 502,50060 Dayton 1,071,600 494,96061 Charleston-Huntington 1,053,800 478,91062 Knoxville 1,038,100 478,19063 Mobile-Pensacola 1,057,800 470,72064 Flint-Saginaw-Bay City 992,700 453,74065 Wichita-Hutchinson Plus 958,500 452,77066 Lexington 976,300 435,78067 Roanoke-Lynchburg 930,400 422,76068 Toledo 919,000 418,34069 Greenbay-Appleton 881,500 406,34070 Des Moines 855,400 404,91071 Rochester, NY 882,700 400,09072 Honolulu 1,009,200 398,46073 Tucson 852,000 391,84074 Springfield, MO 848,500 391,45075 Omaha 827,800 386,16076 Ft. Myers-Naples 821,800 384,95077 Paducah-Cape Girardeau-

Mt. Vernon 829,900 382,93078 Spokane 833,400 380,48079 Shreveport 814,000 372,49080 Portland-Auburn 794,200 372,47081 Syracuse 825,800 363,34082 Huntsville-Decatur, Florence 762,500 362,09083 Champaign&Springfield-Decatur 791,300 357,110

2001-2002 Top 100 Television DMA Markets (continued)

84 Columbia, SC 785,200 344,66085 Madison 733,200 339,29086 Chattanooga 738,900 337,14087 South Bend-Elkhart 723,400 328,71088 Jackson, MS 722,900 318,58089 Cedar Rapids-Waterloo&

Dubuque 695,500 317,98090 Burlington-Plattsburgh 686,700 307,67091 Colorado Springs-Pueblo 663,100 305,73092 Davenport-Rock Island-Moline 647,900 304,35093 Tri-Cities, TN-VA 667,400 303,50094 Waco-Temple-Bryan 693,000 298,81095 Baton Rouge 657,400 290,38096 Johnstown-Altoona 650,300 285,05097 Evansville 597,700 279,19098 Youngstown 598,700 275,41099 Savannah 626,500 273,680

100 Harlingen-Weslaco-Brownsville-McAllen 785,200 273,370

23Fall ’01 Red Book© 2001 Arbitron Inc.

P12+METRO HISPANIC METRO PERSONS 12+RANK ESTIMATED POPULATION

P12+METRO BLACK METRO PERSONS 12+RANK ESTIMATED POPULATION

CM – Denotes Continuous Measurement markets, S – Denotes Standard markets

CM 1 New York, NY __________________________ 2,730,500CM 3 Chicago, IL ____________________________ 1,374,200CM 7 Washington, DC ________________________ 1,081,000CM 11 Atlanta, GA ____________________________ 1,021,300CM 6 Philadelphia, PA __________________________ 853,900CM 10 Detroit, MI _______________________________ 848,400CM 2 Los Angeles, CA _________________________ 814,200CM 12 Miami-Ft. Lauderdale-Hollywood, FL ________ 651,600CM 9 Houston-Galveston, TX ____________________ 644,300CM 20 Baltimore, MD ____________________________ 593,700CM 5 Dallas-Ft. Worth, TX _______________________ 587,300CM 4 San Francisco, CA ________________________ 442,300CM 48 Memphis, TN_____________________________ 423,100CM 38 Norfolk-Virginia Beach-Newport News, VA ___ 393,300CM 19 St. Louis, MO ____________________________ 393,100CM 45 New Orleans, LA _________________________ 384,700CM 25 Cleveland, OH ___________________________ 344,800CM 37 Charlotte-Gastonia-Rock Hill, NC-SC ________ 259,100CM 56 Richmond, VA ____________________________ 254,400CM 8 Boston, MA ______________________________ 242,900CM 46 Raleigh-Durham, NC ______________________ 232,900CM 57 Birmingham, AL __________________________ 231,700CM 42 Greensboro-Winston Salem-High Point, NC __ 217,300CM 18 Nassau-Suffolk (Long Island), NY ___________ 204,500CM 21 Tampa-St. Petersburg-Clearwater, FL _______ 200,500

Top 25 Metro Survey Areas Basedon 12+ Black Population

Top 25 Metro Survey Areas Basedon 12+ Hispanic Population

CM 2 Los Angeles, CA _______________________ 4,017,700CM 1 New York, NY __________________________ 2,930,100CM 12 Miami-Ft. Lauderdale-Hollywood, FL ______ 1,402,200CM 3 Chicago, IL ____________________________ 1,170,600CM 9 Houston-Galveston, TX __________________ 1,068,900CM 4 San Francisco, CA ______________________ 1,057,200CM 5 Dallas-Ft. Worth, TX _______________________ 892,900CM 31 San Antonio, TX __________________________ 684,500

S 63 McAllen-Brownsville-Harlingen, TX__________ 621,200CM 15 Phoenix, AZ ______________________________ 610,300CM 17 San Diego, CA ___________________________ 595,800CM 28 Riverside-San Bernardino, CA______________ 550,500CM 77 El Paso, TX ______________________________ 425,000CM 7 Washington, DC __________________________ 361,000CM 22 Denver-Boulder, CO ______________________ 346,900CM 30 San Jose, CA ____________________________ 316,300CM 68 Fresno, CA ______________________________ 268,100CM 41 Las Vegas, NV ___________________________ 264,900CM 43 Austin, TX _______________________________ 264,600CM 18 Nassau-Suffolk (Long Island), NY ___________ 242,400CM 11 Atlanta,GA _______________________________ 238,300CM 72 Albuquerque, NM_________________________ 235,600CM 8 Boston, MA ______________________________ 234,700CM 39 Orlando, FL ______________________________ 231,200CM 21 Tampa-St. Petersburg-Clearwater, FL _______ 218,300

24

Proportionality Indices Response RatesSURVEY BLACK HISPANIC M18-24

Winter 1998 101 98 90

Winter 1999 108 107 95

Winter 2000 104 106 92

Winter 2001 104 109 94

Spring 1998 99 102 92

Spring 1999 101 100 91

Spring 2000 98 103 91

Spring 2001 97 108 93

Summer 1997 107 101 91

Summer 1998 103 108 97

Summer 1999 105 109 95

Summer 2000 106 111 94

Fall 1997 99 96 90

Fall 1998 97 98 90

Fall 1999 98 100 89

Fall 2000 98 103 89

SURVEY 1998 1999 2000 2001

Winter 41.4 38.8 38.3 37.6

Spring 41.2 37.6 38.6 36.9

Summer 39.1 35.9 36.6

Fall 40.8 38.3 39.6

01-RMR-139 12/01 Rev.Fall ’01 Red Book© 2001 Arbitron Inc.

DMA® is a registered service mark of Nielsen Media Research, Inc.,and is used pursuant to a license from Nielsen Media Research, Inc.

Contents2001-2002 Market Survey ScheduleEthnic Reports Available via CD AccessCustom Survey Area ReportsMetro Sur vey Area Rankings and PopulationTotal Survey Area Population2001-2002 Top 100 Television DMA MarketsTop 25 Metro Survey AreasTop 25 Metro Survey Areas Based on 12+ Black PopulationTop 25 Metro Survey Areas Based on 12+ Hispanic Population

Proportionality IndicesResponse Rates