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Total Video Audiences, Insight & Solutions
Travel Trends
Met Vier In Bed
Editor RTL AdConnectStéphane Coruble 43 boulevard Pierre FriedenL-1543 LuxembourgT. +352 42142 4721
PublishingResearch& CommunicationCarine [email protected]
Daniel Bischoff dbischoff @rtladconnect.com
Coraline [email protected]
Lucie [email protected]
Mylène [email protected]
Editorial Staff Yvonne [email protected]
Jordan [email protected]
Marie Van Den Zande [email protected]
Photography. Ich Bin Ein Star Holt Mich Hier Raus © 2017 RTL / Stefan MenneMet Vier In Bed © 2017 VTM
Graphic Design. Emilie [email protected]
www.rtl-adconnect.com@rtl_adconnect
11
Travel & Total Video
Travelers love Total Video content. Across any device
or programme, travel formats are inspirational and offer an
escape from everyday life.
Travel programmes, news, weather forecasts and sports events are perfect formats to reach
potential travelers. With a broad travel content offer in 12 European markets, RTL AdConnect helps you build
your Total Video campaign and reach your target.Our Total Video Market place lets your brands reach
European travelers all year long, in a safe, premium environment thanks to our wide panel of Total Video
platforms. Our innovative insight and 27 years of expertise are essential tools that will help you choose the best Total Video
solutions for your target group and objectives.With high-quality programmes, platforms and talents, we help
brands set up powerful multi-platform strategies and branch out beyond their domestic audiences.
2
Croatia
Germany
ItalyBelgium
HungaryAustria
TV TV TV
TV
TV
TV
TV
TV
Online
Online
Online
Online
Online
Online
Radio
Radio
Radio
Radio
France
Luxembourg
Reach MoreAudiences.Access the number one global & premium Total Video inventory
3Non-exclusive portfolio
Spain
Switzerland
The Netherlands
TV TV TV
TVOnline
Online
Online
Online
Radio
Radio
Global
United Kingdom
100+TV
Channels
300Digital
Platforms
30Radio
Stations
4
Germany, Austria, Switzerland
The Netherlands
Italy
South Belgium
North Belgium
France, Switzerland
Non-exclusive portfolio
United Kingdom
Inspiring content for travel lovers
Reach MoreAudiences.
Hungary
Bear Grylls
Das Ist Mein...
Spain
Safari Paparazzi
5
United KingdomITVI'm a celebrity get me out of here! Wild France with Ray Mears Best Walks with a view with Julia Bradbury More tales from Northumberland A Great British Adventure with Gryff Rhys Jones The Pennine WayBarging Round Britain with John Sergeant
France, SwitzerlandM6 Capital Zone interdite The IslandEnquête exclusive Pekin Express WildW9 Les Marseillais Australia 6terDépart immédiatParis Première Hôtels du monde
SpainAntena 3The Island
North BelgiumVTMMet Vier in Bed Q2 Pekin Express
South BelgiumRTL-TVILa grande balade Expedition Pairi daizaClub RTLTribus Plug RTLPekin express
ItalyRai1 Dreams road Linea Verde
Rai2 Pekin Express Voyager Rai3 KilimangiaroGeo
Hungary RTL KlubAz év hoteleMagyarország legszebb városai
Austria, Germany, Switzerland RTL Ich bin ein Star – Holt mich hier raus Der Bachelor Bachelor in ParadiseDie Bachelorette Adam sucht Eva – Promis im ParadiesVermisstVox Goodbye Deutschland Kitchen Impossible Einmal Camping, immer Camping4 Hochzeiten und eine TraumreiseRTLplus Mein himmlisches HotelNitro Best BuddiesGreat Wild NorthBear Gryllsn-tv Das ist mein… n-tv Ratgeber Weekendn-tv Ratgeber Freizeit und FitnessDeluxe – Alles was Spaß machtIn 80 Steaks um die Welt Safari Paparazzi – Wildlife pur!
The Netherlands RTL4 RTL Travel Snow magazine RTL5 Expeditie Robinson Romancing the globe Kampeer tv RTL Vakantie Magazine RTL Lounge Travel channel
6
Austria, Germany,Switzerland
The Netherlands
Luxembourg
Italy
Croatia
South Belgium
North Belgium
France, Switzerland
Non-exclusive portfolio
United Kingdom
Male travel lovers also watching sporting events
Reach MoreAudiences.
Hungary
Spain
Final of Luxembourg Football Cup
Final of Luxembourg Basketball Cup
Formula 1
7
United KingdomITVFifa World Cup Russia 2018 QualifiersRBS 6 NationsUEFA Europa League HighlightsUEFA Champions League HighlightsITV4ITV RacingTour de France Roland Garros
France, Switzerland W9UEFA Europa League Superbowl 2018Masculine Football French Team GamesFeminine Football French Team Games
SpainAntena 3Champions League Centimetros Cubicos
North Belgium VTM Stadion Q2 Champions League UEFA Nations League
South Belgium Club RTLTop Gear UEFA Champions League UEFA Nations League UEFA Europa League Boxing Crocky Cup Italy Rai1Formula 1 Rai SportsCoppa Italia Lega ProLega BasketLega Pallavolo Serie A FemminileChampions League
Hungary RTL KlubUEFA Europa LeagueAutogram
Austria, Germany, Switzerland RTL Formel 1 European Qualifiers 2022 UEFA Europa League Nitro UEFA Europa League 24h Stunden Vom Nürburging100% Bundesligan-tv European Qualifiers 2022Rallye DakarPS Das Automagazin
The Netherlands RTL 7 Voetbal Inside UEFA Europa LeagueRTL GPRTL7 Darts Fifa World Cup Russia 2018
CroatiaRTL TelevizijaBoxingEuropean Men's Handball Championship
Luxembourg RTL Télé Lëtzebuerg GoalReboundRTL Sport RTL2UEFA Champions LeagueTour de France Basketball Championship FinalsFifa World Cup Russia 2018 FinalsNational Football Team Games Cycling Races
8
News 19:455.5%
Upper Class Target
News 20:0028.5%
Adults HH
News & weather programmes reach upper class targets
Reach MoreAudiences.
The NetherlandsUnited Kingdom
Italy
Switzerland
HungaryFrance
CroatiaSpain
Germany
News 19:3019.8%Individuals 20-49 AB1
News 18:3015.1%Adults 16+ ABC1
News 18:0020.1%Adults 18-49 ABC PP
News 19:4516.7%Individuals 15+ in Upper Class
News 18:3020.5%Working Middle-Upper Income
News 15:0015.8%Individuals 16-54 ABC
News 18:4514.6%Upper Employees
3
3
4
Number of weather broadcasts per day
3
16
2
5
9
News 19:455.5%
Upper Class Target
News 18:456.2%Upper Class Target
News 19:0029.5%
Individuals 18-54 Soc. Gr.1-4
News 18:454.35%
FSLAB*
News 20:0028.5%
Adults HH
News 19:3017.4%
Upper Class Target
News 19:0037.3%
Individuals 18-54 Soc. Gr.1-4
South Belgium
Luxembourg
North Belgium
Austria
Italy
Switzerland
Hungary 145
Source: UK: Eurodata TV | BARB / Kantar Media / Jan-Dec 2017; France: My Eurodata TV, Mé-diamétrie / Médiamat; Spain: Eurodata TV, Kantar Media; The Netherlands: My Eurodata TV,
Stichting KijkOnderzoek (SKO); Germany: AGF in Zusammenarbeit mit GfK, TVScope / (Busi-ness Objects) / Jan-Dec 2017; North Belgium: Eurodata TV, CIM / GfK Audimetrie; South Bel-
gium: Eurodata TV, Audimetrie Cim South; Croatia: AGB Nielsen Media Research; Hungary: Nielsen Measurement, consolidated data, Jan-Feb 2018; Italy: Auditel; Austria: AGTT / GfK
TELETEST; Evogenius Reporting; Switzerland: Kantar Media Jan-Dec 2017. Luxembourg: TNS-ILReS Plurimedia 2017-II. *FSLAB: Freie, Selbständige, Leitendende Angestellte,
höhere Beamte (Freelancer, self-employed, managers, senior offi cers).
3
3 2
4
8
10
Germany Italy The Netherlands
Reach our connected audience through our multi-platform news offer
Reach MoreAudiences.
500
0
1000
1500
23:0022:0021:0020:0019:0018:0017:0016:0015:0014:0013:0012:0011:0010:009:008:007:00
TV Tablet/iPadDesktopLaptop Smartphone/iPhone
Examples of German, Italian and Dutch news channels
Daily reach
5.3Mviewers
Daily reach
2.8Mviewers
Daily reach
139,000viewers
Daily reach
907,000viewers
TV DesktopSmartphone/iPhone Tablet/iPadLaptop
Germany
Italy
Media contacts throughout the day2017, Germany, Ind. 14-59
11
Spotlight on a leading online weather forecast platform
3M Visits per day(all screens)1.7M
800K
136M
3.8M
60.6M
63M
533M
3.2M
908K
7.8M
DESKTOP
DESKTOP
TABLET
MOBILE
WEB (ALL DEVICES)
SMARTPHONES& TABLETS
SMARTPHONES& TABLETS
Page viewsper month
Page viewsper month
App downloads (Android, Apple & BB market)
Unique visitors/month
Video viewsper month
Video viewsper month
Germany
Italy
Page viewsper month
Page viewsper month
Page viewsper month
306K Video viewsper month
294K Video viewsper month
Video viewsper month
Source: Fourscreen Touchpoints, Base: total contacts. Germany (TV): AGF in Zusammenarbeit mit GfK, TVScope / (BusinessObjects) Jan-Dec 2017; The Netherlands: (TV): AdvantEdgeTechEdge Jan-Dec 2017, (Online) Comscore Jan-Dec2017; Germany: AGOF digital facts 2017-10, (Unique user per month: Aug-Oct 2017); Basis: Mobile users and/or stationaryoff er (in the last 3 months); Google Analytics, Jan–Jul 2016; Italy: (TV) Auditel, Jan-Nov 2017 (Online) Comscore Apr 2017.
The Netherlands
12
In Spain, women love to travelslightly more than men.
Spanish people who travelled abroad are mainly aged between 25-44 and 45-64 years old.
40% of Spanish people who love to travel prefer:
Italian people who have travelled in the last 12 months and have spent at least 7 days abroad are in affinity with Rai 3.
Source: AIMC Marcas 2016 Inglés; TSSP SNT 2017B (May 2016 - Apr 2017) - RAI PUBBLICITA'
Focus on Spain
Focus on Italy
Who are European travel lovers?
100% 62%72%85% 85%
CANALE 5 LA 7
45%
55%
28%Adults 45-64
ITALIA 1 RETE 4
39%Adults 25-44
Reach MoreInsight.
13Source: Kantar TGI, Oct 2017
Kids' viewing habits
Focus on FranceM6 viewers
are in affinity with
the travel theme
34%
54%M6 flagship programmes have a strong affinity with people who love travelling
108%
112%
115%
111%
100%
118%
Affi nity with heavy travel consumers vs total population
of heavy viewers of are big travel consumers (vs 31% heavy viewers of TF1)
heavy viewers of like the idea of travelling abroad (vs 53% heavy viewers of TF1)
14
Development of multi-market branded content campaign
Reach MoreSolutions.
The objective.To increaselastminute.com's popularity and visibility, and attract new customers.
The Results.
When lastminute.com meets talent shows
The brand idea.Associate lastminute.com with the most popular French & British talent shows to create an original operation focussed on brand storytelling about travel, music and entertainment.
Total Campaign170M contacts
Digital 69.3K views pages in 8 weeks
Licensed TV Spot 123.6 GRP 25-49
Sponsorship Deal794.6 GRP 25-49
Facebook Live Results126.3K total views
Digital128 M impressions
Product Placement167 seconds of airtime
Live Final Partnership65 hotel rooms sold in a week
Source: M6 Publicité 2017; ITV 2017
1515
The objective.Boost Lufthansa's regional reach and awareness for more local bookings.
Creating a better, more personal Total Video experience with addressable TV advertising in Germany
The brand idea.Using smartclip's technology services to create dynamic and real-time targeted advertising, broadcasted in households around airport cities.
Facebook Live Results126.3K total views
Digital128 M impressions
Product Placement167 seconds of airtime
Live Final Partnership65 hotel rooms sold in a week
Source: www.smartclip.com
16
Reach More.
165MTV viewers on our channels
every day in Europe
100+Channels
76/100Top European commercial TV programmes
on our channels
7.5BnAdvertising contacts
on our channels in an average month
A unique and simplified access to RTL Group’s
Total Video portfolio for international
advertisers
Up to
4h30 a day
Daily European radio usage
30Radio stations
41Bn*
Online video viewsper month (catch-up services,
websites, MPNs)
35KContent creators
300+Online platforms
116M+Unique visitors on our VOD platforms per month
7BnVideo ad decisions per day (SpotX)
>93%Video Completion Rate on our VOD platforms
*based on RTL Adconnect's calculations
EuropeAustria [email protected]
Denmark [email protected]
France [email protected]
Germany [email protected]
Italy [email protected]
Poland [email protected]
Spain [email protected]
The Netherlands [email protected]
United Kingdom [email protected]
EU/ Middle EastTurkey [email protected]
Middle EastUAE [email protected]
North [email protected]
South [email protected] AsiaSouth Korea [email protected]
Bangkok [email protected]
HeadquartersStéphane Coruble, Managing [email protected]
Christophe Loisel, Deputy Managing Director [email protected]
Heads of Global & Total Video SalesChristophe [email protected]
Simone [email protected]
CommunicationCarine [email protected] MarketingDaniel Bischoff [email protected] TV Key [email protected]
FinanceBaptiste [email protected]
Reach More.
More contacts on www.rtl-adconnect.com@rtl_adconnect
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