Audience Survey & Analysis

The first initial question must always ask the person filling in the questionnaire whether they are male of female. This gives us as the collector of the results the indication on whether the results were equal or not and how many male/female took part in the questionnaire.

Our questionnaire has 8 male responses and 12 female responses showing that perhaps to improve our questionnaire, we could have had equal amount of male/females filling out our questionnaire to make it more fair and less biased.

Our next question is about the audience’s age. This is important as we need to know what area of ages we have targeted.

As Tweens, our radio station are mainly aimed towards young teenagers all the way to young adults, we tried to specifically get responses from people within the ages of 15-25 to get a more accurate and more helpful review so we can make our radio broadcast the best it can be. Therefore 100% of our responses for this question shows that the ages are from 15-25.

If we know the audience we want to reach out to, we need to know how often they listen to the radio in a certain amount of time. This enables us to see whether our audience actually listen to music or not which perhaps is something we can change.

The results show that none of them listen to the radio for 11+ hours, so only a limited amount of times a week. 65% do not listen to the radio at all and 35% listen between 1-10 hours. This shows that our target audience do not listen to the radio as much.

In order to make a good radio broadcast, we need to know what radio stations our audience find most appealing and what aspects of it we can bring into our broadcast so we can make it interesting for our target audience.

80% of our responses show that Capital FM- the radio station which plays the top 40 UK songs from the charts is a favourite amongst young people. 10% don’t like any of the stations and 5% listen to BBC Radio and ‘other’ suggesting they like listening to news therefore in our radio station, we can incorporate music as well as news.

Likewise, we need to know in depth what it is exactly that attracts them, whether it is the music, the presenters, the news shows or anything else. If we don’t know this, we could just be playing music when it isn’t exactly what the audience want to be hearing.

Overall, 72.22% listen to Capital FM due to the good music whilst 22.22% listen for the good presenters. E.g Rich & Kat, Lisa & Greg. 5.56 and listen because the shows are relevant to them.

It is important to know why people listen to the radio as a whole. Radio can bring a variety of aspects of media all together in one place, whether its music, radio dramas as well as news. However it can also bring new aspects such as debates which allows interactivity with people all over the country. It is good to see what attracts our specific audience so we can ensure that we have that.

89.47% of the responses show that the audience listen for the music. 5.26% Listen for news and debates and nobody listens for radio drama and listener rewards/other. This clearly shows us that our main focus should be music, news and fun debates.

In addition, it’s also important to ask the audience on whether they believe radio is as important as it used to be. With new technologies and forms of listening to music, radio isn’t needed as much therefore we have instigated a question to ask if they believe radio is important.

Majority of the responses show that young people believe it isn’t as important amongst young people than in older generations as 75% said no. However one quarter (25%) said it is important so the mixed response shows that it still can be important to some people.

News has always been a part of radio. It allows radio to present a range of things as well as inform them of important events. However some forms or news are more popular than other, and as a creator or a radio news broadcast, we need to find out through primary research which news stories engage the audience the most compared to others.

Overall, the responses show a large mixture however celebrity gossip/fashion seems to be a winner with 60%. Sports/health and education are interested in by 30%, worldly affairs by 45% and local and national news seem to have a disinterest with 25%. This shows how diverse our news can be as we can incorporate all different genres of news stories.